Attention beats marketing.

Jesse Cole

Owner of the Savannah Bananas


Apple PodcastsGoogle PodcastsiHeartRadioSpotifyStitcherPandoraAmazon Music






Attention beats marketing.

Jesse Cole

Owner of the Savannah Bananas


Apple PodcastsGoogle PodcastsiHeartRadioSpotifyStitcherPandoraAmazon Music



In this episode...

Apple PodcastsGoogle PodcastsiHeartRadioSpotifyStitcherPandoraAmazon Music

You can have the very best product, service, or cause in the world, but in order for it to really succeed, you need to be able to get people’s eyes and ears on it.

You need their attention. But it’s harder than ever to get it.

Fortunately for us, this episode features Jesse Cole, the Owner of the Savannah Bananas baseball team. He is an absolute genius at getting attention. And even better, he knows how to turn it into lasting loyalty.

The Bananas are not your everyday baseball team! They are out to make baseball fun – they’re putting pitchers on stilts and lighting bats on fire and doing all kinds of wacky stuff. And it’s working. They sell out every game … they have over 2 million followers on TikTok … and they’re attracting serious attention from MLB teams who want to know how they do it.

Jesse is gonna help you apply his strategies, so your organization can get the attention it really deserves.

Learn why you need a plan for attention, not just marketing. See how to put discipline and focus around even the wildest vision and creativity. Plus, SO many wacky and hilarious stories that will inspire you to break the mold in your own industry.

You’ll also learn:

- What to say to your team when big ideas don’t work
- One strategy you can use this week to inject fresh ideas into your organization
- Why it’s okay to be misunderstood (and how to cope when it’s hard)
- How to shift your focus from getting customers to getting fans

Thank you for helping the world become a better place by developing your leadership!

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