[{"_1":2,"_3":-5,"_4":-5},"loaderData",{"_5":6,"_7":8},"actionData","errors","root",{"_137":-5,"_138":-5,"_139":140,"_141":142,"_143":144},"routes/clips.$id.$slug",{"_9":10,"_11":12},"clip",{"_13":14,"_15":16,"_17":-5,"_18":19,"_20":-5,"_21":22,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":34,"_35":36,"_37":38,"_39":40,"_41":-5,"_42":-5,"_43":-5,"_44":45,"_46":-5,"_47":48,"_49":50,"_51":-5},"canonicalUrl","https://howleaderslead.com/clips/2561/preparation-makes-you-distinctive","id",2561,"title","Preparation makes you distinctive","subtitle","transcript","WEBVTT\n\n1\n00:00:00.000 --> 00:00:04.280\ninternet. So you had the New York Times with the pencil. You'd circle jobs that\n\n2\n00:00:04.280 --> 00:00:04.680\ninterested\n\n3\n00:00:04.680 --> 00:00:08.140\nyou. And there was employment agencies, which I guess would be the old school\n\n4\n00:00:08.140 --> 00:00:08.640\nversion of\n\n5\n00:00:08.640 --> 00:00:13.340\na LinkedIn. And you'd meet with the person that was, you know, kind of like\n\n6\n00:00:13.340 --> 00:00:14.440\nyour recruiter.\n\n7\n00:00:14.440 --> 00:00:18.950\nAnd he'd rattle off the jobs that were available. And when I heard him say NFL\n\n8\n00:00:18.950 --> 00:00:19.760\nproperties,\n\n9\n00:00:19.760 --> 00:00:23.760\nI just lit up. I was like, that's where I belong. Like I know it in my gut, in\n\n10\n00:00:23.760 --> 00:00:24.520\nmy heart, in\n\n11\n00:00:24.520 --> 00:00:29.080\nmy mind. The job at the time wasn't available. So he said, you have no office\n\n12\n00:00:29.080 --> 00:00:29.800\nexperience.\n\n13\n00:00:29.800 --> 00:00:33.170\nI'll get office experience and then come back to me. So after eight months, I\n\n14\n00:00:33.170 --> 00:00:33.520\nwas like,\n\n15\n00:00:33.520 --> 00:00:38.630\nI've had all the office experience I need. I'm ready. And there was a position\n\n16\n00:00:38.630 --> 00:00:39.400\nopen.\n\n17\n00:00:39.400 --> 00:00:44.320\nAnd again, no internet. So I went to the library and I looked up on Dunnebrad\n\n18\n00:00:44.320 --> 00:00:45.320\nStreet, everything\n\n19\n00:00:45.320 --> 00:00:50.370\nI could about NFL properties. And for those people, for my generation, you had,\n\n20\n00:00:50.370 --> 00:00:51.080\nyou know,\n\n21\n00:00:51.080 --> 00:00:54.550\nlike the microfiche and you'd print off of it and the whole thing. And I just\n\n22\n00:00:54.550 --> 00:00:55.280\nstudied.\n\n23\n00:00:55.280 --> 00:01:00.240\nAnd I went in for the interview with Jim McCluskey, who was in human resources.\n\n24\n00:01:00.240 --> 00:01:00.800\nAnd I just, you\n\n25\n00:01:00.800 --> 00:01:03.900\nknow, started rattling off all the things I knew. And he said, how do you know\n\n26\n00:01:03.900 --> 00:01:05.040\nall this?\n\n27\n00:01:05.040 --> 00:01:08.670\nAnd I was like nervous. Like I did something wrong. And I said, well, I just\n\n28\n00:01:08.670 --> 00:01:09.600\nran a, you know,\n\n29\n00:01:09.600 --> 00:01:14.160\nDunnebrad Street on NFL properties. And he said, we've never had an assistant\n\n30\n00:01:14.160 --> 00:01:14.920\ninterview\n\n31\n00:01:14.920 --> 00:01:18.930\nwhere somebody knew as much as you did. And he said, I'm sending you on to meet\n\n32\n00:01:18.930 --> 00:01:19.240\nwith the\n\n33\n00:01:19.240 --> 00:01:22.720\npotential new bosses. And that's how it all began.\n\n34\n00:01:22.720 --> 00:01:25.760\nrose up knee.\n","pretty_transcript","start_time",606299,"end_time",688109,"keywords","Preparation, NFL, job interview, interview, differentiator","slug","preparation-makes-you-distinctive","origin","cms","mux_playback_id","qYidCbPBPWVA3H01sDCM6i6z3LCt0002VltP3AzBPt87KQ","mux_asset_id","YItaa32L1tVvPW5iQArRT00SARut01bBXT6fZEU3urMHc","leader_id",191,"episode_id",342,"updated_at","2025-03-07T15:25:17.000000Z","meta_title","meta_description","og_image_media_id","web_url","https://www.howleaderslead.com/clips/2561/preparation-makes-you-distinctive","og_image_url","leader",{"_13":36,"_101":102,"_103":104,"_105":106,"_25":107,"_108":109,"_62":110,"_59":110,"_111":112,"_69":113,"_39":114,"_115":-5,"_41":-5,"_42":-5,"_43":-5,"_116":117,"_89":118,"_44":119,"_120":121,"_122":123,"_46":-5,"_124":125,"_126":127,"_93":128,"_51":-5},"episode",{"_13":38,"_15":52,"_27":53,"_17":54,"_55":56,"_18":57,"_20":58,"_59":60,"_61":-5,"_62":60,"_63":-5,"_64":65,"_66":67,"_68":-5,"_69":-5,"_70":71,"_72":73,"_74":-5,"_35":36,"_39":75,"_41":-5,"_42":-5,"_43":-5,"_76":77,"_78":79,"_80":81,"_82":83,"_84":-5,"_85":-5,"_86":87,"_88":-5,"_89":-5,"_46":-5,"_90":91,"_92":-5,"_93":-5,"_51":-5},"og_image_media","Speak your mind","speak-your-mind","Learn how to speak your mind with respect and authenticity. Get game-changing advice for leveling up your career. Plus, why Constance was freaking out about Taylor Swift’s Super Bowl outfit.","summary","

Are you the kind of person who hesitates to speak up at work?

Or maybe you AREN’T afraid to speak your mind – and it gets you in trouble sometimes!

In either case, you’re about to love hearing from Constance Schwartz-Morini. She's the co-founder and CEO of SMAC Entertainment, where they offer representation and brand development for people like Michael Strahan, Erin Andrews, and Deion Sanders.

Now with a client roster like that, you KNOW you’re in for some pretty epic stories.

But you’re also going to discover why leaders need to have the courage to speak their minds – and how to do it respectfully so you can get your great ideas out there and get everybody on board with them.

You’ll also learn:

How you can set yourself apart early in your career
One mindset shift to help you spot new opportunities
Advice for anyone who struggles to celebrate their wins
Why Taylor Swift’s Super Bowl outfit had her freaking out

","WEBVTT\n\n1\n00:00:00.000 --> 00:00:02.780\nDon't fake it till you make it.\n\n2\n00:00:02.780 --> 00:00:04.020\nBe true to yourself.\n\n3\n00:00:04.020 --> 00:00:06.080\nI say I'm really good at what I know,\n\n4\n00:00:06.080 --> 00:00:07.980\nbut I'm better at what I don't know.\n\n5\n00:00:07.980 --> 00:00:10.660\nAnd I have no problem asking smarter people around me\n\n6\n00:00:10.660 --> 00:00:12.460\nquestions to help guide me.\n\n7\n00:00:12.460 --> 00:00:18.740\n- Welcome to How Leaders Lead,\n\n8\n00:00:18.740 --> 00:00:20.420\nwhere every week you get to listen in\n\n9\n00:00:20.420 --> 00:00:24.120\nwhile I interview some of the very best leaders in the world.\n\n10\n00:00:24.120 --> 00:00:26.540\nI break down the key learning so that by the end\n\n11\n00:00:26.540 --> 00:00:29.020\nof the episode, you'll have something simple.\n\n12\n00:00:29.020 --> 00:00:32.500\nYou can apply as you develop into a better leader.\n\n13\n00:00:32.500 --> 00:00:35.700\nThat's what this podcast is all about.\n\n14\n00:00:35.700 --> 00:00:39.060\nSo let me ask you, do you ever hesitate to speak up at work?\n\n15\n00:00:39.060 --> 00:00:41.020\nOr maybe it's the opposite.\n\n16\n00:00:41.020 --> 00:00:43.380\nYou speak your mind a little too freely\n\n17\n00:00:43.380 --> 00:00:44.980\nand it gets you in trouble?\n\n18\n00:00:44.980 --> 00:00:46.940\nWell, either way, you're gonna learn a lot\n\n19\n00:00:46.940 --> 00:00:48.460\nfrom my guest today.\n\n20\n00:00:48.460 --> 00:00:51.300\nConstance Swartz-Marini is the founder and CEO\n\n21\n00:00:51.300 --> 00:00:54.500\nof Smack Entertainment, a talent management firm,\n\n22\n00:00:54.500 --> 00:00:58.280\nbusiness incubator and Emmy nominated production company.\n\n23\n00:00:58.280 --> 00:01:02.500\nShe co-founded with Michael Strahan in 2011.\n\n24\n00:01:02.500 --> 00:01:05.780\nAnd let me tell you, she has some great stories\n\n25\n00:01:05.780 --> 00:01:10.400\nabout coach Prime, Michael Strahan, Aaron Andrews\n\n26\n00:01:10.400 --> 00:01:12.620\nand Snoop Dogg himself.\n\n27\n00:01:12.620 --> 00:01:15.180\nBut you're also going to discover why leaders need\n\n28\n00:01:15.180 --> 00:01:17.440\nto have the courage to speak their minds\n\n29\n00:01:17.440 --> 00:01:22.160\nand why doing it with authenticity and kindness is key\n\n30\n00:01:22.160 --> 00:01:24.680\nif you wanna make big things happen.\n\n31\n00:01:24.680 --> 00:01:27.480\nSo here's my conversation with my good friend\n\n32\n00:01:27.480 --> 00:01:30.640\nand soon to be yours, Constance Swartz-Marini.\n\n33\n00:01:30.640 --> 00:01:39.540\nConstance, thanks so much for being on the show.\n\n34\n00:01:39.540 --> 00:01:40.860\nDavid, thank you for having me.\n\n35\n00:01:40.860 --> 00:01:43.180\nI'm such a huge fan of yours.\n\n36\n00:01:43.180 --> 00:01:44.780\nJust from when you were at Young Brands,\n\n37\n00:01:44.780 --> 00:01:47.740\nI think you might know we've done a bunch of work with you\n\n38\n00:01:47.740 --> 00:01:50.640\nand now in your, you say you're retired,\n\n39\n00:01:50.640 --> 00:01:52.980\nbut it sounds like you're busier than you were\n\n40\n00:01:52.980 --> 00:01:53.900\nwhen you were running YAMM.\n\n41\n00:01:53.900 --> 00:01:55.540\nSo thank you so much for having me.\n\n42\n00:01:55.540 --> 00:01:57.640\nI think I'm having just as much fun,\n\n43\n00:01:57.640 --> 00:02:00.520\nwhich is saying a lot because I loved YAMM brands.\n\n44\n00:02:00.520 --> 00:02:05.320\nAnd speaking of fun, you run a sports media company\n\n45\n00:02:05.320 --> 00:02:07.960\nthat's at least on the surface seems like\n\n46\n00:02:07.960 --> 00:02:09.840\na really fun business.\n\n47\n00:02:09.840 --> 00:02:12.760\nWhat's the most fun thing that's happened to you recently?\n\n48\n00:02:12.760 --> 00:02:13.640\nOh my goodness.\n\n49\n00:02:13.640 --> 00:02:15.280\nI mean, there's not just one thing,\n\n50\n00:02:15.280 --> 00:02:18.000\nbut I would say just everything that's been going on\n\n51\n00:02:18.000 --> 00:02:22.440\nwith coach Prime at Colorado has been out of this world.\n\n52\n00:02:22.440 --> 00:02:24.640\nWhatever I anticipated it to be,\n\n53\n00:02:24.640 --> 00:02:27.220\nit's 10 fold and he's just, as you know,\n\n54\n00:02:27.220 --> 00:02:30.740\nhe is one of a kind, he's a unicorn, he's so special.\n\n55\n00:02:30.740 --> 00:02:33.980\nAnd you know, to have been with somebody for as long\n\n56\n00:02:33.980 --> 00:02:37.420\nas we've worked together and to see him getting the shine\n\n57\n00:02:37.420 --> 00:02:41.220\nthat he so deserves because the light isn't about him.\n\n58\n00:02:41.220 --> 00:02:43.660\nHe uses the light to shine on other people.\n\n59\n00:02:43.660 --> 00:02:46.540\nAnd I think that's what everyone's starting to really see.\n\n60\n00:02:46.540 --> 00:02:47.380\nNo question.\n\n61\n00:02:47.380 --> 00:02:48.340\nI'm gonna ask you a couple of things\n\n62\n00:02:48.340 --> 00:02:49.620\nabout him a little later on.\n\n63\n00:02:49.620 --> 00:02:54.020\nAnd then when you think about the business you're in,\n\n64\n00:02:54.020 --> 00:02:55.860\nwhat would be one of the toughest things\n\n65\n00:02:55.860 --> 00:02:57.820\nyou've had to deal with recently?\n\n66\n00:02:57.820 --> 00:02:59.140\nI forget what the saying is,\n\n67\n00:02:59.140 --> 00:03:02.580\nbut there's a great print and it's an iceberg.\n\n68\n00:03:02.580 --> 00:03:06.180\nAnd they always say, you just see the top of the iceberg.\n\n69\n00:03:06.180 --> 00:03:07.860\nAnd everyone's like, oh my gosh, like,\n\n70\n00:03:07.860 --> 00:03:10.540\nthat's just so beautiful and it happened overnight.\n\n71\n00:03:10.540 --> 00:03:13.660\nBut then when you really look beneath the surface,\n\n72\n00:03:13.660 --> 00:03:16.700\nthat iceberg at Glacier has been forming for millions\n\n73\n00:03:16.700 --> 00:03:18.020\nand millions of years.\n\n74\n00:03:18.020 --> 00:03:19.900\nAnd I would say that's the equivalent\n\n75\n00:03:19.900 --> 00:03:21.980\nof being a successful entrepreneur.\n\n76\n00:03:21.980 --> 00:03:23.620\nIt's never a straight line.\n\n77\n00:03:23.620 --> 00:03:25.500\nWe get nose all the time.\n\n78\n00:03:25.500 --> 00:03:27.620\nAnd it's my mission to like,\n\n79\n00:03:27.620 --> 00:03:29.860\nhow do I take that no and turn it into a yes?\n\n80\n00:03:29.860 --> 00:03:33.020\nSo that's probably one of the toughest things\n\n81\n00:03:33.020 --> 00:03:36.200\nis when you know that whether it's the show\n\n82\n00:03:36.200 --> 00:03:39.220\nor the client or the brand that when people don't see\n\n83\n00:03:39.220 --> 00:03:42.740\nthe vision that we have is it's never personal,\n\n84\n00:03:42.740 --> 00:03:45.140\nbut it's really hard not to take it personal.\n\n85\n00:03:45.140 --> 00:03:48.940\n- What was the last no you had that you turned into a yes?\n\n86\n00:03:48.940 --> 00:03:51.020\n- Oh my gosh, you really just put me on the spot\n\n87\n00:03:51.020 --> 00:03:52.180\nwith this one.\n\n88\n00:03:52.180 --> 00:03:55.860\nI would say Snoop Dogg and I started\n\n89\n00:03:55.860 --> 00:03:59.380\nthe Snoop Youth Football League together almost 20 years ago.\n\n90\n00:03:59.380 --> 00:04:02.260\nAnd we met with a great executive\n\n91\n00:04:02.260 --> 00:04:05.420\nwho was running MGM at the time, Jonathan Glickman.\n\n92\n00:04:05.420 --> 00:04:07.700\nAnd we had this great idea that we came up with\n\n93\n00:04:07.700 --> 00:04:12.420\nin the room to develop, create and produce a feature film\n\n94\n00:04:12.420 --> 00:04:15.700\ninspired by the kids of the Snoop Youth Football League.\n\n95\n00:04:15.700 --> 00:04:16.780\nWe were on our way.\n\n96\n00:04:16.780 --> 00:04:18.140\nEverything was great.\n\n97\n00:04:18.140 --> 00:04:19.820\nJonathan Glickman ends up leaving.\n\n98\n00:04:19.820 --> 00:04:21.540\nA new regime came in.\n\n99\n00:04:21.540 --> 00:04:23.060\nThey weren't gonna make the movie.\n\n100\n00:04:23.060 --> 00:04:25.620\nOnce I explained where it came from, they gave me the yes.\n\n101\n00:04:25.620 --> 00:04:26.740\nSo we were like, amazing,\n\n102\n00:04:26.740 --> 00:04:29.220\nwe're going to make this movie, it's going to happen.\n\n103\n00:04:29.220 --> 00:04:31.300\nThen Amazon bought MGF.\n\n104\n00:04:31.300 --> 00:04:34.140\nSo we were so close to being greenlit,\n\n105\n00:04:34.140 --> 00:04:37.460\nwhich is one of the hardest things in Hollywood.\n\n106\n00:04:37.460 --> 00:04:39.180\nSo it was dead again.\n\n107\n00:04:39.180 --> 00:04:42.340\nAnd we just literally locked arms with the other producers\n\n108\n00:04:42.340 --> 00:04:45.340\nand with Snoop and we just literally like would just dig\n\n109\n00:04:45.340 --> 00:04:50.140\nso deep in to explain to the powers to be at Amazon,\n\n110\n00:04:50.140 --> 00:04:53.580\nprime video, why it was so important to make this movie.\n\n111\n00:04:53.580 --> 00:04:54.900\nAnd share enough.\n\n112\n00:04:54.900 --> 00:04:57.380\nI mean, that's we turned it from a yes,\n\n113\n00:04:57.380 --> 00:04:59.540\nthat went to a no to a navy into a yes.\n\n114\n00:04:59.540 --> 00:05:00.740\nAnd the movie was streaming.\n\n115\n00:05:00.740 --> 00:05:02.740\nI think it was the number one movie on prime video\n\n116\n00:05:02.740 --> 00:05:04.060\nfor three weeks in January.\n\n117\n00:05:04.060 --> 00:05:06.660\nSo that would probably be the last big one.\n\n118\n00:05:06.660 --> 00:05:08.140\n- That's a great one.\n\n119\n00:05:08.140 --> 00:05:10.780\nYou know, I've heard someone describe your role\n\n120\n00:05:10.780 --> 00:05:13.940\nsaying you're like what Charlie Munger was to\n\n121\n00:05:13.940 --> 00:05:15.260\nWarren Buffett.\n\n122\n00:05:15.260 --> 00:05:19.500\nBut you work with people like coach Prime, Snoop Dogg,\n\n123\n00:05:19.500 --> 00:05:23.820\nMichael Strahan, Aaron Andrews and other superstars.\n\n124\n00:05:23.820 --> 00:05:26.580\nIs that an accurate description of you constants?\n\n125\n00:05:26.580 --> 00:05:27.820\nOr how do you see it?\n\n126\n00:05:27.820 --> 00:05:30.500\nDo you see yourself as the Charlie Munger?\n\n127\n00:05:30.500 --> 00:05:32.260\n- I've never heard that description,\n\n128\n00:05:32.260 --> 00:05:34.740\nbut that is such a huge compliment that I will take it.\n\n129\n00:05:34.740 --> 00:05:38.060\nI have heard everything from Ray Donovan,\n\n130\n00:05:38.060 --> 00:05:41.340\nexcept I don't kill people to just someone that has been\n\n131\n00:05:41.340 --> 00:05:44.140\nbehind the scenes for so long that it was just probably\n\n132\n00:05:44.140 --> 00:05:45.820\nuntil the last two years that I started\n\n133\n00:05:45.820 --> 00:05:48.300\nkind of dipping my toe and coming out when necessary.\n\n134\n00:05:48.300 --> 00:05:50.660\nBut that is a huge compliment and it's probably\n\n135\n00:05:50.660 --> 00:05:52.060\na pretty good description.\n\n136\n00:05:52.060 --> 00:05:55.820\n- Well, you know, Charlie Munger was such a partner,\n\n137\n00:05:55.820 --> 00:05:57.780\nbut he was the behind the scenes partner.\n\n138\n00:05:57.780 --> 00:06:01.100\nIs that how you basically operate?\n\n139\n00:06:01.100 --> 00:06:03.660\n- Yes, I mean, there's a reason why a lot of people\n\n140\n00:06:03.660 --> 00:06:06.380\nhave just found out, you know, who I am.\n\n141\n00:06:06.380 --> 00:06:09.900\nAnd I've been, I started my career at the NFL in 1991.\n\n142\n00:06:09.900 --> 00:06:14.220\nI joke that I'm the shiny new old toy in the business\n\n143\n00:06:14.220 --> 00:06:16.500\nbecause people are just like discovering, you know,\n\n144\n00:06:16.500 --> 00:06:17.700\nmore and more about my career.\n\n145\n00:06:17.700 --> 00:06:20.500\nBut I think it was intentional because when you work\n\n146\n00:06:20.500 --> 00:06:25.100\nwith such high profile superstars, smart people,\n\n147\n00:06:25.100 --> 00:06:26.780\nit's about them.\n\n148\n00:06:26.780 --> 00:06:30.220\nIt's not about you as the business partner or the manager\n\n149\n00:06:30.220 --> 00:06:32.580\nunless you're there to discuss the businesses\n\n150\n00:06:32.580 --> 00:06:33.420\nof these people.\n\n151\n00:06:33.420 --> 00:06:36.340\nAnd that's what I realized was until, you know,\n\n152\n00:06:36.340 --> 00:06:40.860\nI start getting a little more comfortable to come in front.\n\n153\n00:06:40.860 --> 00:06:44.380\nI can't be frustrated when I see other, you know,\n\n154\n00:06:44.380 --> 00:06:46.540\nbusinesses kind of taking credit for things\n\n155\n00:06:46.540 --> 00:06:49.940\nthat maybe Michael and I were some of the first people\n\n156\n00:06:49.940 --> 00:06:52.220\nto break walls down and break barriers\n\n157\n00:06:52.220 --> 00:06:54.700\nand create new lanes of business\n\n158\n00:06:54.700 --> 00:06:57.700\nand not do anything in the traditional way.\n\n159\n00:06:57.700 --> 00:06:59.780\nSo it's a little bit of both.\n\n160\n00:06:59.780 --> 00:07:02.300\nI don't enjoy being in front,\n\n161\n00:07:02.300 --> 00:07:05.460\nbut it's something that I had to do to just pave, you know,\n\n162\n00:07:05.460 --> 00:07:08.300\nthe way and the paths for people that come behind me.\n\n163\n00:07:08.300 --> 00:07:10.740\n- Well, you know, I can't wait to talk about all you're doing\n\n164\n00:07:10.740 --> 00:07:14.340\nis the CEO of SMAC, but first you've had quite a career\n\n165\n00:07:14.340 --> 00:07:15.980\ntrajectory, no question about that.\n\n166\n00:07:15.980 --> 00:07:18.340\nAnd I want to start by taking you all the way back\n\n167\n00:07:18.340 --> 00:07:19.380\nto the beginning.\n\n168\n00:07:19.380 --> 00:07:21.700\nYou know, what's the story from your childhood\n\n169\n00:07:21.700 --> 00:07:24.460\nthat shaped the kind of leader you are today?\n\n170\n00:07:24.460 --> 00:07:28.820\n- Well, I would say my mom probably has a lot to do with it.\n\n171\n00:07:28.820 --> 00:07:30.260\nShe had me very late in life.\n\n172\n00:07:30.260 --> 00:07:32.580\nShe didn't get married till her early 40s,\n\n173\n00:07:32.580 --> 00:07:35.740\nhad me at 43, which is so common now.\n\n174\n00:07:35.740 --> 00:07:37.900\nBut back then, when she had me,\n\n175\n00:07:37.900 --> 00:07:40.420\nthe nurse came into the room and they said,\n\n176\n00:07:40.420 --> 00:07:41.940\nyou know, after how old she was and they told them,\n\n177\n00:07:41.940 --> 00:07:43.340\nthey said, oh, no, no, no, no.\n\n178\n00:07:43.340 --> 00:07:45.140\nWe don't want your kid to be known as the kid\n\n179\n00:07:45.140 --> 00:07:48.220\nwith the older moms, so we're gonna not 10 years off your age.\n\n180\n00:07:48.220 --> 00:07:50.860\nSo, you know, she loved it.\n\n181\n00:07:50.860 --> 00:07:52.460\nSo she was really ahead of her time\n\n182\n00:07:52.460 --> 00:07:54.780\nand I'm very public about this.\n\n183\n00:07:54.780 --> 00:07:59.300\nMy dad, who's passed away, was in the Marines,\n\n184\n00:07:59.300 --> 00:08:01.540\na Korean War veteran, and he ended up\n\n185\n00:08:01.540 --> 00:08:04.260\nwith a really serious mental illness.\n\n186\n00:08:04.260 --> 00:08:07.620\nAnd that really shaped a lot of who I am today\n\n187\n00:08:07.620 --> 00:08:10.420\nbecause he left us at such a young age\n\n188\n00:08:10.420 --> 00:08:13.300\nthat my mom had to step up and raised me as a single mom.\n\n189\n00:08:13.300 --> 00:08:17.180\nAnd just, I never ever wanted to be in a position\n\n190\n00:08:17.180 --> 00:08:18.980\nwhere I had to depend on anybody.\n\n191\n00:08:18.980 --> 00:08:22.940\nAnd I was also told, so many times going up, no,\n\n192\n00:08:22.940 --> 00:08:24.900\nlike you're from Yonkers and not from Scarsdale.\n\n193\n00:08:24.900 --> 00:08:27.780\nYou went to SUNY as SWEGO, you didn't go to Syracuse.\n\n194\n00:08:27.780 --> 00:08:29.020\nYou have to start out, you know,\n\n195\n00:08:29.020 --> 00:08:31.420\ntaking a typing test for 60 words a minute\n\n196\n00:08:31.420 --> 00:08:34.660\nwith an egg timer, like you had to start out as a secretary.\n\n197\n00:08:34.660 --> 00:08:37.140\nAll those things shaped who I am today\n\n198\n00:08:37.140 --> 00:08:41.620\nbecause I actually thrive on being the underdog now.\n\n199\n00:08:42.500 --> 00:08:45.740\n- So you actually say that you've had a chip on your shoulder\n\n200\n00:08:45.740 --> 00:08:49.700\nand does that really just put the power in your battery?\n\n201\n00:08:49.700 --> 00:08:51.580\nDid it just really go up there\n\n202\n00:08:51.580 --> 00:08:54.900\nand tackle all these nose and turn them into yeses?\n\n203\n00:08:54.900 --> 00:08:55.740\n- Absolutely.\n\n204\n00:08:55.740 --> 00:08:57.260\nAnd I always like to clarify,\n\n205\n00:08:57.260 --> 00:09:02.180\nnot every idea we have or show idea has to be a yes,\n\n206\n00:09:02.180 --> 00:09:05.820\nbut I am going to exhaust every effort to make sure\n\n207\n00:09:05.820 --> 00:09:08.140\nthat we can't turn it into a yes\n\n208\n00:09:08.140 --> 00:09:09.700\nbecause I get it, you know, just 'cause we think\n\n209\n00:09:09.700 --> 00:09:12.140\nit's a great idea, it doesn't always mean everyone else's\n\n210\n00:09:12.140 --> 00:09:14.940\nbut, you know, the way I started SMAC\n\n211\n00:09:14.940 --> 00:09:16.460\nwas when I was being interviewed,\n\n212\n00:09:16.460 --> 00:09:18.420\ncompanies wanted to put me in a box,\n\n213\n00:09:18.420 --> 00:09:20.740\nlike you come from sports, so you should do sports.\n\n214\n00:09:20.740 --> 00:09:22.300\nThen it was, well, you manage Snoop Dogg,\n\n215\n00:09:22.300 --> 00:09:23.940\nso you should just be a talent manager.\n\n216\n00:09:23.940 --> 00:09:26.780\nIt was always, you should just do this.\n\n217\n00:09:26.780 --> 00:09:28.020\nAnd I was like, you don't get it.\n\n218\n00:09:28.020 --> 00:09:30.300\nLike, I have a decade at the NFL,\n\n219\n00:09:30.300 --> 00:09:31.860\na decade in entertainment,\n\n220\n00:09:31.860 --> 00:09:34.220\nthe future is combining all these things.\n\n221\n00:09:34.220 --> 00:09:35.940\nAnd if you look at the similarities\n\n222\n00:09:35.940 --> 00:09:37.620\nto the clients we represent,\n\n223\n00:09:37.620 --> 00:09:39.460\nthey are all multi-hyphenics as well.\n\n224\n00:09:39.460 --> 00:09:41.500\nSo it's important to keep the main thing,\n\n225\n00:09:41.500 --> 00:09:43.420\nthe main thing is Coach Prime says,\n\n226\n00:09:43.420 --> 00:09:46.260\nbut once you have that platform established,\n\n227\n00:09:46.260 --> 00:09:49.220\nnothing can stop you to go after your dreams.\n\n228\n00:09:49.220 --> 00:09:50.420\n- You know, it's really interesting,\n\n229\n00:09:50.420 --> 00:09:52.460\nyour big job or big break, it seems,\n\n230\n00:09:52.460 --> 00:09:57.140\nwas when you landed your job at the NFL in 1991,\n\n231\n00:09:57.140 --> 00:09:59.140\nyou mentioned, you know, tell us about that.\n\n232\n00:09:59.140 --> 00:10:00.540\nYou started out as an assistant.\n\n233\n00:10:00.540 --> 00:10:02.460\nI wanna hear that story.\n\n234\n00:10:02.460 --> 00:10:05.180\n- So going back to these typing tests,\n\n235\n00:10:05.180 --> 00:10:08.100\nthis is pre-internet, so you had the New York Times\n\n236\n00:10:08.100 --> 00:10:10.860\nwith the pencil, you'd circle jobs that interested you\n\n237\n00:10:10.860 --> 00:10:12.460\nwhen there was employment agencies,\n\n238\n00:10:12.460 --> 00:10:15.740\nwhich I guess would be the old school version of a LinkedIn.\n\n239\n00:10:15.740 --> 00:10:18.260\nAnd you'd meet with the person that was, you know,\n\n240\n00:10:18.260 --> 00:10:20.140\nkind of like your recruiter.\n\n241\n00:10:20.140 --> 00:10:23.420\nAnd he'd rattle off the jobs that were available.\n\n242\n00:10:23.420 --> 00:10:26.620\nAnd when I heard him say, NFL properties, I just lit up.\n\n243\n00:10:26.620 --> 00:10:27.980\nI was like, that's where I belong.\n\n244\n00:10:27.980 --> 00:10:31.420\nLike, I know it in my gut, in my heart, in my mind.\n\n245\n00:10:31.420 --> 00:10:33.660\nThe job at the time wasn't available.\n\n246\n00:10:33.660 --> 00:10:35.620\nSo he said, you have no office experience,\n\n247\n00:10:35.620 --> 00:10:37.980\ngo get office experience and then come back to me.\n\n248\n00:10:37.980 --> 00:10:39.500\nSo after eight months, I was like,\n\n249\n00:10:39.500 --> 00:10:42.420\nI had all the office experience I need.\n\n250\n00:10:42.420 --> 00:10:43.380\nI'm ready.\n\n251\n00:10:43.380 --> 00:10:45.260\nAnd there was a position open.\n\n252\n00:10:45.260 --> 00:10:46.660\nAnd again, no internet.\n\n253\n00:10:46.660 --> 00:10:50.900\nSo I went to the library and I looked up on Dun and Bradstreet,\n\n254\n00:10:50.900 --> 00:10:53.060\neverything I could about NFL properties.\n\n255\n00:10:53.060 --> 00:10:56.060\nAnd for those people, for my generation,\n\n256\n00:10:56.060 --> 00:10:58.060\nyou had, you know, like the microfiche\n\n257\n00:10:58.060 --> 00:10:59.820\nand you'd print off of it and the whole thing.\n\n258\n00:10:59.820 --> 00:11:02.540\nAnd I just studied and I went in for the interview\n\n259\n00:11:02.540 --> 00:11:06.100\nwith Jim McCluskey, who was in human resources.\n\n260\n00:11:06.100 --> 00:11:08.020\nAnd I just, you know, started rattling off\n\n261\n00:11:08.020 --> 00:11:10.900\nall the things I knew and he said, how do you know all this?\n\n262\n00:11:10.900 --> 00:11:11.980\nAnd I was like nervous.\n\n263\n00:11:11.980 --> 00:11:13.020\nLike I did something wrong.\n\n264\n00:11:13.020 --> 00:11:15.500\nAnd I said, well, I just ran, you know,\n\n265\n00:11:15.500 --> 00:11:17.220\nDun and Bradstreet on NFL properties.\n\n266\n00:11:17.220 --> 00:11:20.900\nAnd he said, we've never had an assistant interview\n\n267\n00:11:20.900 --> 00:11:23.500\nwhere somebody knew as much as you did.\n\n268\n00:11:23.500 --> 00:11:25.020\nAnd he said, I'm sending you on to meet\n\n269\n00:11:25.020 --> 00:11:26.340\nwith the potential new bosses.\n\n270\n00:11:26.340 --> 00:11:28.540\nAnd that's how it all began.\n\n271\n00:11:28.540 --> 00:11:30.980\n- You rose up in the NFL to the point\n\n272\n00:11:30.980 --> 00:11:33.100\nwhere you actually start a brand new division\n\n273\n00:11:33.100 --> 00:11:33.980\nfor the company.\n\n274\n00:11:33.980 --> 00:11:36.180\nAnd as you were climbing the ladder,\n\n275\n00:11:36.180 --> 00:11:39.020\nwhat do you think really separated you from the pack\n\n276\n00:11:39.020 --> 00:11:42.340\nthat others can learn from in terms of leadership?\n\n277\n00:11:42.340 --> 00:11:44.780\n- This was a different time.\n\n278\n00:11:44.780 --> 00:11:47.980\nAnd I always tried to have to level set\n\n279\n00:11:47.980 --> 00:11:50.340\nfor where we are, you know, with today's generation\n\n280\n00:11:50.340 --> 00:11:51.780\nand the workforce.\n\n281\n00:11:51.780 --> 00:11:54.900\nBut back then, you know, we didn't get paid for overtime.\n\n282\n00:11:54.900 --> 00:11:56.820\nWe were, you know, under the mindset\n\n283\n00:11:56.820 --> 00:11:59.940\nthat we were lucky to have a job at the National Football League\n\n284\n00:11:59.940 --> 00:12:01.060\n'cause there were hundreds of people\n\n285\n00:12:01.060 --> 00:12:02.740\nthat would take it in a heartbeat.\n\n286\n00:12:02.740 --> 00:12:05.420\nAnd I just wanted to literally drink everything in\n\n287\n00:12:05.420 --> 00:12:06.580\nand learn everything I could.\n\n288\n00:12:06.580 --> 00:12:10.420\nSo I would, you know, be at my desk as an assistant working,\n\n289\n00:12:10.420 --> 00:12:15.420\nwhatever, you know, 830 to 7 to do the main part of my job.\n\n290\n00:12:15.420 --> 00:12:17.380\nBut then I would go talk to some of the folks\n\n291\n00:12:17.380 --> 00:12:19.660\nin the other departments and just ask them, you know,\n\n292\n00:12:19.660 --> 00:12:21.100\nis there anything I could help you out with\n\n293\n00:12:21.100 --> 00:12:24.860\nthat's not going to interfere with my daily responsibilities?\n\n294\n00:12:24.860 --> 00:12:29.420\nAnd just with thirsty, I guess, you know,\n\n295\n00:12:29.420 --> 00:12:34.460\nwithout understanding I was an entrepreneur mindset back then.\n\n296\n00:12:34.460 --> 00:12:38.740\nBut I didn't have mentors, you know, or access to internships\n\n297\n00:12:38.740 --> 00:12:43.260\nor, you know, any big leaders, it just was in an eight feeling.\n\n298\n00:12:43.260 --> 00:12:45.540\nNo other better way to describe it of just,\n\n299\n00:12:45.540 --> 00:12:46.460\nI always wanted more.\n\n300\n00:12:46.460 --> 00:12:49.180\nI just, nothing was ever good enough.\n\n301\n00:12:49.180 --> 00:12:52.300\nAnd I guess I would say that carries over to now is, you know,\n\n302\n00:12:52.300 --> 00:12:57.220\nI just always have to keep setting the next wall to bust down.\n\n303\n00:12:57.220 --> 00:13:00.140\n- You know, I love the fact that you said you were thirsty.\n\n304\n00:13:00.140 --> 00:13:03.860\nThat's an interesting word to describe your ambition.\n\n305\n00:13:03.860 --> 00:13:06.140\nHow did you manage this sort of like, um,\n\n306\n00:13:06.140 --> 00:13:09.420\nbridal passion to go for or take on more?\n\n307\n00:13:09.420 --> 00:13:13.260\n- Oh, well, I'm still very good friends\n\n308\n00:13:13.260 --> 00:13:16.380\nwith about 10 people I went to college with\n\n309\n00:13:16.380 --> 00:13:18.380\nand just was lucky enough to have dinner with them\n\n310\n00:13:18.380 --> 00:13:19.540\na couple weeks ago.\n\n311\n00:13:19.540 --> 00:13:21.180\nAnd I had a rough start.\n\n312\n00:13:21.180 --> 00:13:22.860\nI skipped my senior year of high school,\n\n313\n00:13:22.860 --> 00:13:25.100\nwent to college probably a little too early,\n\n314\n00:13:25.100 --> 00:13:27.060\ndidn't study as much as I should have.\n\n315\n00:13:27.060 --> 00:13:29.540\nSo I started out on academic warning.\n\n316\n00:13:29.540 --> 00:13:32.740\nBut then by the time I took my first marketing class,\n\n317\n00:13:32.740 --> 00:13:35.020\nI just came to life and I knew that's where I wanted to be.\n\n318\n00:13:35.020 --> 00:13:37.420\nSo by the time my senior year came,\n\n319\n00:13:37.420 --> 00:13:39.740\nI was president of the American Marketing Association.\n\n320\n00:13:39.740 --> 00:13:41.700\nI was, you know, bringing speakers in\n\n321\n00:13:41.700 --> 00:13:44.740\nand all these things that my friends make fun of me,\n\n322\n00:13:44.740 --> 00:13:46.540\nwhich I'm totally fine with.\n\n323\n00:13:46.540 --> 00:13:48.780\nI had a briefcase my senior year.\n\n324\n00:13:48.780 --> 00:13:50.900\nI don't actually remember all this,\n\n325\n00:13:50.900 --> 00:13:53.540\nbut they'd be sitting around hanging out like in the union\n\n326\n00:13:53.540 --> 00:13:55.060\nand just be like, should we be worried?\n\n327\n00:13:55.060 --> 00:13:56.740\nLike she's got interviews lined up\n\n328\n00:13:56.740 --> 00:13:58.340\nand she's carrying this briefcase.\n\n329\n00:13:58.340 --> 00:14:01.340\nAnd you know, I had like one suit that I could afford\n\n330\n00:14:01.340 --> 00:14:03.420\nthat I just recycled over and over again\n\n331\n00:14:03.420 --> 00:14:04.940\nfor different things.\n\n332\n00:14:04.940 --> 00:14:08.420\nAnd I would love to pretend that I could sit here\n\n333\n00:14:08.420 --> 00:14:11.140\nand analyze, you know, the science of it all.\n\n334\n00:14:11.140 --> 00:14:12.620\nBut it's a funny word to use,\n\n335\n00:14:12.620 --> 00:14:15.700\nbut I just thirsted for whatever I could take on.\n\n336\n00:14:15.700 --> 00:14:18.620\nAnd maybe it was because, you know, as a kid,\n\n337\n00:14:18.620 --> 00:14:21.580\nwhen, you know, the floor could be pulled out from under you\n\n338\n00:14:21.580 --> 00:14:25.700\nat any given moment, you end up going into this place of,\n\n339\n00:14:25.700 --> 00:14:29.020\nI just never wanna be dependent on someone or something.\n\n340\n00:14:29.020 --> 00:14:31.420\nLike I always wanna control the situation.\n\n341\n00:14:31.420 --> 00:14:34.460\nAnd that's, I'm sure somebody could psychoanalyze that,\n\n342\n00:14:34.460 --> 00:14:35.820\nbut that's probably how it all started.\n\n343\n00:14:35.820 --> 00:14:39.860\nAnd then same at the NFL, similar to now, I loved it.\n\n344\n00:14:39.860 --> 00:14:41.380\nLike, yeah, there were challenges.\n\n345\n00:14:41.380 --> 00:14:44.820\nYeah, you know, I dealt with some chauvinistic instances\n\n346\n00:14:44.820 --> 00:14:48.420\nand things like that, but I wouldn't change anything\n\n347\n00:14:48.420 --> 00:14:50.020\nabout my time there.\n\n348\n00:14:50.020 --> 00:14:52.860\nThere's no MBA that would have taught me what I learned there.\n\n349\n00:14:52.860 --> 00:14:55.620\nI'm still very close to people that work there\n\n350\n00:14:55.620 --> 00:14:56.940\nor came from there.\n\n351\n00:14:56.940 --> 00:15:01.180\nI can call any of them because I had two great first bosses,\n\n352\n00:15:01.180 --> 00:15:02.420\nMaureen Rosen and Jim Schreibel,\n\n353\n00:15:02.420 --> 00:15:05.860\nand Maureen instilled in me, like out of the gate.\n\n354\n00:15:05.860 --> 00:15:08.020\nWhen you mess up, we use a different word,\n\n355\n00:15:08.020 --> 00:15:09.660\nand you will own it.\n\n356\n00:15:09.660 --> 00:15:10.540\nLike just own it.\n\n357\n00:15:10.540 --> 00:15:12.020\nCome to me and say, I messed up.\n\n358\n00:15:12.020 --> 00:15:13.140\nLike, how do I fix this?\n\n359\n00:15:13.140 --> 00:15:15.100\nSo there was that piece of it.\n\n360\n00:15:15.100 --> 00:15:18.020\nShe was a trailblazer, is a woman in sports,\n\n361\n00:15:18.020 --> 00:15:21.140\nand she ended up having a child, you know, later in life\n\n362\n00:15:21.140 --> 00:15:24.020\nand wanted to go part-time and then some of my retire.\n\n363\n00:15:24.020 --> 00:15:27.300\nAnd she told me, whatever you want to take on,\n\n364\n00:15:27.300 --> 00:15:28.700\nI'm going to support you.\n\n365\n00:15:28.700 --> 00:15:31.740\nSo I had such an amazing experience in that sense\n\n366\n00:15:31.740 --> 00:15:36.060\nthat at that time, like, I just didn't see any guardrails.\n\n367\n00:15:36.060 --> 00:15:38.340\nIt was like, let me just keep going and going and going\n\n368\n00:15:38.340 --> 00:15:41.180\nuntil someone tells me you have to stop.\n\n369\n00:15:41.180 --> 00:15:43.220\nAnd honestly, the only reason I left\n\n370\n00:15:43.220 --> 00:15:47.020\nwas as the entertainment department, you know, grew and grew,\n\n371\n00:15:47.020 --> 00:15:48.780\nmore people from that side of the business\n\n372\n00:15:48.780 --> 00:15:50.540\nwere offering me jobs.\n\n373\n00:15:50.540 --> 00:15:53.140\nAnd I turned all of them down until this one happened,\n\n374\n00:15:53.140 --> 00:15:56.100\nthat they were offering to double my salary,\n\n375\n00:15:56.100 --> 00:16:00.100\ngave me my own department, you know, I got a VP title.\n\n376\n00:16:00.100 --> 00:16:02.300\nAnd it was one of those, I have to take a chance.\n\n377\n00:16:02.300 --> 00:16:04.340\nIf it doesn't work out, I'll figure it out.\n\n378\n00:16:04.340 --> 00:16:06.340\nAnd that's honestly the only reason why I left.\n\n379\n00:16:06.340 --> 00:16:09.660\nAnd it's all worked out to my advantage\n\n380\n00:16:09.660 --> 00:16:13.140\nbecause I learned so many other skills, you know,\n\n381\n00:16:13.140 --> 00:16:17.660\nfrom then till now that when SMAC was born,\n\n382\n00:16:17.660 --> 00:16:20.500\nI just took everything that we learned there.\n\n383\n00:16:20.500 --> 00:16:24.820\nAnd I wish I knew how advanced NFL NFL properties\n\n384\n00:16:24.820 --> 00:16:27.940\nwas back in the 90s because as time went on,\n\n385\n00:16:27.940 --> 00:16:30.540\nit was, you know, people are talking about branded content\n\n386\n00:16:30.540 --> 00:16:33.500\nor branded entertainment, like it's some new idea.\n\n387\n00:16:33.500 --> 00:16:35.940\nI was like, that's what we did every day, you know?\n\n388\n00:16:35.940 --> 00:16:38.020\nAnd people talk about reality shows.\n\n389\n00:16:38.020 --> 00:16:39.740\nWhat do you think the NFL was?\n\n390\n00:16:39.740 --> 00:16:42.900\nThere's a statistic that showed out of the top 100\n\n391\n00:16:42.900 --> 00:16:44.540\ntelevision shows last year,\n\n392\n00:16:44.540 --> 00:16:46.740\n90 something were NFL related, like 10-\n\n393\n00:16:46.740 --> 00:16:48.460\n- 97 I think the number was-\n\n394\n00:16:48.460 --> 00:16:49.300\n- There you go.\n\n395\n00:16:49.300 --> 00:16:50.300\n- It's amazing.\n\n396\n00:16:50.300 --> 00:16:51.140\nIt's amazing.\n\n397\n00:16:51.140 --> 00:16:54.500\nSo to have that is my starting, you know, point,\n\n398\n00:16:54.500 --> 00:16:56.140\ncouldn't ask for anything more.\n\n399\n00:16:56.140 --> 00:16:58.940\n- You're renowned for being so innovative\n\n400\n00:16:58.940 --> 00:17:02.820\nand forward thinking, give us an example\n\n401\n00:17:02.820 --> 00:17:05.940\nof how you take people with you when you're breaking furniture\n\n402\n00:17:05.940 --> 00:17:08.300\nand basically coming up with new ideas.\n\n403\n00:17:08.300 --> 00:17:10.420\nI mean, you gotta, you gotta convince your team\n\n404\n00:17:10.420 --> 00:17:12.860\nand senior leaders to get on board.\n\n405\n00:17:12.860 --> 00:17:14.460\nWhat's your process for doing that?\n\n406\n00:17:14.460 --> 00:17:17.540\nAnd it'd be terrific if you gave an example\n\n407\n00:17:17.540 --> 00:17:19.660\nof one of those innovative ideas that you had\n\n408\n00:17:19.660 --> 00:17:21.820\nand how you brought people on board.\n\n409\n00:17:21.820 --> 00:17:23.260\n- The first one that comes to mind\n\n410\n00:17:23.260 --> 00:17:25.940\nis probably Michael Strahan, you know,\n\n411\n00:17:25.940 --> 00:17:29.340\ntransitioning from having the NFL on Fox job\n\n412\n00:17:29.340 --> 00:17:32.180\nas soon as he, you know, retired from the league.\n\n413\n00:17:32.180 --> 00:17:33.780\nHe then had a sitcom.\n\n414\n00:17:33.780 --> 00:17:36.380\nThe sitcom didn't get picked up for second season.\n\n415\n00:17:36.380 --> 00:17:39.220\nHe thought he wanted to follow, you know, the actors,\n\n416\n00:17:39.220 --> 00:17:40.500\nyou know, dream kind of following\n\n417\n00:17:40.500 --> 00:17:42.500\nin the footsteps of the rock.\n\n418\n00:17:42.500 --> 00:17:44.820\nAnd then he realized it wasn't for him,\n\n419\n00:17:44.820 --> 00:17:47.220\nmeaning the audition process and things like that.\n\n420\n00:17:47.220 --> 00:17:49.380\nSo we were like, all right, like we'll figure it out.\n\n421\n00:17:49.380 --> 00:17:53.140\nAnd then one day he got the call as a guest host\n\n422\n00:17:53.140 --> 00:17:55.980\nto fill in for Regis Philbin who was on vacation.\n\n423\n00:17:55.980 --> 00:17:57.220\nSo I went with him, of course,\n\n424\n00:17:57.220 --> 00:18:00.220\nand we're sitting in the dressing room and, you know,\n\n425\n00:18:00.220 --> 00:18:02.580\nhe's prepping, although there wasn't much prep.\n\n426\n00:18:02.580 --> 00:18:04.900\nLike you get there and you're live at nine o'clock,\n\n427\n00:18:04.900 --> 00:18:07.180\nyou have your notes, he knocked it out of the park.\n\n428\n00:18:07.180 --> 00:18:09.140\nLike I was sitting in that dressing room\n\n429\n00:18:09.140 --> 00:18:11.660\nand I just got that crazy feeling that I get\n\n430\n00:18:11.660 --> 00:18:13.820\nand he walks in, he's like, how'd I do?\n\n431\n00:18:13.820 --> 00:18:15.420\nI said, this is what you're going to do.\n\n432\n00:18:15.420 --> 00:18:16.660\nHe said, what do you mean?\n\n433\n00:18:16.660 --> 00:18:18.980\nI said, we're going to develop our own talk show.\n\n434\n00:18:18.980 --> 00:18:20.460\nHe's like, you're out of your mind,\n\n435\n00:18:20.460 --> 00:18:22.500\nwhich he still says to me to this day\n\n436\n00:18:22.500 --> 00:18:25.100\nwhen I call him at five o'clock in the morning, my time,\n\n437\n00:18:25.100 --> 00:18:26.580\nwhen he's still on GMA.\n\n438\n00:18:26.580 --> 00:18:29.500\nAnd I just get, I don't want to see like a vision,\n\n439\n00:18:29.500 --> 00:18:31.380\nlike I'm some, you know, nutty person,\n\n440\n00:18:31.380 --> 00:18:35.300\nbut I just see things and I don't know how to explain it.\n\n441\n00:18:35.300 --> 00:18:39.100\nAnd I guess maybe because I had such a great run,\n\n442\n00:18:39.100 --> 00:18:41.540\nyou know, with Snoop when I managed to back in the day\n\n443\n00:18:41.540 --> 00:18:43.380\nthat people did trust me.\n\n444\n00:18:43.380 --> 00:18:45.740\nAnd I always say, we're in this together.\n\n445\n00:18:45.740 --> 00:18:47.660\nSo I go, you go and, and sure enough,\n\n446\n00:18:47.660 --> 00:18:50.460\nMichael did get the job to replace Regis.\n\n447\n00:18:50.460 --> 00:18:51.740\nHe was like, I go, you go.\n\n448\n00:18:51.740 --> 00:18:54.220\nAnd that was when I started, you know, commuting with him\n\n449\n00:18:54.220 --> 00:18:56.060\nback to New York where I was from, you know,\n\n450\n00:18:56.060 --> 00:18:57.940\nhad a place in New York and all the things.\n\n451\n00:18:57.940 --> 00:19:02.540\nSo it takes a lot of trust, obviously.\n\n452\n00:19:02.540 --> 00:19:05.660\nPeople don't all the time just say, let's go.\n\n453\n00:19:05.660 --> 00:19:09.220\nAnd it's so much being true.\n\n454\n00:19:09.220 --> 00:19:11.260\nAnd I know everybody hates the word authentic now.\n\n455\n00:19:11.260 --> 00:19:13.420\nIt's like what synergy was in the early 2000s.\n\n456\n00:19:13.420 --> 00:19:16.180\nBut if you look at a roster,\n\n457\n00:19:16.180 --> 00:19:18.900\nif you look at the products that we build in launch,\n\n458\n00:19:18.900 --> 00:19:20.860\nif you look at the shows we produce,\n\n459\n00:19:20.860 --> 00:19:23.580\nthe common theme is authenticity.\n\n460\n00:19:23.580 --> 00:19:27.020\nBecause once you can stay true to who you are\n\n461\n00:19:27.020 --> 00:19:30.340\nand yourself, the success, the money, it comes.\n\n462\n00:19:30.340 --> 00:19:32.340\nAnd that's same thing with Coach Prime\n\n463\n00:19:32.340 --> 00:19:35.300\nbecoming a head coach at the collegiate level.\n\n464\n00:19:35.300 --> 00:19:37.900\nSame with Aaron Andrews, having this idea,\n\n465\n00:19:37.900 --> 00:19:40.420\nbecause she saw white space for women sports fans\n\n466\n00:19:40.420 --> 00:19:42.380\nthat were women and not having options\n\n467\n00:19:42.380 --> 00:19:45.500\nto buy some maybe a little more fashion forward products.\n\n468\n00:19:45.500 --> 00:19:49.220\nLike, you just have to really always be upfront,\n\n469\n00:19:49.220 --> 00:19:53.260\nbe honest, and just link arms and go together.\n\n470\n00:19:53.260 --> 00:19:56.340\n- You know, another story that I heard or read somewhere\n\n471\n00:19:56.340 --> 00:19:59.020\nwas about how you had to get buy-in\n\n472\n00:19:59.020 --> 00:20:01.820\nfor an up and coming band to headline\n\n473\n00:20:01.820 --> 00:20:04.260\na big event right before the Super Bowl.\n\n474\n00:20:04.260 --> 00:20:07.020\nTell us that story in the lesson it taught you.\n\n475\n00:20:07.020 --> 00:20:10.420\n- This was the mid 90s.\n\n476\n00:20:10.420 --> 00:20:13.020\nMy boss at the time was Commissioner Don Garber,\n\n477\n00:20:13.020 --> 00:20:15.220\nwho's the Commissioner of Major League Soccer.\n\n478\n00:20:15.220 --> 00:20:18.100\nAnd he came to my, I think I was probably still in a cube\n\n479\n00:20:18.100 --> 00:20:20.380\nback then, came to my cube and he said,\n\n480\n00:20:20.380 --> 00:20:22.460\n\"I just got a call from someone at a record label.\n\n481\n00:20:22.460 --> 00:20:24.380\n\"They have a band they think, you know,\n\n482\n00:20:24.380 --> 00:20:26.460\n\"would be good for us to use at the tailgate party.\n\n483\n00:20:26.460 --> 00:20:27.660\n\"Can you take care of this?\"\n\n484\n00:20:27.660 --> 00:20:29.140\nSo I was like, \"Of course.\"\n\n485\n00:20:29.140 --> 00:20:30.700\n'Cause that goes back to where you were asking me,\n\n486\n00:20:30.700 --> 00:20:32.140\nlike with, you know, you being thirst,\n\n487\n00:20:32.140 --> 00:20:35.460\nlike these were opportunities that just come once\n\n488\n00:20:35.460 --> 00:20:37.220\nin a lifetime and you have to seize them\n\n489\n00:20:37.220 --> 00:20:41.580\nand take them and turn them into your future, basically.\n\n490\n00:20:41.580 --> 00:20:43.660\nSo I got some of the guys from the office\n\n491\n00:20:43.660 --> 00:20:46.780\nand we drove out to Jones Beach and this band was opening,\n\n492\n00:20:46.780 --> 00:20:48.740\nI think for Phil Collins or Genesis,\n\n493\n00:20:48.740 --> 00:20:52.540\nlike somebody in that genre and they were amazing,\n\n494\n00:20:52.540 --> 00:20:53.660\nlike amazing.\n\n495\n00:20:53.660 --> 00:20:54.620\nI couldn't get over it.\n\n496\n00:20:54.620 --> 00:20:57.980\nI go back to the office, I said, \"Don, I saw this band.\n\n497\n00:20:57.980 --> 00:20:59.780\n\"We need to book them for the tailgate party.\"\n\n498\n00:20:59.780 --> 00:21:01.780\nAnd he was like, \"Con, are you crazy?\"\n\n499\n00:21:01.780 --> 00:21:04.900\nLike, this is the tailgate party for the NFL's owners,\n\n500\n00:21:04.900 --> 00:21:06.540\nthe sponsors, the broadcast partners,\n\n501\n00:21:06.540 --> 00:21:08.100\nlike all of our VIPs.\n\n502\n00:21:08.100 --> 00:21:10.380\nWe can't just put some new band up there.\n\n503\n00:21:10.380 --> 00:21:12.340\nI said, \"Let's book.\"\n\n504\n00:21:12.340 --> 00:21:13.780\nI think it was either cool and a gang\n\n505\n00:21:13.780 --> 00:21:14.940\nor Casey and a such event.\n\n506\n00:21:14.940 --> 00:21:16.140\nGranted, this is the 90s.\n\n507\n00:21:16.140 --> 00:21:18.700\nSo like, remember the timeframe?\n\n508\n00:21:18.700 --> 00:21:20.380\nI said, and if we're wrong, we flip it.\n\n509\n00:21:20.380 --> 00:21:22.940\nI said, \"You can publicly fire me, blame me,\n\n510\n00:21:22.940 --> 00:21:24.020\n\"like I will own it.\"\n\n511\n00:21:24.020 --> 00:21:26.580\nLike, that's how strongly I feel about this.\n\n512\n00:21:26.580 --> 00:21:29.340\nSo this is July, maybe.\n\n513\n00:21:29.340 --> 00:21:31.020\nBy the time Super Bowl is coming around,\n\n514\n00:21:31.020 --> 00:21:33.300\nSuper Bowl was still in January back then.\n\n515\n00:21:33.300 --> 00:21:34.780\nIt's Houdi and the Blowfish.\n\n516\n00:21:34.780 --> 00:21:36.540\nThey have now been nominated for,\n\n517\n00:21:36.540 --> 00:21:38.220\nI don't even remember how many Grammys,\n\n518\n00:21:38.220 --> 00:21:40.140\nthey've sold millions and millions of records.\n\n519\n00:21:40.140 --> 00:21:42.820\nThey're the hottest band, not just in the country,\n\n520\n00:21:42.820 --> 00:21:44.100\nbut in the world.\n\n521\n00:21:44.100 --> 00:21:47.260\nAnd it was great for me because I nailed it\n\n522\n00:21:47.260 --> 00:21:49.660\nand I could care less about credit.\n\n523\n00:21:49.660 --> 00:21:52.300\nI just love to just get the job done.\n\n524\n00:21:52.300 --> 00:21:56.300\nBut by having, you know, Don believe in me\n\n525\n00:21:56.300 --> 00:21:58.060\nand me being just so, I guess,\n\n526\n00:21:58.060 --> 00:22:01.460\nprobably a strong in my convictions and my belief in it,\n\n527\n00:22:01.460 --> 00:22:04.660\nit just changed literally the trajectory of my career.\n\n528\n00:22:04.660 --> 00:22:07.220\nAnd I met so many great people from the music business\n\n529\n00:22:07.220 --> 00:22:10.340\nthat that was how this entertainment division started\n\n530\n00:22:10.340 --> 00:22:13.460\nbecause I would sit down my friend Evan Lambert\n\n531\n00:22:13.460 --> 00:22:16.420\nwho was at EMI Music Publishing back then once a week.\n\n532\n00:22:16.420 --> 00:22:18.020\nAnd he'd, on a piece of paper,\n\n533\n00:22:18.020 --> 00:22:20.700\nhand-write names, emails, phone numbers\n\n534\n00:22:20.700 --> 00:22:22.940\nof executives in the entertainment industry.\n\n535\n00:22:22.940 --> 00:22:24.820\nAnd when you call somebody, you say, you know,\n\n536\n00:22:24.820 --> 00:22:27.140\nthis is so-and-so from the National Football League,\n\n537\n00:22:27.140 --> 00:22:28.820\nyou usually get a call back.\n\n538\n00:22:28.820 --> 00:22:32.700\nAnd that was just how I started to navigate\n\n539\n00:22:32.700 --> 00:22:33.980\nthe entertainment industry.\n\n540\n00:22:33.980 --> 00:22:36.660\nI just grew such a big roll of decks\n\n541\n00:22:36.660 --> 00:22:39.860\nthat so many of those people today are my friends.\n\n542\n00:22:39.860 --> 00:22:41.780\nWhen I went to go work at the firm,\n\n543\n00:22:41.780 --> 00:22:43.860\nit was Jeff Quantness who was somebody on my list\n\n544\n00:22:43.860 --> 00:22:46.620\nwho was this Die Hard Raiders fan, you know,\n\n545\n00:22:46.620 --> 00:22:50.020\nso it was a natural step for me to move to Hollywood\n\n546\n00:22:50.020 --> 00:22:51.500\nand go work in the entertainment industry\n\n547\n00:22:51.500 --> 00:22:53.700\nfrom those relationships that I developed.\n\n548\n00:22:53.700 --> 00:22:54.540\n- That's amazing.\n\n549\n00:22:54.540 --> 00:22:58.620\nSo the entertainment division of the NFL\n\n550\n00:22:58.620 --> 00:23:01.700\ncame from your initiative, your brainchild.\n\n551\n00:23:01.700 --> 00:23:04.180\nSo you start up this new division,\n\n552\n00:23:04.180 --> 00:23:06.060\nyou're having all the success in the NFL.\n\n553\n00:23:06.060 --> 00:23:09.660\nThen you make this shift, you go to this record label\n\n554\n00:23:09.660 --> 00:23:11.500\nand you said you doubled your salary\n\n555\n00:23:11.500 --> 00:23:14.660\nand you just took that flyer to get out there.\n\n556\n00:23:14.660 --> 00:23:17.460\nWhat was it like to go into a new industry like that?\n\n557\n00:23:17.460 --> 00:23:20.020\n'Cause I don't think you were there that long,\n\n558\n00:23:20.020 --> 00:23:23.380\nbut what did you learn that really catapulted\n\n559\n00:23:23.380 --> 00:23:25.140\nthe way how you even thought about\n\n560\n00:23:25.140 --> 00:23:27.460\nwhat you could achieve as a leader?\n\n561\n00:23:27.460 --> 00:23:31.860\n- I try to instill in people that there's no such thing\n\n562\n00:23:31.860 --> 00:23:35.020\nas a bad job or a bad opportunity\n\n563\n00:23:35.020 --> 00:23:37.140\nif you can find a lesson in it.\n\n564\n00:23:37.140 --> 00:23:42.140\nAnd even though the record business back then wasn't for me,\n\n565\n00:23:42.140 --> 00:23:44.540\nI would never have learned everything\n\n566\n00:23:44.540 --> 00:23:46.220\nabout the record business that I did.\n\n567\n00:23:46.220 --> 00:23:48.660\nSo when I did move on to go work at the firm\n\n568\n00:23:48.660 --> 00:23:51.900\nand I ended up becoming a talent manager\n\n569\n00:23:51.900 --> 00:23:54.020\nof somebody huge in the music business,\n\n570\n00:23:54.020 --> 00:23:55.180\nI knew what was happening.\n\n571\n00:23:55.180 --> 00:23:57.900\nSo instead of looking at that as say,\n\n572\n00:23:57.900 --> 00:24:00.660\nI shouldn't have made that choice, I flipped the script.\n\n573\n00:24:00.660 --> 00:24:02.420\nAnd I was like, I'm so glad I made that choice.\n\n574\n00:24:02.420 --> 00:24:05.460\nAnd even though I didn't stay very long,\n\n575\n00:24:05.460 --> 00:24:07.000\nI learned so much.\n\n576\n00:24:07.000 --> 00:24:10.580\nAnd to this day, one of my best friends I met from there.\n\n577\n00:24:10.580 --> 00:24:12.700\nAnd that's what was so great about it\n\n578\n00:24:12.700 --> 00:24:17.700\nis that you can find the rainbow after the rainstorm.\n\n579\n00:24:17.700 --> 00:24:18.460\n- You know, it's interesting.\n\n580\n00:24:18.460 --> 00:24:21.140\nYou brought up so many friends already.\n\n581\n00:24:21.140 --> 00:24:23.540\nAre you one of these that really believes\n\n582\n00:24:23.540 --> 00:24:26.660\nin this inner circle of friendship,\n\n583\n00:24:26.660 --> 00:24:27.940\nthe inner circle of love?\n\n584\n00:24:27.940 --> 00:24:32.060\nI mean, how do you think about just the relationships\n\n585\n00:24:32.060 --> 00:24:33.140\nthat you've built?\n\n586\n00:24:33.140 --> 00:24:36.620\nYou stay in contact with your college friends.\n\n587\n00:24:36.620 --> 00:24:38.660\nYou know, what can we learn about that?\n\n588\n00:24:38.660 --> 00:24:41.460\n- I have this theory.\n\n589\n00:24:41.460 --> 00:24:43.140\nLife's like a bullseye, right?\n\n590\n00:24:43.140 --> 00:24:45.380\nSo when you're in your 20s,\n\n591\n00:24:45.380 --> 00:24:47.140\nit's the outside of the bullseye.\n\n592\n00:24:47.140 --> 00:24:48.420\nEverybody's your best friend\n\n593\n00:24:48.420 --> 00:24:49.820\nand you make time for everybody.\n\n594\n00:24:49.820 --> 00:24:52.820\nAnd you just love to just always be going out\n\n595\n00:24:52.820 --> 00:24:54.740\nand networking and all the things.\n\n596\n00:24:54.740 --> 00:24:58.300\nBut each decade that bullseye gets smaller.\n\n597\n00:24:58.300 --> 00:25:01.660\nAnd I think it's probably a combination of time\n\n598\n00:25:01.660 --> 00:25:03.260\nand not having as much time\n\n599\n00:25:03.260 --> 00:25:07.660\nand just realizing who's your 3AM phone call?\n\n600\n00:25:07.660 --> 00:25:11.140\nSo as many of these great friendships that I have\n\n601\n00:25:11.140 --> 00:25:15.340\nand I've nurtured and I am a lot of people's 3AM phone call,\n\n602\n00:25:15.340 --> 00:25:19.220\nI don't have the same circle as that outer bullseye\n\n603\n00:25:19.220 --> 00:25:21.020\nbut I can pick up the phone\n\n604\n00:25:21.020 --> 00:25:22.860\nand call anyone from that outer bullseye.\n\n605\n00:25:22.860 --> 00:25:27.860\nSo I always stress to young people nurture those relationships\n\n606\n00:25:29.780 --> 00:25:33.540\nbecause somebody that I met at 22 years old is that assistant.\n\n607\n00:25:33.540 --> 00:25:36.900\nIs somebody 30 years later, I can pick up the phone,\n\n608\n00:25:36.900 --> 00:25:39.860\nsay, \"Hey, I'm trying to figure out who the best person is\n\n609\n00:25:39.860 --> 00:25:42.340\nto get this done or get this information.\"\n\n610\n00:25:42.340 --> 00:25:44.100\nAnd you're always gonna get that return phone call.\n\n611\n00:25:44.100 --> 00:25:49.100\nIt's just, we get so caught up in looking for\n\n612\n00:25:49.100 --> 00:25:53.700\nwhat an encyclopedic explanation of how to have success\n\n613\n00:25:53.700 --> 00:25:56.300\nbut we've lost just common sense.\n\n614\n00:25:56.300 --> 00:26:00.900\nAnd that's what frustrates me about the world today is,\n\n615\n00:26:00.900 --> 00:26:04.340\nyou know, if someone, you take time to do an informational interview\n\n616\n00:26:04.340 --> 00:26:07.700\nor whatever, you better darn well send an email\n\n617\n00:26:07.700 --> 00:26:08.540\nthanking the person.\n\n618\n00:26:08.540 --> 00:26:11.300\nLike all of these things have gone out the window\n\n619\n00:26:11.300 --> 00:26:15.740\nand if you can just master the basics of life,\n\n620\n00:26:15.740 --> 00:26:18.340\nyou can have such a great life, not just in your career\n\n621\n00:26:18.340 --> 00:26:19.860\nbut in your personal life as well.\n\n622\n00:26:19.860 --> 00:26:21.100\nI feel like I just went on a tangent\n\n623\n00:26:21.100 --> 00:26:22.100\ndone any of the answers or questions.\n\n624\n00:26:22.100 --> 00:26:23.780\n- No, no, no, I love it.\n\n625\n00:26:23.780 --> 00:26:25.860\nAnd you know, speaking of relationships,\n\n626\n00:26:25.860 --> 00:26:30.020\nyou gotta tell us a story that helped you ultimately become\n\n627\n00:26:30.020 --> 00:26:31.740\nSnoop Dogg's manager.\n\n628\n00:26:31.740 --> 00:26:33.060\n- I'm not sure when this is airing\n\n629\n00:26:33.060 --> 00:26:35.980\nbut I just have to give so much credit to Sarah Raymaker\n\n630\n00:26:35.980 --> 00:26:40.100\nwho's Snoop's now manager who pulled up this Olympic coverage\n\n631\n00:26:40.100 --> 00:26:43.700\nbecause I am so happy that the world sees\n\n632\n00:26:43.700 --> 00:26:46.460\nwhat a shining bright light that he is\n\n633\n00:26:46.460 --> 00:26:48.980\nand it's just awesome to watch.\n\n634\n00:26:48.980 --> 00:26:52.140\nWhen I was working at the firm, Snoop became a client.\n\n635\n00:26:52.140 --> 00:26:55.060\nAnd at that point, I was working with the majority\n\n636\n00:26:55.060 --> 00:26:57.540\nof the firm clients as brand partnership,\n\n637\n00:26:57.540 --> 00:26:59.580\nstrategic marketing, sports marketing.\n\n638\n00:26:59.580 --> 00:27:03.180\nSo when Snoop came in, he had a really, really big team.\n\n639\n00:27:03.180 --> 00:27:04.820\nThe firm was set up so well.\n\n640\n00:27:04.820 --> 00:27:06.700\nThe smartest group of people I've ever worked with\n\n641\n00:27:06.700 --> 00:27:09.900\nin that there was an expert in every area.\n\n642\n00:27:09.900 --> 00:27:14.900\nAnd Snoop came in with a few people from like his core team\n\n643\n00:27:14.900 --> 00:27:16.740\nbut he was sitting at the head of the table\n\n644\n00:27:16.740 --> 00:27:19.660\nlooking at the window and not listening to everybody.\n\n645\n00:27:19.660 --> 00:27:21.820\nSo we thought as they were, you know,\n\n646\n00:27:21.820 --> 00:27:26.020\npitching their ideas or, you know, trying to have him,\n\n647\n00:27:26.020 --> 00:27:28.260\nyou know, come up with plans for what he was looking for,\n\n648\n00:27:28.260 --> 00:27:31.360\nwhether it was touring or recording or all of it.\n\n649\n00:27:31.360 --> 00:27:34.780\nAnd I don't know, maybe it was the oncars he made,\n\n650\n00:27:34.780 --> 00:27:36.180\nmaybe he was working with these, you know,\n\n651\n00:27:36.180 --> 00:27:38.540\nbig football players but I just kind of like\n\n652\n00:27:38.540 --> 00:27:39.900\nbanged on the table a little bit.\n\n653\n00:27:39.900 --> 00:27:41.820\nI was like, \"Hey, like if you're not interested\n\n654\n00:27:41.820 --> 00:27:43.020\n\"in a way and you just have to say, like,\n\n655\n00:27:43.020 --> 00:27:43.940\n\"we can all move on.\n\n656\n00:27:43.940 --> 00:27:46.340\n\"Like I get, you're busy, we're all busy\n\n657\n00:27:46.340 --> 00:27:48.260\n\"but we're here for you.\"\n\n658\n00:27:48.260 --> 00:27:49.380\nYou know, and in words like that\n\n659\n00:27:49.380 --> 00:27:52.260\nand he like had this purple fur coat on\n\n660\n00:27:52.260 --> 00:27:54.300\nand he like, it was like a scene out of a movie\n\n661\n00:27:54.300 --> 00:27:55.820\n'cause he's in the big chair at the end of the day\n\n662\n00:27:55.820 --> 00:27:58.060\nand when he like turns around.\n\n663\n00:27:58.060 --> 00:28:00.780\nAnd then the next day, someone from his team called the firm\n\n664\n00:28:00.780 --> 00:28:02.220\nand they said, \"We want the girl from the NFL\n\n665\n00:28:02.220 --> 00:28:04.140\n\"to take point right now.\"\n\n666\n00:28:04.140 --> 00:28:06.700\nI was like, \"I am not a manager.\n\n667\n00:28:06.700 --> 00:28:08.100\n\"I don't know what I'm doing.\"\n\n668\n00:28:08.100 --> 00:28:09.660\nAnd they were like, \"You are now.\"\n\n669\n00:28:09.660 --> 00:28:13.580\nAnd yeah, it was an awesome run with him.\n\n670\n00:28:13.580 --> 00:28:17.020\nSeven years, 49 dog years is my joke that never gets old.\n\n671\n00:28:17.020 --> 00:28:19.940\nHe's family, I still work very closely with his wife,\n\n672\n00:28:19.940 --> 00:28:22.460\nwith him on specific projects, with everybody,\n\n673\n00:28:22.460 --> 00:28:25.900\nhis kids now, Godmother to two of his granddaughters\n\n674\n00:28:25.900 --> 00:28:29.380\nand I love him so much 'cause he's so brilliant\n\n675\n00:28:29.380 --> 00:28:30.700\nand the world gets to see it.\n\n676\n00:28:30.700 --> 00:28:33.300\nAnd I guess that goes back to, you know,\n\n677\n00:28:33.300 --> 00:28:36.260\none of my other things is just stay true to yourself.\n\n678\n00:28:36.260 --> 00:28:38.180\nDon't be afraid, speak your mind.\n\n679\n00:28:38.180 --> 00:28:40.980\nI mean, we're all, no one was born with the playbook.\n\n680\n00:28:40.980 --> 00:28:42.220\nWe're all figuring out as we go\n\n681\n00:28:42.220 --> 00:28:43.860\nand think if we go back to that,\n\n682\n00:28:43.860 --> 00:28:46.140\nthat we can all express opinions,\n\n683\n00:28:46.140 --> 00:28:47.540\nwe can all hear each other out.\n\n684\n00:28:47.540 --> 00:28:48.740\nWe don't have to agree,\n\n685\n00:28:48.740 --> 00:28:51.580\nbut let's just go back to a time of civility.\n\n686\n00:28:51.580 --> 00:28:53.380\n- So if I understand this right,\n\n687\n00:28:53.380 --> 00:28:54.820\nyou stood up the Snoop Dogg.\n\n688\n00:28:54.820 --> 00:28:56.620\nI mean, he's in there with his entourage\n\n689\n00:28:56.620 --> 00:28:58.300\nand you basically tell him,\n\n690\n00:28:58.300 --> 00:29:00.780\n\"Hey, you better listen to me or I'm out of here.\"\n\n691\n00:29:00.780 --> 00:29:01.620\nYou know?\n\n692\n00:29:01.620 --> 00:29:05.140\nNow, what kind of advice can you give others\n\n693\n00:29:05.140 --> 00:29:08.220\non how to stand up to people who have so much power?\n\n694\n00:29:08.220 --> 00:29:10.540\n'Cause you're dealing with people\n\n695\n00:29:10.540 --> 00:29:13.940\nwho are in the big time power lanes.\n\n696\n00:29:13.940 --> 00:29:18.180\n- I always say, I am going to treat everybody\n\n697\n00:29:18.180 --> 00:29:20.620\nwith the respect that I would like back.\n\n698\n00:29:20.620 --> 00:29:23.060\nAnd it isn't until I can't get that respect back\n\n699\n00:29:23.060 --> 00:29:25.380\nthat I might, the Yonkers in me might come out.\n\n700\n00:29:25.380 --> 00:29:26.660\nLike there's a saying is,\n\n701\n00:29:26.660 --> 00:29:28.100\nyou can take the girl out of Yonkers,\n\n702\n00:29:28.100 --> 00:29:30.140\nbut you can't take the Yonkers out of the girl.\n\n703\n00:29:30.140 --> 00:29:32.700\nSo deep inside, that's sitting here,\n\n704\n00:29:32.700 --> 00:29:36.260\nbut up until I have to tap into that,\n\n705\n00:29:36.260 --> 00:29:38.620\nit's, why are you better than me\n\n706\n00:29:38.620 --> 00:29:40.980\nbecause you are richer?\n\n707\n00:29:40.980 --> 00:29:43.540\nOr why, you know, you're the CEO of this company?\n\n708\n00:29:43.540 --> 00:29:45.980\nLike, we're born and we're all going to die.\n\n709\n00:29:45.980 --> 00:29:48.420\nSo it's like how you decide you're gonna bookend\n\n710\n00:29:48.420 --> 00:29:51.220\nwhat happens is gonna not just impact\n\n711\n00:29:51.220 --> 00:29:52.700\nwhether it's your career or your family,\n\n712\n00:29:52.700 --> 00:29:54.740\nbut impact others.\n\n713\n00:29:54.740 --> 00:29:59.740\nAnd I always try to come at it from a place of\n\n714\n00:29:59.740 --> 00:30:03.620\nwhether it's questioning,\n\n715\n00:30:03.620 --> 00:30:05.540\n\"Hey, I have some advice, could you help me out?\"\n\n716\n00:30:05.540 --> 00:30:06.700\nI'm not sure how to approach this.\n\n717\n00:30:06.700 --> 00:30:09.820\nLike, don't fake it till you make it.\n\n718\n00:30:09.820 --> 00:30:11.020\nBe true to yourself.\n\n719\n00:30:11.020 --> 00:30:13.100\nI say, I'm really good at what I know,\n\n720\n00:30:13.100 --> 00:30:14.980\nbut I'm better at what I don't know.\n\n721\n00:30:14.980 --> 00:30:17.660\nAnd I have no problem asking smarter people around me\n\n722\n00:30:17.660 --> 00:30:19.540\nquestions to help guide me.\n\n723\n00:30:19.540 --> 00:30:22.500\nAnd I tell that to the teams that we work with,\n\n724\n00:30:22.500 --> 00:30:25.740\nwhether it's our clients, it's okay to say,\n\n725\n00:30:25.740 --> 00:30:29.020\n\"I don't know, let me find out, let me get back to you.\"\n\n726\n00:30:29.020 --> 00:30:31.540\nAnd again, if more and more people would just operate\n\n727\n00:30:31.540 --> 00:30:34.540\nin this way, it would just make life so much easier\n\n728\n00:30:34.540 --> 00:30:35.740\nand better and happier.\n\n729\n00:30:35.740 --> 00:30:39.940\nAnd look, this comes with experience and with age.\n\n730\n00:30:39.940 --> 00:30:43.300\nAnd I still have to work on this myself,\n\n731\n00:30:43.300 --> 00:30:45.060\nbut you can't take things personal.\n\n732\n00:30:45.060 --> 00:30:49.020\nIf someone doesn't return my call or doesn't email me back,\n\n733\n00:30:49.020 --> 00:30:52.460\nwhich happens quite a bit, still, it's not personal,\n\n734\n00:30:52.460 --> 00:30:53.260\nit's business.\n\n735\n00:30:53.260 --> 00:30:58.180\nAnd I just can't let it stay with me and drive me crazy,\n\n736\n00:30:58.180 --> 00:31:01.060\nwhich is something that used to happen all the time\n\n737\n00:31:01.060 --> 00:31:02.220\nin my younger days.\n\n738\n00:31:02.220 --> 00:31:04.220\nAnd now I just try to let it roll off my back.\n\n739\n00:31:04.220 --> 00:31:06.020\nAnd I will call those people out\n\n740\n00:31:06.020 --> 00:31:08.940\nbecause at some point, they do need to call me back\n\n741\n00:31:08.940 --> 00:31:10.540\nor something they might need.\n\n742\n00:31:10.540 --> 00:31:15.540\nAnd I might gently tell them that they could have replied\n\n743\n00:31:15.540 --> 00:31:17.700\nto my email three months ago.\n\n744\n00:31:17.700 --> 00:31:21.460\n- Is that why WinNotIf is one of your favorite phrases?\n\n745\n00:31:21.460 --> 00:31:22.300\nYou know?\n\n746\n00:31:22.300 --> 00:31:23.300\n- I love that, right?\n\n747\n00:31:23.300 --> 00:31:25.820\nIt's such a win, not if.\n\n748\n00:31:25.820 --> 00:31:27.700\nAnd by the way, I see you're a Patriots fan.\n\n749\n00:31:27.700 --> 00:31:29.900\nDon't think I'm not seeing that logo over there.\n\n750\n00:31:29.900 --> 00:31:32.220\n- Oh, I'm really a Chiefs fan, but I'm wearing this,\n\n751\n00:31:32.220 --> 00:31:35.220\nbut I don't know, it must be because you were with the NFL.\n\n752\n00:31:35.220 --> 00:31:36.820\n- And I'm got my Giants Cup.\n\n753\n00:31:36.820 --> 00:31:39.580\nI actually did a podcast with Tom Brady\n\n754\n00:31:39.580 --> 00:31:42.020\nearly on in my under-hally just lead.\n\n755\n00:31:42.020 --> 00:31:45.580\nAnd I got this Patriots shirt from him, you know?\n\n756\n00:31:45.580 --> 00:31:46.900\n- That's great.\n\n757\n00:31:46.900 --> 00:31:48.740\n- I wear it with a great deal of pride.\n\n758\n00:31:48.740 --> 00:31:50.780\nI actually did not think a whole lot of them\n\n759\n00:31:50.780 --> 00:31:53.580\nuntil I met him because I hated how he kept beating\n\n760\n00:31:53.580 --> 00:31:55.100\nevery team that I liked.\n\n761\n00:31:55.100 --> 00:31:59.380\nYou know, but I guess that was a WinNotIf kind of moment for me.\n\n762\n00:31:59.380 --> 00:32:03.020\nYou know, so let's move forward a little bit.\n\n763\n00:32:03.020 --> 00:32:06.980\nYou know, you co-founded Smack Entertainment in 2011\n\n764\n00:32:06.980 --> 00:32:08.340\nwith Michael Strahan.\n\n765\n00:32:08.340 --> 00:32:10.540\nGive us a snapshot of the company\n\n766\n00:32:10.540 --> 00:32:12.580\nand all that you're responsible for.\n\n767\n00:32:12.580 --> 00:32:17.420\n- Well, the company now definitely isn't what it was\n\n768\n00:32:17.420 --> 00:32:19.340\nwhen we started it from my kitchen table.\n\n769\n00:32:19.340 --> 00:32:22.740\nSo it's three different verticals in that\n\n770\n00:32:22.740 --> 00:32:25.660\nit's talent representation, it's production,\n\n771\n00:32:25.660 --> 00:32:28.780\nand then we call it brand incubation or brand building.\n\n772\n00:32:28.780 --> 00:32:32.540\nAnd if you look at our roster, they are all multi-hyphenists.\n\n773\n00:32:32.540 --> 00:32:35.940\nThey do really well in Excel, you know, at their core job,\n\n774\n00:32:35.940 --> 00:32:38.180\nbut they have the drive and commitment and passion\n\n775\n00:32:38.180 --> 00:32:41.260\nto use that platform or the main thing\n\n776\n00:32:41.260 --> 00:32:46.140\nto go and explore, have success in other areas.\n\n777\n00:32:46.140 --> 00:32:49.340\nSo whether it's hosting a show, producing a show,\n\n778\n00:32:49.340 --> 00:32:52.060\ncreating a clothing line, you know,\n\n779\n00:32:52.060 --> 00:32:56.140\ninstead of only the NFL or sports broadcasting,\n\n780\n00:32:56.140 --> 00:32:58.380\nit's, I want to be an actor.\n\n781\n00:32:58.380 --> 00:33:02.420\nSo that's, I think what sets us apart in that area.\n\n782\n00:33:02.420 --> 00:33:06.980\nAnd then on the production, it's not just our clients.\n\n783\n00:33:06.980 --> 00:33:09.780\nYou know, we've got a couple of shows coming out later this year\n\n784\n00:33:09.780 --> 00:33:12.500\nthat none of our clients are involved in,\n\n785\n00:33:12.500 --> 00:33:14.980\nbut they're just really great shows and great projects\n\n786\n00:33:14.980 --> 00:33:16.820\nand we have amazing partners.\n\n787\n00:33:16.820 --> 00:33:19.140\nAnd then on the brand incubation, brand building,\n\n788\n00:33:19.140 --> 00:33:22.420\nit's like we always say, somebody comes up with an idea\n\n789\n00:33:22.420 --> 00:33:24.540\nand we take it from an idea to an execution.\n\n790\n00:33:24.540 --> 00:33:25.900\nAnd on the talent side, I always say,\n\n791\n00:33:25.900 --> 00:33:28.420\nI'm either the dream maker or the dream killer\n\n792\n00:33:28.420 --> 00:33:31.700\nbecause it's my job to pull holes\n\n793\n00:33:31.700 --> 00:33:34.260\nin order to make sure that we can do, you know,\n\n794\n00:33:34.260 --> 00:33:37.580\nthe best job for the client in that sense.\n\n795\n00:33:37.580 --> 00:33:40.300\nSo sometimes I'm the one that says no,\n\n796\n00:33:40.300 --> 00:33:41.860\nwhich none of us like to hear,\n\n797\n00:33:41.860 --> 00:33:45.900\nbut we are going to exhaust every possible path to see\n\n798\n00:33:45.900 --> 00:33:48.940\nif we can, you know, plug the holes to get to a yes.\n\n799\n00:33:48.940 --> 00:33:56.780\n- We'll be back with the rest of my conversation\n\n800\n00:33:56.780 --> 00:33:59.260\nwith Constance Swartz-Marini in just a moment.\n\n801\n00:34:00.180 --> 00:34:02.620\nWell, if you didn't hear the news, Starbucks recently\n\n802\n00:34:02.620 --> 00:34:05.500\nannounced Brian Dickel as their new CEO.\n\n803\n00:34:05.500 --> 00:34:08.620\nHe's the guy who's taken Chipotle from $6 billion\n\n804\n00:34:08.620 --> 00:34:11.820\nin market cap to well over 60 billion.\n\n805\n00:34:11.820 --> 00:34:14.460\nAnd in our episode of Howl Leaders Lead,\n\n806\n00:34:14.460 --> 00:34:16.180\nBrian shares the three things\n\n807\n00:34:16.180 --> 00:34:18.740\nthat have powered that massive turnaround.\n\n808\n00:34:18.740 --> 00:34:20.500\n- That was one of the things I wondered to do is\n\n809\n00:34:20.500 --> 00:34:23.380\nmake sure that we picked a critical few items.\n\n810\n00:34:23.380 --> 00:34:25.620\nOnce we picked the critical few items,\n\n811\n00:34:25.620 --> 00:34:28.380\nit was like, do we have the structure to go make this happen?\n\n812\n00:34:28.380 --> 00:34:32.220\nSo, I mean, this is classic things used to talk to me\n\n813\n00:34:32.220 --> 00:34:35.380\nabout all the time, strategy, structure, now execution, right?\n\n814\n00:34:35.380 --> 00:34:36.860\nWhen you looked around the structure, I was like, man,\n\n815\n00:34:36.860 --> 00:34:38.860\nwe don't have some of the experts that we need\n\n816\n00:34:38.860 --> 00:34:43.460\nin these areas to fulfill our ambition or our strategy.\n\n817\n00:34:43.460 --> 00:34:45.020\nAnd so we had to make some changes.\n\n818\n00:34:45.020 --> 00:34:47.140\nSo it was taking the time now to invest\n\n819\n00:34:47.140 --> 00:34:49.340\nin having the right people in the right positions\n\n820\n00:34:49.340 --> 00:34:51.380\nso that we could execute the strategy.\n\n821\n00:34:51.380 --> 00:34:53.860\nAnd then look, we held ourselves accountable.\n\n822\n00:34:53.860 --> 00:34:56.780\nIt's like, now we're going to go execute against these things.\n\n823\n00:34:56.780 --> 00:34:59.860\nGo back and listen to my entire conversation with Brian,\n\n824\n00:34:59.860 --> 00:35:03.420\nepisode 168 here on Howl Leaders Lead.\n\n825\n00:35:03.420 --> 00:35:14.740\nYou know, smack entertainment is sports, media, and culture.\n\n826\n00:35:14.740 --> 00:35:17.300\nThat's what smack stands for.\n\n827\n00:35:17.300 --> 00:35:21.820\nTell me how you've applied culture to create a new idea\n\n828\n00:35:21.820 --> 00:35:23.140\nor how you think about that,\n\n829\n00:35:23.140 --> 00:35:24.460\nbecause that has to be something\n\n830\n00:35:24.460 --> 00:35:26.740\nthat makes you a novel company.\n\n831\n00:35:26.740 --> 00:35:28.980\nOne thing that's, well, there's many things,\n\n832\n00:35:28.980 --> 00:35:31.780\nbut the one main thing is this business has grown,\n\n833\n00:35:31.780 --> 00:35:35.620\nis Michael and I want to stay true to the culture\n\n834\n00:35:35.620 --> 00:35:36.900\nthat we've created.\n\n835\n00:35:36.900 --> 00:35:41.900\nWe've never wanted it to be like a formal, stuffy place.\n\n836\n00:35:41.900 --> 00:35:44.300\nYou know, when we're hiring new people,\n\n837\n00:35:44.300 --> 00:35:47.100\nI have a painting here by a great artist from Estebrook,\n\n838\n00:35:47.100 --> 00:35:48.620\nbut it's just very simple.\n\n839\n00:35:48.620 --> 00:35:50.700\nIt's a black background and a bright pink letters,\n\n840\n00:35:50.700 --> 00:35:52.900\nit says F-U-C-K.\n\n841\n00:35:52.900 --> 00:35:55.380\nLike, I don't want someone that's going to come work here\n\n842\n00:35:55.380 --> 00:35:57.100\nthat's going to be offended by it.\n\n843\n00:35:57.100 --> 00:35:58.580\nIt's not directed to anybody,\n\n844\n00:35:58.580 --> 00:36:00.180\nbut it's just an expression.\n\n845\n00:36:00.180 --> 00:36:02.620\nAnd so that's what I mean by it.\n\n846\n00:36:02.620 --> 00:36:06.140\nLike, I want everybody to be able to be who they are\n\n847\n00:36:06.140 --> 00:36:09.300\nwithout obviously being disrespectful\n\n848\n00:36:09.300 --> 00:36:10.900\nor, you know, hurting anyone's feelings,\n\n849\n00:36:10.900 --> 00:36:14.620\nbut we just don't ever want that to get lost,\n\n850\n00:36:14.620 --> 00:36:18.820\nbecause I feel so strongly that one of the main reasons\n\n851\n00:36:18.820 --> 00:36:21.820\nwe are so successful is everyone has a voice.\n\n852\n00:36:21.820 --> 00:36:24.100\nMichael and I are always open to everyone's ideas.\n\n853\n00:36:24.100 --> 00:36:25.460\nWe don't know everything.\n\n854\n00:36:25.460 --> 00:36:27.740\nWe're open to change, we're open to evolution.\n\n855\n00:36:27.740 --> 00:36:32.820\nAnd I think what speaks volumes is that we have\n\n856\n00:36:32.820 --> 00:36:36.100\ntwo senior leaders that have been with me for over a decade.\n\n857\n00:36:36.100 --> 00:36:38.140\nWe've got a whole bunch of young people,\n\n858\n00:36:38.140 --> 00:36:40.780\nsix people started as interns that still work here\n\n859\n00:36:40.780 --> 00:36:43.540\nand four of those six are in upper management positions.\n\n860\n00:36:43.540 --> 00:36:48.260\nSo it's so important that we mentor and grow\n\n861\n00:36:48.260 --> 00:36:50.820\nand lead for the next generations to come.\n\n862\n00:36:50.820 --> 00:36:53.980\nAnd that's another place, like whether you look at it,\n\n863\n00:36:53.980 --> 00:36:56.060\nyou know, the music business is going through such a change\n\n864\n00:36:56.060 --> 00:36:58.700\nbecause you don't really develop artists anymore\n\n865\n00:36:58.700 --> 00:37:01.980\nbecause it's this, you know, quick, you know,\n\n866\n00:37:01.980 --> 00:37:03.500\nservice like a song is hit.\n\n867\n00:37:03.500 --> 00:37:04.460\nIt's not about the artists.\n\n868\n00:37:04.460 --> 00:37:07.540\nAnd even now, I think the college football,\n\n869\n00:37:07.540 --> 00:37:09.620\nthe players aren't able to be developed the way they were\n\n870\n00:37:09.620 --> 00:37:12.220\nbefore because of the portal and, you know,\n\n871\n00:37:12.220 --> 00:37:14.540\nthe financial implications on some of these schools.\n\n872\n00:37:14.540 --> 00:37:17.460\nSo I just will never change how I am\n\n873\n00:37:17.460 --> 00:37:19.580\nand wanting to give back and help, you know,\n\n874\n00:37:19.580 --> 00:37:22.580\nform the next leaders of the generation to come.\n\n875\n00:37:22.580 --> 00:37:25.660\n- You and Michael are very close, obviously, you know,\n\n876\n00:37:25.660 --> 00:37:27.820\nbut every partnership and you have a great one,\n\n877\n00:37:27.820 --> 00:37:29.020\nyou get tested.\n\n878\n00:37:29.020 --> 00:37:33.500\nCan you share a story about when maybe you\n\n879\n00:37:33.500 --> 00:37:35.860\nand he were tested as partners\n\n880\n00:37:35.860 --> 00:37:37.860\nand how do you work your way through it?\n\n881\n00:37:37.860 --> 00:37:42.060\n- We actually do agree.\n\n882\n00:37:42.060 --> 00:37:44.700\nI would say nine out of 10 times, which is rare,\n\n883\n00:37:44.700 --> 00:37:47.780\nbut it just goes to how we were raised, you know,\n\n884\n00:37:47.780 --> 00:37:50.820\nwith the same work ethic and the same convictions.\n\n885\n00:37:50.820 --> 00:37:52.940\nLike his dad was a big when not if,\n\n886\n00:37:52.940 --> 00:37:54.860\nmy mom was a big when not if,\n\n887\n00:37:54.860 --> 00:37:57.220\nbut I would say the toughest part for us\n\n888\n00:37:57.220 --> 00:38:00.300\nwas during the pandemic because I've always been\n\n889\n00:38:00.300 --> 00:38:03.460\nby Coastal since we worked together and I wasn't traveling.\n\n890\n00:38:03.460 --> 00:38:06.620\nLike we stayed in LA and we just really didn't know\n\n891\n00:38:06.620 --> 00:38:09.180\nwhere we were going to end up on the other side of this.\n\n892\n00:38:09.180 --> 00:38:11.540\nSo it didn't test our partnership\n\n893\n00:38:11.540 --> 00:38:14.260\nand that we disagreed on many things,\n\n894\n00:38:14.260 --> 00:38:18.380\nbut to not have that connectivity of, you know,\n\n895\n00:38:18.380 --> 00:38:20.620\nseeing each other all the time.\n\n896\n00:38:20.620 --> 00:38:22.940\nBecause even when he was coming out for football,\n\n897\n00:38:22.940 --> 00:38:24.140\nno one wanted to take a chance.\n\n898\n00:38:24.140 --> 00:38:26.140\nIt was so early like I'm getting together\n\n899\n00:38:26.140 --> 00:38:29.300\nbecause what if, you know, I had it and you know,\n\n900\n00:38:29.300 --> 00:38:31.420\nyou're gonna infect the whole Fox, you know,\n\n901\n00:38:31.420 --> 00:38:32.820\ncrew or just something.\n\n902\n00:38:32.820 --> 00:38:35.580\nSo that would probably be the biggest test for us\n\n903\n00:38:35.580 --> 00:38:38.980\nwas just getting the company to the other side\n\n904\n00:38:38.980 --> 00:38:41.580\nbecause like everyone, everything stopped.\n\n905\n00:38:41.580 --> 00:38:43.740\nOur retail business, we made suits.\n\n906\n00:38:43.740 --> 00:38:46.300\nI mean, who's buying a suit in March, you know,\n\n907\n00:38:46.300 --> 00:38:49.060\nI mean, of the summer of 2020, nobody shows\n\n908\n00:38:49.060 --> 00:38:51.500\ntheir suspended, productions are suspended.\n\n909\n00:38:51.500 --> 00:38:53.460\nAnd we had 14 employees back then.\n\n910\n00:38:53.460 --> 00:38:55.780\nSo it was like, how are we gonna keep everybody employed\n\n911\n00:38:55.780 --> 00:38:57.340\nat the salaries they were?\n\n912\n00:38:57.340 --> 00:39:00.900\nAnd we did it and it was a test in that sense.\n\n913\n00:39:00.900 --> 00:39:05.260\nThe one who tests me the most is coach Prime\n\n914\n00:39:05.260 --> 00:39:10.260\nbecause there's very few people that I like to say\n\n915\n00:39:10.260 --> 00:39:14.100\ncan match me as a marketer and he is one of them.\n\n916\n00:39:14.100 --> 00:39:17.180\nAnd he goes so fast and so far\n\n917\n00:39:17.180 --> 00:39:20.740\nthat I have to be the voice or reason in many instances.\n\n918\n00:39:20.740 --> 00:39:23.020\nAnd thankfully we agree.\n\n919\n00:39:23.020 --> 00:39:26.700\nI mean, there's a funny story that if you asked him\n\n920\n00:39:26.700 --> 00:39:27.980\nthis would be the story he would tell you\n\n921\n00:39:27.980 --> 00:39:30.660\nthis happened once before and we don't compare notes.\n\n922\n00:39:30.660 --> 00:39:32.980\nSo when he was the head coach at Jackson State,\n\n923\n00:39:32.980 --> 00:39:34.940\nhe had like a white board in his office\n\n924\n00:39:34.940 --> 00:39:37.100\nand he would write down all the sponsors\n\n925\n00:39:37.100 --> 00:39:39.180\nthat he wanted to partner with.\n\n926\n00:39:39.180 --> 00:39:43.820\nAnd he had this idea that he wanted to do a condom\n\n927\n00:39:43.820 --> 00:39:45.620\nthat said, we've got you covered.\n\n928\n00:39:46.460 --> 00:39:48.460\n(laughs)\n\n929\n00:39:48.460 --> 00:39:49.780\nNow I get it.\n\n930\n00:39:49.780 --> 00:39:52.540\nHe's a very influential leader of young men.\n\n931\n00:39:52.540 --> 00:39:54.900\nHe's very, very upfront and honest with them\n\n932\n00:39:54.900 --> 00:39:56.300\nas you've heard the stories.\n\n933\n00:39:56.300 --> 00:39:58.020\nAnd if you follow him on social media\n\n934\n00:39:58.020 --> 00:39:59.900\nyou will see the advice he gives these kids\n\n935\n00:39:59.900 --> 00:40:02.500\nbefore they go off on a long weekend or spring break.\n\n936\n00:40:02.500 --> 00:40:06.660\nSo in that sense, I knew where he was going with it.\n\n937\n00:40:06.660 --> 00:40:08.260\nBut every time I'd go to Jackson\n\n938\n00:40:08.260 --> 00:40:10.460\nI would get the eraser when he was in his office\n\n939\n00:40:10.460 --> 00:40:11.940\nand I'd wipe it off the board.\n\n940\n00:40:11.940 --> 00:40:12.900\nI need to start yelling.\n\n941\n00:40:12.900 --> 00:40:16.220\nIt's say I'm bringing who works for him directly\n\n942\n00:40:16.220 --> 00:40:17.500\nand is this back and play.\n\n943\n00:40:17.500 --> 00:40:20.180\nAnd he'd be like, she's crossed it off the board again.\n\n944\n00:40:20.180 --> 00:40:21.140\nI'm putting it back up.\n\n945\n00:40:21.140 --> 00:40:22.420\nI'm putting it back up.\n\n946\n00:40:22.420 --> 00:40:24.900\nI was just like trying to protect him from himself\n\n947\n00:40:24.900 --> 00:40:27.060\nin that sense because at that point\n\n948\n00:40:27.060 --> 00:40:28.540\nhe was new to the head coaching game.\n\n949\n00:40:28.540 --> 00:40:31.020\nI was like, this isn't where we should go right now.\n\n950\n00:40:31.020 --> 00:40:34.620\nNow to his credit, years later we did explore it\n\n951\n00:40:34.620 --> 00:40:36.100\nwith some of the bigger companies.\n\n952\n00:40:36.100 --> 00:40:38.740\nThere might be something coming down the line\n\n953\n00:40:38.740 --> 00:40:40.060\nbut it didn't happen yet.\n\n954\n00:40:40.060 --> 00:40:42.580\nBut that was the one time where he,\n\n955\n00:40:42.580 --> 00:40:45.500\nI think he was probably ready to kill me\n\n956\n00:40:45.500 --> 00:40:47.620\nbecause I just wouldn't go for it.\n\n957\n00:40:47.620 --> 00:40:49.060\n- You are a great marker.\n\n958\n00:40:49.060 --> 00:40:50.460\nThere's no question about it.\n\n959\n00:40:50.460 --> 00:40:53.380\nAnd I know you really look hard at what's going on\n\n960\n00:40:53.380 --> 00:40:55.420\nin the world and you try to find, you know,\n\n961\n00:40:55.420 --> 00:40:58.180\nwhite space and then lean into that.\n\n962\n00:40:58.180 --> 00:41:01.380\nAs a leader, what process do you use to figure out\n\n963\n00:41:01.380 --> 00:41:03.540\nwhere to place your bets?\n\n964\n00:41:03.540 --> 00:41:06.460\n- A lot is very gut driven.\n\n965\n00:41:06.460 --> 00:41:09.260\nI did a panel many, many years ago with Chris Voss.\n\n966\n00:41:09.260 --> 00:41:10.140\nI don't know if you know who he is,\n\n967\n00:41:10.140 --> 00:41:12.820\nbut he's the former FBI hostage negotiator.\n\n968\n00:41:12.820 --> 00:41:14.740\nAnd they wanted us to do a panel\n\n969\n00:41:14.740 --> 00:41:16.620\non the art of negotiating.\n\n970\n00:41:16.620 --> 00:41:17.660\nAnd I said, no.\n\n971\n00:41:17.660 --> 00:41:18.500\nAnd everyone's like, why?\n\n972\n00:41:18.500 --> 00:41:19.740\nI said, this guy's brilliant.\n\n973\n00:41:19.740 --> 00:41:22.180\nThere is no way I'm gonna sit next to him\n\n974\n00:41:22.180 --> 00:41:25.180\nand talk about my gut and my visions\n\n975\n00:41:25.180 --> 00:41:27.220\nand how I approach things.\n\n976\n00:41:27.220 --> 00:41:28.660\nAnd everybody said, that's exactly why\n\n977\n00:41:28.660 --> 00:41:29.780\nyou two should be together.\n\n978\n00:41:29.780 --> 00:41:34.700\nAnd so we went for breakfast and he's one of the smartest,\n\n979\n00:41:34.700 --> 00:41:36.900\nmost low key people I've ever met.\n\n980\n00:41:36.900 --> 00:41:38.980\nAnd he gave me such a level of comfort\n\n981\n00:41:38.980 --> 00:41:42.220\nbecause for all just my daily practices,\n\n982\n00:41:42.220 --> 00:41:44.980\nhe was able to explain the science behind it.\n\n983\n00:41:44.980 --> 00:41:49.660\nAnd that was one of the really most eye opening experiences\n\n984\n00:41:49.660 --> 00:41:53.500\nI've ever had because I'm always go, go, go, go, go.\n\n985\n00:41:53.500 --> 00:41:56.740\nAnd I don't stop to think about, you know, like, why?\n\n986\n00:41:56.740 --> 00:41:59.340\nI just know why not, right?\n\n987\n00:41:59.340 --> 00:42:00.820\nLike, that's how I do it.\n\n988\n00:42:00.820 --> 00:42:02.300\nBut now as we've gotten bigger\n\n989\n00:42:02.300 --> 00:42:05.620\nand there's, you know, a lot at stake with everything,\n\n990\n00:42:05.620 --> 00:42:08.580\nI try to look five steps ahead or five moves ahead.\n\n991\n00:42:08.580 --> 00:42:12.300\nAnd what I mean by that is the decision we're making today,\n\n992\n00:42:12.300 --> 00:42:16.100\nhow will that impact the client five moves from now?\n\n993\n00:42:16.100 --> 00:42:17.700\nIs it going to help them?\n\n994\n00:42:17.700 --> 00:42:19.100\nIs it going to hurt them?\n\n995\n00:42:19.100 --> 00:42:20.740\nOr is it just gonna be sort of like\n\n996\n00:42:20.740 --> 00:42:22.300\nthat keeps them in the middle?\n\n997\n00:42:22.300 --> 00:42:24.020\nAnd that's the most important thing.\n\n998\n00:42:24.020 --> 00:42:26.940\nAnd like I say, we have a duty to protect our clients,\n\n999\n00:42:26.940 --> 00:42:29.660\nnot just from the outside world, but from themselves\n\n1000\n00:42:29.660 --> 00:42:32.460\nbecause they're all creatives, they're all visionaries.\n\n1001\n00:42:32.460 --> 00:42:33.980\nAnd they're gonna put these ideas out there\n\n1002\n00:42:33.980 --> 00:42:36.740\nand it's on us to just really look at the big picture\n\n1003\n00:42:36.740 --> 00:42:39.420\nand see if this is something that we think can work.\n\n1004\n00:42:39.420 --> 00:42:43.660\nAnd I take pride in really just the, again,\n\n1005\n00:42:43.660 --> 00:42:45.540\nas we've gotten talked about this, the no.\n\n1006\n00:42:45.540 --> 00:42:48.900\nI'll never forget when I was Snoop's manager,\n\n1007\n00:42:48.900 --> 00:42:51.060\nthe Chrysler 300 had just come out.\n\n1008\n00:42:51.060 --> 00:42:52.420\nI don't know if you remember when that car,\n\n1009\n00:42:52.420 --> 00:42:54.580\nit was like revolutionary for Chrysler.\n\n1010\n00:42:54.580 --> 00:42:57.500\nAnd Snoop called the local Chrysler dealer\n\n1011\n00:42:57.500 --> 00:43:01.180\nand left him one of his very memorable messages\n\n1012\n00:43:01.180 --> 00:43:03.180\non, you know, the answering machine,\n\n1013\n00:43:03.180 --> 00:43:06.060\ntalking a bit of how he wants the Chrysler 300, da-da-da.\n\n1014\n00:43:06.060 --> 00:43:10.140\nWell, this local dealer ended up like using it in a campaign.\n\n1015\n00:43:10.140 --> 00:43:11.500\nAnd everyone's like, we need to get the lawyers.\n\n1016\n00:43:11.500 --> 00:43:12.700\nI go, oh, no, we don't.\n\n1017\n00:43:12.700 --> 00:43:16.380\nAnd I said to my assistant, find me the CEO of Chrysler.\n\n1018\n00:43:16.380 --> 00:43:20.660\nAnd we just cold called until we got a call back.\n\n1019\n00:43:20.660 --> 00:43:24.020\nAnd from that moment, I realized,\n\n1020\n00:43:24.020 --> 00:43:27.220\nyou don't take the no for an answer, you don't give up\n\n1021\n00:43:27.220 --> 00:43:30.060\nbecause they put Snoop in a national campaign\n\n1022\n00:43:30.060 --> 00:43:31.140\nwith Lee Iacocca.\n\n1023\n00:43:31.140 --> 00:43:32.820\nAnd for those younger viewers or viewers\n\n1024\n00:43:32.820 --> 00:43:34.260\nthat don't know who that is,\n\n1025\n00:43:34.260 --> 00:43:36.780\nhe was the grandfather of Chrysler, right?\n\n1026\n00:43:36.780 --> 00:43:38.940\nLike, I mean, just one of the most innovative people\n\n1027\n00:43:38.940 --> 00:43:40.540\nin the automotive industry.\n\n1028\n00:43:40.540 --> 00:43:43.780\nAnd when you see Snoop Dogg and Lee Iacocca together,\n\n1029\n00:43:43.780 --> 00:43:48.580\nit was just, and that all happened just because Snoop loved\n\n1030\n00:43:48.580 --> 00:43:49.900\nthe Chrysler 300.\n\n1031\n00:43:49.900 --> 00:43:51.540\n(laughing)\n\n1032\n00:43:51.540 --> 00:43:52.460\n- I love it.\n\n1033\n00:43:52.460 --> 00:43:54.300\nAnd you know, you've got to learn so many stories\n\n1034\n00:43:54.300 --> 00:43:56.460\nabout Snoop that I gotta ask you another.\n\n1035\n00:43:56.460 --> 00:43:59.540\nTake me to Park Avenue and how Snoop's youth football league\n\n1036\n00:43:59.540 --> 00:44:00.380\ngot started.\n\n1037\n00:44:00.380 --> 00:44:01.700\nThat's a heck of a story.\n\n1038\n00:44:01.700 --> 00:44:03.860\n- So one of the meanings I had with Snoop,\n\n1039\n00:44:03.860 --> 00:44:05.380\nI remember exactly where we were.\n\n1040\n00:44:05.380 --> 00:44:07.380\nAnd I just said, forget guardrails,\n\n1041\n00:44:07.380 --> 00:44:09.340\nlike what's one of your dreams?\n\n1042\n00:44:09.340 --> 00:44:11.660\nAnd he took a minute and I thought he was gonna tell me\n\n1043\n00:44:11.660 --> 00:44:13.740\nI wanna be in a movie, I want my own show.\n\n1044\n00:44:13.740 --> 00:44:16.980\nHe said, I played high school football.\n\n1045\n00:44:16.980 --> 00:44:19.020\nYou know, I played in like this minor pro league.\n\n1046\n00:44:19.020 --> 00:44:22.100\nNow my sons are playing little league football,\n\n1047\n00:44:22.100 --> 00:44:24.860\nbut I wanna be one of the assistant coaches\n\n1048\n00:44:24.860 --> 00:44:27.220\nand where they were playing at the time in Orange County,\n\n1049\n00:44:27.220 --> 00:44:29.940\nhe said, they don't want people like me there.\n\n1050\n00:44:29.940 --> 00:44:32.340\nThere's the Yonkers in me again, I'm like, what?\n\n1051\n00:44:32.340 --> 00:44:34.420\nI'm like, okay, what do you want then?\n\n1052\n00:44:34.420 --> 00:44:35.780\nHe's like, I want my own league.\n\n1053\n00:44:35.780 --> 00:44:38.460\nI said, if you can trust me on this,\n\n1054\n00:44:38.460 --> 00:44:40.300\nI know we're just getting to work with each other.\n\n1055\n00:44:40.300 --> 00:44:41.820\nI'm going to make this happen.\n\n1056\n00:44:41.820 --> 00:44:45.260\nCommissioner Goodell wasn't the commissioner then.\n\n1057\n00:44:45.260 --> 00:44:46.340\nAnd that's who I called.\n\n1058\n00:44:46.340 --> 00:44:49.220\nAnd I said, Roger, you're gonna think I'm nuts.\n\n1059\n00:44:49.220 --> 00:44:51.860\nI said, but I wanna come in with Snoop Dogg.\n\n1060\n00:44:51.860 --> 00:44:54.060\nAnd he's like, kinda like, hello?\n\n1061\n00:44:54.060 --> 00:44:55.420\nLike I'm like, are you there?\n\n1062\n00:44:55.420 --> 00:44:56.940\nAnd he said, what are you talking about?\n\n1063\n00:44:56.940 --> 00:45:01.020\nAnd by the way, this is 2003 or four.\n\n1064\n00:45:01.020 --> 00:45:02.660\nThis isn't the grandfather.\n\n1065\n00:45:02.660 --> 00:45:04.300\nLike this isn't Snoop at the Olympics.\n\n1066\n00:45:04.300 --> 00:45:06.740\nThis is gangster rapper Snoop, right?\n\n1067\n00:45:06.740 --> 00:45:09.100\nI said, please, just give me the room.\n\n1068\n00:45:09.100 --> 00:45:11.500\nI promise you, I think there's really something here.\n\n1069\n00:45:11.500 --> 00:45:15.460\nBecause if you kinda scroll back\n\n1070\n00:45:15.460 --> 00:45:17.940\nand look at this through a bigger lens,\n\n1071\n00:45:17.940 --> 00:45:20.700\nlook at where a lot of your players are coming from,\n\n1072\n00:45:20.700 --> 00:45:24.260\ncommunities where Snoop grew up in, places like that.\n\n1073\n00:45:24.260 --> 00:45:26.620\nThey're not coming from these lily white leagues\n\n1074\n00:45:26.620 --> 00:45:29.620\nthat are being played in parts of the country.\n\n1075\n00:45:29.620 --> 00:45:32.340\nAnd we can't ignore what he can do, you know,\n\n1076\n00:45:32.340 --> 00:45:33.940\nfrom that perspective.\n\n1077\n00:45:33.940 --> 00:45:36.540\nSo to their credit, he said, let's go.\n\n1078\n00:45:36.540 --> 00:45:38.340\nSo I brought Snoop.\n\n1079\n00:45:38.340 --> 00:45:41.020\nI think it was, I don't even remember\n\n1080\n00:45:41.020 --> 00:45:44.500\nif it was 280 Park Avenue back then.\n\n1081\n00:45:44.500 --> 00:45:46.500\nAnd I'm walking up those steps\n\n1082\n00:45:46.500 --> 00:45:47.420\nand I'm thinking to myself,\n\n1083\n00:45:47.420 --> 00:45:49.940\nhow the hell did I get here when I just left the NFL?\n\n1084\n00:45:49.940 --> 00:45:50.980\nLike two or three years ago,\n\n1085\n00:45:50.980 --> 00:45:53.820\nI'm walking in to go meet Commissioner Talibu.\n\n1086\n00:45:53.820 --> 00:45:55.900\nSoon to be Commissioner Goodell with Snoop Dogg\n\n1087\n00:45:55.900 --> 00:45:57.460\nto tell them why I think it's a good idea\n\n1088\n00:45:57.460 --> 00:45:59.180\nthat they should allow us and sanction us\n\n1089\n00:45:59.180 --> 00:46:01.020\nand have this youth football league.\n\n1090\n00:46:01.020 --> 00:46:04.260\nAnd to their credit, they saw it, they got it right away.\n\n1091\n00:46:04.260 --> 00:46:07.460\nThey gave us the rights, you know, to use team marks and logos\n\n1092\n00:46:07.460 --> 00:46:09.420\nso the kids could wear Steelers uniforms\n\n1093\n00:46:09.420 --> 00:46:10.980\nand Raiders uniforms.\n\n1094\n00:46:10.980 --> 00:46:14.220\nAnd for years, we would play the Snooper Bowl\n\n1095\n00:46:14.220 --> 00:46:18.700\nat the Super Bowl location against another, you know,\n\n1096\n00:46:18.700 --> 00:46:20.580\nlittle league team.\n\n1097\n00:46:20.580 --> 00:46:23.540\nAnd that's honestly how I got back together with Dion\n\n1098\n00:46:23.540 --> 00:46:26.580\nbecause he had a young league called the Truth League.\n\n1099\n00:46:26.580 --> 00:46:28.180\nAnd he and Snooper friends,\n\n1100\n00:46:28.180 --> 00:46:30.500\nand they would end up playing pretty much every year\n\n1101\n00:46:30.500 --> 00:46:33.340\nat the Snooper Bowl at the Super Bowl.\n\n1102\n00:46:33.340 --> 00:46:35.060\n- The Snooper Bowl, I love it.\n\n1103\n00:46:35.060 --> 00:46:37.340\nYou know, and you've launched multiple brands\n\n1104\n00:46:37.340 --> 00:46:40.940\nwith Strayhand, but recently this clothing line\n\n1105\n00:46:40.940 --> 00:46:43.020\ncalled \"Where\" by Aaron Andrews.\n\n1106\n00:46:43.020 --> 00:46:45.260\nAs I mentioned, you know, I am a Chiefs fan\n\n1107\n00:46:45.260 --> 00:46:48.780\nand my granddaughter happens to love Taylor Swift.\n\n1108\n00:46:48.780 --> 00:46:50.860\nAnd I mean, love Taylor Swift.\n\n1109\n00:46:50.860 --> 00:46:53.900\nSo you got to tell us everyone that Taylor Swift,\n\n1110\n00:46:53.900 --> 00:46:54.900\nwhere story?\n\n1111\n00:46:54.900 --> 00:46:55.740\n- Oh my gosh.\n\n1112\n00:46:55.740 --> 00:47:00.140\nSo Aaron and I started this, I think it's six fibers\n\n1113\n00:47:00.140 --> 00:47:01.580\nwith the pandemic in between.\n\n1114\n00:47:01.580 --> 00:47:03.060\nYou're just sort of like, what did that happen?\n\n1115\n00:47:03.060 --> 00:47:04.700\nSo of course we launched this line\n\n1116\n00:47:04.700 --> 00:47:06.460\nright around the beginning of the pandemic.\n\n1117\n00:47:06.460 --> 00:47:07.300\nGreat timing.\n\n1118\n00:47:07.300 --> 00:47:12.380\nBut it's a female fashion forward licensed sports line.\n\n1119\n00:47:12.380 --> 00:47:15.460\nSo there's, you know, Victoria's Secret has the pinket\n\n1120\n00:47:15.460 --> 00:47:16.300\nand shrink it.\n\n1121\n00:47:16.300 --> 00:47:17.820\nYou know, there are brands that have it covered\n\n1122\n00:47:17.820 --> 00:47:20.180\nfor the women that want to be bedazzled in big logos,\n\n1123\n00:47:20.180 --> 00:47:22.940\nbut we were going for the fans like ourselves\n\n1124\n00:47:22.940 --> 00:47:24.340\nwho want to support their teams,\n\n1125\n00:47:24.340 --> 00:47:27.500\nbut not have, you know, these big logos everywhere.\n\n1126\n00:47:27.500 --> 00:47:30.940\nSo fast forward, you know, we're five years into this.\n\n1127\n00:47:30.940 --> 00:47:34.260\nWe have the NFL, we have NBA, MLB,\n\n1128\n00:47:34.260 --> 00:47:38.580\nwe have I think 50 teams in NCAA, we have NHL obviously.\n\n1129\n00:47:38.580 --> 00:47:43.020\nAnd Aaron had become friendly with Taylor's publicist,\n\n1130\n00:47:43.020 --> 00:47:45.420\nyou know, she'd invited her to a game.\n\n1131\n00:47:45.420 --> 00:47:46.980\nAnd it goes even back a little bit further\n\n1132\n00:47:46.980 --> 00:47:51.140\nwhen Travis had, you know, talked about how he went\n\n1133\n00:47:51.140 --> 00:47:53.380\nto a Taylor Swift concert and he couldn't get her the bracelet.\n\n1134\n00:47:53.380 --> 00:47:55.700\nAnd so on Aaron and Chris Thompson's podcast\n\n1135\n00:47:55.700 --> 00:47:58.060\ncome down with Aaron and Chris,\n\n1136\n00:47:58.060 --> 00:48:00.260\nthey brought up the fact that Travis, you know,\n\n1137\n00:48:00.260 --> 00:48:01.860\nwent to the show and then he get together\n\n1138\n00:48:01.860 --> 00:48:04.660\nand they just made this plea like to Taylor Swift,\n\n1139\n00:48:04.660 --> 00:48:05.940\nnot that anyone thought she was listening\n\n1140\n00:48:05.940 --> 00:48:07.340\nto the podcast of course,\n\n1141\n00:48:07.340 --> 00:48:09.020\nbut just saying how great Travis is\n\n1142\n00:48:09.020 --> 00:48:11.420\nand do it for the country and all the things.\n\n1143\n00:48:11.420 --> 00:48:13.100\nSo fast forward when it actually, you know,\n\n1144\n00:48:13.100 --> 00:48:15.060\ncomes out that they're together, we're like,\n\n1145\n00:48:15.060 --> 00:48:17.820\noh my gosh, so Aaron was able to send her\n\n1146\n00:48:17.820 --> 00:48:19.500\na chief's care package.\n\n1147\n00:48:19.500 --> 00:48:22.580\nAnd at that first game that she went to,\n\n1148\n00:48:22.580 --> 00:48:26.100\nand we realized it was our product that she was wearing,\n\n1149\n00:48:26.100 --> 00:48:27.900\nit was like blood curdling screams\n\n1150\n00:48:27.900 --> 00:48:29.940\nthat people thought someone's arms were getting cut off\n\n1151\n00:48:29.940 --> 00:48:33.100\nby everybody separately 'cause we were all,\n\n1152\n00:48:33.100 --> 00:48:35.100\nif I'm not mistaken, it was a Thursday night game.\n\n1153\n00:48:35.100 --> 00:48:37.620\nSo Aaron's, you know, like not broadcasting,\n\n1154\n00:48:37.620 --> 00:48:39.260\nwe're all home watching the game,\n\n1155\n00:48:39.260 --> 00:48:42.260\nour phones are like blowing up like, it's ours, it's ours.\n\n1156\n00:48:42.260 --> 00:48:43.820\nOh my gosh, oh my gosh, like,\n\n1157\n00:48:43.820 --> 00:48:45.780\nit was the craziest, craziest thing.\n\n1158\n00:48:45.780 --> 00:48:47.980\nAnd then fast forward, you know, she wore,\n\n1159\n00:48:47.980 --> 00:48:50.100\nI think something from our jewelry collection\n\n1160\n00:48:50.100 --> 00:48:53.460\nto another game, and then the Holy Grail,\n\n1161\n00:48:53.460 --> 00:48:55.780\nit was Super Bowl Sunday where you're like,\n\n1162\n00:48:55.780 --> 00:48:57.260\nwhat is she going to wear?\n\n1163\n00:48:57.260 --> 00:48:59.620\nAnd the way she was wearing our jacket,\n\n1164\n00:48:59.620 --> 00:49:01.460\nwe at first couldn't tell if it was ours\n\n1165\n00:49:01.460 --> 00:49:03.620\n'cause of course Taylor's got such an amazing,\n\n1166\n00:49:03.620 --> 00:49:05.140\nyou know, sense of style.\n\n1167\n00:49:05.140 --> 00:49:07.460\nShe had it sort of oversized and hanging.\n\n1168\n00:49:07.460 --> 00:49:10.620\nAnd so Lauren Fennar, our COO of wear,\n\n1169\n00:49:10.620 --> 00:49:13.980\nlike knows the product inside and out and texts all of us.\n\n1170\n00:49:13.980 --> 00:49:15.900\nIt's ours, it's ours.\n\n1171\n00:49:15.900 --> 00:49:18.740\nAaron was on a plane, Lauren was on a plane.\n\n1172\n00:49:18.740 --> 00:49:20.660\nI hadn't quite taken off yet.\n\n1173\n00:49:20.660 --> 00:49:23.540\nThey said that they were screaming so loud\n\n1174\n00:49:23.540 --> 00:49:24.620\nthat the flight attendants were like,\n\n1175\n00:49:24.620 --> 00:49:26.300\nis this the medical emergency?\n\n1176\n00:49:26.300 --> 00:49:28.060\nAnd they're like, oh, Taylor's wearing our product,\n\n1177\n00:49:28.060 --> 00:49:29.540\nTaylor's wearing our product.\n\n1178\n00:49:29.540 --> 00:49:31.980\nAnd there were these great memes like floating around\n\n1179\n00:49:31.980 --> 00:49:34.660\nof like the wear team finding out Taylor was wearing\n\n1180\n00:49:34.660 --> 00:49:36.460\nthe jacket and all the things.\n\n1181\n00:49:36.460 --> 00:49:40.500\nAnd I mean, what that woman Taylor Swift has done\n\n1182\n00:49:40.500 --> 00:49:43.860\nfor the world for as a business woman, it is remarkable.\n\n1183\n00:49:43.860 --> 00:49:46.580\nI mean, the Taylor effect, I've witnessed it firsthand\n\n1184\n00:49:46.580 --> 00:49:48.220\nand I'm so indebted to her.\n\n1185\n00:49:48.220 --> 00:49:50.820\nWhat was the Taylor effect on the wear line?\n\n1186\n00:49:50.820 --> 00:49:52.100\nI mean, what happened to sales?\n\n1187\n00:49:52.100 --> 00:49:54.100\nThey just, I'm sure they went nuts.\n\n1188\n00:49:54.100 --> 00:49:55.860\n- They went nuts.\n\n1189\n00:49:55.860 --> 00:49:58.700\nYou know, when you do sports licensing,\n\n1190\n00:49:58.700 --> 00:50:00.980\nthe orders are placed so far in advance\n\n1191\n00:50:00.980 --> 00:50:02.860\nand because things are team specific,\n\n1192\n00:50:02.860 --> 00:50:05.740\nit's not like you have a whole bunch of inventories\n\n1193\n00:50:05.740 --> 00:50:08.740\nsitting around because styles are changing and evolving.\n\n1194\n00:50:08.740 --> 00:50:11.700\nSo fortunately with our manufacturer,\n\n1195\n00:50:11.700 --> 00:50:13.660\nwe're able to do, you know, what we call\n\n1196\n00:50:13.660 --> 00:50:16.020\nlike a quick service like turnaround product.\n\n1197\n00:50:16.020 --> 00:50:19.700\nAnd we did fortunately have a bunch of Chiefs blanks\n\n1198\n00:50:19.700 --> 00:50:23.500\nthat we were able to get reorders in as fast as possible.\n\n1199\n00:50:23.500 --> 00:50:26.460\nBut then it just became, well, if this is what she's wearing,\n\n1200\n00:50:26.460 --> 00:50:29.180\nlike we'll take another team just to say like we have it.\n\n1201\n00:50:29.180 --> 00:50:31.300\nBut I witnessed it with my God daughter\n\n1202\n00:50:31.300 --> 00:50:33.380\nwho I could ever like, I was like,\n\n1203\n00:50:33.380 --> 00:50:34.380\n\"J'er, I wanna go to a game.\n\n1204\n00:50:34.380 --> 00:50:35.340\nDo you wanna watch the games?\n\n1205\n00:50:35.340 --> 00:50:36.180\nDo you wanna do this?\"\n\n1206\n00:50:36.180 --> 00:50:38.420\nShe was the furthest from a sports fan.\n\n1207\n00:50:38.420 --> 00:50:41.220\nI got more texts from her about, you know,\n\n1208\n00:50:41.220 --> 00:50:43.540\nTaylor being a Chiefs fan and being at all the games.\n\n1209\n00:50:43.540 --> 00:50:45.620\nAnd so she's like, \"Do you have any more of those jackets?\"\n\n1210\n00:50:45.620 --> 00:50:46.820\nAnd, you know, all the things.\n\n1211\n00:50:46.820 --> 00:50:49.060\nSo it's remarkable.\n\n1212\n00:50:49.060 --> 00:50:50.540\nIt is remarkable.\n\n1213\n00:50:50.540 --> 00:50:52.700\n- I wanna move on to prime.\n\n1214\n00:50:52.700 --> 00:50:54.340\nThis is from the subject of football\n\n1215\n00:50:54.340 --> 00:50:55.620\nto a certain extent here.\n\n1216\n00:50:55.620 --> 00:50:59.580\nAnd just talked about one business you are brand you kept him\n\n1217\n00:50:59.580 --> 00:51:01.180\nout of at least for the time being.\n\n1218\n00:51:01.180 --> 00:51:03.300\nAnd you might get back into it at some point\n\n1219\n00:51:03.300 --> 00:51:04.860\nwhen it's more right for him.\n\n1220\n00:51:04.860 --> 00:51:08.140\nBut as I understand it, you're one of the major reasons\n\n1221\n00:51:08.140 --> 00:51:11.300\nwhy coach prime became coach prime.\n\n1222\n00:51:11.300 --> 00:51:12.420\nTell us about that.\n\n1223\n00:51:12.420 --> 00:51:14.860\n- I didn't have him become a coach\n\n1224\n00:51:14.860 --> 00:51:17.620\n'cause he's been a coach since he retired\n\n1225\n00:51:17.620 --> 00:51:18.780\nand he started the league.\n\n1226\n00:51:18.780 --> 00:51:22.460\nWhere I came in on, you know, maybe one of my crazy ideas\n\n1227\n00:51:22.460 --> 00:51:24.980\nwas he always says to me, \"I'm baking an idea,\n\n1228\n00:51:24.980 --> 00:51:26.460\n\"but I'm not ready to share it with you yet.\"\n\n1229\n00:51:26.460 --> 00:51:27.780\nAnd I've learned, don't push him.\n\n1230\n00:51:27.780 --> 00:51:29.300\nWhen he's ready, he'll tell me.\n\n1231\n00:51:29.300 --> 00:51:31.300\nSo we both happened to be in LA.\n\n1232\n00:51:31.300 --> 00:51:32.740\nHe was working for the NFL Network.\n\n1233\n00:51:32.740 --> 00:51:34.060\nSo I hadn't seen him in a minute.\n\n1234\n00:51:34.060 --> 00:51:35.260\nSo I popped in to say hi.\n\n1235\n00:51:35.260 --> 00:51:36.500\nAnd he said, \"All right, I'm ready.\n\n1236\n00:51:36.500 --> 00:51:38.580\n\"You know, I'm ready to share with you this idea I baked.\"\n\n1237\n00:51:38.580 --> 00:51:39.420\nAnd I said, \"Okay.\"\n\n1238\n00:51:39.420 --> 00:51:42.180\nYou know, having no idea where that was going to go.\n\n1239\n00:51:42.180 --> 00:51:44.580\n'Cause with him, you never know.\n\n1240\n00:51:44.580 --> 00:51:47.820\nAnd he said, \"Well, actually I should back it up a little bit.\"\n\n1241\n00:51:47.820 --> 00:51:50.900\nWhen he retired, he was living in Dallas\n\n1242\n00:51:50.900 --> 00:51:52.340\nand he started the truth league.\n\n1243\n00:51:52.340 --> 00:51:55.140\nAnd that was everything from football, baseball, basketball,\n\n1244\n00:51:55.140 --> 00:51:56.940\ncheerleading and special needs.\n\n1245\n00:51:56.940 --> 00:51:59.820\nHe could have had a career that rivaled Strayhand's career.\n\n1246\n00:51:59.820 --> 00:52:01.300\nHe wouldn't leave Dallas.\n\n1247\n00:52:01.300 --> 00:52:04.620\nAside from Sundays and Thursday night football,\n\n1248\n00:52:04.620 --> 00:52:06.900\nhis kids and not just his children,\n\n1249\n00:52:06.900 --> 00:52:09.220\nbut the truth children, that was the priority,\n\n1250\n00:52:09.220 --> 00:52:10.580\nalways the priority.\n\n1251\n00:52:10.580 --> 00:52:12.420\nAnytime I'd say, \"Hey, there's a new talk show,\n\n1252\n00:52:12.420 --> 00:52:13.980\n\"will they film in Dallas?\"\n\n1253\n00:52:13.980 --> 00:52:14.820\nNo.\n\n1254\n00:52:14.820 --> 00:52:17.300\n\"Hey, there's a series they want you to act in.\"\n\n1255\n00:52:17.300 --> 00:52:18.300\nWill they film in Dallas?\n\n1256\n00:52:18.300 --> 00:52:19.140\nNo.\n\n1257\n00:52:19.140 --> 00:52:22.580\nHe laser focused and it was more important\n\n1258\n00:52:22.580 --> 00:52:26.220\nto shape and influence and be there for these children.\n\n1259\n00:52:26.220 --> 00:52:27.820\nNot just on field, but off field\n\n1260\n00:52:27.820 --> 00:52:31.500\nfrom an academic standpoint with tutors and all the things.\n\n1261\n00:52:31.500 --> 00:52:36.500\nAnd I say that because it was a natural progression\n\n1262\n00:52:36.500 --> 00:52:39.500\nin my eyes when he said to me,\n\n1263\n00:52:39.500 --> 00:52:41.220\n\"Shadora's leaving for college.\"\n\n1264\n00:52:41.220 --> 00:52:42.980\nShilah was already a college.\n\n1265\n00:52:42.980 --> 00:52:45.380\n\"I'm ready to make my next move.\"\n\n1266\n00:52:45.380 --> 00:52:49.180\nI sent a note to the AD at my alma mater\n\n1267\n00:52:49.180 --> 00:52:51.140\nand I want to help them recruit.\n\n1268\n00:52:51.140 --> 00:52:52.740\nI just didn't even think about it.\n\n1269\n00:52:52.740 --> 00:52:54.580\nI said, \"Why would you help them recruit?\"\n\n1270\n00:52:54.580 --> 00:52:56.060\nAnd he said, \"What do you mean?\"\n\n1271\n00:52:56.060 --> 00:52:57.900\nI said, \"Why wouldn't you be a head coach?\"\n\n1272\n00:52:57.900 --> 00:52:58.980\nAnd he looked to me and I said,\n\n1273\n00:52:58.980 --> 00:53:02.420\n\"I get it's not the norm to go from a youth coach\n\n1274\n00:53:02.420 --> 00:53:06.220\n\"to a high school coach to a D1 college coach,\n\n1275\n00:53:06.220 --> 00:53:07.540\n\"but you're not the norm.\"\n\n1276\n00:53:07.540 --> 00:53:11.740\nLike, you know, you completely break barriers\n\n1277\n00:53:11.740 --> 00:53:12.940\nall the time.\n\n1278\n00:53:12.940 --> 00:53:15.260\nThere's nothing that you have not put your mind to\n\n1279\n00:53:15.260 --> 00:53:16.620\nthat you can't do.\n\n1280\n00:53:16.620 --> 00:53:18.420\nLike, why shouldn't we go for it?\"\n\n1281\n00:53:18.420 --> 00:53:20.460\nAnd he was like, \"Huh, he said our chore to,\n\n1282\n00:53:20.460 --> 00:53:22.100\n\"you know, what do you think?\"\n\n1283\n00:53:22.100 --> 00:53:24.820\nI said, and this goes back to one of my mantras.\n\n1284\n00:53:24.820 --> 00:53:26.220\nI said, \"I'm really good at when I know\n\n1285\n00:53:26.220 --> 00:53:28.260\n\"and I don't know the college coaching landscape.\n\n1286\n00:53:28.260 --> 00:53:30.500\n\"Let me call one of my best friends, Jordan Beijant,\n\n1287\n00:53:30.500 --> 00:53:35.500\n\"who was a big, big college football coach agent back then.\"\n\n1288\n00:53:35.500 --> 00:53:38.220\nAnd I said, \"Jordan, kind of like these calls\n\n1289\n00:53:38.220 --> 00:53:39.940\n\"I make to Commissioner Caddell,\n\n1290\n00:53:39.940 --> 00:53:41.860\n\"you're gonna think I'm crazy.\"\n\n1291\n00:53:41.860 --> 00:53:44.500\nBut I said, \"I'm with Dion.\"\n\n1292\n00:53:44.500 --> 00:53:46.220\nAnd I gave him the background and I said,\n\n1293\n00:53:46.220 --> 00:53:48.700\n\"I think he should go after a head coaching job.\"\n\n1294\n00:53:48.700 --> 00:53:51.820\nAnd Jordan without a doubt because of the longevity\n\n1295\n00:53:51.820 --> 00:53:53.660\nand trust of our friendship,\n\n1296\n00:53:53.660 --> 00:53:56.260\nknew I would never call him if I didn't think\n\n1297\n00:53:56.260 --> 00:53:57.660\nat the time this is Dion,\n\n1298\n00:53:57.660 --> 00:54:00.180\nyou know, didn't know what he was doing.\n\n1299\n00:54:00.180 --> 00:54:02.180\nAnd he said, \"I'm in, let's go.\"\n\n1300\n00:54:02.180 --> 00:54:03.380\nAnd that was how that happened.\n\n1301\n00:54:03.380 --> 00:54:06.020\nAnd, you know, he had some great interviews\n\n1302\n00:54:06.020 --> 00:54:09.100\nat some big D1 schools, but they weren't ready for him.\n\n1303\n00:54:09.100 --> 00:54:11.060\nI think some of them still aren't ready for him.\n\n1304\n00:54:11.060 --> 00:54:13.860\nAnd that was when, you know, we got an incoming call\n\n1305\n00:54:13.860 --> 00:54:17.140\nthat word was out about him ready to take that leap.\n\n1306\n00:54:17.140 --> 00:54:19.780\nAnd it was the AD at Jackson State.\n\n1307\n00:54:19.780 --> 00:54:21.900\nAnd I had the call even before coach\n\n1308\n00:54:21.900 --> 00:54:23.180\njust to make sure like, you know,\n\n1309\n00:54:23.180 --> 00:54:25.780\nwe would be great partners and we could help them,\n\n1310\n00:54:25.780 --> 00:54:28.340\nyou know, kind of like we'd bring this Mac machine\n\n1311\n00:54:28.340 --> 00:54:29.820\nto everything.\n\n1312\n00:54:29.820 --> 00:54:31.780\nAnd then coach Prime had his interview\n\n1313\n00:54:31.780 --> 00:54:33.540\nand the rest is history.\n\n1314\n00:54:33.540 --> 00:54:38.020\n- When's he gonna become the coach of the Dallas Cowboys?\n\n1315\n00:54:38.020 --> 00:54:40.100\n- Oh, I don't think anytime soon.\n\n1316\n00:54:40.100 --> 00:54:41.300\nI really don't.\n\n1317\n00:54:41.300 --> 00:54:43.380\n- You wouldn't rule that out, would you?\n\n1318\n00:54:43.380 --> 00:54:45.940\n- You know, with him, I don't rule anything out,\n\n1319\n00:54:45.940 --> 00:54:47.620\nbut he's so happy where he is\n\n1320\n00:54:47.620 --> 00:54:50.100\nand we have to bring a national championship to Colorado.\n\n1321\n00:54:50.100 --> 00:54:51.980\nThat's first and foremost.\n\n1322\n00:54:51.980 --> 00:54:55.140\n- And he is definitely intent on doing that for sure.\n\n1323\n00:54:55.140 --> 00:54:57.980\nYou know, and one of Prime's superpowers\n\n1324\n00:54:57.980 --> 00:55:01.220\nis how focused he is on we, not I.\n\n1325\n00:55:01.220 --> 00:55:03.380\nIt's the we that really matters to him.\n\n1326\n00:55:03.380 --> 00:55:05.660\nHow do you cascade that kind of thinking\n\n1327\n00:55:05.660 --> 00:55:07.620\nto your entire staff?\n\n1328\n00:55:07.620 --> 00:55:11.460\n- That's one of the main reasons that we work so well together.\n\n1329\n00:55:11.460 --> 00:55:13.460\nMaybe it's because I grew up in sports,\n\n1330\n00:55:13.460 --> 00:55:15.980\nit's never an I, it's always about the team.\n\n1331\n00:55:15.980 --> 00:55:18.820\nAnd that's the culture we fostered here is its teamwork.\n\n1332\n00:55:18.820 --> 00:55:22.460\nIt's, I don't care if you're responsible for this client,\n\n1333\n00:55:22.460 --> 00:55:24.780\nthey're not your client, they're everyone's client.\n\n1334\n00:55:24.780 --> 00:55:28.460\nAnd if you know that the person over in the licensing\n\n1335\n00:55:28.460 --> 00:55:32.020\ndivision has the expertise to go explore a merch line,\n\n1336\n00:55:32.020 --> 00:55:35.060\nyou darn well better be going after that person's knowledge\n\n1337\n00:55:35.060 --> 00:55:37.860\nto help you bring the next level to your client.\n\n1338\n00:55:37.860 --> 00:55:40.580\nAnd that's why he and I have been together for 15 years\n\n1339\n00:55:40.580 --> 00:55:43.260\nis because we are a mock step about we,\n\n1340\n00:55:43.260 --> 00:55:44.820\nabout helping others.\n\n1341\n00:55:44.820 --> 00:55:46.180\nIt just comes naturally.\n\n1342\n00:55:46.180 --> 00:55:49.060\nIt's not something either of us have ever thought about\n\n1343\n00:55:49.060 --> 00:55:50.220\nor called out.\n\n1344\n00:55:50.220 --> 00:55:54.780\nAnd he has elevated me to levels that I never saw\n\n1345\n00:55:54.780 --> 00:55:59.700\nfor myself because of the belief he has in me as his partner,\n\n1346\n00:55:59.700 --> 00:56:03.660\nas a leader, as the person, you know,\n\n1347\n00:56:03.660 --> 00:56:05.620\nthat comes up with the crazy ideas.\n\n1348\n00:56:05.620 --> 00:56:08.260\nBut also he comes up with a lot of these ideas\n\n1349\n00:56:08.260 --> 00:56:11.700\nthat we do our damn just to try to bring to life.\n\n1350\n00:56:11.700 --> 00:56:13.580\nHe's really, if you've seen for yourself,\n\n1351\n00:56:13.580 --> 00:56:17.580\nhe's so special, he really is.\n\n1352\n00:56:17.580 --> 00:56:20.580\n- You know, I've heard you say that haters never focus\n\n1353\n00:56:20.580 --> 00:56:21.940\non a loser.\n\n1354\n00:56:21.940 --> 00:56:23.380\nTalk more about that.\n\n1355\n00:56:23.380 --> 00:56:26.300\n- So I have to credit that line to an amazing\n\n1356\n00:56:26.300 --> 00:56:28.340\nEmmy award-winning showrunner Ali Leroy\n\n1357\n00:56:28.340 --> 00:56:30.300\nwho's developing a scripted series for us\n\n1358\n00:56:30.300 --> 00:56:32.620\nthat's loosely inspired by coach.\n\n1359\n00:56:32.620 --> 00:56:35.300\nAnd that's a line in our pitch.\n\n1360\n00:56:35.300 --> 00:56:39.180\nAnd it's so true because if,\n\n1361\n00:56:39.180 --> 00:56:40.820\nand you could Google right now\n\n1362\n00:56:40.820 --> 00:56:45.740\nand just see so much of the non-truths of hate\n\n1363\n00:56:45.740 --> 00:56:47.460\nlike I've never seen before.\n\n1364\n00:56:47.460 --> 00:56:49.620\nI know he's a polarizing character,\n\n1365\n00:56:49.620 --> 00:56:54.020\nbut how you can hate on someone who's trying to offer\n\n1366\n00:56:54.020 --> 00:56:58.220\nthe knowledge and the leadership and skills and academics\n\n1367\n00:56:58.220 --> 00:57:02.500\nto a generation of young men and women is beside me.\n\n1368\n00:57:02.500 --> 00:57:05.380\nLike you might have to agree with how he's\n\n1369\n00:57:05.380 --> 00:57:07.220\nunapologetically himself,\n\n1370\n00:57:07.220 --> 00:57:10.820\nbut the fact that people just make stories up\n\n1371\n00:57:10.820 --> 00:57:13.740\nabout what's happening is mind boggling.\n\n1372\n00:57:13.740 --> 00:57:16.140\nI mean, before I got on this with you,\n\n1373\n00:57:16.140 --> 00:57:19.460\nwe just were having a strategic call with our comms team\n\n1374\n00:57:19.460 --> 00:57:20.980\nand with some people on the ground\n\n1375\n00:57:20.980 --> 00:57:24.780\nbecause there's just people that keep putting false narratives\n\n1376\n00:57:24.780 --> 00:57:27.060\nout there and we just all decided, let 'em.\n\n1377\n00:57:27.060 --> 00:57:28.060\nLike there's nothing,\n\n1378\n00:57:28.060 --> 00:57:30.380\nwe're not gonna lower ourselves to them.\n\n1379\n00:57:30.380 --> 00:57:34.140\nAnd when you win, whether it's on field or off field,\n\n1380\n00:57:34.140 --> 00:57:35.900\nit's just gonna increase.\n\n1381\n00:57:35.900 --> 00:57:37.860\nSo that's probably what we mean\n\n1382\n00:57:37.860 --> 00:57:40.700\nis haters never focus on a loser and that's part of it.\n\n1383\n00:57:40.700 --> 00:57:43.500\nAnd I have to say, I've learned so much from him,\n\n1384\n00:57:43.500 --> 00:57:45.980\nbut one of the most recent skills\n\n1385\n00:57:45.980 --> 00:57:49.180\nthat I've had to really hone in on is cut out the noise\n\n1386\n00:57:49.180 --> 00:57:54.180\n'cause I am so defensive for my clients and my friends.\n\n1387\n00:57:54.180 --> 00:57:56.540\nYou could take shots of me all you want,\n\n1388\n00:57:56.540 --> 00:57:57.380\nI don't really care.\n\n1389\n00:57:57.380 --> 00:57:59.340\nBut when you take a shot at somebody\n\n1390\n00:57:59.340 --> 00:58:01.540\nwho's dedicated their lives\n\n1391\n00:58:01.540 --> 00:58:04.380\nto empowering a younger generation,\n\n1392\n00:58:04.380 --> 00:58:05.500\nit's baffling to me.\n\n1393\n00:58:05.500 --> 00:58:07.380\nYou had to source spot as you can tell.\n\n1394\n00:58:07.380 --> 00:58:08.220\n- I agree with you.\n\n1395\n00:58:08.220 --> 00:58:09.700\nYou know, I had that opportunity\n\n1396\n00:58:09.700 --> 00:58:12.460\nto have my conversation with Coach Primen.\n\n1397\n00:58:12.460 --> 00:58:14.220\nI don't think I've ever talked to anybody\n\n1398\n00:58:14.220 --> 00:58:16.380\nthat's more inspiring than him and more real.\n\n1399\n00:58:16.380 --> 00:58:18.420\nAnd I absolutely love the guy.\n\n1400\n00:58:18.420 --> 00:58:19.660\nSo whoever's hating him,\n\n1401\n00:58:19.660 --> 00:58:22.140\nthey're barking up the wrong tree if you ask me.\n\n1402\n00:58:22.140 --> 00:58:23.140\n- Exactly.\n\n1403\n00:58:23.140 --> 00:58:25.740\n- It's so easy to get caught up in the day to day,\n\n1404\n00:58:25.740 --> 00:58:28.420\nbut when you give yourself time to zoom out a little bit\n\n1405\n00:58:28.420 --> 00:58:33.420\nand reflect, how would you describe what you and as a leader,\n\n1406\n00:58:33.420 --> 00:58:36.580\nwhat you're going through right now?\n\n1407\n00:58:36.580 --> 00:58:38.900\nAnd when you think about developing yourself.\n\n1408\n00:58:38.900 --> 00:58:42.980\n- I have to learn to celebrate the wins.\n\n1409\n00:58:42.980 --> 00:58:45.780\nWe'll get a win and it's okay, great, what's next.\n\n1410\n00:58:45.780 --> 00:58:49.140\nAnd I have to take a step back\n\n1411\n00:58:49.140 --> 00:58:52.900\nand really appreciate where we are.\n\n1412\n00:58:52.900 --> 00:58:55.020\nAnd I've gotten better about it\n\n1413\n00:58:55.020 --> 00:58:58.500\nat last season's home opener.\n\n1414\n00:58:58.500 --> 00:58:59.980\nI just started crying.\n\n1415\n00:58:59.980 --> 00:59:01.620\nI was like, I can't believe\n\n1416\n00:59:01.620 --> 00:59:03.940\nthat I'm a part of something so big.\n\n1417\n00:59:03.940 --> 00:59:05.340\nIt's mind blowing.\n\n1418\n00:59:05.340 --> 00:59:09.140\n- Colorado wasn't used to having a sold out stadium.\n\n1419\n00:59:09.140 --> 00:59:09.980\n- It was wild.\n\n1420\n00:59:09.980 --> 00:59:13.620\nAnd you know, Michael and I talk about it all the time.\n\n1421\n00:59:13.620 --> 00:59:16.460\nLike we're usually, okay, we just sold the show,\n\n1422\n00:59:16.460 --> 00:59:18.940\nwhat's next, but I've now gotten better.\n\n1423\n00:59:18.940 --> 00:59:20.060\nI'll call them and I'll say,\n\n1424\n00:59:20.060 --> 00:59:23.140\nhey, let's just take 30 seconds.\n\n1425\n00:59:23.140 --> 00:59:27.780\n- I just let's appreciate and celebrate the win\n\n1426\n00:59:27.780 --> 00:59:30.620\nof selling this show or it's 10 years\n\n1427\n00:59:30.620 --> 00:59:31.620\nthat you've had a clothing line.\n\n1428\n00:59:31.620 --> 00:59:34.820\nLike you've outlasted the majority of celebrity brands,\n\n1429\n00:59:34.820 --> 00:59:36.860\nyou know, quote unquote, a celebrity brand\n\n1430\n00:59:36.860 --> 00:59:40.740\nwhere Aaron Andrews, you know, we get one league's license\n\n1431\n00:59:40.740 --> 00:59:41.940\nand we're like, okay, what's the next league?\n\n1432\n00:59:41.940 --> 00:59:44.380\nIt's like Aaron, let's take a moment.\n\n1433\n00:59:44.380 --> 00:59:46.780\nLike this was an idea that was incubated.\n\n1434\n00:59:46.780 --> 00:59:50.140\nIt's Super Bowl in San Francisco at an Italian restaurant\n\n1435\n00:59:50.140 --> 00:59:52.060\nwith ideas written on a tablecloth.\n\n1436\n00:59:52.060 --> 00:59:56.020\nAnd we were told no, I wanna say five different times\n\n1437\n00:59:56.020 --> 00:59:58.460\nthat we weren't gonna be able to get this line\n\n1438\n00:59:58.460 --> 00:59:59.500\noff the ground.\n\n1439\n00:59:59.500 --> 01:00:01.660\nAnd here we are, you know, going into our,\n\n1440\n01:00:01.660 --> 01:00:04.980\nI think our sixth season, the sales numbers keep going up\n\n1441\n01:00:04.980 --> 01:00:07.820\neven in, you know, the way the economy is.\n\n1442\n01:00:07.820 --> 01:00:10.700\nAnd Aaron is just, I would say like,\n\n1443\n01:00:10.700 --> 01:00:13.820\nshe's not just a client, she's become family\n\n1444\n01:00:13.820 --> 01:00:17.180\nand business partner and nobody works harder\n\n1445\n01:00:17.180 --> 01:00:18.900\non this brand than Aaron does.\n\n1446\n01:00:18.900 --> 01:00:21.420\nAnd I could say that about all of our clients.\n\n1447\n01:00:21.420 --> 01:00:25.580\nLike we have to match each other's work ethics\n\n1448\n01:00:25.580 --> 01:00:27.700\n'cause if we want it more than they want it,\n\n1449\n01:00:27.700 --> 01:00:28.660\nit doesn't work.\n\n1450\n01:00:28.660 --> 01:00:31.420\nThen you just literally can drive the talent crazy.\n\n1451\n01:00:31.420 --> 01:00:32.460\n- That's such a great point.\n\n1452\n01:00:32.460 --> 01:00:34.940\nAnd this has been so much fun, Constance.\n\n1453\n01:00:34.940 --> 01:00:37.580\nAnd I really have had a blast listening to all this, you know?\n\n1454\n01:00:37.580 --> 01:00:39.820\nAnd I wanna have some more with my lightning round\n\n1455\n01:00:39.820 --> 01:00:40.660\nof questions.\n\n1456\n01:00:40.660 --> 01:00:41.500\nAre you ready for this?\n\n1457\n01:00:41.500 --> 01:00:42.900\n- Okay. All right.\n\n1458\n01:00:42.900 --> 01:00:46.100\n- The three words that best describe you.\n\n1459\n01:00:46.100 --> 01:00:47.940\n- Tough but fair.\n\n1460\n01:00:47.940 --> 01:00:49.860\n- If you could be one person for a day\n\n1461\n01:00:49.860 --> 01:00:52.460\nbeside yourself, who would it be?\n\n1462\n01:00:52.460 --> 01:00:54.460\n- Condolee's a rice.\n\n1463\n01:00:54.460 --> 01:00:56.220\n- Your biggest pet peeve.\n\n1464\n01:00:56.220 --> 01:00:57.620\n- I have too many.\n\n1465\n01:00:57.620 --> 01:00:58.420\nThat's where I started.\n\n1466\n01:00:58.420 --> 01:01:01.220\nThose CSA's, the con service announcements.\n\n1467\n01:01:01.220 --> 01:01:04.380\nIt's everything from talking in the restroom\n\n1468\n01:01:04.380 --> 01:01:07.140\nto chewing with your mouth open\n\n1469\n01:01:07.140 --> 01:01:09.340\nand to not responding.\n\n1470\n01:01:09.340 --> 01:01:13.540\nLike even if it's a no reply to the email, like just reply.\n\n1471\n01:01:13.540 --> 01:01:14.900\nThat's all I'm asking for.\n\n1472\n01:01:14.900 --> 01:01:15.980\nReply. (laughing)\n\n1473\n01:01:15.980 --> 01:01:17.340\nI gave you three, I'm sorry.\n\n1474\n01:01:17.340 --> 01:01:18.180\n- That's all right.\n\n1475\n01:01:18.180 --> 01:01:19.620\nWho would play you in a movie?\n\n1476\n01:01:19.620 --> 01:01:21.420\n- Stolee Roberts.\n\n1477\n01:01:21.420 --> 01:01:22.540\n- What's a, I see that.\n\n1478\n01:01:22.540 --> 01:01:27.060\nWhat's a life lesson that growing up in Yonkers taught you?\n\n1479\n01:01:27.060 --> 01:01:28.460\n- Never give up.\n\n1480\n01:01:28.460 --> 01:01:30.580\n- What's a phrase others would use\n\n1481\n01:01:30.580 --> 01:01:32.580\nto describe your leadership?\n\n1482\n01:01:32.580 --> 01:01:35.180\n- Oh, probably tough but fair.\n\n1483\n01:01:35.180 --> 01:01:37.940\n(laughing)\n\n1484\n01:01:37.940 --> 01:01:38.780\nInclusive.\n\n1485\n01:01:38.780 --> 01:01:41.420\nI'm definitely inclusive.\n\n1486\n01:01:41.420 --> 01:01:42.740\n- New York or LA?\n\n1487\n01:01:42.740 --> 01:01:44.780\n- I bleed New York.\n\n1488\n01:01:44.780 --> 01:01:47.660\nI mean, I love LA in the winters, but I bleed New York.\n\n1489\n01:01:47.660 --> 01:01:51.140\nYour greatest career accomplishment so far.\n\n1490\n01:01:51.140 --> 01:01:53.380\n- I don't have one, but I would say\n\n1491\n01:01:53.380 --> 01:01:55.020\nif you're gonna make me pick one,\n\n1492\n01:01:55.020 --> 01:01:57.460\nit's the fact that smack is 14 years\n\n1493\n01:01:57.460 --> 01:01:59.700\nand we're going stronger than ever.\n\n1494\n01:01:59.700 --> 01:02:02.740\n- If I turn on the radio in your car, what would I hear?\n\n1495\n01:02:02.740 --> 01:02:04.180\n- Hip hop.\n\n1496\n01:02:04.180 --> 01:02:06.980\n- What's something about you that few people would know?\n\n1497\n01:02:06.980 --> 01:02:08.820\n- I was on my high school bowling team.\n\n1498\n01:02:08.820 --> 01:02:10.460\n(laughing)\n\n1499\n01:02:10.460 --> 01:02:11.860\n- That's a good one.\n\n1500\n01:02:11.860 --> 01:02:13.060\nThat's a good one.\n\n1501\n01:02:13.060 --> 01:02:16.380\nWhat's one of your, I haven't heard that one.\n\n1502\n01:02:16.380 --> 01:02:18.940\n- What's one of your daily rituals?\n\n1503\n01:02:18.940 --> 01:02:20.740\nSomething that you'd never miss?\n\n1504\n01:02:20.740 --> 01:02:24.180\n- It's a silly one, but I have to kind of,\n\n1505\n01:02:24.180 --> 01:02:25.460\nit's maybe a synoced thing.\n\n1506\n01:02:25.460 --> 01:02:27.660\nI play three games to start my day.\n\n1507\n01:02:27.660 --> 01:02:30.060\nI start with wordscapes.\n\n1508\n01:02:30.060 --> 01:02:32.100\nI go to Salatera, then I go to RamiCube,\n\n1509\n01:02:32.100 --> 01:02:35.460\nand I just, I have to play them before I can start my day.\n\n1510\n01:02:35.460 --> 01:02:37.020\n(laughing)\n\n1511\n01:02:37.020 --> 01:02:39.540\n- That's the end of the life, you know, good job.\n\n1512\n01:02:39.540 --> 01:02:43.020\nYou know, Constance, you have this eye for talent\n\n1513\n01:02:43.020 --> 01:02:44.700\nand people, you know, in your business,\n\n1514\n01:02:44.700 --> 01:02:47.100\nyou know, you figure out who you wanna associate with\n\n1515\n01:02:47.100 --> 01:02:50.060\nand why you build brands with them.\n\n1516\n01:02:50.060 --> 01:02:54.540\nBut I'm curious about how you spot talent internally.\n\n1517\n01:02:54.540 --> 01:02:56.100\nWhat are you looking for in the people\n\n1518\n01:02:56.100 --> 01:02:58.540\nthat you hire and promote?\n\n1519\n01:02:58.540 --> 01:03:00.500\n- That they have an entrepreneurial spirit\n\n1520\n01:03:00.500 --> 01:03:01.740\nand they might not know it.\n\n1521\n01:03:01.740 --> 01:03:03.860\nAnd it's something that I want to see\n\n1522\n01:03:03.860 --> 01:03:05.420\nand get to tap into.\n\n1523\n01:03:05.420 --> 01:03:09.020\nThe majority of folks that have been with me the longest,\n\n1524\n01:03:09.020 --> 01:03:11.780\nthey started out in one area.\n\n1525\n01:03:11.780 --> 01:03:13.660\nAnd as I watched them grow,\n\n1526\n01:03:13.660 --> 01:03:15.700\nI could see that their skills were better suited\n\n1527\n01:03:15.700 --> 01:03:16.740\nin another area.\n\n1528\n01:03:16.740 --> 01:03:18.980\nAnd they might not have seen it at the time.\n\n1529\n01:03:18.980 --> 01:03:21.260\nAnd there could be some pushback.\n\n1530\n01:03:21.260 --> 01:03:24.540\nBut once, you know, I'm able to have them trust me enough\n\n1531\n01:03:24.540 --> 01:03:28.340\nto go to that other department or that other position,\n\n1532\n01:03:28.340 --> 01:03:31.020\nthe bird flies out of the nest.\n\n1533\n01:03:31.020 --> 01:03:33.380\n- You've talked about your mother earlier\n\n1534\n01:03:33.380 --> 01:03:36.100\nand she's, you know, so important to you\n\n1535\n01:03:36.100 --> 01:03:40.020\nand you've accomplished so much in your career.\n\n1536\n01:03:40.020 --> 01:03:42.620\nAnd your mom was a florist\n\n1537\n01:03:42.620 --> 01:03:45.860\nand she's still alive today at 98 years old.\n\n1538\n01:03:45.860 --> 01:03:49.500\nAnd I know she's been a huge inspiration.\n\n1539\n01:03:49.500 --> 01:03:51.860\nHow have you shared your success with her?\n\n1540\n01:03:51.860 --> 01:03:54.020\nWhat have you been able to do with her\n\n1541\n01:03:54.020 --> 01:03:55.940\nthat you never thought you'd do?\n\n1542\n01:03:55.940 --> 01:04:00.180\n- Well, my mom is on social media.\n\n1543\n01:04:00.180 --> 01:04:04.100\nSo she will definitely be watching your podcast.\n\n1544\n01:04:04.100 --> 01:04:08.660\nShe gets to kind of live it with us in that sense\n\n1545\n01:04:08.660 --> 01:04:11.660\nthat she's savvy enough to see all the things\n\n1546\n01:04:11.660 --> 01:04:13.900\nthat the smacks doing or the clients are doing.\n\n1547\n01:04:13.900 --> 01:04:16.780\nAnd even this goes back to the 90s.\n\n1548\n01:04:16.780 --> 01:04:19.820\nI was fortunate enough that I had plenty of miles\n\n1549\n01:04:19.820 --> 01:04:20.660\nfrom all the travels.\n\n1550\n01:04:20.660 --> 01:04:23.380\nSo she'd always come to a Super Bowl or a Pro Bowl with me.\n\n1551\n01:04:23.380 --> 01:04:26.740\nAnd, you know, for her to have those memories now,\n\n1552\n01:04:26.740 --> 01:04:27.780\nit just means so much.\n\n1553\n01:04:27.780 --> 01:04:32.780\nAnd the fact that she's still alive and with it 110%\n\n1554\n01:04:32.780 --> 01:04:36.300\nand can celebrate my success with me,\n\n1555\n01:04:36.300 --> 01:04:38.060\nlike you're gonna make me start crying now\n\n1556\n01:04:38.060 --> 01:04:39.460\nbecause there's nothing better.\n\n1557\n01:04:39.460 --> 01:04:42.860\nLike it's because of her I am where I am today.\n\n1558\n01:04:42.860 --> 01:04:45.060\n- You know, Constance, I asked you that question\n\n1559\n01:04:45.060 --> 01:04:47.300\nbecause my father's 95 years old.\n\n1560\n01:04:47.300 --> 01:04:50.020\nAnd, you know, I didn't grow up in Yonkers,\n\n1561\n01:04:50.020 --> 01:04:52.300\nbut I grew up in a lot of the little small towns\n\n1562\n01:04:52.300 --> 01:04:55.060\nand they have a pretty unique background myself.\n\n1563\n01:04:55.060 --> 01:04:57.660\nBut I think that's been one of my biggest joys\n\n1564\n01:04:57.660 --> 01:05:01.660\nis being able to share the success that I've had with him\n\n1565\n01:05:01.660 --> 01:05:03.820\nand my mom who passed away a couple of years ago.\n\n1566\n01:05:03.820 --> 01:05:05.620\nSo that's really cool.\n\n1567\n01:05:05.620 --> 01:05:06.700\n- Oh, I love that.\n\n1568\n01:05:06.700 --> 01:05:09.360\nLast question, what's your unfinished business?\n\n1569\n01:05:09.360 --> 01:05:12.160\n- My unfinished business.\n\n1570\n01:05:12.160 --> 01:05:16.140\nOh, I've got a lot of unfinished business.\n\n1571\n01:05:16.140 --> 01:05:19.540\nOne of our big goals is we are working really hard\n\n1572\n01:05:19.540 --> 01:05:22.460\nto get our first scripted to the finish line.\n\n1573\n01:05:22.460 --> 01:05:26.020\nWe've come close, we were on the 10 and five yards lines,\n\n1574\n01:05:26.020 --> 01:05:27.340\nbut we never made it into the end zone.\n\n1575\n01:05:27.340 --> 01:05:29.260\nSo that's a big goal for us.\n\n1576\n01:05:29.260 --> 01:05:31.780\nAnd I need coach to get Colorado,\n\n1577\n01:05:31.780 --> 01:05:33.060\nthat national championship.\n\n1578\n01:05:33.060 --> 01:05:35.380\nI don't have much control over that, obviously.\n\n1579\n01:05:35.380 --> 01:05:37.860\nBut it's just so important.\n\n1580\n01:05:37.860 --> 01:05:40.580\nI just want him to win so badly\n\n1581\n01:05:40.580 --> 01:05:43.740\nbecause that'll maybe silence a few of the haters.\n\n1582\n01:05:43.740 --> 01:05:48.740\nAnd I just wanna continue to just have more and more\n\n1583\n01:05:48.740 --> 01:05:53.140\nwhereby Aaron Andrews, consumers,\n\n1584\n01:05:53.140 --> 01:05:55.260\nand just grow that business to a global level\n\n1585\n01:05:55.260 --> 01:05:57.260\nbecause all of a sudden,\n\n1586\n01:05:57.260 --> 01:05:58.580\npartially of the tailor effect,\n\n1587\n01:05:58.580 --> 01:06:00.700\nlike, oh, women are sports fans?\n\n1588\n01:06:00.700 --> 01:06:01.860\nLike, who knew that?\n\n1589\n01:06:01.860 --> 01:06:05.020\nJust same thing with all these female athletes\n\n1590\n01:06:05.020 --> 01:06:07.380\ngetting the accolades that are so long overdue\n\n1591\n01:06:07.380 --> 01:06:10.500\nand whether it's coach Staley at the collegiate level\n\n1592\n01:06:10.500 --> 01:06:12.780\nor coach Hammond at the WMDA level.\n\n1593\n01:06:12.780 --> 01:06:14.500\nLike, these are just,\n\n1594\n01:06:14.500 --> 01:06:16.580\nthey're not great women's coaches,\n\n1595\n01:06:16.580 --> 01:06:17.980\nthey're just great coaches.\n\n1596\n01:06:17.980 --> 01:06:21.660\nAnd to even take that answer a little bit more,\n\n1597\n01:06:21.660 --> 01:06:23.860\nI just wanna be known as the best.\n\n1598\n01:06:23.860 --> 01:06:26.060\nI don't wanna be the best as a woman.\n\n1599\n01:06:26.060 --> 01:06:28.500\nLike, I just, I don't want another award\n\n1600\n01:06:28.500 --> 01:06:31.340\nthat is a woman in sports or do another panel\n\n1601\n01:06:31.340 --> 01:06:32.580\nis the woman in sports.\n\n1602\n01:06:32.580 --> 01:06:36.700\nLike, I'm so thankful and appreciative and blessed\n\n1603\n01:06:36.700 --> 01:06:38.940\nthat I've had the career that I've had,\n\n1604\n01:06:38.940 --> 01:06:40.940\nbut I just want this next generation\n\n1605\n01:06:40.940 --> 01:06:42.020\nto be known as the best\n\n1606\n01:06:42.020 --> 01:06:44.700\nand not the best based on their gender.\n\n1607\n01:06:44.700 --> 01:06:45.660\n- I just love that.\n\n1608\n01:06:45.660 --> 01:06:48.940\nAnd I know I can't relate to that\n\n1609\n01:06:48.940 --> 01:06:49.900\nbecause I'm a man,\n\n1610\n01:06:49.900 --> 01:06:52.180\nbut I certainly appreciate that\n\n1611\n01:06:52.180 --> 01:06:55.060\nand understand where you're coming from there.\n\n1612\n01:06:55.060 --> 01:06:56.500\nSecond last question.\n\n1613\n01:06:56.500 --> 01:06:59.780\nWhat's one piece of advice you'd want to give anyone\n\n1614\n01:06:59.780 --> 01:07:01.900\nwho wants to be a better leader?\n\n1615\n01:07:01.900 --> 01:07:03.620\n- Listen, we don't listen enough.\n\n1616\n01:07:03.620 --> 01:07:05.060\nLike, you have to listen.\n\n1617\n01:07:05.060 --> 01:07:09.700\nIt's such a basic skill, but just listen.\n\n1618\n01:07:09.700 --> 01:07:11.540\n- You know, Constance, I can keep you on here\n\n1619\n01:07:11.540 --> 01:07:12.380\nfor a long time\n\n1620\n01:07:12.380 --> 01:07:13.940\n'cause you've got so many more stories.\n\n1621\n01:07:13.940 --> 01:07:15.340\nI'd love to hear,\n\n1622\n01:07:15.340 --> 01:07:17.060\nbut I wanna thank you so much.\n\n1623\n01:07:17.060 --> 01:07:19.620\nAnd it's just been great having this conversation.\n\n1624\n01:07:19.620 --> 01:07:22.260\nAnd I wish you continued success.\n\n1625\n01:07:22.260 --> 01:07:24.900\nAnd I think you're gonna grow that business like,\n\n1626\n01:07:24.900 --> 01:07:26.380\nyou don't even know how much.\n\n1627\n01:07:26.380 --> 01:07:29.420\nYou know, it's just gonna be continued to be great.\n\n1628\n01:07:29.420 --> 01:07:30.260\n- Thank you.\n\n1629\n01:07:30.260 --> 01:07:31.100\nAnd thank you so much for having me.\n\n1630\n01:07:31.100 --> 01:07:31.940\nThis was so much fun.\n\n1631\n01:07:31.940 --> 01:07:34.660\nAnd, you know, the aura of light around you\n\n1632\n01:07:34.660 --> 01:07:35.780\njust comes through the screen.\n\n1633\n01:07:35.780 --> 01:07:37.180\nSo continued success to you\n\n1634\n01:07:37.180 --> 01:07:38.780\nand thank you again for having me.\n\n1635\n01:07:38.780 --> 01:07:51.460\n- I mean, can't you just picture Snoop Dogg\n\n1636\n01:07:51.460 --> 01:07:54.220\nwearing his purple fur coat zoning out?\n\n1637\n01:07:54.220 --> 01:07:56.620\nAnd here's Constance having the courage\n\n1638\n01:07:56.620 --> 01:07:58.660\nto speak her mind and call him out.\n\n1639\n01:07:58.660 --> 01:08:02.340\n- Man, I would have loved to be in that meeting.\n\n1640\n01:08:02.340 --> 01:08:05.260\nThat kind of truth telling gets people's attention.\n\n1641\n01:08:05.260 --> 01:08:06.860\nIt earns their trust.\n\n1642\n01:08:06.860 --> 01:08:10.500\nAnd in Constance's case, it transformed her career\n\n1643\n01:08:10.500 --> 01:08:13.780\nand earned her Snoop Dogg's business.\n\n1644\n01:08:13.780 --> 01:08:15.780\nLeaders need to speak their minds\n\n1645\n01:08:15.780 --> 01:08:18.780\neven when it feels uncomfortable and risky.\n\n1646\n01:08:18.780 --> 01:08:20.540\nAnd as Constance shows us,\n\n1647\n01:08:20.540 --> 01:08:23.260\nwhen you do it with respect and authenticity,\n\n1648\n01:08:23.260 --> 01:08:26.340\nyou can build really strong relationships.\n\n1649\n01:08:26.340 --> 01:08:30.340\n- So this week reflect on how you really speak your mind.\n\n1650\n01:08:30.340 --> 01:08:34.500\nDo you opt not to share ideas because it feels risky?\n\n1651\n01:08:34.500 --> 01:08:38.780\nIf so, ask yourself, what might be behind that fear\n\n1652\n01:08:38.780 --> 01:08:41.340\nand what you can do to address it?\n\n1653\n01:08:41.340 --> 01:08:44.940\nBecause remember, the only failure you'll really have\n\n1654\n01:08:44.940 --> 01:08:48.100\nis the failure to address the fear that you have.\n\n1655\n01:08:48.100 --> 01:08:51.020\nSo do you want to know how leaders lead?\n\n1656\n01:08:51.020 --> 01:08:53.140\nWhat we learned today is that great leaders\n\n1657\n01:08:53.140 --> 01:08:54.780\nspeak their minds.\n\n1658\n01:08:54.780 --> 01:08:57.820\n- Coming up next on How Leaders Lead is Bob Chapman,\n\n1659\n01:08:57.820 --> 01:09:00.580\nChairman and CEO of Barry Waymiller,\n\n1660\n01:09:00.580 --> 01:09:04.660\na global supplier of manufacturing technology.\n\n1661\n01:09:04.660 --> 01:09:06.700\n- Business could be a powerful force for good\n\n1662\n01:09:06.700 --> 01:09:10.380\nif we realize we had people in our care for 40 hours a week\n\n1663\n01:09:10.380 --> 01:09:12.980\nand the way we treat them would dramatically affect\n\n1664\n01:09:12.980 --> 01:09:14.700\nthe lens through which we see people\n\n1665\n01:09:14.700 --> 01:09:16.300\nwe have the privilege of leading.\n\n1666\n01:09:16.300 --> 01:09:18.180\n- So be sure to come back again next week\n\n1667\n01:09:18.180 --> 01:09:20.780\nto hear our entire conversation.\n\n1668\n01:09:20.780 --> 01:09:22.900\nThanks again for tuning in to another episode\n\n1669\n01:09:22.900 --> 01:09:25.020\nof How Leaders Lead where every Thursday\n\n1670\n01:09:25.020 --> 01:09:27.060\nyou get to listen in while I interview\n\n1671\n01:09:27.060 --> 01:09:29.460\nsome of the very best leaders in the world.\n\n1672\n01:09:29.460 --> 01:09:31.700\nI make it a point to give you something simple\n\n1673\n01:09:31.700 --> 01:09:35.100\non each episode that you can apply to your business\n\n1674\n01:09:35.100 --> 01:09:38.240\nso that you will become the best leader you can be.\n\n1675\n01:09:38.240 --> 01:09:40.840\n(gentle music)\n\n1676\n01:09:40.840 --> 01:09:43.420\n(gentle music)\n\n1677\n01:09:43.420 --> 01:09:46.000\n(gentle music)\n\n1678\n01:09:46.000 --> 01:09:48.580\n(gentle music)\n\n1679\n01:09:48.580 --> 01:10:14.580\n[ Silence ]\n","

Constance Schwartz-Morini 0:00

I don't fake it till you make it be true to yourself. I say I'm really good at what I know, but I'm better at what I don't know, and I have no problem asking smarter people around me questions to help guide me.

David Novak 0:17

Welcome to how leaders lead, where every week you get to listen in while I interview some of the very best leaders in the world, I break down the key learnings so that by the end of the episode, you'll have something simple you can apply as you develop into a better leader. That's what this podcast is all about. So let me ask you, do you ever hesitate to speak up at work? Or maybe it's the opposite. You speak your mind a little too freely, and it gets you in trouble. Well, either way, you're going to learn a lot from my guest today, Constance Schwartz Marini is the founder and CEO of smack entertainment, a talent management firm, business incubator and Emmy nominated production company she co founded with Michael Strahan in 2011 and let me tell you, she has some great stories about Coach prime, Michael Strahan, Aaron Andrews and Snoop Dogg himself. But you're also going to discover why leaders need to have the courage to speak their minds, and why doing it with authenticity and kindness is key if you want to make big things happen. So here's my conversation with my good friend and soon to be yours. Constance. Swartz, Marini,

Constance, thanks so much for being on the show.

Constance Schwartz-Morini 1:39

David, thank you for having me. I'm such a huge fan of yours, just from when you were young brands. And think you might know we've done a bunch of work with you. And now in your you say you're retired, but it sounds like you're busier than you were when you were running. Yum. So thank you so much for having me.

David Novak 1:55

I think I'm having just as much fun, which is saying a lot, because I loved young brands. And, you know, speaking of fun, you run a sports media company that's, you know, at least on the surface, seems like a really fun business. What's the most fun thing that's happened to you recently?

Constance Schwartz-Morini 2:12

Oh, my goodness. I mean, there's not just one thing, but I would say just everything that's been going on with Coach prime at Colorado has been out of this world. Whatever I anticipated it to be, it's tenfold. And he's just as you know, he is one of a kind. He's a unicorn. He's so special. And, you know, to have been with somebody for as long as we've worked together, and to see him getting the shine that he so deserves, because the light isn't about him. He uses the light to shine on other people, and I think that's what everyone's starting to really see.

David Novak 2:45

No question. I'm going to ask you a couple things about him a little later on. And then, when you think about the business you're in, what would be one of the toughest things you've had to deal with recently,

Constance Schwartz-Morini 2:57

I forget what the saying is, but there's a great print, and it's an iceberg. And they always say, you just see that the top of the iceberg, and everyone's like, Oh my gosh. Like, that's just so beautiful. And it happened overnight. But then when you really look beneath the surface, that iceberg at Glacier has been forming for millions and millions of years. And I would say that's the equivalent of being a successful entrepreneur, it's never a straight line. We get nos all the time, and it's my mission to, like, how do I take that no and turn it into a yes? So that's probably one of the toughest things. Is when you know that whether it's the show or the client or the brand, that when people don't see the vision that we have is it's never personal, but it's really hard not to take it personal.

David Novak 3:44

What was the last no you had that you turned into a yes?

Constance Schwartz-Morini 3:48

Oh my gosh, you really just put me on the spot with this one. I would say Snoop Dogg and I started the Snoop youth football league together almost 20 years ago, and we met with a great executive who was running MGM at the time, Jonathan Glickman, and we had this great idea that we came up with in the room to develop, create and produce a feature film inspired by the kids of the sneak peek Football League. We were on our way. Everything was great. Jonathan Glickman ends up leaving. A new regime came in, they weren't going to make the movie. Once I explained where it came from, they gave me the Yes. So we were like, amazing. We're going to make this movie. It's going to happen. Then Amazon bought mgf, so we were so close to being greenlit, which is, you know, is one of the hardest things in Hollywood. So it was dead again. And, you know, we just literally locked arms with the other producers and with Snoop, and we just literally, like would just dig so deep in to explain to the powers that be at Amazon Prime video why it was so important to make this movie. And sure enough, I mean, that was we turned it from a yes that went to a no to a navy into a yes. And the movie. He was streaming, I think it was the number one movie on Prime Video for three weeks in January. So that would probably be the last big one.

David Novak 5:05

That's a great one. You know, you know, I've heard someone describe your role saying you're like what Charlie Munger was to Warren Buffett, but you work with people like Coach, prime, Snoop Dogg, Michael Strahan, Aaron Andrews and other superstars. Is that an accurate description of you? Constance, or how do you see it? Do you see yourself as the Charlie Munger?

Constance Schwartz-Morini 5:30

I've never heard that description, but that is such a huge compliment that I will take it. I have heard everything from Ray Donovan, except I don't kill people, to just someone that has been behind the scenes for so long that it was just probably until the last two years that I started kind of dipping my toe and coming out when necessary. But that is a huge compliment, and it's probably a pretty good description.

David Novak 5:53

Well, you know, Charlie Munger was such a partner, but he was the behind the scenes partner. Is that how you basically operate? Yes.

Constance Schwartz-Morini 6:01

I mean, there's a reason why a lot of people have just found out you know who I am, and I've been I started my career at the NFL in 1991 I joke that I'm the shiny new old toy in the business, because people are just like discovering you know more and more about my career. But I think it was intentional, because when you work with such high profile superstars, smart people. It's about them. It's not about you as the business partner or the manager, unless you're there to discuss the businesses of these people. And that's what I realized, was until, you know, I start getting a little more comfortable to come in front I can't be frustrated when I see other, you know, businesses kind of taking credit for things that maybe Michael and I were some of the first people to break walls down and break barriers and create new lanes of business and not do anything in the traditional way. So it's a little bit of both. I don't enjoy being in front, but it's something that I had to do to just pave, you know, the way in the paths for people that come behind me.

David Novak 7:07

Well, you know, I can't wait to talk about all you're doing is the CEO of smack, but first, you've had quite a career trajectory, no question about that. And I want to start by taking you all the way back to the beginning. You know, what's a story from your childhood that shaped the kind of leader you are today. Well,

Constance Schwartz-Morini 7:24

I would say my mom probably has a lot to do with it. She had me very late in life. She didn't get married till her early 40s. Had me at 43 which is so common now, but back then, when she had me, the nurse came into the room and they said, you know, asked her how old she was, and they told them. They said, Oh no, no, no, no, we don't want your kid to be known as the kid with the older mom, so we're going to knock 10 years off your age. So, you know, love it. So she was really ahead of her time, and I'm very public about this. My My dad, who's who's passed away, was in the Marines, a Korean War veteran, and he ended up with really serious mental illness, and that really shaped a lot of who I am today, because he left us at such a young age that my mom had to step up and raise me as a single mom and just I never, ever wanted to be in a position where I had to depend on anybody. And I was also told so many times growing up, no, like you're from Yonkers, you're not from Scarsdale. You went to SUNY Oswego. You didn't go to Syracuse. You have to start out, you know, taking a typing test for 60 words a minute with an egg timer, like you had to start out as a secretary. All those things shaped who I am today, because I actually thrive on being the underdog now,

David Novak 8:41

so you actually say that you've had a chip on your your shoulder, and does that really just put the power in your battery to just really go up there and tackle all these no's and turn them into yeses,

Constance Schwartz-Morini 8:54

absolutely. And I always like to clarify, not every idea we have or show idea has to be a yes, but I am going to exhaust every effort to make sure that we can't turn it into a yes, because I get it. You know, just because we think it's a great idea, it doesn't always mean everyone else is but, you know, the way I started smack was when I was being interviewed, companies wanted to put me in a box, like you come from sports. So you should do sports. Then it was, well, you manage Snoop Dogg, so you should just be a talent manager. It was always, you should just do this. And I was like, you don't get it. Like, I have a decade at the NFL, a decade in entertainment. The future is combining all these things. And if you look at the similarities to the clients we represent, they are all multi hyphenates as well. So it's important to keep the main thing. The main thing is Coach prime says, but once you have that platform established, nothing can stop you to go after your dreams.

David Novak 9:48

You know, it's really interesting. Your big job or big break, it seems, was when you landed your job at the NFL in 1991 you mentioned, you know, tell us about that you started out as a. Assistant. I want to hear that story. So

Constance Schwartz-Morini 10:02

going back to these typing tests, this is pre internet. So you had the New York Times with the pencil. You'd circle jobs that interested you, and there was employment agencies, which I guess would be the old school version of a LinkedIn, and you'd meet with the person that was, you know, kind of like your recruiter, and he'd rattle off the jobs that were available, and when I heard him say, NFL properties, I just lit up. I was like, that's where I belong. Like I know it in my gut, in my heart, in my mind, the job at the time wasn't available. So he said, You have no Office experience. Go get Office experience and then come back to me. So after eight months, I was like, I've had all the Office experience I need. I'm ready. And there was a position open, and again, no internet. So I went to the library and I looked up on Dun and Bradstreet, everything I could about NFL properties. And for those people from my generation, you had, you know, like the microfiche, and you'd print off of it and the whole thing. And I just studied, and I went in for the interview with Jim McCluskey, who was in human resources. And I just, you know, started rattling off all the things I know. And he said, How do you know all this? And I was, like, nervous, like I did something wrong. And I said, Well, I just ran, you know, done in Brad on NFL properties. And he said, We've never had an assistant interview where somebody knew as much as you did, and he said, I'm sending you on to meet with the potential new bosses. And that's how it all began. You

David Novak 11:28

rose up in the NFL to the point where you actually start a brand new division for the company. And as you were climbing the ladder, what do you think really separated you from the pack that others can learn from in terms of leadership.

Constance Schwartz-Morini 11:42

This was a different time, and I always tried to have to level set for where we are, you know, with today's generation and the workforce. But back then, you know, we didn't get paid for overtime. We were, you know, under the mindset that we were lucky to have a job at the National Football League because there were hundreds of people that would take it in a heartbeat, and I just wanted to literally drink everything in and learn everything I could. So I would, you know, be at my desk as an assistant working whatever, you know, 830 to seven to do the main part of my job. But then I would go talk to some of the folks in the other departments and just ask them, you know, is there anything I could help you out with that's not going to interfere with, with my daily responsibilities and and just was thirsty I, I guess, you know, without understanding I was an entrepreneur mindset back then, but I didn't have mentors, you know, or access to internships, or, you Know, any big leaders. It just was an innate feeling. No other better way to describe it, of just, I always wanted more. I just nothing was ever good enough. And I guess I would say that carries over to now is, you know, I just always have to keep setting the next wall to bust down.

David Novak 12:57

You know, I love the fact that you said you were thirsty. That's an interesting word to describe your ambition. How did you manage this sort of like unbridled passion to go forward, take on more?

Constance Schwartz-Morini 13:10

Oh, well, I'm still very good friends with about 10 people I went to college with, and just was lucky enough to have dinner with them a couple weeks ago, and I had a rough start. I skipped my senior year of high school, went to college, probably a little too early, didn't study as much as I should have, so I started out on academic warning, but then by the time I took my first marketing class, I just came to life, and I knew that's where I wanted to be. So by the time my senior year came, I was president of the American Marketing Association. I was, you know, bringing speakers in and and all these things that my friends make fun of me, which I'm totally fine with. I had a briefcase my senior year. I don't actually remember all this, but they'd be sitting around hanging out, like in the Union, and just be like, Should we be worried? Like, she's got interviews lined up, and she's carrying this briefcase. And, you know, I had, like, like, one suit that I could afford, that I just recycled over and over again for different things. And I would love to pretend that I could sit here and analyze, you know, the science of it all, but it's a funny word to use, but I just thirsted for whatever I could take on. And maybe it was because, you know, as a kid, when you know the floor could be pulled out from under you at any given moment. You end up going into this place of, I just never want to be dependent on someone or something, like, I always want to control the situation. And that's, I'm sure somebody could psychoanalyze that, but that's probably how it all started. And then same at the NFL, similar to now, I loved it. Like, yeah, there were challenges. Yeah. You know, I dealt with some chauvinistic instances and things like that, but I wouldn't change anything about my time there. There's no MBA that would have taught me what I learned there. I'm still very close to people that work there or came from there. I can call any of them because I had a. Two great first bosses, Maureen Rosen and Jim schrabel. And Maureen instilled in me, like, out of the gate when you mess up, but we use a different word, and you will own it. Like, just own it. Come to me and say, I messed up. Like, how do I fix this? So there was that piece of it. She was a trailblazer as a woman in sports, and she ended up having a child, you know, later in life, and wanted to go part time and then suddenly retire. And she told me, whatever you know you want to take on, I'm going to support you. So I had such an amazing experience in that sense that at that time, like I just didn't see any guardrails, it was like, let me just keep going and going and going until someone tells me you have to stop. And honestly, the only reason I left was as the entertainment department, you know, grew and grew. More people from that side of the business were offering me jobs, and I turned all of them down, until this one happened, that they were offering to double my salary, give me my own department. You know, I got a VP title, and it was one of those, I have to take a chance. If it doesn't work out, I'll figure it out. And that's honestly the only reason why I left. And it's all worked out to my advantage, because I learned so many other skills, you know, from then till now, that when smack was born, I just took everything that we learned there, and I wish I knew how advanced NFL, NFL properties was back in the 90s, because as time went on, it was, you know, people are talking about branded content or branded entertainment, like it's some new idea. I was like, that's what we did every day, you know. And people talk about reality shows. What do you think the NFL was? Um, there's a statistic that showed out of the top 100 television shows last year, 90 something were NFL related, like 1097,

David Novak 16:46

I think the number there you go. It's amazing. It's amazing.

Constance Schwartz-Morini 16:50

So to have that is my starting you know, point couldn't ask for anything more.

David Novak 16:55

You're renowned for being so innovative and forward thinking. Give us an example of how you take people with you when you're breaking furniture and basically coming up with new ideas. I mean, you gotta, you gotta convince your team and senior leaders to get on board. What's your process for doing that? And it'd be terrific if you you gave an example of one of those innovative ideas that you had and how you brought people on board. The

Constance Schwartz-Morini 17:21

first one that comes to mind is probably Michael Strahan, you know, transitioning from having the NFL on Fox job, as soon as he, you know, retired from the league, he then had a sitcom. The sitcom didn't get picked up for a second season. He thought he wanted to follow, you know, the actors, you know, Dream kind of following in the footsteps of the rock. And then he really it wasn't for him, meaning the audition process and things like that. So we were like, all right, like, we'll figure it out. And then one day, he got the call as a guest host to fill in for Regis Philbin, who was on vacation. So I went with him, of course. And we're sitting in the dressing room, and you know, he's prepping, although there wasn't much prep. Like, you get there and you're live at nine o'clock, you have your notes. He knocked it out of the park like I was sitting in that dressing room, and I just got that crazy feeling that I get. And he walks in, he's like, How'd I do? I said, this is what you're going to do. He said, What do you mean? I said, we're going to develop our own talk show. He's like, you're out of your mind, which he still says to me to this day, when I call him at five o'clock in the morning my time, when he's still on GMA. And I just get, I don't want to say, like, a vision, like I'm some, you know, nutty person, but I just see things, and I don't know how to explain it. And I guess maybe because I had such a great run, you know, with Snoop, when I managed him back in the day that people did trust me, and I always say, We're in this together. So I go, you go. And sure enough, when Michael did get the job to replace Regis, he was like, I go, you go. And that was when I started, you know, commuting with him back to New York, where I was from, you know, had a place in New York and all the things. So it takes a lot of trust. Obviously, people don't all the time. Just say, let's go. And it's so much being true. And I know everybody hates the word authentic now it's like what synergy was in the early 2000s but if you look at a roster, if you look at the products that we build and launch, if you look at the shows we produce, the common theme is authenticity, because once you can stay true to who you are and yourself, the success, the money it comes. And that's same thing with Coach prime becoming a head coach at the collegiate level. Same with Erin Andrews having this idea because she saw white space for women sports fans that were women and not having options to buy some maybe a little more fashion forward products like you just have to really always be upfront, be honest and just link arms and go together.

David Novak 19:52

You know, another story that I heard or read somewhere was about how you had to get buy in for an up and come. Band the headline a big event right before the Super Bowl. Tell us that story and the lesson it taught you.

Constance Schwartz-Morini 20:08

This was the mid 90s. My boss at the time was Commissioner Don Garber, who's the commissioner of Major League Soccer, and he came to my I think I was probably still in a cube back then came to my cube, and he said, I just got a call from someone at a record label. They have a band they think, you know, would be good for us to use at the tailgate party. Can you take care of this? I was like, of course, because that goes back to what you're asking me. Like, with, you know, me being thirsty like these were opportunities that just come once in a lifetime, and you have to seize them and take them and turn them into your future, basically. So I got some of the guys from the office, and we drove out to Jones Beach, and this band was opening, I think, for Phil Collins or Genesis, like somebody in that genre. And they were amazing, like, amazing. I couldn't get over it. I go back to the office, I said, Don I saw this band. We need to book them for the tailgate party. And he was a con. Are you crazy? Like, this is the tailgate party for the NFL owners, the sponsors, the broadcast partners, like all of our VIPs, we can't just put some new band up there. I said, Let's book. I think it was either cool in a gang or Casey in a century. Man, granted, this is the 90s. So like, remember the time frame, I said, and if we're wrong, we flip it. I said, you can publicly fire me. Blame me. Like, I will own it, like, that's how strongly I feel about this. So this is July, maybe by the time Super Bowl's coming around, Super Bowl was still in January. Back then, it's Hootie and the Blowfish. They've now been nominated for, I don't even remember how many Grammys they've sold, millions and millions of records. They're the hottest band, not just in the country, but in the world. And it was great for me, because I nailed it, and I could care less about credit. I just love to just get the job done. But by having, you know, Don believe in me and me being just so I guess probably, like, strong in my convictions and my belief in it, it just changed, literally, the trajectory of my career. And I met so many great people from the music business that that was how this entertainment division started. Because I would sit down my friend Evan Lamberg, who was at EMI Music Publishing back then, once a week, and he'd on a piece of paper, handwrite names, emails, phone numbers of executives in the entertainment industry. And when you call somebody, you say, you know, this is so and so from the National Football League, you usually get a call back. And that was just how I started to navigate the entertainment industry. I just grew such a big Rolodex that so many of those people today are my friends. When I went to go work at the firm. It was Jeff quantitz, who was somebody on my list who was this, Die Hard readers, fan, you know. So it was a natural step for me to move to Hollywood and go work in the entertainment industry. From those relationships that I developed

David Novak 22:53

that's amazing. So the entertainment division of the NFL came from your initiative, your brainchilds. You start up this new division. You're having all the success in the NFL. Then you, you make this shift, you go to this record label, and you said you doubled your salary, and you just took that flyer to get out there. What was it like to go into a new industry like that? Because you, I don't think you were there that that long, but what did you learn that really catapulted the way how you even thought about what you could achieve? As a leader,

Constance Schwartz-Morini 23:26

I try to instill in people that there's no such thing as a bad job or a bad opportunity, if you can find a lesson in it. And even though the record business back then wasn't for me. I would never have learned everything about the record business that I did. So when I did move on to go work at the firm, and you know, I ended up becoming a talent manager of somebody huge in the music business, I knew what was happening. So instead of looking at that as, say, I shouldn't have made that choice, I flipped the script. And I was like, I'm so glad I made that choice. And even though I didn't stay, you know, very long, I learned so much. And to this day, one of my best friends I met from there. And that's what was so great about it, is that you can find the rainbow after the rainstorm. You

David Novak 24:17

know, it's interesting. You brought up so many friends already. Are you one of these that really believes in this inner circle of friendship, the inner circle of love? I mean, I mean, how do you think about just the relationships that you, you've built, you stay in contact with your college friends? You know? What can we learn about that?

Constance Schwartz-Morini 24:39

I have this theory, life's like a bull's eye, right? So when you're in your 20s, it's the outside of the bullseye. Everybody's your best friend, and you make time for everybody, and you just love to just always be going out and networking and all the things. But each decade, that Bullseye gets smaller, and I think it's probably. A combination of time and not having as much time and just realizing who's your 3am phone call. So as many of these great friendships that I have and I've nurtured, and I am a lot of people's 3am phone call, I don't have the same circle as that outer bullseye, but I can pick up the phone and call anyone from that outer bullseye. So I always stress to young people nurture those relationships, because somebody that I met at 22 years old is that assistant is somebody 30 years later, I can pick up the phone say, Hey, I'm trying to figure out who the best person is to get this done or get this information, and you're always going to get that return phone call. It's just we get so caught up in looking for, what an encyclopedic explanation of how to have success, but we've lost just common sense, and that's what frustrates me about the world today, is you know, if someone you take time to do an informational interview or or whatever, you better darn well send an email thanking the person, like all of these things have gone out the window. And if you can just master the basics of life, you can have such a great life, not just in your career, but in your personal life as well. I feel like I just went on a tangent. Don't know if answered your

David Novak 26:21

question. No, no, no, I love it, you know. And you know, speaking of relationships, you got to tell us a story that helped you ultimately become Snoop Dogg's manager. I'm

Constance Schwartz-Morini 26:31

not sure when this is airing, but I just have to give so much credit to Sarah Rainmaker, who's Snoop's now manager, who pulled up this Olympic coverage, because I am so happy that the world sees what a shining, bright light that he is, and it's just awesome to watch. When I was working at the firm, Snoop became a client, and at that point, I was working with the majority of the firm clients, as you know, brand partnerships, strategic marketing, sports marketing, so when Snoop came in, he had a really, really big team. The firm was set up so well the smartest group of people I've ever worked with in that there was an expert in every area. And Snoop came in with a few people from like his core team, but he was sitting at the head of the table, looking out the window and not listening to everybody. So we thought, as they were, you know, pitching their ideas, or, you know, trying to have him, you know, come up with plans for what he was looking for, whether it was touring or recording or all of it. And I don't know maybe it was the anchors in me, maybe was working with these, you know, big football players, but I just kind of, like, banged on the table a little bit. I was like, if you're not interested in what any of us have to say, like, we can all move on. Like, I get you're busy, we're all busy, but we're here for you, you know, in words like that. And he, like, had this purple fur coat on, and he, like, it was like a scene out of a movie, because he's in the big chair at the end of the money, like, turns around. And then the next day, someone from his team called the firm, and they said, we want the girl from the NFL to take point right now. I was like, I am not a manager. I don't know what I'm doing. And they're like, you are now. And yeah, it was an awesome run with him. Seven years. 49 dog years is my joke that never gets old. He's family. I still work very closely with his wife, with him, on specific projects with everybody, his kids now godmother to two of his granddaughters. And I love him so much because he's so brilliant and the world gets to see it. And I guess that goes back to, you know, one of my other things is just stay true to yourself. Don't be afraid Speak your mind. I mean, we're all no one was born with the playbook we're all figuring out as we go and think if we go back to that, that we can all express opinions, we can all hear each other out. We don't have to agree, but let's just go back to a time of civility.

David Novak 28:50

So if I understand this, right, you stood up the Snoop Dogg. I mean, he's in there with his entourage, and you basically tell him, Hey, you better listen to me, or I'm out of here. You know now, what kind of advice can you give others on how to stand up to people who have so much power because you're you're dealing with people who are in the big time power lanes.

Constance Schwartz-Morini 29:13

I always say I am going to treat everybody with the respect that I would like back, and it isn't until I can't get that respect back that I might the Yonkers in me might come out like there's a saying is, you can take the girl out of Yonkers, but you can't take the Yonkers out of the girl so deep inside that's sitting here, but up until I have to tap into that, it's why are you better than me? Because you are richer, or why you know you're you're the CEO of this company, like we're born and we're all going to die. So it's like, how you decide you're going to bookend what happens is going to not just impact whether it's your career or your family, but impact others. And I always try to come at it from a place. Sense of whether it's questioning. Hey, I have some advice. Could you help me out? I'm not sure how to approach this, like, Don't fake it till you make it be true to yourself. I say I'm I'm really good at what I know, but I'm better at what I don't know, and I have no problem asking smarter people around me questions to help guide me. And I tell that to the teams that we work with, whether it's our clients, it's okay to say, I don't know. Let me find out. Let me get back to you. And again, if more and more people would just operate in this way, it would just make life so much easier and better and happier. And look, this comes with experience and with age, and I still, you know, have to work on this myself, but you can't take things personal if someone doesn't return my call or doesn't email me back, which happens quite a bit. Still, it's not personal, it's business, and I just can't let it stay with me and drive me crazy, which is something that used to happen all the time in my younger days, and now I just try to let it roll off my back, and I will call those people out, because at some point they do need to call me back for something they might need, and I might gently tell them that they could have replied to my email three months ago. Is

David Novak 31:17

that? Why? When not? If is one of your favorite phrases. You know, I

Constance Schwartz-Morini 31:21

love that, right? It's so true when, not if. And by the way, I see you're a Patriots fan. Don't think I'm not seeing that logo over there. Oh, I'm

David Novak 31:29

really a chiefs fan, but I'm wearing this, but I don't know it must be because you're, you were with the NFL, and I'm a Giants cup. I actually did a podcast with Tom Brady early on in my under how leave his lead. And I got this patriots shirt from him, you know. So I wear it with a great deal of pride. Actually, did not think a whole lot of them until I met him, because I hated how he kept beating every team that I liked, you know. But I guess that was a win, not if kind of moment for me, you know. So let's move forward a little bit. You know, you co founded smack entertainment in 2011 with Michael Strahan. Give us a snapshot of the company and all that you're responsible for.

Constance Schwartz-Morini 32:14

Well, the company now definitely isn't what it was when we started it from my kitchen table. So it's three different verticals in that it's talent representation, it's production, and then we call it brand incubation, or brand building. And if you look at our roster, they are all multi hyphenists. They do really well in Excel, you know, at their core job, but they have the drive and commitment and passion to use that platform or the main thing to go and explore have success in other areas. So whether it's hosting a show, producing a show, creating a clothing line, you know, instead of only the NFL or sports broadcasting, it's, I want to be an actor. So that's, I think, what sets us apart in that area. And then on the production. It's not just our clients, you know, we've got a couple shows coming out later this year that none of our clients are involved in, but they're just really great shows and great projects, and we have amazing partners. And then on the brand incubation, brand building, it's like we always say, somebody comes up with an idea, and we take it from an idea to an execution. And on the talent side, I always say I'm either the dream maker or the dream killer, because it's my job to poke holes in order to make sure that we can do, you know, the best job for the client in that sense. So sometimes I'm the one that says no, which none of us like to hear, but we are going to exhaust every possible path to see if we can, you know, plug the holes to get to a yes.

David Novak 33:54

We'll be back with the rest of my conversation with Constance Schwartz Marini in just a moment. Well, if you didn't hear the news, Starbucks recently announced Brian Nichol as their new CEO. He's the guy who's taken Chipotle from $6 billion in market cap to well over 60 billion. And in our episode of how leaders lead, Brian shares the three things that powered that massive turnaround that was

Brian Niccol 34:18

one of the things I wanted to do, is make sure that we picked a critical few items. Once we picked the critical few items, it was like, do we have the structure to go make this happen? So, I mean, this is classic things. Used to talk to me about all the time, strategy, structure now, execution, right? When you looked around the structure, I was like, man, we don't have some of the experts that we need in these areas to fulfill our ambition or our strategy, and so we had to make some changes. So it was taking the time now to invest in having the right people in the right positions so that we could execute the strategy. And then, look, we held ourselves accountable. It's like now we're going to go execute against these things.

David Novak 34:56

Go back and listen to my entire conversation with Brian and. Episode 168 here on how leaders lead.

You know smack entertainment is sports media and culture. That's That's what smack stands for. Tell me how you've applied culture to create a new idea, or how you think about that, because that has to be something that makes you a novel company.

Constance Schwartz-Morini 35:26

One thing that's, well, there's many things, but the one main thing is this business has grown, is Michael and I want to stay true to the culture that we've created. We've never wanted it to be like a formal, stuffy place, you know, when we're hiring new people. I have a painting here by a great artist, Brent Estabrook, but it's just very simple. It's a black background and bright pink letters. It says, F, U, C, K, like, I don't want someone that's going to come work here that's going to be offended by it. It's not directed at anybody, but it's just an expression. And so that's what I mean by like, I want everybody to be able to be who they are without obviously being disrespectful or, you know, hurting anyone's feelings. But we just don't ever want that to get lost, because I feel so strongly that one of the main reasons we are so successful is everyone has a voice. Michael and I are always open to everyone's ideas. We don't know everything. We're open to change. We're open to evolution. And think what speaks volumes is that we have two senior leaders that have been with me for over a decade. We've got a whole bunch of young people, six people started as interns that still work here, and for those six, are in upper management positions. So it's so important that we mentor and grow and lead for the next generations to come. And that's another place like, whether you look at it, you know, the music business is going through such a change, because you don't really develop artists anymore, because it's, it's this, you know, quick. You know, service like songs hits, it's not about the artists. And even now, I think college football, the players aren't able to be developed the way they were before, because of the portal and, you know, the financial implications on some of these schools. So I just will never change how I am. And wanting to give back and help, you know, form the next leaders of the generation to come. You

David Novak 37:22

and Michael are very close, obviously, you know, but every partnership and you have a great one, you get tested. Can you share us a story about when maybe you and he were tested as partners, and how do you work your way through it?

Constance Schwartz-Morini 37:39

Oh, we actually do agree, I would say nine out of 10 times, which is rare, but it just goes to how we were raised, you know, with the same work ethic and the same convictions, like his dad was a big when, not if. My mom was a big when, not if. But I would say the toughest part for us was during the pandemic, because I've always been bicoastal since we worked together, and I wasn't traveling like we stayed in LA and we just really didn't know where we were going to end up on the other side of this. So it didn't test our partnership in that we disagreed on many things, but to not have that connectivity of, you know, seeing each other all the time, because even when he was coming out for football, no one wanted to take a chance it was so early, like on getting together. Because what if, you know, I had it, and you know, you going to infect the whole Fox, you know, crew, or just something, so that that would probably be the biggest test for us was just getting the company to the other side. Because, like everyone, everything stopped our retail business. We made suits. I mean, who's buying a suit in March? I mean, of the summer of 2020, nobody shows are suspended. Productions are suspended. And we had 14 employees back then. So it was like, how are we going to keep everybody employed at the salaries they were? And we did it. And it was a test, in that sense, the one who tests me the most is Coach prime, because there's very few people that I like to say can match me as a marketer, and he is one of them, and he goes so fast and so far that I have to be the voice of reason in many instances. And thankfully, we agree. I mean, there's a funny story that if you asked him, this would be the story, he would tell you, this happened once before, and we don't compare notes. So when he was the head coach at Jackson State, he had like a whiteboard in his office, and he would write down all the sponsors that he wanted to partner with. And he had this idea that he wanted to do a condom that said, we've got you covered. Now, I get it. He's a very influential leader of young men. He's very, very upfront and honest with them, as you've heard the stories, and if you follow him on social media, you will see the advice he gives these kids before. Or they go off on a long weekend or spring break. So in that sense, I knew where he was going with it. But every time I'd go to Jackson, I would get the eraser, when he was in his office, I'd wipe it off the board. I need start yelling at Sam Marini, who works, you know, for him directly, and is this MAC and play. And he'd be like, she's crossed it off the board again. I'm putting it back up. I'm putting it back up. I was just like, trying to protect him from himself, in that sense, because at that point he was new to the head coaching game. I was like, this isn't where we should go right now. Now, to his credit, years later, we did explore it with some of the bigger companies. There might be something, you know, coming down the line, but it didn't happen yet. But that was the one time where he, I think he was probably ready to kill me, because I just wouldn't go for it.

David Novak 40:46

You are a great marker. There's no question about it. And I know you really look hard at what's going on in the world, and you try to find, you know, white space, and then lean into that as a leader. What process do you use to figure out where to place your bets?

Constance Schwartz-Morini 41:02

A lot is very gut driven. I did a panel many, many years ago with Chris Voss. I don't know if you know who he is, but he's the former FBI hostage negotiator, and they wanted us to do a panel on the art of negotiating. And I said no, and everyone's like, why? I said, this guy's brilliant. There is no way I'm going to sit next to him and talk about my gut and my visions and how I approach things. And everybody said that's exactly why you two should be together. And so we went for breakfast, and he's one of the smartest, most low key people I've ever met, and he gave me such a level of comfort, because for all just my daily practices, he was able to explain the science behind it, and that was one of the really, most eye opening experiences I'd ever had. Because I'm always go, go, go, go, go. And I don't stop to think about, you know, like, why? I just know, why not, right? Like, that's how I do it. But now, as we've gotten bigger and there's, you know, a lot at stake with everything, I try to look five steps ahead, or five moves ahead. And what I mean by that is the decision we're making today, how will that impact the client? Five moves from now? Is it going to help them? Is it going to hurt them, or is it just going to be sort of like it keeps them in the middle, and that's the most important thing. And like I say, we have a duty to protect our clients, not just from the outside world, but from themselves, because they're all creatives, they're all visionaries, and they're going to put these ideas out there, and it's on us to just really look at the big picture and see if this is something that we think can work. And I take pride in really, just the again, as we've gotten talked about this, the No, I'll never forget, when I was Snoop's manager, the Chrysler 300 had just come out that I don't know if you remember when that car it was like, revolutionary for Chrysler, and Snoop called the local Chrysler dealer and left him one of his very memorable messages on, you know, the answering machine, talking about how he wants the Chrysler 300 Well, this local dealer ended up, like, using it in a campaign. And everyone's like, we need to get the lawyers. I go, Oh, no, we don't. And I said to my assistant, find me the CEO of Chrysler. And we just cold called until we got a call back. And from that moment, I realized you don't take the no for an answer. You don't give up because they put Snoop in a national campaign with Lee Iacocca. And for those younger viewers of yours that don't know who that is, he was the grandfather of Chrysler, right? Like, I mean, just one of the most innovative people in the automotive industry. And when you see Snoop Dogg and Lee Iacocca together, it was just and that all happened just because Snoop loved the Chrysler 300

David Novak 43:51

I love it. And you know, you've got to love so many stories about Snoop that I got to ask you nothing. Take me to Park Avenue and how Snoop's Youth Football League got started. That's a heck of a story.

Constance Schwartz-Morini 44:01

So one of the meetings I had with Snoop, I remember exactly where we were, and I just said, Forget guardrails, like, what's one of your dreams? And he took a minute, and I thought he was going to tell me, I want to, you know, be in a movie. I want my own show. He said I played high school football, you know, I played in, like, this minor Pro League. Now, my sons are playing Little League football, but I want to be one of the assistant coaches and where they were playing at the time in Orange County. He said they don't want people like me there. There's the Yonkers in me again. I'm like, what? I'm like, Okay, what do you want? Then he's like, I want my own league. I said, if you can trust me on this, I know we're just getting to work with each other. I'm going to make this happen. Commissioner Goodell wasn't the commissioner then, and that's who I called. And I said, Roger, you're going to think I'm nuts. I said, but I want to come in with Snoop Dogg. And he's like, kind of like, hello. Like, I'm like, are you there? And he said, whoa. What are you talking about? And by the way, this is 2003 or. Four. This isn't the grandfather like, this isn't Snoop at the Olympics. This is gangster rapper Snoop, right? I said, please just give me the room. I promise you. I think there's really something here. Because if you kind of scroll back and look at this through a bigger lens, look at where a lot of your players are coming from communities where Snoop grew up in, you know, places like that. They're not coming from these lily white leagues that are being played, you know, in parts of the country. And we can't ignore what he can do, you know, from that perspective. So to their credit, he said, let's go. So I brought Snoop, I think it was, I don't even remember if it was 280 Park Avenue back then, and I'm walking up those steps and I'm thinking to myself, how the hell did I get here when I just left the NFL, like two or three years ago? I'm walking in to go meet Commissioner Tagliabue, soon to be Commissioner Goodell, with Snoop Dogg to tell them why I think it's a good idea that they should allow us and sanction us to have this youth football. And to their credit, they saw it. They got it right away. They gave us the rights, you know, to use team marks and logos so the kids could wear Steelers uniforms and Raiders uniforms. And for years, we would play the Super Bowl at the Super Bowl location against another, you know, little league team. And that's honestly how I got back together with Dion, because he had a young league called The Truth League, and he and Snoop were friends, and they would end up playing pretty much every year at the snooper bowl, at the Super Bowl, the

David Novak 46:33

snooper bowl. I love it. You know, you've launched multiple brands with Strahan, yeah, but recently, this clothing line called where by Aaron Andrews, as I mentioned, you know, I am a chiefs fan, and my granddaughter happens to love Taylor Swift. And, I mean, love Taylor Swift. So you got to tell us the everyone, the Taylor Swift where story,

Constance Schwartz-Morini 46:54

oh my gosh. So Aaron and I started this, I think it's six five or with the pandemic in between, you're just sort of like, when did that happen? So of course, we launched this line right around the beginning of the pandemic. Great timing, but it's a female fashion forward license sports line. So there's, you know, Victoria's Secret has the pink it and Trinket like, you know, there are brands that have it covered for the women that want to be bedazzled in big logos, but we were going for the fans like ourselves who want to support their teams, but not have, you know, these big logos everywhere. So fast forward, you know, we're five years into this. We have the NFL. We have NBA, MLB. We have, I think, 50 teams in the NCAA. We have NHL, obviously. And Aaron had become friendly with Taylor's publicist, you know, she'd invited her a game. And it goes even back a little bit further, when Travis had, you know, talked about how he went to a Taylor Swift concert and he couldn't get her the bracelet, and so on Aaron and Chris Thompson's podcast calm down with Aaron and Carissa, they brought up the fact that Travis, you know, went to the show, and they didn't get together, and they just made this plea, like to Taylor Swift, not that anyone thought she was listening to the podcast, of course, but just saying how great Travis is and do it for the country and all the things. So fast forward, when it actually, you know, comes out that they're together, we're like, Oh my gosh. So Erin was able to send her chief's care package, and at that first game that she went to, and we realized it was our product that she was wearing. It was like, blood curdling screams that people thought someone's arms were getting cut off by everybody separately, because we were all, if I'm not mistaken, it was a Thursday night game, so Erin's, you know, like not broadcasting. We're all home watching the game. Our phones are like, blowing up, like it's ours, it's ours. Oh my gosh, oh my gosh. Like it was the craziest, craziest thing. And then fast forward, you know, she wore, I think, something from our jewelry collection to another game, and then the Holy Grail. It was Super Bowl Sunday, where you're like, What is she going to wear? And the way she was wearing our jacket, we at first couldn't tell if it was ours, because, of course, Taylor's got such an amazing, you know, sense of style. She had it sort of oversized and hanging and so Lauren Fenner our COO of where, like, knows the product inside and out, and texts all of us, it's ours. It's ours. Erin was on a plane. Lauren was on a plane. I hadn't quite taken off yet. They said that they were screaming so loud that the flight attendants like, is this the medical emergency? And they're like, oh, Taylor's wearing our product. Taylor wearing our product. And there were these great memes, like floating around of like the Wear team finding out Taylor was wearing the jacket, and all the things. And I mean, what that woman, Taylor Swift, has done for the world. For as a business woman, it is remarkable. I mean, the Taylor effect, I've witnessed it firsthand, and I'm so indebted to her. What

David Novak 49:48

was the tailor effect on the wear line? I mean, what happened to sales? Just I'm sure they went nuts. They

Constance Schwartz-Morini 49:54

went nuts. You know, when you do sports licensing, the orders are placed so far. Are in advance, and because things are team specific, it's not like you have a whole bunch of inventory sitting around, because styles are changing and evolving. So fortunately, with our manufacturer, we're able to do, you know, what we call like a quick service, like turnaround product. And we did, fortunately have a bunch of chiefs blanks that we were able to get reorders in as fast as possible. But then it just became, well, if this is what she's wearing, like, we'll take another team, just to say, like we have it. But I witnessed it with my goddaughter, who I could ever like. I was like, Gerald, want to go to a game? Do you want to watch the games? Do you want to do this? She was the furthest from a sports fan. I got more texts from her about, you know, Taylor being a cheese fan and being at all the games, and so she's like, Do you have any more of those jackets? And, you know, all the things. So it's, um, it's remarkable. It is remarkable. I want

David Novak 50:50

to move move on to prime since we're on the subject of football to a certain extent here, Ed just talked about one business you or brand you kept him out of at least for the time being, and he might get back into it at some point when it's more right for him. But as I understand it, you're one of the major reasons why coach prime became coach prime. Tell us about that.

Constance Schwartz-Morini 51:13

I didn't have him become a coach because he's been a coach since he retired and he started the league where I came in on, you know, maybe one of my crazy ideas was he always says to me, I'm baking an idea, but I'm not ready to share it with you yet. And I've learned, don't push him when he's ready. He'll tell me. So we both happened to be in LA. He was working for the NFL Network, so I hadn't seen him in a minute, so I popped in to say hi, and he said, All right, I'm ready, you know, I'm ready to share with you this idea I baked him. I said, Okay, you know, having no idea where that that was going to go, because with him, you never know. And he said, Actually, I should back it up a little bit. When he retired, he was living in Dallas, and he started the truth League, and that was everything from football, baseball, basketball, cheerleading and special needs, he could have had a career that rivaled stray hands career. He wouldn't leave Dallas, aside from Sundays and Thursday night football his kids, and not just his children, but the truth children, that was the priority, always the priority. Anytime I'd say, hey, there's a new talk show. Will they film in Dallas? No, hey, there's a series they want you to act in. Will they film in Dallas? No, like he laser focused, and it was more important to shape and influence and be there for these children, not just on field, but off field, from an academic standpoint, with tutors and all the things. And I say that because it was a natural progression in my eyes when he said to me, shador is leaving for college. Shiloh was already at college. I'm ready to make my next move. I sent a note to the ad at my alma mater, and I want to help them recruit. I just didn't even think about it. I said, Why would you help them recruit? And we said, What do you mean? I said, why wouldn't you be a head coach? And he looked at me, and I said, I get it's not the norm to go from a youth coach to a high school coach to a d1 college coach. But you're not the norm. Like, you know, you completely break barriers all the time. There's nothing that you have not put your mind to that you can't do. Like, why shouldn't we go for it? And he's like, Huh? Senator Schwartz, who you know, what do you think said? And this goes back to one of my mantras. I said, I'm really good at what I know and I don't know the college coaching landscape. Let me call one of my best friends, Jordan Bajan, who was a big, big college football coach agent back then. And I said, Jordan, kind of like these calls I make to Commissioner Goodell. You're going to think I'm crazy, but I said, I'm with Dion, and I gave him the background, and I said, I think he should go after a head coaching job. And Jordan, without a doubt, because of the longevity and trust of our friendship, knew I would never call him if I didn't think at the time, this is Dion, you know, didn't know what he what he was doing, and he said, I'm in. Let's go. And that was how that happened. And, you know, he had some great interviews at some big d1 schools, but they weren't ready for him. I think some of them still aren't ready for him. And that was when, you know, we got an incoming call. The board was out about him, ready to take that leap. And it was the ad at Jackson State. And I had the call even before coach just to make sure, like, you know, we would be great partners and we could help them, you know, kind of like, we bring the smack machine to everything. And then coach prime had his interview, and the rest is history.

David Novak 54:35

When's he gonna become the coach of the Dallas Cowboys? Oh, I

Constance Schwartz-Morini 54:38

don't think anytime soon. I really don't, you wouldn't rule that out, would you? You know, with him, I don't rule anything out, but he's so happy where he is, and we have to bring a national championship to Colorado that that's first and foremost. And

David Novak 54:51

he is definitely intent on doing that for sure, you know. And one of Prime's, uh, superpowers is how focused he is on we. Not I, it's the we that really matters to him. How do you cascade that kind of thinking to your entire staff?

Constance Schwartz-Morini 55:06

That's one of the main reasons that we work so well together. Maybe it's because I grew up in sports. It's never an I, it's always about the team. And that's the culture we fostered here. Is it's teamwork. It's I don't care if you're responsible for this client. They're not your client. They're everyone's client. And if, if you know that the person over in the licensing division has the expertise to go explore a merch line, you darn well better be going after that person's knowledge to help you bring the next level to your client. And that's why he and I have been together for 15 years, is because we are in lockstep about we about helping others. It just comes naturally. It's not something either of us have ever thought about or called out. And he has elevated me to levels that I never saw for myself because of the belief he has in me as his partner, as, you know a leader as the person you know that comes up with the crazy ideas, but also he comes up with a lot of these ideas that we do our damn just to try to to bring to life. He's really, if you've seen for yourself, he's, he's, he's so special, he really is.

David Novak 56:16

You know, I've heard you say that haters never focus on a loser. Talk more about that.

Constance Schwartz-Morini 56:23

So I have to credit that line to an amazing, Emmy Award winning showrunner, Ali Le Roy, who's developing a scripted series for us that's loosely inspired by coach. And that's a line in our pitch. And it's so true, because if you could Google right now and just see so much of the non truths of hate like I've never seen before. I know he's a polarizing character, but how you can hate on someone who's trying to offer the knowledge and the Leadership and Skills and academics to a generation of young men and women is beside me, like you might have to agree with how he's unapologetically himself, but the fact that people just make stories up about what's happening is mind boggling. I mean, before I got on this with you, we just were having a strategic call with our comms team and with some people on the ground, because there's just people that keep putting false narratives out there, and we've just all decided let them like there's nothing. We're not going to lower ourselves to them. And when you win, whether it's on field or off field, it's just going to increase so so that's probably what we mean, is haters never focused on a loser, and that's part of it, and I have to say, I've learned so much from him, but one of the most recent skills that I've had to really hone in on is cut out the noise, because I am so defensive for my clients and my friends, you could take shots at me all you want. I don't really care. But when, when you take a shot at somebody who's dedicated their lives to empowering a younger generation. It's baffling to me, you hit a sore spot. As you can tell,

David Novak 58:07

I agree with you. You know, I had that opportunity to have my conversation with Coach prime and I don't think I've ever talked to anybody that's more inspiring than him and more real. And I absolutely love the guy. So whoever's hating him is they're barking up the wrong tree. If you ask me, you don't exactly it's so easy to get caught up in the day to day. But when you give yourself time to zoom out a little bit and reflect, how would you describe what you and as a leader, what you're going through right now, when you think about developing yourself,

Constance Schwartz-Morini 58:39

I have to learn to celebrate the wins. We'll get a win. And I say, okay, great, what's next? And I have to take a step back and really appreciate where we are, and I've gotten better about it. At last season's home opener, I just started crying. I was like, I can't believe that I'm a part of something so big, it's mind blowing. So

David Novak 59:04

Colorado wasn't used to having a sold out stadium. It

Constance Schwartz-Morini 59:09

was wild. And, you know, Michael and I talk about it all the time, like we're usually okay, we just sold the show. What's next? But I've now gotten better. I'll call them and I'll say, hey, let's just take 30 seconds and just, Let's appreciate and celebrate the win of selling this show. Or it's 10 years that you've had a clothing line like you've outlasted the majority of celebrity brands, you know, quote, unquote, a celebrity brand where Aaron Andrews, you know, we get one League's license. We're like, Okay, what's the next League? It's like, Aaron, let's take a moment like this was an idea that was incubated at Super Bowl in San Francisco at an Italian restaurant with ideas written on a tablecloth. And we were told, No, I want to say five different times that we weren't going to be able to get this, this line off the ground. And here we. Are, you know, going into our I think our sixth season, sales numbers keep going up even in, you know, the way the economy is, and Aaron is just, I would say, like she's not just a client. She's become family and business partner. And Nobody works harder on this brand than Aaron does. And I could say that about all of our clients like we have to match each other's work ethics, because if we want it more than they want it, it doesn't work, then you just literally can drive the talent crazy. So that's such

David Novak 1:00:31

a great point. And this has been so much fun. Constance, and I really have had a blast listen to all this, you know. And I want to ask some more with my lightning round of questions. Are you ready for this?

Constance Schwartz-Morini 1:00:41

Okay, all right,

David Novak 1:00:42

the three words that best describe you, tough but fair. If you could be one person for a day besides yourself, who would it be?

Constance Schwartz-Morini 1:00:51

Condoleezza Rice.

David Novak 1:00:53

Your biggest pet peeve?

Constance Schwartz-Morini 1:00:55

I have too many. That's where I started those CSAs, the con service announcements. It's everything from talking in the restroom to chewing with your mouth open and to not responding, like, even if it's a no reply to the email, like, just reply. That's all I'm asking for reply. I gave you three. I'm sorry, that's all

David Novak 1:01:17

right. Who would play you in a movie? Julia Roberts, what's I see that what's a life lesson that growing up in Yonkers taught you never give up? What's the phrase others would use to describe your leadership?

Constance Schwartz-Morini 1:01:33

Probably tough, but fair. Inclusive. I'm definitely inclusive

David Novak 1:01:39

New York or LA.

Constance Schwartz-Morini 1:01:43

I bleed New York. I mean, I love LA in the winters, but I bleed New York.

David Novak 1:01:47

Your greatest career accomplishment so far.

Constance Schwartz-Morini 1:01:51

I don't have one, but I would say if you're going to make me pick one, it's the fact that smack is 14 years and we're going stronger than ever.

David Novak 1:01:58

If I turn on the radio in your car. What would I hear? Hip Hop? What's something about you that few people would know I

Constance Schwartz-Morini 1:02:07

was on my high school bowling team.

David Novak 1:02:10

That's a good one. That's a good one. What's one of your I haven't heard that one? What's one of your daily rituals, something that you'd never miss?

Constance Schwartz-Morini 1:02:21

It's a silly one, but it's, I have to, kind of, it's, maybe it's an OCD thing. I play three games to start my day. I start with word scapes. I go to Solitaire, and then I go to Remi cube, and I just, I have to play them before I can start my day.

David Novak 1:02:36

That's the end of the library. You know, Constance, you have this eye for talent and people you know in your business, you know, you figure out who you want to associate with and why, and you you build brands with them. But I'm curious about how you how you spot talent internally. What are you looking for in the people that you hire and promote, that

Constance Schwartz-Morini 1:02:58

they have an entrepreneurial spirit, and they might not know it, and it's something that I want to see and get to tap into. The majority of folks that have been with me the longest, they started out in one area, and as I watched them grow, I could see that their skills were better suited in another area, and they might not have seen it at the time, and there could be some pushback, but once you know I'm able to have them trust me enough to go to that other department or that other position, the bird flies out of the nest.

David Novak 1:03:30

You've talked about your mother earlier, and she's, you know, so important to you, and you've accomplished so much in your career. And your mom was a florist, and she's still alive today, at 98 years old, and I know she's been a huge inspiration. How have you shared your success with her? What have you been able to do with her that you never thought you'd do?

Constance Schwartz-Morini 1:03:55

Well, my mom is on social media, so she will definitely be watching your podcast. She gets to kind of live it with us in that sense that she's savvy enough to see all the things that smacks doing or the clients are doing. And even this goes back, you know, to the 90s. I was fortunate enough that I had plenty of miles from all the travels, so she'd always come to a Super Bowl or a pro bowl with me, and, you know, for her to have those memories now, it just means so much, and the fact that she's still alive and with it 110% and can celebrate my success with me like you're gonna make me start crying now, because it's nothing better, like i It's because of her, I am where I am today.

David Novak 1:04:42

You know, Constance, I asked you that question because my father's 95 years old, and I didn't grow up in Yonkers, but I grew up in a lot of little small towns, and they have a pretty unique background myself, but I think that's been one of my biggest joys, is being able to share the success. That I've had with him and my mom, who passed away a couple of years ago. So that's that's really cool. I love that last question. What's your unfinished business?

Constance Schwartz-Morini 1:05:10

My unfinished business? Oh, I've got a lot of unfinished business. One of our big goals is we are working really hard to get our first scripted to the finish line. We've come close. We were on the 10 and five yard lines, but we never made it into the end zone. So that that's a big goal for us, and I need coach to get Colorado that national championship. I don't have much control over that, obviously, but it's just so important. I just I want him to win so badly, because that'll maybe silence a few of the haters. And I just want to continue, you know, to just have more and more, you know, wear by Aaron Andrews consumers, and just grow that business to a global level. Because all of a sudden, partially of the Taylor effect, like, oh, women are sports fans. Like, who knew that? You know, just same thing with all these female athletes getting the accolades that are so long overdue. And whether it's, you know, Coach Staley at the collegiate level or coach Hammond at the wmda level, like, these are just, they're not great women's coaches. They're just great coaches. And if to even take that answer a little bit more. I just want to be known as the best. I don't want to be the best as a woman like I just I don't want another award that is a woman in sports or do another panel is the woman in sports like I'm so thankful and appreciative and blessed that I've had the career that I've had, but I just want this next generation to be known as the best and not the best based on on their gender.

David Novak 1:06:44

I just love that, and I know I can't relate to that because I'm a man, but I certainly appreciate that and understand where you're coming from there. Second last question, what's one piece of advice you'd want to give anyone who wants to be a better leader.

Constance Schwartz-Morini 1:07:01

Listen, we don't listen enough like you have to listen. It's such a basic skill, but just listen.

David Novak 1:07:08

You know, Constance, I can keep you on here for a long time, because you've got so many more stories I'd love to hear, but I want to thank you so much, and it's just been great having this conversation. And I wish you continued success. And I think you're going to grow that business like you don't even know how much you know. It's just going to be, continue to be great. Thank

Constance Schwartz-Morini 1:07:29

you. And thank you so much for having me. This was so much fun. And you know the aura of light around you just come through the screen. So continued success to you. And thank you again for having me. You

David Novak 1:07:49

I mean, can't you just picture Snoop Dogg wearing his purple fur coat, zoning out, and here's Constance having the courage to speak her mind and call him out, man, I would have loved to be in that meeting. That kind of truth telling gets people's attention. It earns their trust, and in Constance case, it transformed her career and earned her Snoop Dogg's business leaders need to speak their minds even when it feels uncomfortable and risky, and as Constance shows us, when you do it with respect and authenticity, you can build really strong relationships. So this week, reflect on how you really speak your mind. Do you opt not to share ideas because it feels risky? If so, ask yourself, what might be behind that fear and what you can do to address it, because remember, the only failure you'll really have is the failure to address the fear that you have. So do you want to know how leaders lead? What we learned today is that great leaders speak their minds. Coming up next on how leaders lead is bob chapman, Chairman and CEO of Barry Wehmiller, a global supplier of manufacturing technology

Bob Chapman 1:09:04

business could be a powerful force for good if we realized we had people in our care for 40 hours a week and the way we treat them would dramatically affect the lens through which we see people we have the privilege of leading. So be sure to come back again next week to hear our entire conversation.

David Novak 1:09:19

Thanks again for tuning in to another episode of how leaders lead, where every Thursday you get to listen in while I interview some of the very best leaders in the world. I make it a point to give you something simple on each episode that you can apply to your business, so that you will become the best leader you can be. You

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