[{"_1":2,"_3":-5,"_4":-5},"loaderData",{"_5":6,"_7":8},"actionData","errors","root",{"_138":-5,"_139":-5,"_140":141,"_142":143,"_144":145},"routes/clips.$id.$slug",{"_9":10,"_11":12},"clip",{"_13":14,"_15":16,"_17":-5,"_18":19,"_20":-5,"_21":22,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":34,"_35":36,"_37":38,"_39":40,"_41":-5,"_42":-5,"_43":-5,"_44":45,"_46":-5,"_47":48,"_49":50,"_51":-5},"canonicalUrl","https://howleaderslead.com/clips/3029/show-fans-and-customers-your-appreciation-as-often-as-possible","id",3029,"title","Show fans and customers your appreciation as often as possible","subtitle","transcript","WEBVTT\n\n1\n00:00:00.000 --> 00:00:04.200\nThe pro sports business is really about the fans.\n\n2\n00:00:04.200 --> 00:00:07.360\nAnd I think a lot of us when we think about pro sports,\n\n3\n00:00:07.360 --> 00:00:11.080\nthe first thing you think about is the star players,\n\n4\n00:00:11.080 --> 00:00:14.360\nthe coaches, the great general managers.\n\n5\n00:00:14.360 --> 00:00:18.120\nBut one of the points that I make sure that I mentioned\n\n6\n00:00:18.120 --> 00:00:21.880\nto the players when I have that opportunity to talk to them\n\n7\n00:00:21.880 --> 00:00:25.600\nis to tell them, hey, this is really about the fans.\n\n8\n00:00:25.600 --> 00:00:30.240\nThey're the ones that really pay you.\n\n9\n00:00:30.240 --> 00:00:31.640\nThe Hunt family doesn't pay you.\n\n10\n00:00:31.640 --> 00:00:34.280\nThe Kansas City Chiefs don't pay you.\n\n11\n00:00:34.280 --> 00:00:35.320\nIt's our fan base.\n\n12\n00:00:35.320 --> 00:00:38.880\nThat's why all of us have this amazing opportunity\n\n13\n00:00:38.880 --> 00:00:41.640\nto be part of the National Football League\n\n14\n00:00:41.640 --> 00:00:43.720\nand the Kansas City Chiefs.\n\n15\n00:00:43.720 --> 00:00:48.720\nAnd so I encourage them that any time they have a chance\n\n16\n00:00:48.720 --> 00:00:52.640\nwith our fans, whether it's at training camp during the season,\n\n17\n00:00:52.640 --> 00:00:56.920\nat a public appearance, to make sure and tell them, thank you.\n\n18\n00:00:56.920 --> 00:00:57.320\nRight?\n\n19\n00:00:57.320 --> 00:01:00.800\nBecause without that fan support, without that passion,\n\n20\n00:01:00.800 --> 00:01:04.840\nthe Kansas City Chiefs are not the Kansas City Chiefs.\n\n21\n00:01:04.840 --> 00:01:09.960\nYou mentioned that we have an amazing fan base and we do.\n\n22\n00:01:09.960 --> 00:01:13.160\nIt's now in the top two in the National Football League\n\n23\n00:01:13.160 --> 00:01:14.720\nin North America.\n\n24\n00:01:14.720 --> 00:01:19.560\nAnd we've focused internationally over the last decade.\n\n25\n00:01:19.560 --> 00:01:23.320\nAnd in most markets, we're either number one or two\n\n26\n00:01:23.320 --> 00:01:28.120\nin terms of the favorite team of football fans who live overseas.\n\n27\n00:01:28.120 --> 00:01:29.920\nSo we've made a lot of progress.\n\n28\n00:01:29.920 --> 00:01:32.840\nObviously, having championship teams,\n\n29\n00:01:32.840 --> 00:01:37.120\na bunch of Super Bowl appearances is very helpful to that.\n\n30\n00:01:37.120 --> 00:01:41.280\nBut also having players like Patrick Mahomes and Travis Kelsey\n\n31\n00:01:41.280 --> 00:01:45.560\nthat fans can relate to and cheer for is a big part of that as well.\n","pretty_transcript","start_time",1316439,"end_time",1422149,"keywords","Fans, customers, appreciation, fan base, market share","slug","show-fans-and-customers-your-appreciation-as-often-as-possible","origin","cms","mux_playback_id","DBJg01hnccThtgUMIukiq1AKlpBuUhMyA5aUcsr1LdRs","mux_asset_id","mu02q8nNQakMnD9UugXOaP1n6KWfx4aOdNlXAvMYRcbU","leader_id",243,"episode_id",395,"updated_at","2025-09-04T16:32:05.000000Z","meta_title","meta_description","og_image_media_id","web_url","https://www.howleaderslead.com/clips/3029/show-fans-and-customers-your-appreciation-as-often-as-possible","og_image_url","leader",{"_13":36,"_102":103,"_104":105,"_106":107,"_25":108,"_109":110,"_61":111,"_58":111,"_112":113,"_68":114,"_39":115,"_116":-5,"_41":-5,"_42":-5,"_43":-5,"_117":118,"_90":119,"_44":120,"_121":122,"_123":124,"_46":-5,"_125":126,"_127":128,"_94":129,"_51":-5},"episode",{"_13":38,"_15":52,"_27":53,"_17":54,"_55":56,"_18":57,"_20":-5,"_58":59,"_60":-5,"_61":59,"_62":-5,"_63":64,"_65":66,"_67":-5,"_68":-5,"_69":70,"_71":72,"_73":74,"_35":36,"_39":75,"_41":-5,"_42":-5,"_43":-5,"_76":77,"_78":79,"_80":81,"_82":83,"_84":-5,"_85":-5,"_86":87,"_88":89,"_90":-5,"_46":-5,"_91":92,"_93":-5,"_94":-5,"_51":-5},"og_image_media","Be quick to give others credit","be-quick-to-give-others-credit","Listen to this leadership podcast with Clark Hunt, CEO of the Kansas City Chiefs, and discover how he’s built a dynasty by giving others the credit.","summary","

What does it take to build a dynasty … and keep it going?

Clark Hunt, Chairman and CEO of the Kansas City Chiefs, shares what it takes to deliver results year after year in one of the most competitive leagues in the world.

You’ll go point by point through the five things every dynasty needs—plus hear how humility plays a surprising role in long-term success.

Whether you’re an NFL diehard or just love a good leadership playbook, this episode is the perfect way to kick off the new season.

You’ll also learn:

How to ensure turnover doesn’t disrupt the culture you’re building
Two foundational keys to success many people overlook
Why your org chart might be hurting your ability to land top talent
How Clark’s dad Lamar Hunt coined the term “Super Bowl”

","WEBVTT\n\n1\n00:00:00.000 --> 00:00:03.960\nthat gets back to putting other people first.\n\n2\n00:00:03.960 --> 00:00:06.200\nIf you're willing to do that,\n\n3\n00:00:06.200 --> 00:00:08.520\nthat's gonna allow you to break through\n\n4\n00:00:08.520 --> 00:00:12.280\nand people are gonna be willing to embrace your vision\n\n5\n00:00:12.280 --> 00:00:15.480\nand do whatever it takes to be successful\n\n6\n00:00:15.480 --> 00:00:17.680\nbecause they know that you care about them.\n\n7\n00:00:17.680 --> 00:00:20.160\n- Well, we did it.\n\n8\n00:00:20.160 --> 00:00:22.440\nWe survived another off season.\n\n9\n00:00:22.440 --> 00:00:25.600\nAnd now football is back.\n\n10\n00:00:25.600 --> 00:00:28.960\nAnd I have just the guests to help you kick off\n\n11\n00:00:28.960 --> 00:00:31.520\nthis year's NFL season.\n\n12\n00:00:31.520 --> 00:00:32.800\nWelcome to Alleters Lead.\n\n13\n00:00:32.800 --> 00:00:33.680\nI'm David Novak.\n\n14\n00:00:33.680 --> 00:00:35.600\nAnd every week I have conversations\n\n15\n00:00:35.600 --> 00:00:37.680\nwith the very best leaders in the world\n\n16\n00:00:37.680 --> 00:00:40.360\nto help you become the best leader you can be.\n\n17\n00:00:40.360 --> 00:00:42.240\nMy guest today is Clark Hunt,\n\n18\n00:00:42.240 --> 00:00:45.200\nchairman and CEO of the Kansas City Chiefs.\n\n19\n00:00:45.200 --> 00:00:47.560\nNow you don't have to be a big NFL fan\n\n20\n00:00:47.560 --> 00:00:50.680\nto know that no team has dominated the league\n\n21\n00:00:50.680 --> 00:00:52.480\nquite like the Chiefs.\n\n22\n00:00:52.480 --> 00:00:56.680\nThey've won the AFC West Nine consecutive times.\n\n23\n00:00:56.680 --> 00:00:59.040\nThey've made it to the Super Bowl five\n\n24\n00:00:59.040 --> 00:01:02.680\nout of the last six years and they've won three of them.\n\n25\n00:01:02.680 --> 00:01:05.200\nSo how do they build this kind of dynasty?\n\n26\n00:01:05.200 --> 00:01:06.520\nAs a leader, you know,\n\n27\n00:01:06.520 --> 00:01:10.680\nit's really hard to deliver results year after year after year.\n\n28\n00:01:10.680 --> 00:01:13.480\nToday, we're gonna go point by point\n\n29\n00:01:13.480 --> 00:01:15.960\nthrough what I believe are the five key things\n\n30\n00:01:15.960 --> 00:01:17.960\nthat every dynasty does,\n\n31\n00:01:17.960 --> 00:01:21.560\nnot only to achieve success, but also to repeat it.\n\n32\n00:01:21.560 --> 00:01:26.000\nAnd as we do, you'll see when Clark talks\n\n33\n00:01:26.000 --> 00:01:27.800\nabout the success he's built,\n\n34\n00:01:27.800 --> 00:01:32.560\nhe is constantly giving credit to everyone else around him.\n\n35\n00:01:32.560 --> 00:01:37.000\nSometimes we think humility is just an aw shucks kind of modesty,\n\n36\n00:01:37.000 --> 00:01:38.960\nbut it's so much more.\n\n37\n00:01:38.960 --> 00:01:42.960\nListen closely today and you'll see how it's a powerful motivator\n\n38\n00:01:42.960 --> 00:01:45.000\nand a real driver of success.\n\n39\n00:01:45.000 --> 00:01:46.560\nPlus, you'll hear some great stories\n\n40\n00:01:46.560 --> 00:01:49.360\nabout how the Super Bowl got its name,\n\n41\n00:01:49.360 --> 00:01:53.280\nwhat it was like to have Taylor Swift at Arrowhead Stadium\n\n42\n00:01:53.280 --> 00:01:54.800\nand lots more.\n\n43\n00:01:54.800 --> 00:01:57.240\nSo here's my conversation with my good friend\n\n44\n00:01:57.240 --> 00:01:59.440\nin soon to be yours, Clark Hunt.\n\n45\n00:01:59.440 --> 00:02:07.240\nI gotta start by saying thank you\n\n46\n00:02:07.240 --> 00:02:09.520\nbecause I'm a Kansas City Chiefs fan.\n\n47\n00:02:09.520 --> 00:02:11.200\nI grew up at Kansas City,\n\n48\n00:02:11.200 --> 00:02:12.040\nwent to high school,\n\n49\n00:02:12.040 --> 00:02:13.120\nright down high school.\n\n50\n00:02:13.120 --> 00:02:16.640\nI've been rooting for the Chiefs ever since Lynn Dawson,\n\n51\n00:02:16.640 --> 00:02:18.200\nyou know, Bobby Bell, Willie,\n\n52\n00:02:18.200 --> 00:02:22.440\nLinnear, Otis, Taylor, all the way up to Patrick Mahomes.\n\n53\n00:02:22.440 --> 00:02:25.760\nMy grandson, Luke, had the opportunity\n\n54\n00:02:25.760 --> 00:02:27.680\nto take a picture with Patrick Holmes\n\n55\n00:02:27.680 --> 00:02:29.880\nwhen he was here at Louisville for the Kentucky Derby.\n\n56\n00:02:29.880 --> 00:02:33.200\nSo we are all part of that Chiefs kingdom\n\n57\n00:02:33.200 --> 00:02:35.480\nand you've done such a great job.\n\n58\n00:02:35.480 --> 00:02:37.680\nSo I want to start by just saying thank you,\n\n59\n00:02:37.680 --> 00:02:39.280\nClark, for everything you've done.\n\n60\n00:02:39.280 --> 00:02:41.840\n- Yeah, well, I appreciate your support.\n\n61\n00:02:41.840 --> 00:02:43.480\nSo glad that you're a fan.\n\n62\n00:02:43.480 --> 00:02:47.040\nThere's no doubt that it's been an unbelievably special time\n\n63\n00:02:47.040 --> 00:02:49.760\nfor the Kansas City Chiefs and our fan base.\n\n64\n00:02:49.760 --> 00:02:52.160\nYou know, what an amazing decade it's been.\n\n65\n00:02:52.160 --> 00:02:53.040\nIt sure has been.\n\n66\n00:02:53.040 --> 00:02:56.240\nAnd you've won three Super Bowls as chairman and CEO\n\n67\n00:02:56.240 --> 00:02:57.080\nof the Chiefs.\n\n68\n00:02:57.080 --> 00:02:59.760\nAnd what will you always remember, Clark,\n\n69\n00:02:59.760 --> 00:03:03.720\nabout holding up that Lombardi trophy for the very first time?\n\n70\n00:03:03.720 --> 00:03:05.560\n- Well, of course, what made it so special\n\n71\n00:03:05.560 --> 00:03:10.000\nwas the 50 year journey between Super Bowls.\n\n72\n00:03:10.000 --> 00:03:13.360\nWe played in Super Bowl four, beat the Minnesota Vikings.\n\n73\n00:03:13.360 --> 00:03:15.160\nAnd my parents at the time thought,\n\n74\n00:03:15.160 --> 00:03:16.880\nwell, they would just be back, you know,\n\n75\n00:03:16.880 --> 00:03:17.920\nevery couple of years\n\n76\n00:03:17.920 --> 00:03:20.400\nbecause the team had played in Super Bowl one.\n\n77\n00:03:20.400 --> 00:03:22.600\nAnd of course, it took five decades for us\n\n78\n00:03:22.600 --> 00:03:26.240\nto get back to the big game when Super Bowl 54\n\n79\n00:03:26.240 --> 00:03:28.880\nagainst the San Francisco 49ers.\n\n80\n00:03:28.880 --> 00:03:32.840\nAnd I'll never forget the moment on the stage\n\n81\n00:03:32.840 --> 00:03:35.000\nwhere I was handed the trophy\n\n82\n00:03:35.000 --> 00:03:39.280\nand then let my mom have it and she kissed it.\n\n83\n00:03:39.280 --> 00:03:41.200\nIt was just so special, you know,\n\n84\n00:03:41.200 --> 00:03:42.480\ngetting to be there with her\n\n85\n00:03:42.480 --> 00:03:45.760\nbecause of course she was around for Super Bowl one,\n\n86\n00:03:45.760 --> 00:03:48.560\nSuper Bowl four, you know, saw that part\n\n87\n00:03:48.560 --> 00:03:51.480\nof the Chiefs history and she was so thrilled\n\n88\n00:03:51.480 --> 00:03:52.640\nfor the team to be back.\n\n89\n00:03:52.640 --> 00:03:55.360\nAnd so that was really the special moment for me.\n\n90\n00:03:55.360 --> 00:03:56.640\n- That is so cool, you know.\n\n91\n00:03:56.640 --> 00:03:58.560\nAnd one of the things that I've noticed about\n\n92\n00:03:58.560 --> 00:04:00.360\ngreat leaders like yourself is that\n\n93\n00:04:00.360 --> 00:04:02.440\nwhen you get to hold that trophy, you hold it,\n\n94\n00:04:02.440 --> 00:04:06.160\nbut you very quickly turn it over to somebody else.\n\n95\n00:04:06.160 --> 00:04:09.680\nYou want everybody to be able to touch that trophy.\n\n96\n00:04:09.680 --> 00:04:11.760\nHow important do you think that is?\n\n97\n00:04:11.760 --> 00:04:15.080\n- Well, it's really important because the truth is\n\n98\n00:04:15.080 --> 00:04:18.360\nyou don't win a Lombardi by yourself.\n\n99\n00:04:18.360 --> 00:04:20.320\nNobody, not even Patrick Mahomes,\n\n100\n00:04:20.320 --> 00:04:22.560\nwins a Lombardi by himself.\n\n101\n00:04:22.560 --> 00:04:25.040\nFootball is the ultimate team sport, right?\n\n102\n00:04:25.040 --> 00:04:29.320\nAn active roster of 53, 17 guys on the practice squad,\n\n103\n00:04:29.320 --> 00:04:32.280\na coaching staff that's over 30 people\n\n104\n00:04:32.280 --> 00:04:36.560\nand a total of about 300 employees in the organization.\n\n105\n00:04:36.560 --> 00:04:40.560\nAnd it takes every single one of them to be successful.\n\n106\n00:04:40.560 --> 00:04:42.720\nThey're all incredibly important.\n\n107\n00:04:42.720 --> 00:04:45.920\nIt's a message that I deliver to our players every year\n\n108\n00:04:45.920 --> 00:04:49.120\nthat everybody in the organization has a piece\n\n109\n00:04:49.120 --> 00:04:51.040\nand the success that we have.\n\n110\n00:04:51.040 --> 00:04:54.800\nAnd so it's fun to be on that stage with my family\n\n111\n00:04:54.800 --> 00:04:58.000\nwho obviously their support is so important,\n\n112\n00:04:58.000 --> 00:05:01.240\nbut with leaders like Andy Reed and Patrick\n\n113\n00:05:01.240 --> 00:05:04.280\nand Travis Kelsey, Chris Jones, our key players.\n\n114\n00:05:04.280 --> 00:05:07.040\nAnd it's fun to see them pass that trophy around\n\n115\n00:05:07.040 --> 00:05:09.280\nand just how special that moment is for them.\n\n116\n00:05:09.280 --> 00:05:10.520\n- Yeah, it's incredible.\n\n117\n00:05:10.520 --> 00:05:12.760\nAnd do you have a behind the scenes story\n\n118\n00:05:12.760 --> 00:05:14.720\nabout winning one of the Super Bowls\n\n119\n00:05:14.720 --> 00:05:16.800\nthat you haven't told anyone before?\n\n120\n00:05:16.800 --> 00:05:21.800\n- I don't know that I per se have a behind the scenes story.\n\n121\n00:05:21.800 --> 00:05:25.720\nOf course, our success in Kansas City\n\n122\n00:05:25.720 --> 00:05:29.520\nhas been fueled by the combination of Andy Reed,\n\n123\n00:05:29.520 --> 00:05:32.240\nBrett Veitch and Patrick Mahomes.\n\n124\n00:05:32.240 --> 00:05:37.240\nAnd the drafting of Patrick back in 2017\n\n125\n00:05:37.240 --> 00:05:40.240\nis really what started the momentum on the success\n\n126\n00:05:40.240 --> 00:05:44.000\nthat we've had for the last seven or eight years.\n\n127\n00:05:44.000 --> 00:05:46.880\nAnd there was so much that went into that.\n\n128\n00:05:46.880 --> 00:05:50.640\nThere was the scouting of Patrick while he was in college\n\n129\n00:05:50.640 --> 00:05:53.320\nwhich Brett Veitch wasn't even our general manager\n\n130\n00:05:53.320 --> 00:05:55.880\nat the time, he was in our scouting department\n\n131\n00:05:55.880 --> 00:05:58.800\nand he just became convinced that Patrick was the guy\n\n132\n00:05:58.800 --> 00:06:01.520\nthat could lead us to the promised land.\n\n133\n00:06:01.520 --> 00:06:05.960\nAnd he began putting tapes of Patrick on Andy's desk\n\n134\n00:06:05.960 --> 00:06:06.880\nevery week.\n\n135\n00:06:06.880 --> 00:06:09.160\nPatrick played for Texas Tech.\n\n136\n00:06:09.160 --> 00:06:12.160\nBrett would get the tape and put it on Andy's desk\n\n137\n00:06:12.160 --> 00:06:14.080\nand say, \"Hey, you have to watch this.\"\n\n138\n00:06:14.080 --> 00:06:17.400\nAnd after about a year of that, Andy told Brett,\n\n139\n00:06:17.400 --> 00:06:20.160\n\"Hey, I get it. I get it, the kids special.\"\n\n140\n00:06:20.160 --> 00:06:26.400\nAnd then that then led into the draft in 2017.\n\n141\n00:06:26.400 --> 00:06:31.200\nWe had to move up from the 27th pick to the 10th pick\n\n142\n00:06:31.200 --> 00:06:33.080\nto select Patrick.\n\n143\n00:06:33.080 --> 00:06:35.880\nThere was a little subterfuge involved in that\n\n144\n00:06:35.880 --> 00:06:37.720\nbecause we couldn't let the rest of the league\n\n145\n00:06:37.720 --> 00:06:40.200\nknow why we were moving up\n\n146\n00:06:40.200 --> 00:06:43.480\nbecause we were afraid somebody would then jump us\n\n147\n00:06:43.480 --> 00:06:45.560\nto take Patrick in front of us.\n\n148\n00:06:45.560 --> 00:06:49.600\nAnd we pulled it all off and held our breath\n\n149\n00:06:49.600 --> 00:06:53.040\nin the draft room in 2017.\n\n150\n00:06:53.040 --> 00:06:56.800\nAnd when Patrick was still there,\n\n151\n00:06:56.800 --> 00:07:01.040\nwe executed the trade with Buffalo Bills and got Patrick.\n\n152\n00:07:01.040 --> 00:07:03.600\nAnd we were all incredibly excited.\n\n153\n00:07:03.600 --> 00:07:05.560\nI don't think in retrospect,\n\n154\n00:07:05.560 --> 00:07:08.840\nwe really knew how excited we should be\n\n155\n00:07:08.840 --> 00:07:12.520\nbecause it put in motion that this amazing decade that we've had.\n\n156\n00:07:12.520 --> 00:07:13.360\n- How could you?\n\n157\n00:07:13.360 --> 00:07:16.640\nI mean, how would you possibly know it could be that fantastic?\n\n158\n00:07:16.640 --> 00:07:21.640\nAnd it's interesting that you made that pick\n\n159\n00:07:21.640 --> 00:07:23.840\nthrough the Buffalo Bills.\n\n160\n00:07:23.840 --> 00:07:25.360\nAnd then this last year,\n\n161\n00:07:25.360 --> 00:07:28.000\nyou got a great receiver through the Buffalo Bills.\n\n162\n00:07:28.000 --> 00:07:30.520\nThe Bills have got to be kind of kicking themselves.\n\n163\n00:07:30.520 --> 00:07:31.600\n- I would think so.\n\n164\n00:07:31.600 --> 00:07:34.800\nAnd I know they thought highly of Patrick\n\n165\n00:07:34.800 --> 00:07:36.880\nin that 2017 draft.\n\n166\n00:07:37.720 --> 00:07:40.040\nAnd of course, they ended up in a great spot\n\n167\n00:07:40.040 --> 00:07:43.760\ncoming back and drafting Josh Allen a year or so later,\n\n168\n00:07:43.760 --> 00:07:46.640\nwho's one of the top quarterbacks in the league.\n\n169\n00:07:46.640 --> 00:07:49.960\nAnd certainly somebody who's capable of winning a Super Bowl.\n\n170\n00:07:49.960 --> 00:07:54.120\nBut I will say that I was surprised a year ago\n\n171\n00:07:54.120 --> 00:07:56.440\nwhen the Bills were willing to trade with us\n\n172\n00:07:56.440 --> 00:07:58.240\nin the first round again,\n\n173\n00:07:58.240 --> 00:08:01.520\nthat allowed us to move up and take Xavier Worthy,\n\n174\n00:08:01.520 --> 00:08:05.280\nwho a lot of people felt was really sort of the missing piece\n\n175\n00:08:05.280 --> 00:08:06.120\nfrom our squad.\n\n176\n00:08:06.120 --> 00:08:08.920\nWe didn't have the speed receiver that we had\n\n177\n00:08:08.920 --> 00:08:11.040\nwhen Tyree Kill was with the team.\n\n178\n00:08:11.040 --> 00:08:15.400\nAnd so adding Xavier who set the combine record\n\n179\n00:08:15.400 --> 00:08:18.080\nfor the 40-yard dash, I think at 421.\n\n180\n00:08:18.080 --> 00:08:22.200\nThey thought that was gonna be the perfect compliment\n\n181\n00:08:22.200 --> 00:08:26.360\nfor Patrick and the Bills were good enough to oblige\n\n182\n00:08:26.360 --> 00:08:27.400\nand do the trade with us.\n\n183\n00:08:27.400 --> 00:08:29.040\n- Yeah, and had to put another smile\n\n184\n00:08:29.040 --> 00:08:30.760\non the organization's face.\n\n185\n00:08:30.760 --> 00:08:34.000\nAnd speaking of the Super Bowl, your dad,\n\n186\n00:08:34.000 --> 00:08:37.960\nthe late great Lamar Hunt was the founder of the AFC\n\n187\n00:08:37.960 --> 00:08:42.240\nand the Chiefs and actually coined the term Super Bowl,\n\n188\n00:08:42.240 --> 00:08:43.520\nas I understand it.\n\n189\n00:08:43.520 --> 00:08:45.600\nCan you tell us that story?\n\n190\n00:08:45.600 --> 00:08:48.160\n- Yeah, absolutely.\n\n191\n00:08:48.160 --> 00:08:52.680\nGoing back to the 1950s, the late 1950s,\n\n192\n00:08:52.680 --> 00:08:54.640\nmy dad decided that he wanted to get\n\n193\n00:08:54.640 --> 00:08:56.680\ninto the professional sports business\n\n194\n00:08:56.680 --> 00:08:59.960\nand he picked pro football over baseball\n\n195\n00:08:59.960 --> 00:09:02.520\nbecause he felt the game televised well.\n\n196\n00:09:02.520 --> 00:09:05.440\nAnd of course, televised sports was relatively new\n\n197\n00:09:05.440 --> 00:09:07.400\nin the late 1950s.\n\n198\n00:09:07.400 --> 00:09:10.840\nHe went to the NFL to try to get an expansion team\n\n199\n00:09:10.840 --> 00:09:12.840\nfor his hometown of Dallas.\n\n200\n00:09:12.840 --> 00:09:15.920\nAnd the NFL commissioner told him two things.\n\n201\n00:09:15.920 --> 00:09:19.160\nFirst of all, we're not interested in expanding.\n\n202\n00:09:19.160 --> 00:09:23.080\nAnd secondly, Dallas is a horrible market for pro football,\n\n203\n00:09:23.080 --> 00:09:26.320\nwhich of course today is absolutely laughable.\n\n204\n00:09:26.320 --> 00:09:27.960\nBut it didn't deter my dad.\n\n205\n00:09:27.960 --> 00:09:30.360\nHe kept working on it.\n\n206\n00:09:30.360 --> 00:09:34.480\nEventually, he tried to buy a piece\n\n207\n00:09:34.480 --> 00:09:36.560\nof the Chicago Cardinals.\n\n208\n00:09:36.560 --> 00:09:39.040\nAnd that is the same team that now plays in Arizona.\n\n209\n00:09:39.040 --> 00:09:42.080\nThey went from Chicago to St. Louis to Arizona.\n\n210\n00:09:42.080 --> 00:09:44.920\nAnd the same family actually owns the team.\n\n211\n00:09:44.920 --> 00:09:49.920\nAnd my dad tried to buy the team across several years.\n\n212\n00:09:49.920 --> 00:09:54.200\nAnd at the end of the day, Walter Wolfner,\n\n213\n00:09:54.200 --> 00:09:56.800\nwho was the owner of the team at the time,\n\n214\n00:09:56.800 --> 00:09:58.640\ntold my dad, \"You're not the only guy\n\n215\n00:09:58.640 --> 00:10:01.400\n\"who's come to see me about buying a team.\"\n\n216\n00:10:01.400 --> 00:10:05.200\nAnd so that turned a light bulb on in my dad's head.\n\n217\n00:10:05.200 --> 00:10:08.280\nAnd he made the decision to start his own league,\n\n218\n00:10:08.280 --> 00:10:10.520\nwhich became the American Football League,\n\n219\n00:10:10.520 --> 00:10:13.480\nwhich launched in 1960.\n\n220\n00:10:13.480 --> 00:10:16.240\nInitially, the NFL acted like they didn't care anything\n\n221\n00:10:16.240 --> 00:10:18.520\nabout this new upstart league.\n\n222\n00:10:18.520 --> 00:10:20.600\nIt wasn't going to be competitive.\n\n223\n00:10:20.600 --> 00:10:23.000\nBut very quickly, they realized that the NFL\n\n224\n00:10:23.000 --> 00:10:25.160\nwas going to be a threat to them.\n\n225\n00:10:25.160 --> 00:10:27.520\nThe NFL was trying to sign the same players\n\n226\n00:10:27.520 --> 00:10:29.360\nthat the NFL was signing.\n\n227\n00:10:29.360 --> 00:10:31.240\nThere were two different drafts.\n\n228\n00:10:31.240 --> 00:10:35.360\nSo there was real competition between the two leagues.\n\n229\n00:10:35.360 --> 00:10:39.880\nUltimately, that led to a discussion in the summer\n\n230\n00:10:39.880 --> 00:10:43.680\nof 1966 to merge the two leagues.\n\n231\n00:10:43.680 --> 00:10:47.760\nAnd my dad was actually the one who cut the deal\n\n232\n00:10:47.760 --> 00:10:49.440\nwith TechSram.\n\n233\n00:10:49.440 --> 00:10:54.440\nThey sat in a car at Love Field, the airport in Dallas,\n\n234\n00:10:54.480 --> 00:10:59.480\nand hammered out the details of the merger in April of 1966.\n\n235\n00:10:59.480 --> 00:11:03.600\nHowever, there were a lot of meetings that had to happen\n\n236\n00:11:03.600 --> 00:11:06.280\nfor the merger to become complete.\n\n237\n00:11:06.280 --> 00:11:08.560\nAnd my dad was in one of those meetings\n\n238\n00:11:08.560 --> 00:11:11.280\nand there were a bunch of owners from both leagues.\n\n239\n00:11:11.280 --> 00:11:14.480\nAnd they were talking about this new championship game\n\n240\n00:11:14.480 --> 00:11:16.640\nthat would have to start\n\n241\n00:11:16.640 --> 00:11:19.080\nbecause there was an AFL champion,\n\n242\n00:11:19.080 --> 00:11:20.160\nthere was an NFL champion,\n\n243\n00:11:20.160 --> 00:11:22.160\nbut you needed an overall champion.\n\n244\n00:11:22.160 --> 00:11:25.720\nAnd one, the owners in the meeting looked at my dad and said,\n\n245\n00:11:25.720 --> 00:11:26.640\n\"Which game are you talking about?\n\n246\n00:11:26.640 --> 00:11:28.600\nAre you talking about one of the conference championship games?\"\n\n247\n00:11:28.600 --> 00:11:30.760\nAnd my dad said, \"No, I'm talking about the last game,\n\n248\n00:11:30.760 --> 00:11:31.600\nthe final game.\"\n\n249\n00:11:31.600 --> 00:11:33.040\nYou know, the Super Bowl.\n\n250\n00:11:33.040 --> 00:11:35.040\nAnd he just threw it out there like that\n\n251\n00:11:35.040 --> 00:11:37.640\nand everybody sort of stopped and looked at them.\n\n252\n00:11:37.640 --> 00:11:40.280\nAnd then they went back to their business.\n\n253\n00:11:40.280 --> 00:11:45.040\nHowever, the owners and later the staff in the league office\n\n254\n00:11:45.040 --> 00:11:49.160\nbegan referring to this new championship game as the Super Bowl.\n\n255\n00:11:49.160 --> 00:11:52.880\nThe only problem was that the commissioner at the time,\n\n256\n00:11:52.880 --> 00:11:54.160\nhis name was Pete Roselle,\n\n257\n00:11:54.160 --> 00:11:58.000\nwho was a tremendous commissioner for the NFL for several decades,\n\n258\n00:11:58.000 --> 00:12:01.240\nhe actively disliked the term Super Bowl.\n\n259\n00:12:01.240 --> 00:12:03.800\nHe thought it lacked sophistication.\n\n260\n00:12:03.800 --> 00:12:05.320\nAnd that's the reason,\n\n261\n00:12:05.320 --> 00:12:08.640\nif you go back to Super Bowl I and Super Bowl II,\n\n262\n00:12:08.640 --> 00:12:14.680\nthose games were originally called the AFL, NFL World Championship Game.\n\n263\n00:12:14.680 --> 00:12:18.240\nBut over time, the media heard the term Super Bowl,\n\n264\n00:12:18.240 --> 00:12:20.240\nthe fans heard the term Super Bowl.\n\n265\n00:12:20.240 --> 00:12:22.480\nAnd by the time you get to Super Bowl III,\n\n266\n00:12:22.480 --> 00:12:25.120\neverybody was referring to the game as Super Bowl.\n\n267\n00:12:25.120 --> 00:12:27.800\nSo Pete Roselle, through the talent, said,\n\n268\n00:12:27.800 --> 00:12:30.800\n\"Hey, we're going to call this thing the Super Bowl.\"\n\n269\n00:12:30.800 --> 00:12:32.960\nSo that's how it became the Super Bowl.\n\n270\n00:12:32.960 --> 00:12:35.320\nMy dad, after the fact, was asked,\n\n271\n00:12:35.320 --> 00:12:37.680\n\"How in the world did you come up with that?\"\n\n272\n00:12:37.680 --> 00:12:40.640\nAnd he said, \"Well, it was really just an awful,\n\n273\n00:12:40.640 --> 00:12:43.200\ntough thought that I had in that moment,\n\n274\n00:12:43.200 --> 00:12:44.800\nbut it probably comes from two things.\n\n275\n00:12:44.800 --> 00:12:48.240\nFirst of all, I've always been a big fan of College Football,\n\n276\n00:12:48.240 --> 00:12:51.600\nand I've been to a bunch of Cotton Bowl games.\n\n277\n00:12:51.600 --> 00:12:55.440\nIn fact, I think at one point he had a streak of 35 or 40 straight Cotton Bowl\n\n278\n00:12:55.440 --> 00:12:55.760\ngames\n\n279\n00:12:55.760 --> 00:12:57.040\nthat he had attended.\n\n280\n00:12:57.040 --> 00:12:59.440\nSo that's where the bowl came from.\n\n281\n00:12:59.440 --> 00:13:03.120\nAnd then in December of 1965,\n\n282\n00:13:03.120 --> 00:13:06.400\nmy mother had given me and my older siblings\n\n283\n00:13:06.400 --> 00:13:10.960\nthe latest greatest toy of the day, which was a WAMO Super Bowl.\n\n284\n00:13:10.960 --> 00:13:14.720\nAnd I was one year old at the time,\n\n285\n00:13:14.720 --> 00:13:18.650\nso I don't think I was doing much with my Super Bowl, maybe other than gumming\n\n286\n00:13:18.650 --> 00:13:18.880\nit.\n\n287\n00:13:18.880 --> 00:13:22.720\nBut my older siblings, who were about six or seven years old,\n\n288\n00:13:22.720 --> 00:13:27.200\nthey had those balls and they were bouncing them all over the house\n\n289\n00:13:27.200 --> 00:13:30.080\nand in the driveway and over the house.\n\n290\n00:13:30.080 --> 00:13:32.560\nAnd my dad said, \"You know, that just stuck in my mind.\"\n\n291\n00:13:32.560 --> 00:13:36.400\nAnd I probably took Super combined with Bowl, and that's how we got Super Bowl.\n\n292\n00:13:36.400 --> 00:13:40.640\nI love that story. I never heard that. It's fantastic.\n\n293\n00:13:40.640 --> 00:13:43.360\nHey everyone, it's Kula from How Leaders Lead.\n\n294\n00:13:43.360 --> 00:13:46.000\nAnd if you've watched our podcast for any number of episodes,\n\n295\n00:13:46.000 --> 00:13:49.500\nyou probably know that a common theme from all of the great leaders we\n\n296\n00:13:49.500 --> 00:13:50.160\ninterview\n\n297\n00:13:50.160 --> 00:13:52.320\nis that they are active learners.\n\n298\n00:13:52.320 --> 00:13:56.560\nThey had this commitment to continuing to learn and grow so that they don't say\n\n299\n00:13:56.560 --> 00:14:00.720\n\"stagment\" and so that they continue to see success in their leadership and in\n\n300\n00:14:00.720 --> 00:14:01.520\ntheir life.\n\n301\n00:14:01.520 --> 00:14:04.160\nThis theme of active learning is so important,\n\n302\n00:14:04.160 --> 00:14:08.240\nand it's what David's latest book, How Leaders Learn, is all about.\n\n303\n00:14:08.240 --> 00:14:11.840\nIt's all about helping you develop that skill of active learning so that you\n\n304\n00:14:11.840 --> 00:14:12.240\ntoo\n\n305\n00:14:12.240 --> 00:14:15.840\ncan continue to see success in your leadership and in your life.\n\n306\n00:14:15.840 --> 00:14:19.360\nThe book is really entertaining. It pulls stories from some of our greatest\n\n307\n00:14:19.360 --> 00:14:20.320\npodcast guests\n\n308\n00:14:20.320 --> 00:14:24.080\nand pairs those stories with insights that you can incorporate into your\n\n309\n00:14:24.080 --> 00:14:24.560\nleadership\n\n310\n00:14:24.560 --> 00:14:26.720\nand into your life right away.\n\n311\n00:14:26.720 --> 00:14:30.560\nGrab How Leaders Learn on Amazon or wherever books are sold.\n\n312\n00:14:30.560 --> 00:14:33.600\nAnd I think you're really gonna love it. You feel David's personality through\n\n313\n00:14:33.600 --> 00:14:34.080\nthe pages,\n\n314\n00:14:34.080 --> 00:14:38.230\nand through his storytelling, and it's a really powerful way to level up your\n\n315\n00:14:38.230 --> 00:14:39.040\nleadership.\n\n316\n00:14:39.040 --> 00:14:43.520\nClark, under your leadership, the Chiefs have made the playoffs 12 times.\n\n317\n00:14:43.520 --> 00:14:48.800\nThey won the AFC West nine consecutive times.\n\n318\n00:14:48.800 --> 00:14:54.540\nYou've appeared in five Super Bowls in the last six years, winning three of\n\n319\n00:14:54.540 --> 00:14:55.120\nthem.\n\n320\n00:14:55.120 --> 00:14:59.440\nThis is what I would call dynasty performance, unquestionably.\n\n321\n00:14:59.440 --> 00:15:04.160\nAnd when I was the CEO of Young Brands, we wanted to build a dynasty.\n\n322\n00:15:04.160 --> 00:15:07.200\nThat was our objective was to build the young dynasty,\n\n323\n00:15:07.200 --> 00:15:09.200\nand we didn't want to get results just one year.\n\n324\n00:15:09.200 --> 00:15:12.480\nWe want to get great results year after year after year, and that was our goal.\n\n325\n00:15:12.480 --> 00:15:18.480\nSo I went out and I visited the best companies in the world at that time with\n\n326\n00:15:18.480 --> 00:15:18.960\nmy team.\n\n327\n00:15:18.960 --> 00:15:24.320\nWe went to Walmart, Southwest Airlines, Coca-Cola, General Electric was on fire\n\n328\n00:15:24.320 --> 00:15:25.520\nat that point in time.\n\n329\n00:15:25.520 --> 00:15:30.800\nThese were the great companies, and we codified what we called our dynasty\n\n330\n00:15:30.800 --> 00:15:31.360\ndrivers.\n\n331\n00:15:31.360 --> 00:15:35.440\nYou know, there were five things that we said the great, great dynasties do.\n\n332\n00:15:35.440 --> 00:15:40.400\nAnd I believe when I see what's going on with Chiefs, you have all these five.\n\n333\n00:15:40.400 --> 00:15:44.240\nSo I'm gonna ask you about each one of them. And you already referred to one.\n\n334\n00:15:44.240 --> 00:15:48.440\nThe first thing that I learned from the dynasties is they create a culture\n\n335\n00:15:48.440 --> 00:15:50.000\nwhere everyone counts.\n\n336\n00:15:50.000 --> 00:15:54.480\nAnd you talked about the important meeting with the team earlier,\n\n337\n00:15:55.440 --> 00:15:58.720\nin the year talking about how every piece of the Chiefs really does make a\n\n338\n00:15:58.720 --> 00:15:59.280\ndifference.\n\n339\n00:15:59.280 --> 00:16:03.360\nCan you share a story of how you do that with the team and you consistently\n\n340\n00:16:03.360 --> 00:16:07.120\nreinforce that point, Clark? Because I know you believe that.\n\n341\n00:16:07.120 --> 00:16:11.360\nAbsolutely. And something that that you'll hear throughout\n\n342\n00:16:11.360 --> 00:16:17.840\ntoday is how important the example that my parents said for me.\n\n343\n00:16:17.840 --> 00:16:24.400\nI learned so much from my dad in terms of how he ran the organization,\n\n344\n00:16:24.400 --> 00:16:35.120\nhow he valued people, and his humility. And he really set the tone by making\n\n345\n00:16:35.120 --> 00:16:36.000\nsure everybody\n\n346\n00:16:36.000 --> 00:16:39.150\nwho was a member of the Kansas State Chiefs, whether you were the star\n\n347\n00:16:39.150 --> 00:16:40.720\nquarterback or\n\n348\n00:16:40.720 --> 00:16:46.640\nthe guy working in the equipment room, you felt like you were part of our\n\n349\n00:16:46.640 --> 00:16:47.760\nextended family.\n\n350\n00:16:48.320 --> 00:16:53.750\nAnd to this day, we go to great lengths to make sure that everybody who works\n\n351\n00:16:53.750 --> 00:16:55.040\nfor the organization\n\n352\n00:16:55.040 --> 00:17:00.270\nand their family feel like they're part of the Chiefs family and part of the\n\n353\n00:17:00.270 --> 00:17:01.120\nHunt family.\n\n354\n00:17:01.120 --> 00:17:07.710\nThat's incredibly important. My dad had many wonderful qualities. He obviously\n\n355\n00:17:07.710 --> 00:17:08.160\nwas quite\n\n356\n00:17:08.160 --> 00:17:15.220\na visionary, but he also had tremendous humility. And the way that he treated\n\n357\n00:17:15.220 --> 00:17:15.520\npeople\n\n358\n00:17:17.120 --> 00:17:22.000\ncaused them to want to literally run through a wall for him, that they loved\n\n359\n00:17:22.000 --> 00:17:23.440\nhim that much.\n\n360\n00:17:23.440 --> 00:17:29.120\nAnd my dad's been gone now for 18 years. And literally every couple of weeks,\n\n361\n00:17:29.120 --> 00:17:33.040\nI have somebody come up to me and tell me their Lamar Hunt story.\n\n362\n00:17:33.040 --> 00:17:40.960\nAnd Lamar Hunt story usually goes something like this. I was a 20-year-old\n\n363\n00:17:40.960 --> 00:17:43.840\nnobody, and I was sitting\n\n364\n00:17:43.840 --> 00:17:48.770\nin an airport terminal waiting for my flight. And this guy next to me struck up\n\n365\n00:17:48.770 --> 00:17:49.680\na conversation\n\n366\n00:17:49.680 --> 00:17:54.970\nwith me. And after about 15 or 20 minutes, I figured out, wow, this is Lamar\n\n367\n00:17:54.970 --> 00:17:56.560\nHunt, founder of\n\n368\n00:17:56.560 --> 00:18:02.080\nthe AFL owner of the Kansas State Chiefs. And this guy really cares about me.\n\n369\n00:18:02.080 --> 00:18:04.640\nAnd people love\n\n370\n00:18:04.640 --> 00:18:09.720\nsharing that type of story with me. And it's just such a great example for how\n\n371\n00:18:09.720 --> 00:18:11.760\nto treat people.\n\n372\n00:18:12.560 --> 00:18:18.800\nSo coming back to the football team, I really have two opportunities each year\n\n373\n00:18:18.800 --> 00:18:20.880\nto try to set the tone\n\n374\n00:18:20.880 --> 00:18:27.290\nwith the team. The first actually just happened a couple of weeks ago. We had\n\n375\n00:18:27.290 --> 00:18:27.840\nour\n\n376\n00:18:27.840 --> 00:18:33.120\nrookie minicamp. So we brought in all the players that we drafted this year,\n\n377\n00:18:33.120 --> 00:18:38.000\nas well as some college free agents that we'd signed. And then a bunch of trial\n\n378\n00:18:38.000 --> 00:18:39.360\nplayers who had a\n\n379\n00:18:39.360 --> 00:18:43.680\nweekend where they had an opportunity to try to convince the coaching staff\n\n380\n00:18:43.680 --> 00:18:44.240\nthat they can be a\n\n381\n00:18:44.240 --> 00:18:49.520\nmember of the Kansas City Chiefs. And we have a dinner forum the first night.\n\n382\n00:18:49.520 --> 00:18:51.440\nAnd there's not a\n\n383\n00:18:51.440 --> 00:18:57.300\nlot of program other than me getting up and welcoming them to Kansas City, to\n\n384\n00:18:57.300 --> 00:18:59.200\nthe Kansas City Chiefs,\n\n385\n00:18:59.200 --> 00:19:04.400\nand telling them a little bit about the culture of the organization and what\n\n386\n00:19:04.400 --> 00:19:05.760\nwill be expected of them.\n\n387\n00:19:06.320 --> 00:19:11.550\nAnd I typically will share a little bit about our history, tell about the\n\n388\n00:19:11.550 --> 00:19:12.720\nfounding of the team.\n\n389\n00:19:12.720 --> 00:19:17.150\nOf course, for these young men, that's all a very, very long time ago. But it's\n\n390\n00:19:17.150 --> 00:19:18.160\na great opportunity\n\n391\n00:19:18.160 --> 00:19:24.170\nto hear about the roots of the Kansas City Chiefs. We also at that dinner have\n\n392\n00:19:24.170 --> 00:19:25.680\nabout 20\n\n393\n00:19:25.680 --> 00:19:32.910\nof our ambassadors, our ambassadors or former players who work in the community\n\n394\n00:19:32.910 --> 00:19:33.760\nfor the team.\n\n395\n00:19:33.760 --> 00:19:38.400\nAnd so they come and those ambassadors share a little bit about themselves and\n\n396\n00:19:38.400 --> 00:19:40.080\nabout their journey\n\n397\n00:19:40.080 --> 00:19:44.800\nand the career that they've had. And it includes a lot of times it'll include\n\n398\n00:19:44.800 --> 00:19:45.600\npro-football hall\n\n399\n00:19:45.600 --> 00:19:52.430\nfamers, Willie Lanier, Bobby Bell, you know, we're there this year. And so the\n\n400\n00:19:52.430 --> 00:19:53.680\ncombination of having\n\n401\n00:19:53.680 --> 00:19:59.920\nthese these chief legends share a little bit about about their journey and me\n\n402\n00:19:59.920 --> 00:20:01.360\nhaving the\n\n403\n00:20:01.360 --> 00:20:06.270\nopportunity to talk a little bit about who the Kansas City Chiefs are and the\n\n404\n00:20:06.270 --> 00:20:07.360\nculture that we have.\n\n405\n00:20:07.360 --> 00:20:14.500\nAnd our expectations form, I think, helps lay the groundwork. Then I'll come\n\n406\n00:20:14.500 --> 00:20:16.960\nback in late\n\n407\n00:20:16.960 --> 00:20:22.550\nJuly when we start training camp. And we have a team meeting the first night of\n\n408\n00:20:22.550 --> 00:20:23.600\ntraining camp\n\n409\n00:20:23.600 --> 00:20:29.200\nthat has all 90 players on the roster at that point, the entire coaching staff,\n\n410\n00:20:29.840 --> 00:20:35.530\nand approximately another 50 people from our football side of the organization.\n\n411\n00:20:35.530 --> 00:20:36.640\nSo it's a big\n\n412\n00:20:36.640 --> 00:20:41.670\nmeeting. But I get in there and talk to them about, you know, who the Kansas\n\n413\n00:20:41.670 --> 00:20:43.120\nCity Chiefs are\n\n414\n00:20:43.120 --> 00:20:48.080\nand what our values are. And it's just a great chance for me to share it with\n\n415\n00:20:48.080 --> 00:20:49.680\nthem. Of course,\n\n416\n00:20:49.680 --> 00:20:54.840\nfor it to stick, you've got to have great team leaders like we do with Travis\n\n417\n00:20:54.840 --> 00:20:56.000\nKelsey, Patrick\n\n418\n00:20:56.000 --> 00:21:01.360\nMahomes, Chris Jones, because those guys are reinforcing those values in the\n\n419\n00:21:01.360 --> 00:21:02.080\nlocker room\n\n420\n00:21:02.080 --> 00:21:08.210\non a year-round basis. But I think it's a great chance for them to hear it from\n\n421\n00:21:08.210 --> 00:21:09.840\nme. Obviously,\n\n422\n00:21:09.840 --> 00:21:15.520\nCoach Reed has created an amazing, you know, culture within the team and, you\n\n423\n00:21:15.520 --> 00:21:16.640\nknow, really helps\n\n424\n00:21:16.640 --> 00:21:21.270\nreinforce the principles that we lay out. You know, that's great. And the\n\n425\n00:21:21.270 --> 00:21:22.880\nsecond dynasty driver\n\n426\n00:21:22.880 --> 00:21:27.530\nthat we codified was the fact that the great, great companies, great\n\n427\n00:21:27.530 --> 00:21:28.960\norganization or maniacal\n\n428\n00:21:28.960 --> 00:21:32.960\nabout their customers. And in your case, you're your fan base. And you know,\n\n429\n00:21:32.960 --> 00:21:34.240\nthe Kansas City Chiefs\n\n430\n00:21:34.240 --> 00:21:40.380\nhave a rabid fan base for sure. How do you keep building the Chiefs Kingdom?\n\n431\n00:21:40.380 --> 00:21:41.360\nHow do you,\n\n432\n00:21:41.360 --> 00:21:47.040\nhow do you keep pouring fuel on the fire? Well, I'm going to go back to my dad\n\n433\n00:21:47.040 --> 00:21:47.680\nagain, which,\n\n434\n00:21:47.680 --> 00:21:53.990\nwhich I told you I would, probably the greatest lesson that he taught me in my\n\n435\n00:21:53.990 --> 00:21:56.320\nsiblings is that\n\n436\n00:21:56.320 --> 00:22:02.430\nthe pro sports business is really about the fans. And I think a lot of us, when\n\n437\n00:22:02.430 --> 00:22:03.360\nwe think about pro\n\n438\n00:22:03.360 --> 00:22:08.310\nsports, the first thing you think about is the star players, the coaches, you\n\n439\n00:22:08.310 --> 00:22:09.280\nknow, the great\n\n440\n00:22:09.280 --> 00:22:14.720\ngeneral managers. But one of the points that I make sure that I mentioned to\n\n441\n00:22:14.720 --> 00:22:16.160\nthe players when I\n\n442\n00:22:16.160 --> 00:22:20.190\nhave that opportunity to talk to them is to tell them, Hey, this is really\n\n443\n00:22:20.190 --> 00:22:21.040\nabout the fans.\n\n444\n00:22:21.040 --> 00:22:28.160\nThey're the ones that really pay you. The Hunt family doesn't pay you the\n\n445\n00:22:28.160 --> 00:22:29.040\nKansas City Chiefs\n\n446\n00:22:29.040 --> 00:22:34.290\ndon't pay you. It's our fan base. That's why all of us have this amazing\n\n447\n00:22:34.290 --> 00:22:35.840\nopportunity to be part of\n\n448\n00:22:35.840 --> 00:22:41.990\nthe National Football League and the Kansas City Chiefs. And so I encourage\n\n449\n00:22:41.990 --> 00:22:44.240\nthem that any time they\n\n450\n00:22:44.240 --> 00:22:49.180\nhave a chance with our fans, whether it's a training camp during the season, at\n\n451\n00:22:49.180 --> 00:22:50.240\na public appearance,\n\n452\n00:22:50.240 --> 00:22:55.680\nto make sure and tell them thank you. Right, because without that fan support,\n\n453\n00:22:55.680 --> 00:22:57.120\nwithout that passion,\n\n454\n00:22:57.120 --> 00:23:02.020\nthe Kansas City Chiefs are not the Kansas City Chiefs. You mentioned that we\n\n455\n00:23:02.020 --> 00:23:03.120\nhave an amazing\n\n456\n00:23:03.120 --> 00:23:09.700\nfan base and we do. It's now in the top two in the National Football League in\n\n457\n00:23:09.700 --> 00:23:10.640\nNorth America.\n\n458\n00:23:11.200 --> 00:23:17.880\nAnd we've focused internationally over the last decade. And in most markets, we\n\n459\n00:23:17.880 --> 00:23:18.640\n're either number\n\n460\n00:23:18.640 --> 00:23:24.500\none or two in terms of the favorite team of football fans who live overseas. So\n\n461\n00:23:24.500 --> 00:23:25.440\nwe've made a lot of\n\n462\n00:23:25.440 --> 00:23:30.120\nprogress. Obviously, having championship teams, a bunch of Super Bowl\n\n463\n00:23:30.120 --> 00:23:31.840\nappearances is very helpful\n\n464\n00:23:31.840 --> 00:23:38.080\nto that. But also having players like Patrick Mahomes and Travis Kelsey that\n\n465\n00:23:38.080 --> 00:23:39.280\nfans can relate to\n\n466\n00:23:39.280 --> 00:23:44.760\nand cheer for is a big part of that as well. Absolutely. And tell us a story\n\n467\n00:23:44.760 --> 00:23:45.840\nabout Red\n\n468\n00:23:45.840 --> 00:23:52.050\nFriday. So Red Friday is a great tradition in Kansas City, something that was\n\n469\n00:23:52.050 --> 00:23:53.920\nstarted by my dad\n\n470\n00:23:53.920 --> 00:24:04.380\n40 years ago. And on the Friday before the season opener in Kansas City, the\n\n471\n00:24:04.380 --> 00:24:05.680\nentire\n\n472\n00:24:05.680 --> 00:24:12.520\ncity of Kansas City is encouraged to wear red. And almost everyone does wear\n\n473\n00:24:12.520 --> 00:24:13.840\nred. Over time,\n\n474\n00:24:13.840 --> 00:24:19.100\nwe've also turned it into a great opportunity to give back to the community,\n\n475\n00:24:19.100 --> 00:24:20.160\nwhich is one of our\n\n476\n00:24:20.160 --> 00:24:26.990\ncore values. Again, something that my dad instilled in the organization.\n\n477\n00:24:26.990 --> 00:24:27.840\nInitially,\n\n478\n00:24:28.800 --> 00:24:36.220\nwe sold newspaper inserts that had a special section on the Kansas City Chiefs.\n\n479\n00:24:36.220 --> 00:24:36.960\nAnd then\n\n480\n00:24:36.960 --> 00:24:41.910\nover the last decade, we've started selling Chiefs Kingdom flags. And I should\n\n481\n00:24:41.910 --> 00:24:42.160\nmention,\n\n482\n00:24:42.160 --> 00:24:45.760\nwe're really not selling them. We're actually getting donations for these flags\n\n483\n00:24:45.760 --> 00:24:49.120\n. And the beneficiary\n\n484\n00:24:49.120 --> 00:24:53.420\nof Red Friday in recent years has been the Ronald McDonald House of Kansas City\n\n485\n00:24:53.420 --> 00:24:54.960\n. And we've raised\n\n486\n00:24:54.960 --> 00:24:59.960\nover a million dollars for the Ronald McDonald House through the distribution\n\n487\n00:24:59.960 --> 00:25:01.520\nof these flags\n\n488\n00:25:01.520 --> 00:25:05.840\non Red Friday. So it's a great opportunity for the community to come together,\n\n489\n00:25:05.840 --> 00:25:12.080\nshow their excitement and enthusiasm for the upcoming season, but also a great\n\n490\n00:25:12.080 --> 00:25:12.800\nopportunity\n\n491\n00:25:12.800 --> 00:25:17.930\nto raise money for a charity that does really important work for families with\n\n492\n00:25:17.930 --> 00:25:18.880\nsick kids.\n\n493\n00:25:18.880 --> 00:25:25.680\nYou know, that's fantastic as well. And another big diagnostic driver with the\n\n494\n00:25:25.680 --> 00:25:26.800\ngreat companies\n\n495\n00:25:26.800 --> 00:25:30.720\ndo, the great organization do is they try to really differentiate themselves in\n\n496\n00:25:30.720 --> 00:25:31.360\neverything they\n\n497\n00:25:31.360 --> 00:25:36.280\ndo competitively. What do you think you guys do differently that really make\n\n498\n00:25:36.280 --> 00:25:38.000\nyou stand out and\n\n499\n00:25:38.000 --> 00:25:41.950\ndrive some kind of sustainable performance that you've had? Well, I think you\n\n500\n00:25:41.950 --> 00:25:43.600\nmentioned a keyword\n\n501\n00:25:43.600 --> 00:25:52.240\nthere in sustainable success. When I took over the Chiefs 15 or so years ago,\n\n502\n00:25:52.240 --> 00:25:57.310\none of my goals was to build a team that could consistently compete for\n\n503\n00:25:57.310 --> 00:26:00.560\nchampionships. And at\n\n504\n00:26:00.560 --> 00:26:04.120\nthe time, I'm sure when people heard that, they were like, well, we would like\n\n505\n00:26:04.120 --> 00:26:05.040\nyou to be able to\n\n506\n00:26:05.040 --> 00:26:11.200\ncompete for one championship, much less consistently compete because we had\n\n507\n00:26:11.200 --> 00:26:12.720\nsome pretty mediocre teams\n\n508\n00:26:12.720 --> 00:26:19.920\nand then some pretty bad teams back at that point. I knew if we just focused on\n\n509\n00:26:19.920 --> 00:26:21.600\nsome of the principles\n\n510\n00:26:21.600 --> 00:26:27.680\nthat I believed in in terms of building a championship team, that over time we\n\n511\n00:26:27.680 --> 00:26:28.720\ncould achieve that.\n\n512\n00:26:28.720 --> 00:26:33.140\nThe most important asset that you have in a pro sports organization is your\n\n513\n00:26:33.140 --> 00:26:34.560\npeople. And\n\n514\n00:26:34.560 --> 00:26:39.860\nthat typically starts with your head coach. And then I would include our\n\n515\n00:26:39.860 --> 00:26:41.120\ngeneral manager\n\n516\n00:26:41.120 --> 00:26:45.850\nand then the president organization. So at the Chiefs, those three people\n\n517\n00:26:45.850 --> 00:26:47.040\nreport directly to me.\n\n518\n00:26:47.040 --> 00:26:53.580\nAnd they run their respective areas of the team. And I believe that we have\n\n519\n00:26:53.580 --> 00:26:54.320\nthree of the best\n\n520\n00:26:54.320 --> 00:27:00.310\nin the National Football League in Andy Reid, Brett Veitch, and Mark Donovan.\n\n521\n00:27:00.310 --> 00:27:01.680\nAll three of them do\n\n522\n00:27:01.680 --> 00:27:07.740\nan amazing job. So getting the right kind of leaders into the organization was\n\n523\n00:27:07.740 --> 00:27:08.640\nvery important.\n\n524\n00:27:09.440 --> 00:27:14.480\nAnd that took me a few years. We had a misstep in the football operation,\n\n525\n00:27:14.480 --> 00:27:21.360\nended up with a couple coaches that didn't work. I had to make a couple changes\n\n526\n00:27:21.360 --> 00:27:21.920\nat the general\n\n527\n00:27:21.920 --> 00:27:27.580\nmanager position. But we finally were able to get that right. And then, of\n\n528\n00:27:27.580 --> 00:27:28.880\ncourse, I was so\n\n529\n00:27:28.880 --> 00:27:35.600\nfortunate, so blessed to be able to bring Andy Reid into the team back in 2013.\n\n530\n00:27:36.640 --> 00:27:42.080\nIt's not very often that a coach with the type of success that he had enjoyed\n\n531\n00:27:42.080 --> 00:27:43.040\nin Philadelphia\n\n532\n00:27:43.040 --> 00:27:49.040\nis available. And at the time, a lot of people thought, you know, it wasn't a\n\n533\n00:27:49.040 --> 00:27:50.480\nsure thing. Andy\n\n534\n00:27:50.480 --> 00:27:56.260\nmight need to take some time away from football. His last two Eagles teams had\n\n535\n00:27:56.260 --> 00:27:57.680\nnot been very good.\n\n536\n00:27:57.680 --> 00:28:03.710\nHe'd had some issues in his family where he'd had a family tragedy with one of\n\n537\n00:28:03.710 --> 00:28:04.560\nhis sons.\n\n538\n00:28:04.560 --> 00:28:08.480\nAnd they thought he maybe needed some time away from football. But I could just\n\n539\n00:28:08.480 --> 00:28:09.360\ntell him my interview\n\n540\n00:28:09.360 --> 00:28:14.550\nthat he was the right guy for the Kansas City Chiefs. He was the right guy for\n\n541\n00:28:14.550 --> 00:28:15.680\nour fan base.\n\n542\n00:28:15.680 --> 00:28:22.800\nHe was the right guy for me and our family. And he has been nothing but\n\n543\n00:28:22.800 --> 00:28:25.440\nincredible. And is a\n\n544\n00:28:25.440 --> 00:28:30.770\ncertain pro football Hall of Famer, you know, when he retires one day. So, you\n\n545\n00:28:30.770 --> 00:28:32.720\nknow, getting Andy was\n\n546\n00:28:32.720 --> 00:28:38.160\na key piece to it. But coming back to building a championship team that can\n\n547\n00:28:38.160 --> 00:28:39.200\nactually sustain\n\n548\n00:28:39.200 --> 00:28:46.660\nsuccess, as you're aware, the NFL makes it very hard for a team to repeat as a\n\n549\n00:28:46.660 --> 00:28:47.840\nwinner.\n\n550\n00:28:47.840 --> 00:28:52.860\nThere are a lot of mechanisms in place to make it a challenge. You know, so let\n\n551\n00:28:52.860 --> 00:28:53.440\n's start with the\n\n552\n00:28:53.440 --> 00:28:58.120\nsalary cap that constrains what you can spend on your roster. And when you have\n\n553\n00:28:58.120 --> 00:28:59.280\nchampionship teams,\n\n554\n00:29:00.160 --> 00:29:06.240\npart of that, undoubtedly leads to players wanting to improve their financial\n\n555\n00:29:06.240 --> 00:29:07.280\nsituation with new\n\n556\n00:29:07.280 --> 00:29:11.960\ncontracts, extended contracts. And at the end of the day, you just can't afford\n\n557\n00:29:11.960 --> 00:29:13.040\nto keep everybody.\n\n558\n00:29:13.040 --> 00:29:18.510\nSo almost every year, you're saying goodbye to players that you would love to\n\n559\n00:29:18.510 --> 00:29:19.360\nkeep, but you\n\n560\n00:29:19.360 --> 00:29:23.170\nknow, you just can't because of the salary cap. Of course, if you have a lot of\n\n561\n00:29:23.170 --> 00:29:24.080\nsuccess, you're\n\n562\n00:29:24.080 --> 00:29:31.120\nalso drafting at the bottom of the draft. And I would mention that the draft is\n\n563\n00:29:31.120 --> 00:29:31.440\nreally\n\n564\n00:29:31.440 --> 00:29:38.940\nthe key to building sustained success. If you don't draft well, you're in, you\n\n565\n00:29:38.940 --> 00:29:40.080\n're out. You\n\n566\n00:29:40.080 --> 00:29:46.060\nabsolutely have no chance. You cannot fill all the holes with free agents. Just\n\n567\n00:29:46.060 --> 00:29:47.120\nthe systems not\n\n568\n00:29:47.120 --> 00:29:51.610\nwere set up, you know, where that works. And so I want to give the credit to\n\n569\n00:29:51.610 --> 00:29:52.800\nBrett Veach and the\n\n570\n00:29:52.800 --> 00:29:57.610\njob that he's done over the last seven years of really having one outstanding\n\n571\n00:29:57.610 --> 00:29:59.520\ndraft after another\n\n572\n00:29:59.520 --> 00:30:04.960\nthat has put us in a position to have the sustained success that we've had. And\n\n573\n00:30:04.960 --> 00:30:05.520\nhopefully we'll\n\n574\n00:30:05.520 --> 00:30:11.080\ncontinue to have in the future. You know, continuing that talent pool is so\n\n575\n00:30:11.080 --> 00:30:13.200\nimportant. And, you know,\n\n576\n00:30:13.200 --> 00:30:19.200\none of the other dynasty drivers that we, you know, said this is what the great\n\n577\n00:30:19.200 --> 00:30:20.320\ngroups do is\n\n578\n00:30:20.320 --> 00:30:27.600\nthey process and discipline around what drives outstanding execution. And for\n\n579\n00:30:27.600 --> 00:30:27.760\nyou,\n\n580\n00:30:27.760 --> 00:30:33.520\nthe people execution seems to be the name of the game. Do you have special\n\n581\n00:30:33.520 --> 00:30:34.880\nprocesses that you use\n\n582\n00:30:34.880 --> 00:30:38.680\nthat you could talk about that allows you to get the kind of sustainable\n\n583\n00:30:38.680 --> 00:30:40.240\nperformance on that front?\n\n584\n00:30:40.240 --> 00:30:45.320\nPro sports teams, you know, really have two sides to them. You have the\n\n585\n00:30:45.320 --> 00:30:46.560\nfootball side\n\n586\n00:30:47.920 --> 00:30:53.320\nand everything that's going on from a coaching and a personnel standpoint to\n\n587\n00:30:53.320 --> 00:30:54.320\ndrive the sustained\n\n588\n00:30:54.320 --> 00:31:00.000\nsuccess. And then the business side that is hopefully building the fan base,\n\n589\n00:31:00.000 --> 00:31:02.080\ngrowing the brand,\n\n590\n00:31:02.080 --> 00:31:08.290\nand ultimately growing the revenue. I would say the business side is not\n\n591\n00:31:08.290 --> 00:31:09.520\ndifferent from a lot of\n\n592\n00:31:09.520 --> 00:31:13.200\nbusinesses. I think, you know, the disciplines that you need to have on that\n\n593\n00:31:13.200 --> 00:31:14.240\nside of the business\n\n594\n00:31:15.120 --> 00:31:20.920\nare similar, but it takes a lot, a lot of hard work. So one of the things that\n\n595\n00:31:20.920 --> 00:31:22.160\nMark Donovan,\n\n596\n00:31:22.160 --> 00:31:28.720\nwho's been with us for over 15 years, said when he came to the Chiefs, is that\n\n597\n00:31:28.720 --> 00:31:29.120\nhe\n\n598\n00:31:29.120 --> 00:31:35.840\nwas going to build the business side of the organization to be ready to take\n\n599\n00:31:35.840 --> 00:31:36.560\nadvantage of the\n\n600\n00:31:36.560 --> 00:31:42.030\nsuccess we were going to have. Because we weren't successful at the time. And\n\n601\n00:31:42.030 --> 00:31:43.360\nit was hard to sell\n\n602\n00:31:43.360 --> 00:31:48.510\ntickets. It was hard to sell sponsorships. It was hard to get our fan base\n\n603\n00:31:48.510 --> 00:31:49.840\nexcited about the Kansas\n\n604\n00:31:49.840 --> 00:31:55.520\nCity Chiefs, but he was very intent on making sure that we were doing the right\n\n605\n00:31:55.520 --> 00:31:56.960\nthings so that when\n\n606\n00:31:56.960 --> 00:32:01.930\nsuccess did come on the football side, that we would be ready to take advantage\n\n607\n00:32:01.930 --> 00:32:03.120\nof it. And I think\n\n608\n00:32:03.120 --> 00:32:07.390\nif you look at the last six or seven years and the growth in our fan base that\n\n609\n00:32:07.390 --> 00:32:08.560\nI mentioned, I mean,\n\n610\n00:32:08.560 --> 00:32:14.150\nwe used to be somewhere in the 20s from a fan base. And now a small market team\n\n611\n00:32:14.150 --> 00:32:15.440\nin Kansas City\n\n612\n00:32:15.440 --> 00:32:20.140\nis literally at the top of the NFL, you know, from a fan base standpoint, both\n\n613\n00:32:20.140 --> 00:32:20.880\ndomestically and\n\n614\n00:32:20.880 --> 00:32:26.440\ninternationally. So kudos to Mark and the job that he's done with his team in\n\n615\n00:32:26.440 --> 00:32:27.840\ntaking advantage of\n\n616\n00:32:27.840 --> 00:32:32.840\nthe opportunity that we've had. Then we jumped to the football side and I'm a\n\n617\n00:32:32.840 --> 00:32:36.000\nbig fan of attention\n\n618\n00:32:36.000 --> 00:32:43.850\nto detail and discipline. And those are two things that Andy Reid has in spades\n\n619\n00:32:43.850 --> 00:32:46.640\n. And I think, you know,\n\n620\n00:32:46.640 --> 00:32:51.840\nthere's been a drift towards, you know, having coaches who are more players\n\n621\n00:32:51.840 --> 00:32:54.000\ncoaches. And some\n\n622\n00:32:54.000 --> 00:32:59.170\npeople think that, you know, the old style coach like like a Lombardi or Landry\n\n623\n00:32:59.170 --> 00:33:00.560\n, you know, wouldn't\n\n624\n00:33:00.560 --> 00:33:06.780\nwork in modern football. I'm not sure that's right. But Andy does a great job\n\n625\n00:33:06.780 --> 00:33:08.080\nof bringing enough\n\n626\n00:33:08.080 --> 00:33:14.360\ndiscipline to the team, but mixing it with the relationship that he has with\n\n627\n00:33:14.360 --> 00:33:16.960\nthe players. So he\n\n628\n00:33:16.960 --> 00:33:22.500\nand his wife Tammy really get to know each player individually. And those\n\n629\n00:33:22.500 --> 00:33:24.000\nplayers know that Andy\n\n630\n00:33:24.000 --> 00:33:29.800\ncares about him off the field. And because of that, you know, when Andy is\n\n631\n00:33:29.800 --> 00:33:31.200\ngetting on him,\n\n632\n00:33:31.200 --> 00:33:36.610\nor when Andy's running one of his, you know, famous long hard practices, that\n\n633\n00:33:36.610 --> 00:33:37.360\nplayer is willing\n\n634\n00:33:37.360 --> 00:33:42.820\nto endure that and give a little bit more because he knows that the head coach\n\n635\n00:33:42.820 --> 00:33:44.560\ncares about him as a\n\n636\n00:33:44.560 --> 00:33:49.960\nperson. And then on the personnel side, the discipline that goes into getting\n\n637\n00:33:49.960 --> 00:33:51.440\nready for every draft\n\n638\n00:33:52.000 --> 00:33:58.480\nis tremendous. And you've got to make sure that you don't steer away from the\n\n639\n00:33:58.480 --> 00:33:58.960\nthings that have\n\n640\n00:33:58.960 --> 00:34:03.240\nmade you successful. And it just takes a lot of hard work. I mean, being a\n\n641\n00:34:03.240 --> 00:34:04.960\nscout is a lot of work,\n\n642\n00:34:04.960 --> 00:34:09.760\na lot of time on the road. It's a lot, a lot of digging. But if you don't do\n\n643\n00:34:09.760 --> 00:34:11.040\nthat, you'll end up\n\n644\n00:34:11.040 --> 00:34:15.360\nend up making mistakes. And as I mentioned earlier, you can't afford to have a\n\n645\n00:34:15.360 --> 00:34:16.160\nbad draft\n\n646\n00:34:16.160 --> 00:34:21.150\nif you want to sustain success. You know, that's right. And the last last\n\n647\n00:34:21.150 --> 00:34:22.560\nhonesty driver is this\n\n648\n00:34:22.560 --> 00:34:29.200\nmaniacal desire to just be here ago and everything that you do, you know, how\n\n649\n00:34:29.200 --> 00:34:30.160\ndo you instill that in\n\n650\n00:34:30.160 --> 00:34:35.770\nyour organization, Clark? Yeah, well, this is something that that I talk with\n\n651\n00:34:35.770 --> 00:34:37.360\nAndy and Brad and Mark\n\n652\n00:34:37.360 --> 00:34:43.510\nabout all the time is in the National Football League, you're either getting\n\n653\n00:34:43.510 --> 00:34:45.520\nbetter, or you're\n\n654\n00:34:45.520 --> 00:34:52.770\ngetting worse. Nobody really stays the same. And something that has driven home\n\n655\n00:34:52.770 --> 00:34:53.680\n, that point to me\n\n656\n00:34:53.680 --> 00:35:02.320\nin recent time is the amount of turnover that we've had on the Chiefs roster.\n\n657\n00:35:02.320 --> 00:35:07.850\nSo it just seems like yesterday that we were playing in Super Bowl 54 at the\n\n658\n00:35:07.850 --> 00:35:09.520\nend of the 2019\n\n659\n00:35:09.520 --> 00:35:15.200\nseason. Patrick was the quarterback, Travis Kelsey, you know, Chris Jones, they\n\n660\n00:35:15.200 --> 00:35:16.240\nwere key members of\n\n661\n00:35:16.240 --> 00:35:21.990\nthe team. But if I asked you how many of the players who were on that Super\n\n662\n00:35:21.990 --> 00:35:23.440\nBowl 54 team\n\n663\n00:35:23.440 --> 00:35:28.800\nare still on a roster, I bet you would not get the answer correct. And I'm\n\n664\n00:35:28.800 --> 00:35:30.080\ngoing to go ahead and\n\n665\n00:35:30.080 --> 00:35:36.640\njump in and tell you that it's only six. Wow. Yeah, we have six players from\n\n666\n00:35:36.640 --> 00:35:38.320\nthat team, you know,\n\n667\n00:35:38.320 --> 00:35:44.480\nwhich is now five or six years ago, who are still with us. So that, you know,\n\n668\n00:35:44.480 --> 00:35:45.680\nreinforces the point\n\n669\n00:35:45.680 --> 00:35:50.290\nthat things change very quickly in the National Football League. And if you're\n\n670\n00:35:50.290 --> 00:35:51.280\nthinking about\n\n671\n00:35:51.280 --> 00:35:56.950\nwhat you accomplished last year, you have, you have no chance because the team\n\n672\n00:35:56.950 --> 00:35:57.920\nis going to be\n\n673\n00:35:57.920 --> 00:36:04.670\nbrand new every year. There are going to be 15 to 20 new players on the roster\n\n674\n00:36:04.670 --> 00:36:05.600\nevery year. And\n\n675\n00:36:05.600 --> 00:36:09.080\nyou've got to bring them in. And you've got to teach them how the Kansas City\n\n676\n00:36:09.080 --> 00:36:11.120\nChiefs do things.\n\n677\n00:36:11.120 --> 00:36:16.440\nYou've got to get them to embrace the culture. And our culture is very much,\n\n678\n00:36:16.440 --> 00:36:18.160\nyou know, one where\n\n679\n00:36:18.160 --> 00:36:22.310\nour players, our coaches and everybody with the organization puts the team in\n\n680\n00:36:22.310 --> 00:36:23.360\nthe organization\n\n681\n00:36:23.360 --> 00:36:29.100\nfirst. And given that there's so much turnover with the roster every year, you\n\n682\n00:36:29.100 --> 00:36:30.080\n're really starting\n\n683\n00:36:30.080 --> 00:36:37.120\nfrom scratch to some degree. Each team is new. Each team is very unique. And\n\n684\n00:36:37.120 --> 00:36:38.160\nour leaders have\n\n685\n00:36:38.160 --> 00:36:42.830\nthe challenge of instilling the culture and helping the young players\n\n686\n00:36:42.830 --> 00:36:44.640\nunderstand what it will take\n\n687\n00:36:44.640 --> 00:36:49.030\nto be successful in the National Football League. And fortunately, with leaders\n\n688\n00:36:49.030 --> 00:36:50.080\nlike Andy Reed and\n\n689\n00:36:50.080 --> 00:36:55.130\nPatrick Mahomes, we've been able to build sustained success, which in a lot of\n\n690\n00:36:55.130 --> 00:36:56.320\nways is a credit\n\n691\n00:36:56.320 --> 00:37:00.550\nto their leadership. We'll be back with the rest of my conversation with Clark\n\n692\n00:37:00.550 --> 00:37:01.680\nin just a moment.\n\n693\n00:37:01.680 --> 00:37:05.560\nBut since the NFL kicks off this week, I want to go back to my conversation\n\n694\n00:37:05.560 --> 00:37:06.480\nwith Eric Wood,\n\n695\n00:37:06.480 --> 00:37:12.480\nthe former All Pro Center for the Buffalo Bills. I love his take on success,\n\n696\n00:37:12.480 --> 00:37:13.280\nbecause for him,\n\n697\n00:37:13.280 --> 00:37:18.510\nit comes down to patience, to being consistent and letting small wins compound\n\n698\n00:37:18.510 --> 00:37:19.440\nover time.\n\n699\n00:37:20.320 --> 00:37:26.230\nI would say focus on improving every single day. And I think people often will\n\n700\n00:37:26.230 --> 00:37:27.360\nunderestimate\n\n701\n00:37:27.360 --> 00:37:31.040\nwhat they can do in a year and overestimate what they can do in a day. You can\n\n702\n00:37:31.040 --> 00:37:31.920\nso bog down\n\n703\n00:37:31.920 --> 00:37:37.270\nif that immediate success does not come. But by stacking daily wins, by getting\n\n704\n00:37:37.270 --> 00:37:38.160\n1% better each\n\n705\n00:37:38.160 --> 00:37:41.660\nand every day and just moving the needle a little bit forward, as I talked\n\n706\n00:37:41.660 --> 00:37:42.800\nearlier about that hockey\n\n707\n00:37:42.800 --> 00:37:46.840\nstick effect that often happens in business, it'll happen for you yourself as\n\n708\n00:37:46.840 --> 00:37:47.680\nwell. One of the\n\n709\n00:37:47.680 --> 00:37:52.470\ncraziest things to me as I learned it was by getting 1% better each and every\n\n710\n00:37:52.470 --> 00:37:52.800\nday,\n\n711\n00:37:52.800 --> 00:37:58.080\nyou're not 365% better at the end of the year. You're actually 37 times better\n\n712\n00:37:58.080 --> 00:37:58.640\nbased upon\n\n713\n00:37:58.640 --> 00:38:02.880\ncompounding interest, because you're getting 1% better of the 1% version of\n\n714\n00:38:02.880 --> 00:38:04.320\nyourself yesterday.\n\n715\n00:38:04.320 --> 00:38:09.610\nAnd so by doing that, I just believe that you can get so much done in the long\n\n716\n00:38:09.610 --> 00:38:10.240\nrun if you're\n\n717\n00:38:10.240 --> 00:38:14.050\nfocused on stacking those daily wins. Go back and listen to my entire\n\n718\n00:38:14.050 --> 00:38:15.920\nconversation with Eric,\n\n719\n00:38:15.920 --> 00:38:24.240\nepisode 114 here on How Leaders Lead. One of the things that has really\n\n720\n00:38:24.240 --> 00:38:26.880\nimpressed me is just how\n\n721\n00:38:26.880 --> 00:38:33.640\nyou started saying, look, we're not going to just try to compete one year. We\n\n722\n00:38:33.640 --> 00:38:35.520\n're going to be set up\n\n723\n00:38:35.520 --> 00:38:39.650\nto win year after year after year. Where did you get the guts to come up with\n\n724\n00:38:39.650 --> 00:38:40.400\nthat statement\n\n725\n00:38:40.400 --> 00:38:45.680\nwhen everybody else is saying, hey, man, I just want to make the playoffs. Yeah\n\n726\n00:38:45.680 --> 00:38:47.680\n, that's exactly right.\n\n727\n00:38:47.680 --> 00:38:55.800\nSo I had a very special experience with my parents and our family during the 90\n\n728\n00:38:55.800 --> 00:38:58.000\ns. My father\n\n729\n00:38:58.000 --> 00:39:03.690\nand mother were one of the founding investors in the Chicago Bulls all the way\n\n730\n00:39:03.690 --> 00:39:04.560\nback in the late\n\n731\n00:39:04.560 --> 00:39:10.240\n1960s. And they were the only owners who held on to their ownership stake\n\n732\n00:39:10.240 --> 00:39:12.960\nthrough the very hard\n\n733\n00:39:12.960 --> 00:39:17.650\ntimes that came for the NBA and the Bulls in the 70s and 80s. But by the time\n\n734\n00:39:17.650 --> 00:39:19.040\nwe get to the 90s,\n\n735\n00:39:19.040 --> 00:39:24.480\nthe league had really started to take off with Larry Bird and Magic Johnson.\n\n736\n00:39:24.480 --> 00:39:25.520\nAnd of course,\n\n737\n00:39:25.520 --> 00:39:32.190\nthe Bulls were about to have this amazing decade of success with the Michael\n\n738\n00:39:32.190 --> 00:39:32.880\nJordan ledge\n\n739\n00:39:33.760 --> 00:39:38.450\nChicago Bulls. So I had that experience. And of course, when you're going\n\n740\n00:39:38.450 --> 00:39:39.200\nthrough it,\n\n741\n00:39:39.200 --> 00:39:43.880\nand my dad was always a passive investor there, so he wasn't involved in the\n\n742\n00:39:43.880 --> 00:39:45.360\nday to day, wasn't\n\n743\n00:39:45.360 --> 00:39:50.320\npart of all the drama that was going on behind the scenes. But as a family, we\n\n744\n00:39:50.320 --> 00:39:51.600\nenjoyed those two\n\n745\n00:39:51.600 --> 00:39:56.750\nthree-peats so much that I think it may have emboldened me a little bit to\n\n746\n00:39:56.750 --> 00:39:57.920\ndream about doing\n\n747\n00:39:57.920 --> 00:40:03.770\nthat with the Chiefs. And certainly in the NFL, we've seen other examples of\n\n748\n00:40:03.770 --> 00:40:04.720\nteams that have\n\n749\n00:40:04.720 --> 00:40:10.860\ndynasties or many dynasties. Most recently, New England, they're almost two\n\n750\n00:40:10.860 --> 00:40:12.160\ndecade run was\n\n751\n00:40:12.160 --> 00:40:16.960\nincredible to success that they had. So they really showed that it's possible\n\n752\n00:40:16.960 --> 00:40:17.760\nyou can do it,\n\n753\n00:40:17.760 --> 00:40:22.780\neven in the salary cap era of the National Football League. It is possible to\n\n754\n00:40:22.780 --> 00:40:24.960\ndo. And so\n\n755\n00:40:24.960 --> 00:40:31.840\nwe dream big and buy some good fortune, have been able to capitalize on the\n\n756\n00:40:31.840 --> 00:40:32.880\nsustained success that\n\n757\n00:40:32.880 --> 00:40:38.960\nwe've had. When you have strategy and vision and you have a great culture, that\n\n758\n00:40:38.960 --> 00:40:39.920\nhelps you get a lot\n\n759\n00:40:39.920 --> 00:40:44.550\ndone. But the other part of that is when you have that strategy, you've got a\n\n760\n00:40:44.550 --> 00:40:46.240\nstructure around it\n\n761\n00:40:46.240 --> 00:40:50.460\nto make it happen so that your culture can really come alive and get the\n\n762\n00:40:50.460 --> 00:40:52.720\nresults. You talked about\n\n763\n00:40:52.720 --> 00:40:59.700\nthe fact that you have three people reporting to you now. How much did that\n\n764\n00:40:59.700 --> 00:41:00.240\nstructure\n\n765\n00:41:00.240 --> 00:41:05.040\nchange have in your mind to do with the turnaround with your GM and your\n\n766\n00:41:05.040 --> 00:41:06.880\npresident and your coach?\n\n767\n00:41:06.880 --> 00:41:12.640\nThey all report to you. Yes. Well, so going back to the early days of the\n\n768\n00:41:12.640 --> 00:41:13.120\nChiefs,\n\n769\n00:41:13.120 --> 00:41:17.660\nmy dad had always structured the organization where he hired the general\n\n770\n00:41:17.660 --> 00:41:19.120\nmanager, that the\n\n771\n00:41:19.120 --> 00:41:23.320\ngeneral manager hired the head coach and the head coach reported to the general\n\n772\n00:41:23.320 --> 00:41:23.840\nmanager.\n\n773\n00:41:23.840 --> 00:41:32.180\nWhen I first took over the team in 2007, we had a similar reporting structure.\n\n774\n00:41:32.180 --> 00:41:34.240\nAnd after having\n\n775\n00:41:34.240 --> 00:41:40.560\ngone through some missteps where I felt like I was really disconnected from the\n\n776\n00:41:40.560 --> 00:41:42.240\nhead coach and\n\n777\n00:41:42.240 --> 00:41:48.730\nthe decision to hire the head coach. In 2012, at the end of that season, when\n\n778\n00:41:48.730 --> 00:41:49.920\nwe went through the\n\n779\n00:41:49.920 --> 00:41:55.280\nsearch that ultimately resulted in Andy Reid, I made the decision that I wanted\n\n780\n00:41:55.280 --> 00:41:56.480\nto be the one who\n\n781\n00:41:56.480 --> 00:42:00.160\nhired the head coach. And I wanted the head coach to report directly to me\n\n782\n00:42:00.160 --> 00:42:02.720\nbecause I wanted to have\n\n783\n00:42:02.720 --> 00:42:09.280\nweekly interaction with the head coach. By no means am I micromanaging what\n\n784\n00:42:09.280 --> 00:42:10.880\nAndy Reid is doing\n\n785\n00:42:10.880 --> 00:42:16.480\non the field. And I'm not qualified to do so. But I felt like if I could have\n\n786\n00:42:16.480 --> 00:42:17.760\nthat direct relationship\n\n787\n00:42:17.760 --> 00:42:21.830\nthat it would benefit the organization. So we changed the reporting structure\n\n788\n00:42:21.830 --> 00:42:22.320\nwhere I hired\n\n789\n00:42:22.320 --> 00:42:25.470\nthe general manager and I also hired the head coach and they both report\n\n790\n00:42:25.470 --> 00:42:26.320\ndirectly to me. And\n\n791\n00:42:26.320 --> 00:42:30.440\nthey're on the same level as our president. So I have the three of them on the\n\n792\n00:42:30.440 --> 00:42:31.680\nsame level. And\n\n793\n00:42:31.680 --> 00:42:38.150\nit seems like a subtle change, but it was definitely what we needed in Kansas\n\n794\n00:42:38.150 --> 00:42:38.640\nCity.\n\n795\n00:42:39.680 --> 00:42:46.400\nAnd it was critical to attracting Andy Reid to the organization. And it's\n\n796\n00:42:46.400 --> 00:42:47.600\nsomething I feel strongly\n\n797\n00:42:47.600 --> 00:42:52.520\nabout. Now, I'm always pretty quick to say that there are other structures that\n\n798\n00:42:52.520 --> 00:42:53.360\nwork in the national\n\n799\n00:42:53.360 --> 00:42:57.230\nfootball league. A lot of teams still have the structure where the owner hires\n\n800\n00:42:57.230 --> 00:42:58.320\nthe general manager\n\n801\n00:42:58.320 --> 00:43:03.010\nand the general manager hires the coach. But I really think that the way that\n\n802\n00:43:03.010 --> 00:43:03.920\nwe do it in Kansas\n\n803\n00:43:03.920 --> 00:43:09.640\nCity suits me, suits our family, and really the entire organization very well.\n\n804\n00:43:09.640 --> 00:43:10.080\nOne other thing\n\n805\n00:43:10.080 --> 00:43:14.020\nI've learned from doing some some homework here is that your staff raves about\n\n806\n00:43:14.020 --> 00:43:14.880\nthe fact that you're\n\n807\n00:43:14.880 --> 00:43:20.290\njust a great listener. How did you develop that skill, Clark? Again, something\n\n808\n00:43:20.290 --> 00:43:21.200\nthat I learned from\n\n809\n00:43:21.200 --> 00:43:29.860\nmy dad, right? He was an excellent listener. And, you know, really only felt\n\n810\n00:43:29.860 --> 00:43:32.080\nlike he needed to speak\n\n811\n00:43:32.720 --> 00:43:37.900\nwhen he thought he had something that was important for the listener to hear,\n\n812\n00:43:37.900 --> 00:43:39.680\nright? And I think if\n\n813\n00:43:39.680 --> 00:43:46.200\nyou're willing to, you know, not try to dominate conversations with your\n\n814\n00:43:46.200 --> 00:43:47.920\nemployees, you're going to\n\n815\n00:43:47.920 --> 00:43:53.110\nlearn a lot from those employees. And in my case, you know, I like having some\n\n816\n00:43:53.110 --> 00:43:54.480\ntime to process it,\n\n817\n00:43:54.480 --> 00:43:59.060\nto think about it, and then, you know, come back and help them make a decision\n\n818\n00:43:59.060 --> 00:44:00.000\nthat's best for the\n\n819\n00:44:00.000 --> 00:44:04.000\norganization. You know, sometimes, Clark, things happen that are totally\n\n820\n00:44:04.000 --> 00:44:07.360\nunexpected. And, you know,\n\n821\n00:44:07.360 --> 00:44:11.790\nyou have to learn to expect the unexpected. In your case, you have Travis Kel\n\n822\n00:44:11.790 --> 00:44:12.960\nsey hook up with\n\n823\n00:44:12.960 --> 00:44:20.260\nTaylor Swift. You know, what kind of impact did that have on your organization\n\n824\n00:44:20.260 --> 00:44:20.960\nfrom your\n\n825\n00:44:20.960 --> 00:44:26.160\nperspective? And what have you learned just by watching her as a leader? Yeah.\n\n826\n00:44:26.160 --> 00:44:27.760\nSo, if we go back\n\n827\n00:44:27.760 --> 00:44:35.010\nto the beginning of the 2023 season, there were all these rumors that Travis\n\n828\n00:44:35.010 --> 00:44:36.960\nand Taylor were dating.\n\n829\n00:44:36.960 --> 00:44:42.480\nAnd at the beginning of the season, there were a lot of people who said, \"Oh,\n\n830\n00:44:42.480 --> 00:44:44.320\nit's a marketing stunt.\"\n\n831\n00:44:44.320 --> 00:44:50.560\nYou know, it's not really happening. And I remember we got to one of our early\n\n832\n00:44:50.560 --> 00:44:50.960\ngames,\n\n833\n00:44:50.960 --> 00:44:58.000\nwe were playing the Chicago Bears. And shortly before the game, I learned that\n\n834\n00:44:58.000 --> 00:44:58.960\nTaylor was actually\n\n835\n00:44:58.960 --> 00:45:04.390\ncoming to the game that day. And my family and I had actually seen her in\n\n836\n00:45:04.390 --> 00:45:07.280\nconcert at GEHA Field\n\n837\n00:45:07.280 --> 00:45:11.600\nat Arrowhead that summer. She performed on back-to-back nights in the middle of\n\n838\n00:45:11.600 --> 00:45:13.280\nthe summer. One of the\n\n839\n00:45:13.280 --> 00:45:20.000\ngreatest performances I'd ever seen from a musical artist, she went over four\n\n840\n00:45:20.000 --> 00:45:20.560\nhours,\n\n841\n00:45:20.560 --> 00:45:27.920\nno breaks, and was absolutely amazing. And to have her now coming back to one\n\n842\n00:45:27.920 --> 00:45:28.720\nof our games,\n\n843\n00:45:28.720 --> 00:45:35.480\nto be there to cheer on Travis and the team, you know, it was unbelievable. Of\n\n844\n00:45:35.480 --> 00:45:36.080\ncourse, we started\n\n845\n00:45:36.080 --> 00:45:41.030\nthinking about all the complications from a security standpoint. And our team\n\n846\n00:45:41.030 --> 00:45:42.560\noffered to get her in\n\n847\n00:45:42.560 --> 00:45:47.610\nthe stadium, you know, through sort of a back door. And she told them no, she\n\n848\n00:45:47.610 --> 00:45:48.560\nwanted to walk\n\n849\n00:45:48.560 --> 00:45:53.570\nright in the front door, like any fan would. And she was going to make her way\n\n850\n00:45:53.570 --> 00:45:55.520\ndown to Travis's\n\n851\n00:45:55.520 --> 00:46:00.090\nsuite. We obviously got her a little bit of security support, you know, when\n\n852\n00:46:00.090 --> 00:46:00.640\nshe got there.\n\n853\n00:46:00.640 --> 00:46:05.360\nBut she did exactly that. She came in and, you know, went to Travis's suite.\n\n854\n00:46:05.360 --> 00:46:07.760\nAnd, you know, I think\n\n855\n00:46:07.760 --> 00:46:14.800\nthe internet broke, right? It just absolutely exploded. And I don't remember\n\n856\n00:46:14.800 --> 00:46:16.560\nwho was covering that\n\n857\n00:46:16.560 --> 00:46:21.150\ngame from a broadcast standpoint, but they certainly showed her on TV a few\n\n858\n00:46:21.150 --> 00:46:22.960\ntimes. And,\n\n859\n00:46:22.960 --> 00:46:29.600\nyou know, the impact that she's had on our fan base has been profound. We now\n\n860\n00:46:29.600 --> 00:46:30.640\nhave the largest\n\n861\n00:46:30.640 --> 00:46:35.990\ndemographic of women, specifically young women, who are fans of the Kansas City\n\n862\n00:46:35.990 --> 00:46:37.120\nChiefs, more so\n\n863\n00:46:37.120 --> 00:46:43.840\nthan any other team in the league. In fact, at the beginning of last year, 57%\n\n864\n00:46:43.840 --> 00:46:44.800\nof our fan base\n\n865\n00:46:44.800 --> 00:46:51.630\nwas female, which was up from about 47 or 48 the year before. So she's had a\n\n866\n00:46:51.630 --> 00:46:52.960\nhuge impact\n\n867\n00:46:52.960 --> 00:46:59.750\non our fan base. And I'll tell you the most tangible way that I see it. So as I\n\n868\n00:46:59.750 --> 00:47:00.160\ntravel around\n\n869\n00:47:00.160 --> 00:47:05.940\nthe country, I'll run into men that I don't know. And they tell me, thank you.\n\n870\n00:47:05.940 --> 00:47:07.360\nAnd I'm like, you know,\n\n871\n00:47:07.360 --> 00:47:11.470\nwhy are you thanking me? They're not chief fans. And they say invariably\n\n872\n00:47:11.470 --> 00:47:12.640\nsomething like this,\n\n873\n00:47:12.640 --> 00:47:17.560\nI have a 10 year old daughter who had no interest in the National Football\n\n874\n00:47:17.560 --> 00:47:18.080\nLeague.\n\n875\n00:47:18.080 --> 00:47:25.600\nAnd because of Taylor Swift and Travis Kelsey, she has told me that any time\n\n876\n00:47:25.600 --> 00:47:26.720\nthe Kansas City Chiefs\n\n877\n00:47:26.720 --> 00:47:31.160\nare playing, you get me. I want to sit down and watch the game with you. So\n\n878\n00:47:31.160 --> 00:47:32.000\nthese dads are getting\n\n879\n00:47:32.000 --> 00:47:35.750\nto watch NFL games with their daughters. And they think it's the greatest thing\n\n880\n00:47:35.750 --> 00:47:36.560\nin the world.\n\n881\n00:47:36.560 --> 00:47:40.950\nAnd of course, it's because of Taylor Swift. That's great. You know, this has\n\n882\n00:47:40.950 --> 00:47:41.600\nbeen so much fun,\n\n883\n00:47:41.600 --> 00:47:44.170\nClark, and I want to add some more with you. It's what I call my lightning\n\n884\n00:47:44.170 --> 00:47:44.960\nround of questions.\n\n885\n00:47:44.960 --> 00:47:49.520\nSo are you ready for this? I hope so. Okay. What three words best describe you?\n\n886\n00:47:49.520 --> 00:47:56.610\nFawful, hardworking, and perseverance. Your biggest pet peeve? I think it's\n\n887\n00:47:56.610 --> 00:47:57.600\npeople who don't\n\n888\n00:47:57.600 --> 00:48:02.270\nmaximize their potential. What's the fun fact most chief fans don't know about\n\n889\n00:48:02.270 --> 00:48:02.880\nthe Chiefs?\n\n890\n00:48:02.880 --> 00:48:10.390\nThat the team started as the Dallas Texans in 1960 playing at the Cotton Bowl.\n\n891\n00:48:10.390 --> 00:48:12.000\nWhat's your most\n\n892\n00:48:12.000 --> 00:48:18.320\nmemorable play in the past five seasons? I would go with Wasp in Super Bowl 54.\n\n893\n00:48:18.320 --> 00:48:24.800\nAnd my home's guns it for 44 yards. Now I understand you're a big golfer. Who's\n\n894\n00:48:24.800 --> 00:48:26.560\nin your dream force and\n\n895\n00:48:26.560 --> 00:48:33.030\nwhich courses you play it in? Well, I'm a go to Augusta National and I'm going\n\n896\n00:48:33.030 --> 00:48:33.840\nto be playing with\n\n897\n00:48:33.840 --> 00:48:43.120\nSheffler and Tiger and Jack Nicklaus. What's the one thing you do just for you?\n\n898\n00:48:43.120 --> 00:48:44.240\nI like to exercise\n\n899\n00:48:44.240 --> 00:48:48.010\nevery morning. Besides your family, what's your most prized possession? My\n\n900\n00:48:48.010 --> 00:48:49.760\nBible. If I had turned\n\n901\n00:48:49.760 --> 00:48:54.790\non the radio in your car, what would I hear? I hate to say it country western.\n\n902\n00:48:54.790 --> 00:48:56.400\nWhat's something\n\n903\n00:48:56.400 --> 00:49:02.040\nabout you a few people would know? I love bicycling specifically up really\n\n904\n00:49:02.040 --> 00:49:02.880\nsteep hills.\n\n905\n00:49:02.880 --> 00:49:09.510\nHow many Super Bowls did your mother take you to? Well, she got to see the\n\n906\n00:49:09.510 --> 00:49:10.640\nfirst 57\n\n907\n00:49:11.200 --> 00:49:15.440\nbefore she passed away and I attended about 25 of them with her.\n\n908\n00:49:15.440 --> 00:49:20.800\nWhat's one of your daily rituals something something that you never miss?\n\n909\n00:49:20.800 --> 00:49:25.910\nOther than that exercise in the morning, it's probably that first cup of coffee\n\n910\n00:49:25.910 --> 00:49:25.920\n.\n\n911\n00:49:25.920 --> 00:49:31.760\nGreat. We're out of the lightning round. Good job. Appreciate that. All right.\n\n912\n00:49:31.760 --> 00:49:38.100\nJust a few more questions that I'm going to let you go. You know, you tend the\n\n913\n00:49:38.100 --> 00:49:39.280\nowners meat\n\n914\n00:49:39.280 --> 00:49:44.240\nand you know, you've got these titans of industry people who have achieved so\n\n915\n00:49:44.240 --> 00:49:44.880\nmuch.\n\n916\n00:49:44.880 --> 00:49:49.050\nYeah. Can you tell us a behind the scenes story? What it's like to be in that\n\n917\n00:49:49.050 --> 00:49:49.680\nmeeting?\n\n918\n00:49:49.680 --> 00:49:54.830\nSo those meetings are very fascinating and I have to give a lot of credit to\n\n919\n00:49:54.830 --> 00:49:55.920\nRoger Goodell\n\n920\n00:49:55.920 --> 00:49:59.770\nand the job he does running those meetings. And probably one of the things that\n\n921\n00:49:59.770 --> 00:50:01.120\nthe NFL does best\n\n922\n00:50:01.760 --> 00:50:08.080\nis it has a very robust committee structure where virtually every owner is\n\n923\n00:50:08.080 --> 00:50:09.600\ninvolved with one or\n\n924\n00:50:09.600 --> 00:50:15.560\nmore committees. And because of the work that the committees do, by the time\n\n925\n00:50:15.560 --> 00:50:16.640\nyou get to the\n\n926\n00:50:16.640 --> 00:50:21.280\nleague meetings where you have all 32 owners in the room, you know, most of the\n\n927\n00:50:21.280 --> 00:50:22.160\nissues have been\n\n928\n00:50:22.160 --> 00:50:27.840\nvetted and you sort of know where we're going to come out in terms of voting\n\n929\n00:50:27.840 --> 00:50:29.200\nfor voting against\n\n930\n00:50:29.200 --> 00:50:38.560\nan issue. There certainly are some big personalities in the NFL ownership. And\n\n931\n00:50:38.560 --> 00:50:39.600\nyou know, sometimes\n\n932\n00:50:39.600 --> 00:50:44.150\nwe have issues that aren't easy and it's fun to hear, you know, the owners get\n\n933\n00:50:44.150 --> 00:50:44.800\nup. You know,\n\n934\n00:50:44.800 --> 00:50:49.220\nsome of them are very gifted or tours and we have to figure out how to get them\n\n935\n00:50:49.220 --> 00:50:50.160\nto stop because\n\n936\n00:50:50.160 --> 00:50:54.170\nthey'll take the floor and we can't get them off a floor. It's like a\n\n937\n00:50:54.170 --> 00:50:55.520\nfilibuster almost.\n\n938\n00:50:56.160 --> 00:51:01.440\nBut it's a real privilege to be part of it and something that I really enjoy\n\n939\n00:51:01.440 --> 00:51:02.080\nabout the job.\n\n940\n00:51:02.080 --> 00:51:08.640\nWhat's something about leadership that you've learned at work and how have you\n\n941\n00:51:08.640 --> 00:51:09.600\ncarried that home\n\n942\n00:51:09.600 --> 00:51:14.730\nwith you and how do you lead at home? Well, I think one of the most important\n\n943\n00:51:14.730 --> 00:51:15.120\nthings\n\n944\n00:51:15.120 --> 00:51:21.090\nthat I've learned about leadership throughout my career is it's about how you\n\n945\n00:51:21.090 --> 00:51:22.400\ntreat people,\n\n946\n00:51:22.400 --> 00:51:28.060\nwhether it's somebody that works for you or whether it's one of your customers\n\n947\n00:51:28.060 --> 00:51:28.880\nor just, you know,\n\n948\n00:51:28.880 --> 00:51:35.840\nsomebody that you run into on the street. And of course, having those same kind\n\n949\n00:51:35.840 --> 00:51:37.360\nof values at home\n\n950\n00:51:37.360 --> 00:51:43.880\nand really valuing the relationship, not only with my wife and kids, but you\n\n951\n00:51:43.880 --> 00:51:44.960\nknow, with my extended\n\n952\n00:51:44.960 --> 00:51:50.100\nfamily is really important to me and our family as a whole. Clark, what do you\n\n953\n00:51:50.100 --> 00:51:50.720\nsee as your your\n\n954\n00:51:50.720 --> 00:51:56.160\nunfinished business? I'm very eager to see how long we can sustain the success\n\n955\n00:51:56.160 --> 00:51:58.000\nthat we've had\n\n956\n00:51:58.000 --> 00:52:02.580\nin Kansas City over the last seven or eight years. And our family is also\n\n957\n00:52:02.580 --> 00:52:04.400\ninvolved with Major League\n\n958\n00:52:04.400 --> 00:52:10.240\nSoccer. And we had the privilege of winning a couple of Major League Soccer\n\n959\n00:52:10.240 --> 00:52:12.800\nCups, one in 2000\n\n960\n00:52:13.600 --> 00:52:18.690\nwith the Kansas City Wizards, and then one in 2008 with the Columbus crew. Our\n\n961\n00:52:18.690 --> 00:52:20.640\nfamily now owns\n\n962\n00:52:20.640 --> 00:52:29.120\nFC Dallas. And we've won a Lamar Hunt US Open Cup. We've won the supporters'\n\n963\n00:52:29.120 --> 00:52:31.440\nshield, but FC Dallas\n\n964\n00:52:31.440 --> 00:52:38.190\nhas never won an MLS Cup. We've been to the championship game and lost. So I'm\n\n965\n00:52:38.190 --> 00:52:40.560\neager to get FC Dallas\n\n966\n00:52:40.560 --> 00:52:45.600\nback to the championship game and bring home an MLS Cup for our great fans. And\n\n967\n00:52:45.600 --> 00:52:45.840\nyou know,\n\n968\n00:52:45.840 --> 00:52:49.700\nspeaking of getting back into the championship game, you did lose the Super\n\n969\n00:52:49.700 --> 00:52:50.880\nBowl this past year to\n\n970\n00:52:50.880 --> 00:52:56.560\nall of our all the Chiefs fans to grin. How long did it take you to pick\n\n971\n00:52:56.560 --> 00:52:58.320\nyourself back up and say,\n\n972\n00:52:58.320 --> 00:53:04.580\nhere we go again? I think, you know, everybody in the organization went through\n\n973\n00:53:04.580 --> 00:53:05.920\na period of mourning,\n\n974\n00:53:06.560 --> 00:53:14.240\nbut it doesn't last very long. You know, literally the next week, our personnel\n\n975\n00:53:14.240 --> 00:53:14.640\nstaff\n\n976\n00:53:14.640 --> 00:53:20.160\nhad to be in working on free agency in the draft. Because one of the things\n\n977\n00:53:20.160 --> 00:53:21.040\nabout playing in a\n\n978\n00:53:21.040 --> 00:53:27.350\nSuper Bowl is it delays your staff from getting to next year. And so they were\n\n979\n00:53:27.350 --> 00:53:28.800\nliterally right\n\n980\n00:53:28.800 --> 00:53:34.250\nback at it. And I think in a lot of ways that was cathartic for them, certainly\n\n981\n00:53:34.250 --> 00:53:36.080\n, you know, for me,\n\n982\n00:53:36.080 --> 00:53:40.230\nyou want to move on as quickly as possible when you have a very disappointing\n\n983\n00:53:40.230 --> 00:53:42.160\ndefeat like we did\n\n984\n00:53:42.160 --> 00:53:47.360\nin this past Super Bowl. And I can't say how glad I am that we've already\n\n985\n00:53:47.360 --> 00:53:48.960\nturned the page and are\n\n986\n00:53:48.960 --> 00:53:55.970\nnow firmly focused on 2025 with the team, you know, practicing again at Arrow\n\n987\n00:53:55.970 --> 00:53:56.720\nhead.\n\n988\n00:53:56.720 --> 00:54:02.050\nLast question. What's one piece of advice you'd give to anyone who wants to be\n\n989\n00:54:02.050 --> 00:54:02.800\na better leader?\n\n990\n00:54:03.520 --> 00:54:09.540\nSo one of the things that I learned about leadership, and I learned this from\n\n991\n00:54:09.540 --> 00:54:10.080\nmy dad,\n\n992\n00:54:10.080 --> 00:54:14.690\nand then it was reinforced by reading about other great leaders, is how\n\n993\n00:54:14.690 --> 00:54:16.480\nimportant humility is.\n\n994\n00:54:16.480 --> 00:54:22.480\nI think I grew up not really appreciating that humility is part of great\n\n995\n00:54:22.480 --> 00:54:24.320\nleadership. And it gets\n\n996\n00:54:24.320 --> 00:54:30.580\nback to putting other people first. If you're willing to do that, that's going\n\n997\n00:54:30.580 --> 00:54:31.680\nto allow you to break\n\n998\n00:54:31.680 --> 00:54:36.580\nthrough. And people are going to be willing to embrace your vision and do\n\n999\n00:54:36.580 --> 00:54:38.000\nwhatever it takes\n\n1000\n00:54:38.000 --> 00:54:43.280\nto be successful because they know that you care about them. Well, Clark, I can\n\n1001\n00:54:43.280 --> 00:54:44.240\ntell just from this\n\n1002\n00:54:44.240 --> 00:54:49.040\ninterview, you are the definition of a humble leader. You know, you've built\n\n1003\n00:54:49.040 --> 00:54:49.840\nsuch a tremendous\n\n1004\n00:54:49.840 --> 00:54:55.390\norganization had had such great results, but you just don't have any air about\n\n1005\n00:54:55.390 --> 00:54:56.320\nyou that suggests\n\n1006\n00:54:56.320 --> 00:55:01.280\nanything other than the fact that you're competent and you inspire people with\n\n1007\n00:55:01.280 --> 00:55:03.120\nyour ability to lead\n\n1008\n00:55:03.120 --> 00:55:08.710\nbecause of that competence and you're humble enough to know that you need other\n\n1009\n00:55:08.710 --> 00:55:09.280\npeople to\n\n1010\n00:55:09.280 --> 00:55:13.000\nget to where you want to go. So I've learned a lot from this interview and I\n\n1011\n00:55:13.000 --> 00:55:13.840\nwant to thank you for\n\n1012\n00:55:13.840 --> 00:55:17.760\nthank you for being on this podcast. Yeah, absolutely. Thank you, David.\n\n1013\n00:55:23.120 --> 00:55:28.480\nThe turnaround of the Chiefs from a perennial struggle to a team that's heading\n\n1014\n00:55:28.480 --> 00:55:28.960\ntowards a\n\n1015\n00:55:28.960 --> 00:55:35.880\nSuper Bowl almost every single year. It's been absolutely remarkable. But here\n\n1016\n00:55:35.880 --> 00:55:36.640\n's what really\n\n1017\n00:55:36.640 --> 00:55:42.030\nimpresses me in practically every answer that Clark gives. He finds a way to\n\n1018\n00:55:42.030 --> 00:55:43.360\ngive credit to that\n\n1019\n00:55:43.360 --> 00:55:48.730\nsuccess to the people around him, whether it's Andy Reed to Brett Vietch to his\n\n1020\n00:55:48.730 --> 00:55:49.680\nfamily to Patrick\n\n1021\n00:55:49.680 --> 00:55:54.400\nMahomes and all the players. That's what great leaders do. They recognize and\n\n1022\n00:55:54.400 --> 00:55:55.440\nelevate their teams.\n\n1023\n00:55:55.440 --> 00:55:59.840\nWhen you do that, people feel valued. They feel seen. They know they're trusted\n\n1024\n00:55:59.840 --> 00:56:00.640\n. And believe me,\n\n1025\n00:56:00.640 --> 00:56:04.730\nwhen your people feel that way, they will blow you away with their hard work\n\n1026\n00:56:04.730 --> 00:56:05.600\nand creativity.\n\n1027\n00:56:05.600 --> 00:56:09.680\nAnd that's when you really see what your team is capable of. So here's your\n\n1028\n00:56:09.680 --> 00:56:11.040\nchallenge this week.\n\n1029\n00:56:11.040 --> 00:56:15.360\nMake it your mission to give credit where it's due. If you get some recognition\n\n1030\n00:56:15.360 --> 00:56:16.240\nyourself,\n\n1031\n00:56:16.240 --> 00:56:20.290\nshine the spotlight on the people who help make it happen. Make that your\n\n1032\n00:56:20.290 --> 00:56:21.360\nposture. And I'm telling\n\n1033\n00:56:21.360 --> 00:56:26.110\nyou, you're going to build a dynasty of your own. So do you want to know how\n\n1034\n00:56:26.110 --> 00:56:27.200\nleaders lead? What\n\n1035\n00:56:27.200 --> 00:56:31.510\nwe learned today is the great leaders are quick to give credit to others.\n\n1036\n00:56:31.510 --> 00:56:32.400\nComing up next on how\n\n1037\n00:56:32.400 --> 00:56:36.480\nleaders lead is Hayden Brown, CEO of Upwork. So be sure you subscribe on\n\n1038\n00:56:36.480 --> 00:56:37.840\nYouTube or wherever you\n\n1039\n00:56:37.840 --> 00:56:41.390\nget your podcasts so that you don't miss it. Thanks again for tuning in to\n\n1040\n00:56:41.390 --> 00:56:42.480\nanother episode of\n\n1041\n00:56:42.480 --> 00:56:46.320\nHow Leaders Lead, where every Thursday you get to listen in while I interview\n\n1042\n00:56:46.320 --> 00:56:46.960\nsome of the very\n\n1043\n00:56:46.960 --> 00:56:50.800\nbest leaders in the world. I make it a point to give you something simple on\n\n1044\n00:56:50.800 --> 00:56:51.680\neach episode that\n\n1045\n00:56:51.680 --> 00:56:56.060\nyou can apply to your business so that you will become the best leader you can\n\n1046\n00:56:56.060 --> 00:56:56.480\nbe.\n","is_pinned",false,"pinned_at","is_featured","featured_at","mix_url","https://chtbl.com/track/DCB44F/traffic.megaphone.fm/DVL3523623819.mp3","dx_media_id",2463,"video_media_id","thumbnail_image_media_id","published_date","2025-09-04","itunes_episode_id",255,"youtube_id","KvkczsVOYmg","2025-09-04T15:45:27.000000Z","dx_url","https://dnl.nyc3.cdn.digitaloceanspaces.com/uploads/YrrJAY7m0eBkIYsPskkSv6UhQJ58X7vZ7Uq7bPyb.mp3","dx_filename","YrrJAY7m0eBkIYsPskkSv6UhQJ58X7vZ7Uq7bPyb.mp3","dx_mux_playback_id","qCBB02SX3uWRb5vGnsB94H66BABWeF800Gizh4OBvfSQU","dx_waveform_url","https://dnl.nyc3.cdn.digitaloceanspaces.com/uploads/waveforms/2463.json","video_url","video_mux_playback_id","duration",3416494,"thumbnail_url","https://img.youtube.com/vi/KvkczsVOYmg/maxresdefault.jpg","thumbnail_image_url","dx_media",{"_13":66,"_95":79,"_96":77,"_97":-5,"_31":81,"_33":98,"_99":-5,"_100":83,"_86":87,"_101":-5},"video_media","thumbnail_image_media","filename","url","status","N9lfK1rw01zBTMQbuuFOECBIq57Sf01PEkfekKzOUhvTU","mux_upload_id","waveform_url","preview_media_id","first_name","Clark","last_name","Hunt","job_title","Kansas City Chiefs, Chairman and CEO","Clark Hunt, Kansas City Chiefs, NFL, sports, athletics, football, CEO","external_links","https://www.chiefs.com/team/front-office-roster/clark-hunt,https://www.newsweek.com/quest-become-worlds-team-2119796,https://www.forbes.com/profile/clark-hunt/",0,"image_media_id",2457,2458,"2026-07-20T20:44:29.000000Z","send_push_notification_at","image_url","https://dnl.nyc3.cdn.digitaloceanspaces.com/uploads/2FN4fMLPz95lPCO2kmfUysWAajFoWE4wtqEaNnZA.jpg","https://dnl.nyc3.cdn.digitaloceanspaces.com/uploads/5wTG82zuGHgRi2VTHAskCYCNbz7npgwIqcVZARa4.jpg","https://www.howleaderslead.com/leaders/243/clark-hunt","industry_id",3,"industry",{"_13":122,"_133":134,"_135":137},"industries",[132],"image_media",{"_13":113,"_95":131,"_96":118,"_97":-5,"_31":-5,"_33":-5,"_99":-5,"_100":-5,"_86":-5,"_101":-5},{"_13":114,"_95":130,"_96":119,"_97":-5,"_31":-5,"_33":-5,"_99":-5,"_100":-5,"_86":-5,"_101":-5},"5wTG82zuGHgRi2VTHAskCYCNbz7npgwIqcVZARa4.jpg","2FN4fMLPz95lPCO2kmfUysWAajFoWE4wtqEaNnZA.jpg",{"_13":122,"_133":134,"_135":136},"name","Sports","pivot",{"_35":36,"_121":122},{"_35":36,"_121":122},"user","token","favorites",[],"collections",[],"env",{"_146":147,"_148":149,"_150":151,"_152":153,"_154":155},"GOOGLE_CLIENT_ID","644017954836-qpllhu38r0tsrtfq85ukntcvsb0akbht.apps.googleusercontent.com","APPLE_CLIENT_ID","com.howleaderslead.webapp","APPLE_REDIRECT_URI","https://www.howleaderslead.com/auth/apple-callback","APP_URL","https://howleaderslead.com","GTM_ID",""]