Every leader wants to bring more energy to the table—but it’s not about pushing harder or working longer. It’s about channeling your energy toward what truly matters.

In this episode, David talks with Klaus Kleinfeld, the former CEO of Siemens and Alcoa, and the author of the book Leading to Thrive. You’ll see how to use purpose as a guiding force to manage your energy, inspire your team, and create meaningful, lasting impact.

You’ll also learn:

A simple way to test your sense of purpose in life
A two-pronged approach to making better decisions
An unforgettable story about the power of kindness and empathy
The mindset shift that turns a “no market” into endless opportunity

","WEBVTT\n\n1\n00:00:00.000 --> 00:00:04.440\nGo for something that gives you energy, purpose, dust to energy, what it lays\n\n2\n00:00:04.440 --> 00:00:05.920\nout us to light.\n\n3\n00:00:05.920 --> 00:00:10.160\nIt focuses the energy around one point that highly motivates you.\n\n4\n00:00:10.160 --> 00:00:15.110\nEvery leader wants to bring more energy to the table. But does that have to\n\n5\n00:00:15.110 --> 00:00:16.160\nmean pushing harder\n\n6\n00:00:16.160 --> 00:00:21.400\nand working longer? Or is there a better way? Welcome to Howl Eaters Lead. I'm\n\n7\n00:00:21.400 --> 00:00:22.160\nDavid Novak,\n\n8\n00:00:22.160 --> 00:00:26.240\nand every week I have conversations with the very best leaders in the world to\n\n9\n00:00:26.240 --> 00:00:27.040\nhelp you become\n\n10\n00:00:27.040 --> 00:00:32.530\nthe best leader that you can be. Now my guest today is Klaus Kleinfeldt, the\n\n11\n00:00:32.530 --> 00:00:33.760\nformer CEO of both\n\n12\n00:00:33.760 --> 00:00:38.880\nSiemens and Alcoa, which makes him one of the only people who's led a Fortune\n\n13\n00:00:38.880 --> 00:00:40.480\n500 company on\n\n14\n00:00:40.480 --> 00:00:46.550\ntwo different continents. These days, he's helping tech and biotech companies\n\n15\n00:00:46.550 --> 00:00:47.440\nthrough his firm\n\n16\n00:00:47.440 --> 00:00:53.510\nK2 Elevation. I love how passionate Klaus is about leadership development. He's\n\n17\n00:00:53.510 --> 00:00:54.000\nout to help\n\n18\n00:00:54.000 --> 00:00:59.520\nleaders avoid burnout by tapping into their purpose and managing their energy.\n\n19\n00:00:59.520 --> 00:01:00.240\nHe's even\n\n20\n00:01:00.240 --> 00:01:03.940\nwritten a whole book about it. It's called Leading to Thrive. And let me tell\n\n21\n00:01:03.940 --> 00:01:05.600\nyou, it is an excellent\n\n22\n00:01:05.600 --> 00:01:09.980\nread. Our conversation today is going to show you how to unlock that connection\n\n23\n00:01:09.980 --> 00:01:11.440\nbetween purpose\n\n24\n00:01:11.440 --> 00:01:17.860\nand energy, both in your own leadership and on your team. So you can drive real\n\n25\n00:01:17.860 --> 00:01:19.280\nchange without\n\n26\n00:01:19.280 --> 00:01:24.560\nburning out. Here's my conversation with my good friend, and soon to be yours,\n\n27\n00:01:24.560 --> 00:01:25.520\nKlaus Kleinfeldt.\n\n28\n00:01:25.520 --> 00:01:33.500\nYou know, I know you're a big tennis player, and I've kind of gotten back into\n\n29\n00:01:33.500 --> 00:01:35.840\nthe game. So maybe,\n\n30\n00:01:35.840 --> 00:01:40.080\nmaybe once I practice a little bit, we can play and I can build your confidence\n\n31\n00:01:40.080 --> 00:01:40.080\n,\n\n32\n00:01:40.080 --> 00:01:44.400\nbecause I'm sure you'll probably kick my butt. I'm not so sure about that.\n\n33\n00:01:46.160 --> 00:01:50.400\nWhen you think about tennis, who's your favorite tennis player, and why?\n\n34\n00:01:50.400 --> 00:01:57.460\nIn life, I would probably say Agassi. And why would why would he why was he\n\n35\n00:01:57.460 --> 00:01:58.160\nyour favorite?\n\n36\n00:01:58.160 --> 00:02:05.220\nBecause he was one who made it like a star very, very quickly, then crashed and\n\n37\n00:02:05.220 --> 00:02:06.080\nthen came back.\n\n38\n00:02:06.080 --> 00:02:11.440\nAnd frankly, that connects very much to what I have been writing about, because\n\n39\n00:02:11.440 --> 00:02:12.080\nhe was one of\n\n40\n00:02:12.080 --> 00:02:17.300\nthe first to learn about energy management and learn how to deal with his own\n\n41\n00:02:17.300 --> 00:02:18.320\ndemands,\n\n42\n00:02:18.320 --> 00:02:24.800\nand manage those, and turn those partially self-destructive things that were\n\n43\n00:02:24.800 --> 00:02:25.680\ngoing on\n\n44\n00:02:25.680 --> 00:02:32.240\ninside of him into a real powerful energy source, and came out in his tennis\n\n45\n00:02:32.240 --> 00:02:34.080\nday, as well as in his\n\n46\n00:02:34.080 --> 00:02:39.550\nlife, in a very amazing way. You know, you and I go way back because we were\n\n47\n00:02:39.550 --> 00:02:40.240\nboth in the\n\n48\n00:02:41.280 --> 00:02:45.850\nAmerican Society for Corporate Executives, and it was a great, it was a group\n\n49\n00:02:45.850 --> 00:02:47.120\nof CEOs,\n\n50\n00:02:47.120 --> 00:02:53.540\ncategory exclusive, we get together once a quarter, and share insights that we\n\n51\n00:02:53.540 --> 00:02:54.640\nhad and the roles that\n\n52\n00:02:54.640 --> 00:03:00.100\nwe were in. You know, so that learning mentality has always been something that\n\n53\n00:03:00.100 --> 00:03:00.640\n's really been\n\n54\n00:03:00.640 --> 00:03:06.710\nimportant to you. I always been, and sharing, and also the interaction with\n\n55\n00:03:06.710 --> 00:03:08.000\nothers. I mean,\n\n56\n00:03:08.000 --> 00:03:13.600\nI think this has always been a wonderful, easy-elected group of individuals. I\n\n57\n00:03:13.600 --> 00:03:14.800\nmean, a lot of trust,\n\n58\n00:03:14.800 --> 00:03:19.440\nwe never had a situation as what I remember that anything even that was\n\n59\n00:03:19.440 --> 00:03:21.040\ncritically information\n\n60\n00:03:21.040 --> 00:03:25.040\nwent out, you know, so I think that spoke for it. I enjoyed it tremendously,\n\n61\n00:03:25.040 --> 00:03:25.600\nyou know, and it's\n\n62\n00:03:25.600 --> 00:03:30.320\nalso what the spouse is, so it was great to have a new one where you got to\n\n63\n00:03:30.320 --> 00:03:31.520\nknow the whole person\n\n64\n00:03:31.520 --> 00:03:35.440\nand also a bit of the family life. I really enjoyed it. I agree. I think that\n\n65\n00:03:35.440 --> 00:03:36.000\nthis is one\n\n66\n00:03:36.000 --> 00:03:40.080\nmeeting where everybody showed up. All the partners showed up because everybody\n\n67\n00:03:40.080 --> 00:03:40.800\nloved learning,\n\n68\n00:03:40.800 --> 00:03:46.800\nwhich was really key. You know, I usually don't really go into a lot about\n\n69\n00:03:46.800 --> 00:03:47.760\nbooks in this because I\n\n70\n00:03:47.760 --> 00:03:53.840\nreally want to learn about you and your journey as a leader, but your book has\n\n71\n00:03:53.840 --> 00:03:54.560\nbeen written because\n\n72\n00:03:54.560 --> 00:03:58.480\nI know you're passionate about leadership. That's something that you and I both\n\n73\n00:03:58.480 --> 00:03:59.600\nshared as CEOs. We\n\n74\n00:03:59.600 --> 00:04:03.750\nalways talked about developing leaders. You know, tell us why you really, you\n\n75\n00:04:03.750 --> 00:04:05.040\nstarted out talking a\n\n76\n00:04:05.040 --> 00:04:08.470\nlittle bit about the book, but why did you write this book? I wrote the book\n\n77\n00:04:08.470 --> 00:04:11.680\nbecause I saw that\n\n78\n00:04:11.680 --> 00:04:16.630\nalso in the young generation, I saw some people burning out even when they were\n\n79\n00:04:16.630 --> 00:04:17.520\nnot even 30.\n\n80\n00:04:17.520 --> 00:04:21.880\nAnd I realized, and I saw that before in the older generations, but there I\n\n81\n00:04:21.880 --> 00:04:22.400\nthought this\n\n82\n00:04:22.400 --> 00:04:27.840\nmight be an issue of life, you know, but here I felt like they are, they have\n\n83\n00:04:27.840 --> 00:04:28.880\nnot been provided a\n\n84\n00:04:28.880 --> 00:04:34.120\nconcept on how to be a good leader and how to sustainably be a good leader. So\n\n85\n00:04:34.120 --> 00:04:34.960\nI wrote it because\n\n86\n00:04:34.960 --> 00:04:39.110\nI wanted to give them this framework and divided this into the inner game as\n\n87\n00:04:39.110 --> 00:04:40.480\nwell as the outer game.\n\n88\n00:04:40.480 --> 00:04:44.240\nThe inner game basically being how do you sustain your energy? How do you get\n\n89\n00:04:44.240 --> 00:04:44.720\nenergy?\n\n90\n00:04:44.720 --> 00:04:48.400\nHow is that concept working? Because this is the foundation of whatever you\n\n91\n00:04:48.400 --> 00:04:49.040\nwant to do with your\n\n92\n00:04:49.040 --> 00:04:52.570\nlife, whether it is in business or whether it's in private. And then also have\n\n93\n00:04:52.570 --> 00:04:53.440\na long chapter on\n\n94\n00:04:53.440 --> 00:04:56.890\nhow do you build teams? How do you lead? What's the options? How do you build a\n\n95\n00:04:56.890 --> 00:04:58.000\nvision? How do you\n\n96\n00:04:58.000 --> 00:05:01.010\nexecute and those type of things? Yeah, well, we're going to get into some of\n\n97\n00:05:01.010 --> 00:05:01.840\nthat. And you know,\n\n98\n00:05:02.640 --> 00:05:06.400\nI want to start just by asking you this question there. You've led two major\n\n99\n00:05:06.400 --> 00:05:07.200\nglobal companies,\n\n100\n00:05:07.200 --> 00:05:11.360\nSiemens in Germany and then Alcoa here in the United States. What's something\n\n101\n00:05:11.360 --> 00:05:12.480\nthat's uniquely\n\n102\n00:05:12.480 --> 00:05:17.920\nGerman you've always carried with you when you show up at work? I think in the\n\n103\n00:05:17.920 --> 00:05:19.200\nend, it's a time\n\n104\n00:05:19.200 --> 00:05:24.640\ndiscipline. Time discipline is still, I mean, I appreciate to be on time very\n\n105\n00:05:24.640 --> 00:05:26.960\nmuch. Also that\n\n106\n00:05:26.960 --> 00:05:31.360\nI carried with me, I think. And I want to take you back, you know, to your\n\n107\n00:05:31.360 --> 00:05:32.480\nchildhood and really\n\n108\n00:05:32.480 --> 00:05:36.240\nkind of go back to the beginning here. You know, what's the story from the\n\n109\n00:05:36.240 --> 00:05:37.440\nearly days that shaped\n\n110\n00:05:37.440 --> 00:05:41.600\nthe kind of leader that you are today? There was a lot of stuff going on in my\n\n111\n00:05:41.600 --> 00:05:42.480\nlife that shaped\n\n112\n00:05:42.480 --> 00:05:46.940\nme as a human and also as a leader. The one thing is my parents were refugees\n\n113\n00:05:46.940 --> 00:05:48.160\nfrom East Germany,\n\n114\n00:05:48.160 --> 00:05:54.580\nyou know, and they started a fresh in the West. Then once my father made it, he\n\n115\n00:05:54.580 --> 00:05:55.360\nbecame one of the\n\n116\n00:05:55.360 --> 00:06:00.480\nfirst aerospace engineers that Germany had again after the Second World War. He\n\n117\n00:06:00.480 --> 00:06:01.760\ndied. I was just\n\n118\n00:06:01.760 --> 00:06:07.830\n10 and I sat next to his deathbed and without understanding that he is dying,\n\n119\n00:06:07.830 --> 00:06:08.480\nnobody understood.\n\n120\n00:06:08.480 --> 00:06:13.450\nHe had an aneurysm and he was bleeding out from the inside. That was wow, you\n\n121\n00:06:13.450 --> 00:06:15.200\nknow, so, and then\n\n122\n00:06:15.200 --> 00:06:18.920\nmy mother went back to work and as we didn't have any relatives in the West,\n\n123\n00:06:18.920 --> 00:06:20.160\nshe decided during the\n\n124\n00:06:20.160 --> 00:06:25.210\nvacation to send me back to the East to my relatives. So I had the pleasure of\n\n125\n00:06:25.210 --> 00:06:26.720\ngrowing up into two\n\n126\n00:06:26.720 --> 00:06:31.440\nsystems. One, the West, the Free Democracy and one what was called a \"social\n\n127\n00:06:31.440 --> 00:06:33.040\nistic environment\" and\n\n128\n00:06:33.040 --> 00:06:37.600\nseeing an oppressive system and learning, seeing how people behave there, what\n\n129\n00:06:37.600 --> 00:06:38.880\nthey had to stand.\n\n130\n00:06:38.880 --> 00:06:44.460\nI mean, it gave me a very strong understanding of personal liberties, freedom,\n\n131\n00:06:44.460 --> 00:06:45.280\nappreciation for\n\n132\n00:06:45.280 --> 00:06:51.350\nthis and also of courage. And those were the two things that have influenced me\n\n133\n00:06:51.350 --> 00:06:51.920\ngreatly. And the\n\n134\n00:06:51.920 --> 00:06:55.750\nfirst thing of having the father die pushed me into growing up very, very\n\n135\n00:06:55.750 --> 00:06:57.120\nquickly. I had my first\n\n136\n00:06:57.120 --> 00:07:01.690\npaying job when I was 12. I was fortunately looking a little older, being tall\n\n137\n00:07:01.690 --> 00:07:03.040\nand I've never stopped\n\n138\n00:07:03.040 --> 00:07:10.240\nworking. And so those shaped me still today is the core of what I stand for.\n\n139\n00:07:10.240 --> 00:07:14.090\nAnd in speaking of working, as I understand it, you started your career as a\n\n140\n00:07:14.090 --> 00:07:14.960\nconsultant.\n\n141\n00:07:16.640 --> 00:07:21.340\nWhat did that teach you about leadership? That was really accidental, but at\n\n142\n00:07:21.340 --> 00:07:22.560\nthe time the\n\n143\n00:07:22.560 --> 00:07:27.510\ndesign industry was not even really invented. What it taught me is that I\n\n144\n00:07:27.510 --> 00:07:28.480\nwanted to crack\n\n145\n00:07:28.480 --> 00:07:33.980\ncomplicated problems. And I was kind of bored when I saw what some of my\n\n146\n00:07:33.980 --> 00:07:35.360\nfriends from business\n\n147\n00:07:35.360 --> 00:07:40.600\nschool were thrown into. That led me to consulting and trust me, I was\n\n148\n00:07:40.600 --> 00:07:42.160\nconfronted with a lot of\n\n149\n00:07:42.160 --> 00:07:48.580\nreally complex problems. And at the time also, I loved math. And at the time\n\n150\n00:07:48.580 --> 00:07:49.520\nwith a lot of things\n\n151\n00:07:49.520 --> 00:07:54.470\nalso with quite good quantitative models already, I loved it. And the thing\n\n152\n00:07:54.470 --> 00:07:55.600\nthat I got all these\n\n153\n00:07:55.600 --> 00:07:59.830\ncomplicated things, I had really great resources. And I was working for a\n\n154\n00:07:59.830 --> 00:08:01.280\nvariety of companies.\n\n155\n00:08:01.280 --> 00:08:04.880\nOne of my clients was Siemens. And then I also had a lot of other clients also\n\n156\n00:08:04.880 --> 00:08:05.840\nin the consumer\n\n157\n00:08:05.840 --> 00:08:10.450\nconsumer industry. I found that fascinating and gauging. It was just made for\n\n158\n00:08:10.450 --> 00:08:11.440\nme, to be honest.\n\n159\n00:08:11.440 --> 00:08:17.510\nYou know, a lot of leaders use consultants. What did you learn as a consultant\n\n160\n00:08:17.510 --> 00:08:18.480\nthat leaders need\n\n161\n00:08:18.480 --> 00:08:22.240\nto understand when they hire a consultant? How do you get the most out of\n\n162\n00:08:22.240 --> 00:08:23.920\nsomeone like yourself\n\n163\n00:08:23.920 --> 00:08:27.610\nwhen you're a consultant and the company that you represent? I think first you\n\n164\n00:08:27.610 --> 00:08:28.400\nhave to frame\n\n165\n00:08:28.400 --> 00:08:33.520\nthe problem and really say what is it that you want to get out. You still, even\n\n166\n00:08:33.520 --> 00:08:34.320\nonce you frame\n\n167\n00:08:34.320 --> 00:08:38.320\nthat have to be open if the consultant comes back and say, well, from our\n\n168\n00:08:38.320 --> 00:08:39.680\nexperience, you probably\n\n169\n00:08:39.680 --> 00:08:43.760\nhave to reframe it. If you really want to crack what you want to do. In most\n\n170\n00:08:43.760 --> 00:08:44.960\ncases, it's performance,\n\n171\n00:08:44.960 --> 00:08:47.820\nyou know, and there's not that many parameters that people are interested in.\n\n172\n00:08:47.820 --> 00:08:48.480\nIt's very, can you\n\n173\n00:08:48.480 --> 00:08:51.720\nget the revenues up? Can you get the costs down? Can you get the cash? You know\n\n174\n00:08:51.720 --> 00:08:52.800\n, that's it. And I\n\n175\n00:08:52.800 --> 00:08:57.570\nwould say it's like the choice of a doctor because the variety is huge,\n\n176\n00:08:57.570 --> 00:08:59.040\nabsolutely huge. I mean,\n\n177\n00:08:59.040 --> 00:09:02.810\nyou have some brands, you know, that guarantee that you have intelligent people\n\n178\n00:09:02.810 --> 00:09:03.440\n, that they only\n\n179\n00:09:03.440 --> 00:09:07.790\nhire intelligent people. But in the end, it is all about people. And I would\n\n180\n00:09:07.790 --> 00:09:09.520\nlook at who do you\n\n181\n00:09:09.520 --> 00:09:13.610\nhave? Who is your doctor, really? Who are they sending as the key doctor? And\n\n182\n00:09:13.610 --> 00:09:14.400\nwho is the junior\n\n183\n00:09:14.400 --> 00:09:20.960\ndoctor? How do they compose the team? And to not be shy, if you feel that the\n\n184\n00:09:20.960 --> 00:09:21.920\ndoctor is super,\n\n185\n00:09:21.920 --> 00:09:27.990\nbut already the next level down is probably not at par at all. You know, so the\n\n186\n00:09:27.990 --> 00:09:29.120\ncomposition of the\n\n187\n00:09:29.120 --> 00:09:34.430\nwhole team and really engage, really engage, have an open mind. I've seen many,\n\n188\n00:09:34.430 --> 00:09:35.920\nmany times that\n\n189\n00:09:35.920 --> 00:09:43.040\nthe study was very, very good. But the team didn't do a good job in\n\n190\n00:09:43.040 --> 00:09:44.640\ncommunicating as well to leaders,\n\n191\n00:09:44.640 --> 00:09:49.330\nor leaders were not open to it. You know, you have a distinguished career as a\n\n192\n00:09:49.330 --> 00:09:50.400\nCEO. I mean,\n\n193\n00:09:50.400 --> 00:09:54.440\nyou built, you know, two great companies and, you know, made some big, big\n\n194\n00:09:54.440 --> 00:09:55.840\nmoves. You know,\n\n195\n00:09:55.840 --> 00:10:00.150\nwho was the first person? Tell us a story of that first person that really kind\n\n196\n00:10:00.150 --> 00:10:00.640\nof took you\n\n197\n00:10:00.640 --> 00:10:05.680\nunder their wing and said, Hey, you know, Klaus, I think you could be the CEO.\n\n198\n00:10:05.680 --> 00:10:10.440\nThat's not how it worked for me. I never, if you would have asked me almost\n\n199\n00:10:10.440 --> 00:10:12.160\nthroughout my life\n\n200\n00:10:12.160 --> 00:10:18.230\nuntil I was a candidate for a CEO, it was never my desire to become a CEO. My\n\n201\n00:10:18.230 --> 00:10:20.000\ndesire was that I\n\n202\n00:10:20.000 --> 00:10:27.600\nwanted to do a good job. And what I noticed, much to my surprise slash shock,\n\n203\n00:10:27.600 --> 00:10:29.120\nthat I worked for\n\n204\n00:10:29.120 --> 00:10:34.160\nfor bosses, and I had the impression the bosses were just not good. You know,\n\n205\n00:10:34.160 --> 00:10:35.200\nso, and I thought,\n\n206\n00:10:35.200 --> 00:10:40.270\nwell, I mean, if I were to do that job, I could do it better. And they didn't\n\n207\n00:10:40.270 --> 00:10:41.840\nlisten well, you know,\n\n208\n00:10:41.840 --> 00:10:45.810\nthey sometimes shied away from doing the right decisions, were not courageous\n\n209\n00:10:45.810 --> 00:10:47.440\nenough. So, and\n\n210\n00:10:47.440 --> 00:10:52.210\nwe're suppressing the right things. So, that motivated me to say, well, the\n\n211\n00:10:52.210 --> 00:10:53.120\nonly thing I can\n\n212\n00:10:53.120 --> 00:10:56.800\nmove on here is because I live by the mantra, I love it, change it, I'll leave\n\n213\n00:10:56.800 --> 00:10:57.680\nit, is to either\n\n214\n00:10:57.680 --> 00:11:02.090\nI change it, or I become the boss, you know, so that drove me, that really\n\n215\n00:11:02.090 --> 00:11:03.520\ndrove me to say, well,\n\n216\n00:11:03.520 --> 00:11:08.570\nyou know what, I can do this better, you know, so, and I suffer from seeing\n\n217\n00:11:08.570 --> 00:11:09.280\nthat the wrong\n\n218\n00:11:09.280 --> 00:11:13.840\ndecisions are made, and other people who are working in this division suffering\n\n219\n00:11:13.840 --> 00:11:14.640\ntoo. So,\n\n220\n00:11:14.640 --> 00:11:19.080\nthis person should not be in that role. That drove me, that drove me up. And,\n\n221\n00:11:19.080 --> 00:11:20.240\nand I rather,\n\n222\n00:11:20.240 --> 00:11:23.160\nI mean, there were some people who took me under the wing, but it was rather a\n\n223\n00:11:23.160 --> 00:11:23.920\ndifferent story.\n\n224\n00:11:23.920 --> 00:11:27.800\nThere were a lot of people who were opposed to this, you know, so I had\n\n225\n00:11:27.800 --> 00:11:28.720\nconstantly in\n\n226\n00:11:28.720 --> 00:11:31.920\nnaturalizations, you know, David, you know, when you want to move in natural,\n\n227\n00:11:31.920 --> 00:11:32.320\nthere's many\n\n228\n00:11:32.320 --> 00:11:36.910\nmuch organizations have a lot of bureaucracies coming with it. And, and I think\n\n229\n00:11:36.910 --> 00:11:37.760\nit was more the\n\n230\n00:11:37.760 --> 00:11:42.740\nstruggle also against this. And there were many, many times when I had decided\n\n231\n00:11:42.740 --> 00:11:43.360\nto leave,\n\n232\n00:11:44.080 --> 00:11:47.330\nto leave the organization, and then the organization somehow turned around,\n\n233\n00:11:47.330 --> 00:11:48.000\ngave me some,\n\n234\n00:11:48.000 --> 00:11:51.120\nsome great opportunity, and, and lately continue to grow.\n\n235\n00:11:51.120 --> 00:11:55.520\nWhen you, when you had this burning desire to, to really fix what you thought\n\n236\n00:11:55.520 --> 00:11:56.320\nothers weren't\n\n237\n00:11:56.320 --> 00:12:01.640\nfixing, did you have any skills that you felt you need to develop, to, to\n\n238\n00:12:01.640 --> 00:12:02.000\nreally,\n\n239\n00:12:02.000 --> 00:12:06.400\nonce you got in that seat, you knew you'd be successful, and how'd you go about\n\n240\n00:12:06.400 --> 00:12:07.520\ngoing after?\n\n241\n00:12:07.520 --> 00:12:12.470\nNo, I mean, I developed them. I mean, they're the consulting side helped\n\n242\n00:12:12.470 --> 00:12:13.920\nbecause you, you learn\n\n243\n00:12:13.920 --> 00:12:19.370\ncertain transferable skills that you apply everywhere. I always thought that in\n\n244\n00:12:19.370 --> 00:12:19.920\nthe end,\n\n245\n00:12:19.920 --> 00:12:24.260\nyou have to have a deep understanding, the deepest understanding of what\n\n246\n00:12:24.260 --> 00:12:25.120\ncreates value\n\n247\n00:12:25.120 --> 00:12:29.110\nfor the customers. You know, that was always a guiding principle. The second\n\n248\n00:12:29.110 --> 00:12:29.760\nthing was,\n\n249\n00:12:29.760 --> 00:12:34.800\nI strongly believed in the team and the people. I always thought that people\n\n250\n00:12:34.800 --> 00:12:36.240\nare the biggest,\n\n251\n00:12:36.240 --> 00:12:41.190\nmy biggest asset, talent, as well as how people work together is the only\n\n252\n00:12:41.190 --> 00:12:42.240\nsustainable competitive\n\n253\n00:12:42.240 --> 00:12:46.560\nadvantage. I believe that from long ago, you know, so almost childhood, to be\n\n254\n00:12:46.560 --> 00:12:47.760\nhonest, you know, so,\n\n255\n00:12:47.760 --> 00:12:54.290\nand I, I, I've been addicted to building high performance teams. And then the\n\n256\n00:12:54.290 --> 00:12:55.280\nrest is I,\n\n257\n00:12:55.280 --> 00:13:01.440\nI love learning, and I realized that the big conundrum is how can you go from a\n\n258\n00:13:01.440 --> 00:13:02.160\nconsultant to\n\n259\n00:13:02.160 --> 00:13:06.240\nsomebody who executes, you know, it helps if you understand the customer side.\n\n260\n00:13:06.240 --> 00:13:07.120\nIt also helps if\n\n261\n00:13:07.120 --> 00:13:11.080\nyou understand how to build teams. But then you still have to have a mechanism\n\n262\n00:13:11.080 --> 00:13:12.160\nhow to move large\n\n263\n00:13:12.160 --> 00:13:16.250\norganizations. So learning this, you know, how to motivate people, how to also\n\n264\n00:13:16.250 --> 00:13:17.120\nwork with people\n\n265\n00:13:17.120 --> 00:13:21.660\nwho are, who might not be having the highest IQ, and they don't even need it,\n\n266\n00:13:21.660 --> 00:13:22.400\nyou know,\n\n267\n00:13:22.400 --> 00:13:26.160\nbut how to move them, how to motivate them, how to give them a purpose. I mean,\n\n268\n00:13:26.160 --> 00:13:26.960\nthese type of things\n\n269\n00:13:27.520 --> 00:13:31.640\nI learned, and many of those are transferable. You know, when you finally got\n\n270\n00:13:31.640 --> 00:13:32.800\nyour first CEO\n\n271\n00:13:32.800 --> 00:13:36.540\nposition, and you got that chance to change things, what kind of culture did\n\n272\n00:13:36.540 --> 00:13:37.360\nyou inherit,\n\n273\n00:13:37.360 --> 00:13:41.380\nand, and how did you try to evolve it? Well, I would say the first leadership\n\n274\n00:13:41.380 --> 00:13:42.000\nposition,\n\n275\n00:13:42.000 --> 00:13:48.160\nand probably one of the, the one that I still enjoy thinking of, was when I ran\n\n276\n00:13:48.160 --> 00:13:49.200\na large business,\n\n277\n00:13:49.200 --> 00:13:53.040\nthe Antiography and X-ray business for, for Siemens. And obviously, because I\n\n278\n00:13:53.040 --> 00:13:54.400\nwas very young at that\n\n279\n00:13:54.400 --> 00:14:00.470\npoint in time, and for Siemens standards, you know, so, so, so, so, so they\n\n280\n00:14:00.470 --> 00:14:01.760\ngave me something that\n\n281\n00:14:01.760 --> 00:14:05.660\nother people had tried to turn around. It was not profitable, it was making\n\n282\n00:14:05.660 --> 00:14:06.400\nloss, it was the\n\n283\n00:14:06.400 --> 00:14:10.850\nworst point of the medical business, but was doing badly, you know, my\n\n284\n00:14:10.850 --> 00:14:12.880\ncolleagues refer to me as,\n\n285\n00:14:12.880 --> 00:14:17.520\n\"Hey, here comes the guy who runs on rusty nuts and bolts business,\" you know,\n\n286\n00:14:17.520 --> 00:14:18.800\nand every person who\n\n287\n00:14:18.800 --> 00:14:23.320\nwas some way capable, if they got an offer from the, from the computer tom\n\n288\n00:14:23.320 --> 00:14:25.040\nography guys or the MRI\n\n289\n00:14:25.040 --> 00:14:28.910\nguys, they left. You know, so I had a real problem, and they were all like, oh,\n\n290\n00:14:28.910 --> 00:14:29.440\nyou know,\n\n291\n00:14:29.440 --> 00:14:34.930\ndowntrodden. So the biggest problem I had there is, how do I bring motivation\n\n292\n00:14:34.930 --> 00:14:36.480\nback? And what I did\n\n293\n00:14:36.480 --> 00:14:41.110\nthere is I basically, I basically, I asked Siemens, because I had not worked in\n\n294\n00:14:41.110 --> 00:14:42.640\nthe division that I,\n\n295\n00:14:42.640 --> 00:14:47.290\nbefore I go in, I want to be at two hospitals, one in the US, one in Germany,\n\n296\n00:14:47.290 --> 00:14:48.080\nwhere I spend some\n\n297\n00:14:48.080 --> 00:14:52.560\ntime as an undercover boss, you know, as a doctor. So to see how the equipment\n\n298\n00:14:52.560 --> 00:14:54.720\nused was a wise decision,\n\n299\n00:14:54.720 --> 00:14:59.140\nwas more gut decision. And I saw that our equipment is doing a lot of things\n\n300\n00:14:59.140 --> 00:15:00.400\nthat other things don't\n\n301\n00:15:00.400 --> 00:15:04.820\ndo. But I realized that the people inside of our facilities did not understand\n\n302\n00:15:04.820 --> 00:15:06.320\nthat. So I invited\n\n303\n00:15:06.320 --> 00:15:09.680\na patient, a young patient, to come to an all-hands meeting. I established an\n\n304\n00:15:09.680 --> 00:15:10.320\nall-hands meeting,\n\n305\n00:15:10.320 --> 00:15:13.800\nwhat he didn't have before. He had an all-hands meeting. At the end of it, I\n\n306\n00:15:13.800 --> 00:15:14.560\nbrought this young\n\n307\n00:15:14.560 --> 00:15:18.800\nlady on, had her talk about her life. She talked about her life, how it went\n\n308\n00:15:18.800 --> 00:15:19.680\nsouth, and how it\n\n309\n00:15:19.680 --> 00:15:24.660\ncame back through diagnostics and intervention. And then people realized, oh,\n\n310\n00:15:24.660 --> 00:15:25.600\nthis was all our\n\n311\n00:15:25.600 --> 00:15:29.760\nequipment. The medical industry, as you know, David, I mean, you have to write\n\n312\n00:15:29.760 --> 00:15:30.640\ndown who worked\n\n313\n00:15:30.640 --> 00:15:34.240\non what. I gave her a list of all the names of the people she had, this list,\n\n314\n00:15:34.240 --> 00:15:35.040\nshe called them to\n\n315\n00:15:35.040 --> 00:15:39.990\ncome on stage. You know, this is in the northern part of Bavaria. You know, so\n\n316\n00:15:39.990 --> 00:15:40.480\npeople are not\n\n317\n00:15:40.480 --> 00:15:44.310\neasily moved. They are really tough, tough individuals, you know. But they had\n\n318\n00:15:44.310 --> 00:15:45.920\ntears in their eyes because\n\n319\n00:15:45.920 --> 00:15:49.690\nthey realized what good they are doing in this young woman. She was on our mid-\n\n320\n00:15:49.690 --> 00:15:50.880\n20s, you know.\n\n321\n00:15:50.880 --> 00:15:54.840\nThe evening, it was unionized. The evening, the union leader came to me and\n\n322\n00:15:54.840 --> 00:15:55.920\nsaid, hey,\n\n323\n00:15:55.920 --> 00:15:59.120\nDr. Kleinfeld, I want to thank you. I said, what do you want to thank me for?\n\n324\n00:15:59.120 --> 00:16:00.320\nAnd he said, you gave\n\n325\n00:16:00.320 --> 00:16:05.200\nus our soul back. You made us understand why we are here and what we are doing.\n\n326\n00:16:05.200 --> 00:16:06.800\nAnd that was the\n\n327\n00:16:06.800 --> 00:16:10.280\nmoment when the whole organization, I didn't, I mean, we did a lot of other\n\n328\n00:16:10.280 --> 00:16:11.200\nthings, but\n\n329\n00:16:11.200 --> 00:16:16.260\nthis was the moment when the switch flipped. Because suddenly they had a why to\n\n330\n00:16:16.260 --> 00:16:16.960\ngo back and\n\n331\n00:16:16.960 --> 00:16:20.770\nthen they had forgotten it. They had forgotten it. The why that was there from\n\n332\n00:16:20.770 --> 00:16:21.600\nthe day when the\n\n333\n00:16:21.600 --> 00:16:25.990\nX-ray tube was invented was too long ago. They now realize we can do\n\n334\n00:16:25.990 --> 00:16:27.840\ninterventions. We minimally\n\n335\n00:16:27.840 --> 00:16:32.550\ninvasive and we can save lives. They had in mind this young woman with 25\n\n336\n00:16:32.550 --> 00:16:33.600\nstanding there,\n\n337\n00:16:33.600 --> 00:16:41.200\ntelling them that at 16, 17, she was a vegetable. So those are things that I've\n\n338\n00:16:41.200 --> 00:16:41.920\nused. So it wasn't\n\n339\n00:16:41.920 --> 00:16:45.280\nso much what I inherited. I mean, I inherited a situation where they had given\n\n340\n00:16:45.280 --> 00:16:46.880\nup, that given up,\n\n341\n00:16:46.880 --> 00:16:52.000\nyou know. And other people that tried it with program, 20% cost reduction, you\n\n342\n00:16:52.000 --> 00:16:52.880\nknow, you can't\n\n343\n00:16:52.880 --> 00:16:57.250\nmotivate anybody with, you just say, I have a 20% cost reduction. I always do\n\n344\n00:16:57.250 --> 00:16:58.400\nthe Saturday morning\n\n345\n00:16:58.400 --> 00:17:02.090\nbreakfast test. What do you achieve? What do you tell your children why you\n\n346\n00:17:02.090 --> 00:17:03.120\nweren't there the whole\n\n347\n00:17:03.120 --> 00:17:06.640\nweek? You say, oh, I'm working on this corporate program. We're cutting 30% of\n\n348\n00:17:06.640 --> 00:17:07.760\nthose. They look at\n\n349\n00:17:07.760 --> 00:17:11.870\ntheir devices these days and say, what a jerk was that. If you tell them, I\n\n350\n00:17:11.870 --> 00:17:13.200\nsaved this young woman\n\n351\n00:17:13.200 --> 00:17:16.610\nand there's plenty of those everywhere around the world. You know, I'm saving\n\n352\n00:17:16.610 --> 00:17:17.520\nthem. You know,\n\n353\n00:17:17.520 --> 00:17:21.600\nthat's what makes a big, big difference. Is that when you first discovered the\n\n354\n00:17:21.600 --> 00:17:22.960\npower of purpose?\n\n355\n00:17:22.960 --> 00:17:26.500\nWell, the power of purpose, frankly, on a personal level, I discovered when my\n\n356\n00:17:26.500 --> 00:17:27.840\nfather died, you know,\n\n357\n00:17:27.840 --> 00:17:34.360\nthat was very, very difficult. And that's when the question when you're 10\n\n358\n00:17:34.360 --> 00:17:35.760\nyears old and the question\n\n359\n00:17:35.760 --> 00:17:42.950\ncan, why me? Why this? Why that world? You know, so I really realize that life\n\n360\n00:17:42.950 --> 00:17:44.560\nhas an end, you know,\n\n361\n00:17:44.560 --> 00:17:48.880\nand a beginning and an end at a very young age. And I think that's when this\n\n362\n00:17:48.880 --> 00:17:50.320\nrealization came for me.\n\n363\n00:17:50.320 --> 00:17:55.910\nAnd the other thing I learned is the same thing is true in transformations\n\n364\n00:17:55.910 --> 00:17:57.360\nbecause not only do you\n\n365\n00:17:57.360 --> 00:18:01.840\nneed this for yourself, but you also when you go into a job and give your time,\n\n366\n00:18:01.840 --> 00:18:02.480\nyou want to know\n\n367\n00:18:02.480 --> 00:18:07.470\nwhy do I do this? Hey, everyone, it's Kula from How Leaders Lead. And if you've\n\n368\n00:18:07.470 --> 00:18:07.920\nwatched our\n\n369\n00:18:07.920 --> 00:18:12.080\npodcast for any number of episodes, you probably know that a common theme from\n\n370\n00:18:12.080 --> 00:18:12.720\nall of the great\n\n371\n00:18:12.720 --> 00:18:17.180\nleaders we interview is that they are active learners. They had this commitment\n\n372\n00:18:17.180 --> 00:18:18.000\nto continuing\n\n373\n00:18:18.000 --> 00:18:21.960\nto learn and grow so that they don't say a statement and so that they continue\n\n374\n00:18:21.960 --> 00:18:23.200\nto see success in their\n\n375\n00:18:23.200 --> 00:18:27.950\nleadership and in their life. This theme of active learning is so important.\n\n376\n00:18:27.950 --> 00:18:28.960\nAnd it's what David's\n\n377\n00:18:28.960 --> 00:18:33.330\nlatest book, How Leaders Learn is all about. It's all about helping you develop\n\n378\n00:18:33.330 --> 00:18:34.080\nthat skill\n\n379\n00:18:34.080 --> 00:18:37.840\nof active learning so that you too can continue to see success in your\n\n380\n00:18:37.840 --> 00:18:39.520\nleadership and in your life.\n\n381\n00:18:39.520 --> 00:18:43.040\nThe book is really entertaining. It pulls stories from some of our greatest\n\n382\n00:18:43.040 --> 00:18:44.560\npodcast guests and pairs\n\n383\n00:18:44.560 --> 00:18:48.700\nthose stories with insights that you can incorporate into your leadership and\n\n384\n00:18:48.700 --> 00:18:50.400\ninto your life right away.\n\n385\n00:18:50.400 --> 00:18:54.720\nGrab How Leaders Learn on Amazon or wherever books are sold. And I think you're\n\n386\n00:18:54.720 --> 00:18:55.360\nreally going to love\n\n387\n00:18:55.360 --> 00:18:59.200\nit. You feel David's personality through the pages and through history telling\n\n388\n00:18:59.200 --> 00:19:00.080\nand it's a really\n\n389\n00:19:00.080 --> 00:19:05.440\npowerful way to level up your leadership. Young people today, in particular,\n\n390\n00:19:05.440 --> 00:19:06.240\nare really looking\n\n391\n00:19:06.240 --> 00:19:12.310\nfor that purpose. So if you're a leader in this environment now where young\n\n392\n00:19:12.310 --> 00:19:14.080\npeople and people in\n\n393\n00:19:14.080 --> 00:19:19.120\nyour organization want to have a more noble cause, what advice would you give\n\n394\n00:19:19.120 --> 00:19:20.160\non the process of\n\n395\n00:19:20.160 --> 00:19:24.400\nhow you should, what you should go through to develop a purpose for your team\n\n396\n00:19:24.400 --> 00:19:25.600\nor your company?\n\n397\n00:19:25.600 --> 00:19:29.550\nFirst of all, I think this is exactly the right question you have to ask\n\n398\n00:19:29.550 --> 00:19:30.640\nyourself. By the way,\n\n399\n00:19:30.640 --> 00:19:34.710\nI used writing the book to sort this out also because it's a concept that's\n\n400\n00:19:34.710 --> 00:19:35.600\nvery old. As long\n\n401\n00:19:35.600 --> 00:19:40.290\nas mankind exists, people have been asking about purpose. So there is a lot of\n\n402\n00:19:40.290 --> 00:19:41.280\nanswers available\n\n403\n00:19:42.000 --> 00:19:47.220\nin space and time and I basically cover that so that I give a choice menu, but\n\n404\n00:19:47.220 --> 00:19:50.080\nnothing replaces\n\n405\n00:19:50.080 --> 00:19:56.150\nthe point that it's your decision. You have to literally sit down with yourself\n\n406\n00:19:56.150 --> 00:19:57.200\nand ask yourself\n\n407\n00:19:57.200 --> 00:20:02.320\non my last day on this planet. If I want to look back into a fulfilled life,\n\n408\n00:20:02.320 --> 00:20:03.200\nwhat is it that would\n\n409\n00:20:03.200 --> 00:20:08.150\nmake this a fulfilled life? And I think many people get stuck in this. I did\n\n410\n00:20:08.150 --> 00:20:09.760\ntwo at times when they\n\n411\n00:20:09.760 --> 00:20:14.420\nthink it has to be one purpose and that is cast in stone and I can never dev\n\n412\n00:20:14.420 --> 00:20:15.440\niate from it. That's\n\n413\n00:20:15.440 --> 00:20:20.470\nnot the way it is. You actually have multiple roles in your life. You know, you\n\n414\n00:20:20.470 --> 00:20:21.440\nrun a business,\n\n415\n00:20:21.440 --> 00:20:28.900\nyou have a family, you do something in your private life, you know, work in a\n\n416\n00:20:28.900 --> 00:20:29.600\nclub or so.\n\n417\n00:20:29.600 --> 00:20:35.600\nYou can have multiple purposes, but the point is, and they can change over time\n\n418\n00:20:35.600 --> 00:20:36.080\nbecause your life\n\n419\n00:20:36.080 --> 00:20:40.800\nchanges over time. But sort it out, sort it out and some things you achieve and\n\n420\n00:20:40.800 --> 00:20:41.920\nthen you move on,\n\n421\n00:20:41.920 --> 00:20:47.070\nyou get another one. But go for something that gives you energy, purpose, dust\n\n422\n00:20:47.070 --> 00:20:47.920\nto energy, what\n\n423\n00:20:47.920 --> 00:20:53.160\nlays out us to light, it focuses the energy around one point that highly motiv\n\n424\n00:20:53.160 --> 00:20:55.120\nates you. My test on\n\n425\n00:20:55.120 --> 00:20:58.940\nmy test on purpose, people say, \"How do I know that it's good purpose?\" It's\n\n426\n00:20:58.940 --> 00:20:59.520\nreally not that\n\n427\n00:20:59.520 --> 00:21:04.280\ndifficult. You know, in the morning, you should wake up being reasonably\n\n428\n00:21:04.280 --> 00:21:05.680\nrefreshed. And then when\n\n429\n00:21:05.680 --> 00:21:11.040\nthe alarm clock wakes you up, you say, \"Okay, what's up today? Do I want to get\n\n430\n00:21:11.040 --> 00:21:11.600\nout of bed,\n\n431\n00:21:11.600 --> 00:21:16.640\nor do I want to stay in?\" And if what the first thought is, \"Oh my God, I have\n\n432\n00:21:16.640 --> 00:21:18.080\nthis amazing opportunity\n\n433\n00:21:18.080 --> 00:21:22.100\nto come closer to my purpose.\" And that's what I want to get done today. You\n\n434\n00:21:22.100 --> 00:21:23.040\nget out of bed,\n\n435\n00:21:23.040 --> 00:21:28.790\nyou have a smile on your face. That's a good purpose test. You know, a very, I\n\n436\n00:21:28.790 --> 00:21:29.280\nmean, another\n\n437\n00:21:29.280 --> 00:21:32.880\npurpose test is if you think this is the last day of my life, and if it were\n\n438\n00:21:32.880 --> 00:21:34.880\nthe last day of my life,\n\n439\n00:21:34.880 --> 00:21:38.960\nhow would I look back on my life? Would I see it as a fulfilled life, or would\n\n440\n00:21:38.960 --> 00:21:39.680\nI see it as a\n\n441\n00:21:39.680 --> 00:21:44.100\nslog? And I was running after something that really did not give me a fulfilled\n\n442\n00:21:44.100 --> 00:21:44.640\nlife.\n\n443\n00:21:44.640 --> 00:21:49.090\nYou've had so much success growing companies. And at Siemens, I know you\n\n444\n00:21:49.090 --> 00:21:50.240\ndoubled the market cap,\n\n445\n00:21:50.240 --> 00:21:56.310\n$45 to $90 billion. You had to make a lot of really, you know, very good\n\n446\n00:21:56.310 --> 00:21:58.000\nstrategic decisions.\n\n447\n00:21:58.000 --> 00:22:04.070\nWhat do you think was the single biggest decision you made then to transform\n\n448\n00:22:04.070 --> 00:22:04.800\nSiemens?\n\n449\n00:22:05.600 --> 00:22:12.020\nWell, when I got into the CO role, Siemens had a large problem. More than a\n\n450\n00:22:12.020 --> 00:22:14.000\nthird of the company\n\n451\n00:22:14.000 --> 00:22:19.730\nwas losing money. The whole telecom and IT business was in a dire problem. And\n\n452\n00:22:19.730 --> 00:22:20.400\nit was,\n\n453\n00:22:20.400 --> 00:22:24.230\nthe telecom business was the birthplace of Siemens. So there were a lot of\n\n454\n00:22:24.230 --> 00:22:25.200\nemotions in it,\n\n455\n00:22:25.200 --> 00:22:29.350\nbut it was losing money and it was actually losing money, very lot of money,\n\n456\n00:22:29.350 --> 00:22:30.560\nand going faster and\n\n457\n00:22:30.560 --> 00:22:38.400\nfaster and faster. And starting to drain cash that we could have used much,\n\n458\n00:22:38.400 --> 00:22:39.280\nmuch better\n\n459\n00:22:39.280 --> 00:22:45.630\nto build on the great businesses that Siemens had. So I felt I had to act. I\n\n460\n00:22:45.630 --> 00:22:46.160\nmean, the company\n\n461\n00:22:46.160 --> 00:22:51.760\nwas over 200 years old, you know, so I felt I had to act on it. And I finally,\n\n462\n00:22:51.760 --> 00:22:53.200\nwe sorted through\n\n463\n00:22:53.200 --> 00:22:57.900\nit and thought about what strategic options do we have. And I finally decided\n\n464\n00:22:57.900 --> 00:22:58.800\nto present to\n\n465\n00:22:58.800 --> 00:23:03.680\nthe board a plan how to chop off certain things and sell certain things partner\n\n466\n00:23:03.680 --> 00:23:04.400\n. We did the partnership\n\n467\n00:23:04.400 --> 00:23:09.640\nwith Nokia, you know, and change the structure. In an environment where you\n\n468\n00:23:09.640 --> 00:23:11.040\nhave co-determined\n\n469\n00:23:11.040 --> 00:23:15.600\nco-determined board 22 people on the board, 11 being employee representatives,\n\n470\n00:23:15.600 --> 00:23:16.480\n11 being\n\n471\n00:23:16.480 --> 00:23:20.080\nshared or represented. The employee representatives are all only from Germany,\n\n472\n00:23:20.080 --> 00:23:21.520\nright? So and you're\n\n473\n00:23:21.520 --> 00:23:25.760\ntalking about a company that is represented in 130 countries or so, you know.\n\n474\n00:23:25.760 --> 00:23:27.920\nSo very difficult.\n\n475\n00:23:27.920 --> 00:23:33.990\nAnd then frankly, and the emotions were extremely high, but I decided, I mean,\n\n476\n00:23:33.990 --> 00:23:34.800\nhow would I look\n\n477\n00:23:34.800 --> 00:23:40.870\nat this as my leadership if I were not to do it and the risk to basically sink\n\n478\n00:23:40.870 --> 00:23:42.240\nthe whole ship and\n\n479\n00:23:42.240 --> 00:23:50.320\nand not allow it to have enough resources to go forward in rapid speed was high\n\n480\n00:23:50.320 --> 00:23:51.840\n. So I decided\n\n481\n00:23:51.840 --> 00:23:57.910\nI do it and we will go forward with this. And then in addition to this, I put a\n\n482\n00:23:57.910 --> 00:23:58.800\nprogram together\n\n483\n00:23:58.800 --> 00:24:02.780\nhow we could revitalize the whole company and with targets with we put a three-\n\n484\n00:24:02.780 --> 00:24:03.520\nyear program\n\n485\n00:24:03.520 --> 00:24:06.970\nout, which had never in this case been done before and committed to those\n\n486\n00:24:06.970 --> 00:24:08.080\ntargets growth,\n\n487\n00:24:08.080 --> 00:24:11.700\nas well as profitability targets. And we did it in three years and all\n\n488\n00:24:11.700 --> 00:24:13.600\ndivisions were profitable,\n\n489\n00:24:13.600 --> 00:24:19.670\nwhich had never happened before in the company. But I you have probably some\n\n490\n00:24:19.670 --> 00:24:20.400\nidea on how\n\n491\n00:24:21.120 --> 00:24:25.720\nthe response, not just internally, including some of the colleagues, including\n\n492\n00:24:25.720 --> 00:24:26.400\nsome of the board\n\n493\n00:24:26.400 --> 00:24:32.470\nmembers also on the on the capital side was in a German environment and\n\n494\n00:24:32.470 --> 00:24:34.000\ncertainly the environment\n\n495\n00:24:34.000 --> 00:24:38.960\nfor on the labor, labor side, you know. I mean, you have to live with getting\n\n496\n00:24:38.960 --> 00:24:39.920\ndeath threats delivered\n\n497\n00:24:39.920 --> 00:24:43.360\nto your doorsteps, you know, demonstration in front of your house, you know,\n\n498\n00:24:43.360 --> 00:24:44.960\nnot being allowed to leave\n\n499\n00:24:44.960 --> 00:24:50.200\nto leave your family being under under under protection the whole time. I mean,\n\n500\n00:24:50.200 --> 00:24:50.560\nin the end,\n\n501\n00:24:50.560 --> 00:24:55.800\nthere's a high price you pay. If I had to do it again, I would do it in the\n\n502\n00:24:55.800 --> 00:24:56.640\nsame way.\n\n503\n00:24:56.640 --> 00:25:01.520\nI think it was if you look at the company's capabilities today, I think it was\n\n504\n00:25:01.520 --> 00:25:02.480\nexactly the\n\n505\n00:25:02.480 --> 00:25:07.370\nright exactly the right thing to do. And somebody had to do it. And that's what\n\n506\n00:25:07.370 --> 00:25:08.560\nleadership is about.\n\n507\n00:25:08.560 --> 00:25:14.050\nAnd you obviously have in your in your mind, you have a process for making\n\n508\n00:25:14.050 --> 00:25:15.120\nreally good decisions.\n\n509\n00:25:16.080 --> 00:25:21.510\nIf you had to simplify what that process is, what would you tell us depends on,\n\n510\n00:25:21.510 --> 00:25:22.560\nfirst of all,\n\n511\n00:25:22.560 --> 00:25:28.980\nI believe in intellectual rigor. I don't believe that I have all the knowledge.\n\n512\n00:25:28.980 --> 00:25:31.520\nSo I try to get\n\n513\n00:25:31.520 --> 00:25:37.620\nas many facts as possible. I also try to go down to the source of where where\n\n514\n00:25:37.620 --> 00:25:38.720\nthe information is.\n\n515\n00:25:38.720 --> 00:25:44.320\nSo for instance, if I deal with a situation where the customer or field issue,\n\n516\n00:25:44.320 --> 00:25:45.520\nI typically would\n\n517\n00:25:45.520 --> 00:25:49.690\nnot just rely on what my team would give me. I would call the person down in\n\n518\n00:25:49.690 --> 00:25:51.440\nthe pits, you know,\n\n519\n00:25:51.440 --> 00:25:55.210\nor go there, travel there, you know, and then find out what is really going on\n\n520\n00:25:55.210 --> 00:25:56.320\nthere. And\n\n521\n00:25:56.320 --> 00:26:02.390\nand almost always that I learned an important fact that was really important\n\n522\n00:26:02.390 --> 00:26:04.080\nfor getting a better\n\n523\n00:26:04.080 --> 00:26:10.910\nquality decision. And in the end, I mean, one of my biggest guiding posts was,\n\n524\n00:26:10.910 --> 00:26:13.680\nis how, how,\n\n525\n00:26:13.680 --> 00:26:18.650\nhow do I feel about this? If I were to, I always look, also thought of the\n\n526\n00:26:18.650 --> 00:26:20.960\npeople. And, and I always\n\n527\n00:26:20.960 --> 00:26:25.290\nthought that even if I had to let go people, how do I, how can I do this and\n\n528\n00:26:25.290 --> 00:26:26.560\nthe best and the respect\n\n529\n00:26:26.560 --> 00:26:31.090\nfor best, respectful way, we did when we did the telecom thing, we did a\n\n530\n00:26:31.090 --> 00:26:32.480\npartnership in the end\n\n531\n00:26:32.480 --> 00:26:37.770\nwith with the unions to do a requalification of the employees, which worked\n\n532\n00:26:37.770 --> 00:26:38.960\nmagically well,\n\n533\n00:26:38.960 --> 00:26:43.200\nreally thanks also to the partnership with the labor union very well and became\n\n534\n00:26:43.200 --> 00:26:43.760\na model for\n\n535\n00:26:43.760 --> 00:26:47.940\nmany others to go to go after this. But in the end, I have to measure it. I\n\n536\n00:26:47.940 --> 00:26:49.120\nmean, how would,\n\n537\n00:26:49.120 --> 00:26:55.230\nhow would I get judged by not the papers, by, by the higher authority that will\n\n538\n00:26:55.230 --> 00:26:56.240\none day\n\n539\n00:26:56.240 --> 00:27:00.320\njudge us all, you know, and live with that, you know, that's the leader. I felt\n\n540\n00:27:00.320 --> 00:27:01.120\nthat that's the\n\n541\n00:27:01.120 --> 00:27:06.560\nleadership principle. And part of it is also, because I saw in my youth what\n\n542\n00:27:06.560 --> 00:27:07.520\npeople did in a\n\n543\n00:27:07.520 --> 00:27:12.070\nsuppressive system like East Germany, and how they stood for their own values,\n\n544\n00:27:12.070 --> 00:27:12.880\neven though they\n\n545\n00:27:12.880 --> 00:27:18.030\nknew that they would have negative consequences to live with. When you run a\n\n546\n00:27:18.030 --> 00:27:18.960\npublic company,\n\n547\n00:27:18.960 --> 00:27:23.910\nand you, you ran two very large public companies, you get into this rat-a-tat-t\n\n548\n00:27:23.910 --> 00:27:24.720\nat-ta happen to beat\n\n549\n00:27:24.720 --> 00:27:29.080\nevery quarter, every quarter, every quarter, you know, I mean, you know, what\n\n550\n00:27:29.080 --> 00:27:30.160\ndid that, what did that\n\n551\n00:27:30.160 --> 00:27:34.000\nrhythm that's just natural in terms of companies, you got to make your numbers,\n\n552\n00:27:34.000 --> 00:27:34.480\nand what did that\n\n553\n00:27:34.480 --> 00:27:40.050\nteach you on how to drive results through others? Well, I mean, in the end, you\n\n554\n00:27:40.050 --> 00:27:40.720\nhave to know how\n\n555\n00:27:40.720 --> 00:27:47.390\nto motivate people and build a very, very good high performance team. I mean,\n\n556\n00:27:47.390 --> 00:27:48.240\nthe quarterly,\n\n557\n00:27:48.240 --> 00:27:54.310\nthe quarterly results have some good things that you don't, that you are not\n\n558\n00:27:54.310 --> 00:27:56.000\nallowed to slack.\n\n559\n00:27:56.000 --> 00:28:03.110\nAt the same time, if you just run for the quarter in companies that have long-\n\n560\n00:28:03.110 --> 00:28:03.440\nterm\n\n561\n00:28:03.440 --> 00:28:09.510\nbusiness cycles, then you would not be able to continue to build, to build the\n\n562\n00:28:09.510 --> 00:28:10.240\ncompany. So,\n\n563\n00:28:10.240 --> 00:28:16.660\nyou also have to find a skill how to balance things, and see what is there for\n\n564\n00:28:16.660 --> 00:28:17.120\nthe short term,\n\n565\n00:28:17.120 --> 00:28:21.840\nwhat do I have to do, mid-term, long-term, you know, but the core, I think that\n\n566\n00:28:21.840 --> 00:28:22.800\nthe core is,\n\n567\n00:28:22.800 --> 00:28:27.750\nwhat type of talent do you have, and how do they work together? How can you\n\n568\n00:28:27.750 --> 00:28:28.720\nform them as a high\n\n569\n00:28:28.720 --> 00:28:33.670\nperformance team? Do they, do they work like this, you know? You know, I love\n\n570\n00:28:33.670 --> 00:28:34.480\nthe story you\n\n571\n00:28:34.480 --> 00:28:38.120\ntalked about how you really gave purpose to your organization by bringing that\n\n572\n00:28:38.120 --> 00:28:38.800\nlady forward,\n\n573\n00:28:38.800 --> 00:28:43.200\nand she talked about how she, you know, her life was changed, and you brought\n\n574\n00:28:43.200 --> 00:28:44.240\nthe soul back to,\n\n575\n00:28:44.240 --> 00:28:48.640\nto the company that, is there another powerful story you've had in your career\n\n576\n00:28:48.640 --> 00:28:49.760\nthat had a really\n\n577\n00:28:49.760 --> 00:28:54.710\nprofound impact on how you lead, because that was a great one. Well, I tell you\n\n578\n00:28:54.710 --> 00:28:55.520\n, one other,\n\n579\n00:28:55.520 --> 00:28:59.610\nanother one was, was here in New York, actually, you know, and, and I worked\n\n580\n00:28:59.610 --> 00:29:01.200\nfor a quad, I stayed,\n\n581\n00:29:01.200 --> 00:29:07.660\ntypically I stayed late in the office, and always the cleaning crew was there,\n\n582\n00:29:07.660 --> 00:29:08.640\ncleaning the restrooms\n\n583\n00:29:08.640 --> 00:29:13.920\nand, and the facility, and the, and so typically when I went to the restroom,\n\n584\n00:29:13.920 --> 00:29:14.880\nyou know, I ran into\n\n585\n00:29:14.880 --> 00:29:18.690\nthe same individual, you know, I said hello, hey, hey, hey, I knew that he came\n\n586\n00:29:18.690 --> 00:29:20.160\nfrom Albania,\n\n587\n00:29:20.160 --> 00:29:25.110\nlived in Queens, you know, with his family, but his parents were still over in\n\n588\n00:29:25.110 --> 00:29:25.760\nAlbania,\n\n589\n00:29:25.760 --> 00:29:30.710\nand we always had a little chat about things, you know, so, and one night, you\n\n590\n00:29:30.710 --> 00:29:31.760\nknow, I mean,\n\n591\n00:29:31.760 --> 00:29:38.480\nwhat I want to go out, he stops me in the track, reaches out his hand, and says\n\n592\n00:29:38.480 --> 00:29:39.200\n, and I didn't know\n\n593\n00:29:39.200 --> 00:29:44.170\nwhat he wanted, and he said, I want to thank you, and, and, and I said, for\n\n594\n00:29:44.170 --> 00:29:46.480\nwhat? And we had talked\n\n595\n00:29:46.480 --> 00:29:50.440\nabout the normal things in life, I had my mother living also back in Germany,\n\n596\n00:29:50.440 --> 00:29:51.440\nso I knew how it is\n\n597\n00:29:51.440 --> 00:29:55.630\nwhen, when your parents are not with you, and they get old, you know, and he\n\n598\n00:29:55.630 --> 00:29:57.440\nsaid, I want to thank you\n\n599\n00:29:57.440 --> 00:30:04.110\nfor talking to me, I said, well, I enjoy this, he said, yes, but you have to\n\n600\n00:30:04.110 --> 00:30:06.000\nunderstand most people\n\n601\n00:30:06.000 --> 00:30:13.120\njust look through me, and I thought that was so wow to me, most people just\n\n602\n00:30:13.120 --> 00:30:14.880\nlook through me,\n\n603\n00:30:14.880 --> 00:30:20.950\nyou know, and it basically tells you never forget to handle whoever it is with\n\n604\n00:30:20.950 --> 00:30:21.360\nrespect,\n\n605\n00:30:21.360 --> 00:30:27.430\nand you can always, and that has been my, I mean, my implicit mantra, you can\n\n606\n00:30:27.430 --> 00:30:28.400\nalways learn something\n\n607\n00:30:28.400 --> 00:30:32.830\nfrom somebody, and there's no justification we need to not be respectful to an\n\n608\n00:30:32.830 --> 00:30:33.840\nindividual.\n\n609\n00:30:33.840 --> 00:30:37.840\nWow, most people just look through me, that's, that is, that's so compelling\n\n610\n00:30:37.840 --> 00:30:38.800\nand so memorable,\n\n611\n00:30:38.800 --> 00:30:43.520\nthat's, that's an amazing story. You write in your book, you know, leading the\n\n612\n00:30:43.520 --> 00:30:44.320\ntribe that\n\n613\n00:30:44.880 --> 00:30:51.670\nyou used to treat leadership like running an ultra marathon, just push harder,\n\n614\n00:30:51.670 --> 00:30:52.320\ngo longer,\n\n615\n00:30:52.320 --> 00:30:58.880\nbut your view changed, explain. Yeah, what happened one day somebody came into\n\n616\n00:30:58.880 --> 00:30:59.600\nmy office,\n\n617\n00:30:59.600 --> 00:31:02.570\na friend of mine who worked with me, came into my office and said, you got it\n\n618\n00:31:02.570 --> 00:31:03.920\nall wrong, and I think\n\n619\n00:31:03.920 --> 00:31:07.430\nDavid, we are similar to that, I mean, they know how to push our buttons if\n\n620\n00:31:07.430 --> 00:31:08.560\nsomebody comes to you,\n\n621\n00:31:08.560 --> 00:31:13.330\nsee, you got your life all wrong, and he knew that, he knew that I always would\n\n622\n00:31:13.330 --> 00:31:14.720\nsay life is like,\n\n623\n00:31:14.720 --> 00:31:18.640\na business is like an ultra marathon, I ran marathons at that time, you know,\n\n624\n00:31:18.640 --> 00:31:19.440\nso he pushed it,\n\n625\n00:31:19.440 --> 00:31:22.080\nand we got into the discussion, he said, and I said, what is it? And he said,\n\n626\n00:31:22.080 --> 00:31:23.120\nit's all about energy,\n\n627\n00:31:23.120 --> 00:31:27.110\nand, and I really owe it to him, and that also got me into looking into high\n\n628\n00:31:27.110 --> 00:31:28.480\nperformance sports,\n\n629\n00:31:28.480 --> 00:31:32.700\nmy love, my beloved tennis, you know, and, and I realized there was something\n\n630\n00:31:32.700 --> 00:31:33.760\nvery odd going on,\n\n631\n00:31:33.760 --> 00:31:39.330\nwhy already the tenure in business was going down, more people leaving, having\n\n632\n00:31:39.330 --> 00:31:40.240\nshorter 10 years,\n\n633\n00:31:40.240 --> 00:31:45.600\nbeing younger when they, when they leave in tennis, and in other sports, it was\n\n634\n00:31:45.600 --> 00:31:46.960\nexactly the opposite,\n\n635\n00:31:46.960 --> 00:31:51.360\nthey stayed longer, they stayed longer in the game, the average rate of the top\n\n636\n00:31:51.360 --> 00:31:52.160\nwent up.\n\n637\n00:31:52.160 --> 00:31:55.360\nSo I said, I have to understand what's going on there, and I looked into it,\n\n638\n00:31:55.360 --> 00:31:56.560\nand I saw that\n\n639\n00:31:56.560 --> 00:32:01.510\nthey had learned how to manage energy, they understood what energy resources\n\n640\n00:32:01.510 --> 00:32:02.160\nare there,\n\n641\n00:32:02.160 --> 00:32:07.380\nphysical, mental, emotional, spiritual, how do I handle it, what's the point of\n\n642\n00:32:07.380 --> 00:32:08.080\npurpose,\n\n643\n00:32:08.080 --> 00:32:11.760\nand that's why I said Agassie before, you know, because Andrew Agassie was one\n\n644\n00:32:11.760 --> 00:32:12.880\nof the first\n\n645\n00:32:12.880 --> 00:32:16.560\nwho showed it to the world, you know, this is how you can come from an angry\n\n646\n00:32:16.560 --> 00:32:17.360\nyoung man\n\n647\n00:32:17.360 --> 00:32:22.000\nto a sophisticated person, really winning, really winning and playing the game,\n\n648\n00:32:22.000 --> 00:32:22.400\nyou know,\n\n649\n00:32:22.400 --> 00:32:27.040\nmasterfully, as long as you wanted to. Well, what kind of rhythms or habits\n\n650\n00:32:27.040 --> 00:32:28.640\nshould you put in place\n\n651\n00:32:28.640 --> 00:32:34.710\nto keep your energy going? I mean, I'm ready to go now. I ran a marathon when I\n\n652\n00:32:34.710 --> 00:32:35.200\nwas 40, but I\n\n653\n00:32:35.200 --> 00:32:41.270\nhaven't run one in a long time. You have to understand downtime as productive\n\n654\n00:32:41.270 --> 00:32:42.320\ntime. So the way this\n\n655\n00:32:42.320 --> 00:32:46.070\nworks is you, I mean, you burn, you wake up in the morning, you have energy,\n\n656\n00:32:46.070 --> 00:32:47.200\nyou are energized,\n\n657\n00:32:47.200 --> 00:32:50.450\nyou burn it through during the course of the day, you have to recharge it, and\n\n658\n00:32:50.450 --> 00:32:51.040\nyou have to\n\n659\n00:32:51.040 --> 00:32:54.640\nconserve it. So the question is, okay, what is there? On the physical side,\n\n660\n00:32:54.640 --> 00:32:55.840\nvery well understood,\n\n661\n00:32:55.840 --> 00:33:00.840\nmovement, eating well, drinking the hydration, you know, sleep, you know, those\n\n662\n00:33:00.840 --> 00:33:01.840\nare very important\n\n663\n00:33:01.840 --> 00:33:05.070\nthings. Most people have a decent leaders have decent understanding of this. On\n\n664\n00:33:05.070 --> 00:33:06.080\nthe emotional side,\n\n665\n00:33:06.080 --> 00:33:09.790\nit's already quite difficult, you know, because most people think, oh, you know\n\n666\n00:33:09.790 --> 00:33:10.560\n, this person\n\n667\n00:33:10.560 --> 00:33:14.980\ndrains energies was a very, very intense discussion negotiation, and they\n\n668\n00:33:14.980 --> 00:33:16.400\ndrained me, and I couldn't\n\n669\n00:33:16.400 --> 00:33:20.850\nstand it anymore. And finally, I gave in, they burned me out and this, well,\n\n670\n00:33:20.850 --> 00:33:22.240\nthis is about you.\n\n671\n00:33:22.240 --> 00:33:27.360\nThe energy, the emotion is inside of you. If you allow somebody to drain energy\n\n672\n00:33:27.360 --> 00:33:28.080\nfrom you\n\n673\n00:33:28.080 --> 00:33:34.150\nby provoking you, and you take that provocation, the fault is with you. You can\n\n674\n00:33:34.150 --> 00:33:35.280\nlearn how to be\n\n675\n00:33:35.280 --> 00:33:40.620\ncalm as a cucumber and not allow these provocations, go through it, use your\n\n676\n00:33:40.620 --> 00:33:41.920\nbreathing, breathe in,\n\n677\n00:33:41.920 --> 00:33:46.130\nbreathe out, you know, let go in this year and that, and then get your story\n\n678\n00:33:46.130 --> 00:33:47.680\nout, get the negotiation\n\n679\n00:33:47.680 --> 00:33:51.330\ngoing, you know. So on the emotional side, there's many other things, you know,\n\n680\n00:33:51.330 --> 00:33:52.320\nbut just one example,\n\n681\n00:33:52.320 --> 00:33:56.320\non the mental side, it's really on what do you focus on, you know, you can\n\n682\n00:33:56.320 --> 00:33:57.120\nfocus on all the\n\n683\n00:33:57.120 --> 00:34:00.530\nnegative things, or you can focus also on the opportunities. There's this great\n\n684\n00:34:00.530 --> 00:34:01.360\nstory about\n\n685\n00:34:01.360 --> 00:34:04.940\nthe shoemaker, the old shoemaker, who has two sons wants to pass his business\n\n686\n00:34:04.940 --> 00:34:06.080\non, doesn't know\n\n687\n00:34:06.080 --> 00:34:10.080\nhow to pass it on, to send them to Africa. The one son sends a note based on\n\n688\n00:34:10.080 --> 00:34:11.840\nfather, very bad news,\n\n689\n00:34:11.840 --> 00:34:15.680\nthere's no market here, they are all barefoot. The other one sends a note based\n\n690\n00:34:15.680 --> 00:34:16.560\nfather, sent me\n\n691\n00:34:16.560 --> 00:34:20.710\nas many shoes as you can get, you know, there's a market that's endless,\n\n692\n00:34:20.710 --> 00:34:22.160\neverybody's barefoot,\n\n693\n00:34:22.160 --> 00:34:28.240\nright? So this, I think, puts it together in a good way, and I think that this\n\n694\n00:34:28.240 --> 00:34:29.040\ncapability\n\n695\n00:34:29.040 --> 00:34:35.900\nof leaders is to see not just the obvious, but also to see what's the upside in\n\n696\n00:34:35.900 --> 00:34:36.640\nwhat everybody\n\n697\n00:34:36.640 --> 00:34:42.030\nsees a downside and a great skill. Then the aspects of compartmentalization,\n\n698\n00:34:42.030 --> 00:34:43.200\nnot allow the monkeys in\n\n699\n00:34:43.200 --> 00:34:47.250\nyour brain to hop around, but compartmentalizing them, that's on the mental\n\n700\n00:34:47.250 --> 00:34:48.880\nside. On the spiritual side,\n\n701\n00:34:48.880 --> 00:34:54.030\nit's really just recharging, getting grounded, you know, and I think there's\n\n702\n00:34:54.030 --> 00:34:55.600\nmany, many spiritual\n\n703\n00:34:55.600 --> 00:35:01.730\npractices, but I would also say that believe in a higher being, you should\n\n704\n00:35:01.730 --> 00:35:04.000\nallow that in your life,\n\n705\n00:35:04.000 --> 00:35:07.170\njust at least test it out, there's nothing wrong with that. And then the point\n\n706\n00:35:07.170 --> 00:35:08.080\nof purpose as the\n\n707\n00:35:08.080 --> 00:35:13.360\nfocus around this moment, you know, you know, in addition to being a great CEO,\n\n708\n00:35:13.360 --> 00:35:14.160\nyou're, you're\n\n709\n00:35:14.160 --> 00:35:18.470\nan author now, but you also invest in tech and biotech companies through your\n\n710\n00:35:18.470 --> 00:35:20.400\nfirm, K2 Elevation.\n\n711\n00:35:20.400 --> 00:35:28.140\nYou know, when you're looking at a business to invest in, you know, a lot of\n\n712\n00:35:28.140 --> 00:35:29.360\npeople just say,\n\n713\n00:35:29.360 --> 00:35:33.840\nyou know, one of the most important thing you can do is identify who's leading\n\n714\n00:35:33.840 --> 00:35:34.560\nit, you know,\n\n715\n00:35:34.560 --> 00:35:38.720\nand if you've got that person, you know, you're going to be well on your way.\n\n716\n00:35:38.720 --> 00:35:45.440\nTell us a story about a leader of one of the companies that you invested on and\n\n717\n00:35:45.440 --> 00:35:46.320\nhow he impressed\n\n718\n00:35:46.320 --> 00:35:50.960\nyou and what it was that made you, made you say, this is a company I'm going to\n\n719\n00:35:50.960 --> 00:35:51.680\nbet on.\n\n720\n00:35:51.680 --> 00:35:56.800\nFirst of all, I completely agree with what you just said. I typically bet on\n\n721\n00:35:56.800 --> 00:35:57.520\nthe leader,\n\n722\n00:35:57.520 --> 00:36:03.590\nand in this case, it's the founder of the leader. And I also think that it is\n\n723\n00:36:03.590 --> 00:36:05.360\nimportant for people\n\n724\n00:36:05.360 --> 00:36:10.000\non the board to remember, you know, that they are not running the operations,\n\n725\n00:36:10.000 --> 00:36:11.200\nbut their main job\n\n726\n00:36:11.200 --> 00:36:16.960\nis to select the right leader, right? So what impressed me, I once invested in\n\n727\n00:36:16.960 --> 00:36:17.520\na company,\n\n728\n00:36:17.520 --> 00:36:23.100\nand this is this story has two sides, you know, was somebody who very much\n\n729\n00:36:23.100 --> 00:36:25.360\nimpressed me on the\n\n730\n00:36:25.360 --> 00:36:30.310\nintellectual rigor, the stuff that they had taken on, cracked something that I\n\n731\n00:36:30.310 --> 00:36:31.520\nknew from all days,\n\n732\n00:36:31.520 --> 00:36:37.520\nthat's a complicated problem, and they cracked it with modern technology, with\n\n733\n00:36:37.520 --> 00:36:37.920\nbasically with an\n\n734\n00:36:37.920 --> 00:36:41.730\nAI approach already when AI wasn't even that popular, you know, so, and I\n\n735\n00:36:41.730 --> 00:36:42.880\nthought this was\n\n736\n00:36:42.880 --> 00:36:48.120\namazing what they did. The same gentleman, then he convinced me to invest and\n\n737\n00:36:48.120 --> 00:36:49.440\nto go on his board.\n\n738\n00:36:49.440 --> 00:36:54.080\nThe day before, the day before the board meeting happens, I get a call from his\n\n739\n00:36:54.080 --> 00:36:55.040\nco-founder telling\n\n740\n00:36:55.040 --> 00:37:01.040\nme that they found him unconscious in the hallway, right? Because, and he said\n\n741\n00:37:01.040 --> 00:37:02.240\nhe will never come back,\n\n742\n00:37:02.240 --> 00:37:05.840\nthe doctors don't allow him to even engage with us, you know. The guy is\n\n743\n00:37:05.840 --> 00:37:06.560\nhealthy back,\n\n744\n00:37:06.560 --> 00:37:10.320\nwonderful, not as a CEO, he does something else, you know, in his life, you\n\n745\n00:37:10.320 --> 00:37:12.240\nknow. But it was absolutely\n\n746\n00:37:12.240 --> 00:37:16.240\nfascinating to see, you know, this guy did it, pushed, pushed, pushed, pushed,\n\n747\n00:37:16.240 --> 00:37:18.320\nand didn't have\n\n748\n00:37:18.320 --> 00:37:21.990\nthe energy concept, so he didn't recharge. And he had just come through, come\n\n749\n00:37:21.990 --> 00:37:22.880\nthrough a funding\n\n750\n00:37:22.880 --> 00:37:28.120\nround, you know, very, very successful funding round, and had a code, and didn\n\n751\n00:37:28.120 --> 00:37:28.880\n't treat his code,\n\n752\n00:37:28.880 --> 00:37:33.280\nand the code went to the heart, and flamed the heart, and formed, you know. So,\n\n753\n00:37:33.280 --> 00:37:34.480\nbut I invested,\n\n754\n00:37:34.480 --> 00:37:38.740\nand went on to the board because of him, then the board, most of it investors\n\n755\n00:37:38.740 --> 00:37:39.440\non the board,\n\n756\n00:37:39.440 --> 00:37:43.380\nyou know, were like chicken running around, so they asked me to become the\n\n757\n00:37:43.380 --> 00:37:44.000\nchairman,\n\n758\n00:37:44.000 --> 00:37:47.410\nand that's what I did to structure it, we found somebody else, and the rest is\n\n759\n00:37:47.410 --> 00:37:48.000\nhistory.\n\n760\n00:37:49.040 --> 00:37:52.720\nAnd so when you find out someone else, what did that person have?\n\n761\n00:37:52.720 --> 00:37:55.200\nUnfortunately, not exactly what we thought he had.\n\n762\n00:37:55.200 --> 00:38:02.800\nThat's a little honesty there, we don't get always get it right, do we, class?\n\n763\n00:38:02.800 --> 00:38:09.280\nThe thing is, and I think that's also important for young leaders to understand\n\n764\n00:38:09.280 --> 00:38:09.280\n,\n\n765\n00:38:09.280 --> 00:38:13.120\nsome feel, I put somebody into the job, I realize it's not the right person,\n\n766\n00:38:13.120 --> 00:38:14.000\nbut I can't take the\n\n767\n00:38:14.000 --> 00:38:18.530\nperson out. It's the opposite. You have to take the person out, because the\n\n768\n00:38:18.530 --> 00:38:20.240\norganization will say,\n\n769\n00:38:20.240 --> 00:38:24.950\nhe will not take that person out, even though the person is not great. If you\n\n770\n00:38:24.950 --> 00:38:25.840\nbasically say,\n\n771\n00:38:25.840 --> 00:38:30.080\nI made a mistake, I take the person out, find another job, or leave, you know,\n\n772\n00:38:30.080 --> 00:38:32.400\nthat is the right\n\n773\n00:38:32.400 --> 00:38:34.990\nsolution. That's the right solution for the company, and it's the right\n\n774\n00:38:34.990 --> 00:38:36.000\nsolution for you to\n\n775\n00:38:36.000 --> 00:38:40.300\nshow up as a leader. We'll be back with the rest of my conversation with Klaus\n\n776\n00:38:40.300 --> 00:38:41.520\nKleinfeld in just a\n\n777\n00:38:41.520 --> 00:38:44.960\nmoment. You know, Klaus talks to me about the importance of getting the facts\n\n778\n00:38:44.960 --> 00:38:45.440\nstraight from\n\n779\n00:38:45.440 --> 00:38:50.190\nthe source. And it reminds me of a fantastic story from Kevin Hochman, the\n\n780\n00:38:50.190 --> 00:38:51.600\nleader behind Chilly's\n\n781\n00:38:51.600 --> 00:38:57.670\nred hot growth. I'm in a Chilly's in Chicago, just outside of O'Hare. I'll\n\n782\n00:38:57.670 --> 00:38:58.400\nnever forget this.\n\n783\n00:38:58.400 --> 00:39:01.260\nAnd I mean, we call it the heart of house. So the back of the house of the\n\n784\n00:39:01.260 --> 00:39:01.840\nkitchen,\n\n785\n00:39:01.840 --> 00:39:05.300\nwe call it the heart of the house at Brinker. And I'm in the heart of the house\n\n786\n00:39:05.300 --> 00:39:06.240\nwith a team member,\n\n787\n00:39:06.240 --> 00:39:10.880\nand she's counting shrimp. So her job for the first hour of the day was she\n\n788\n00:39:10.880 --> 00:39:11.280\ncounts eight\n\n789\n00:39:11.280 --> 00:39:15.200\nshrimp, puts them in a little bag, twists the bag, counts eight shrimp, puts\n\n790\n00:39:15.200 --> 00:39:15.760\nthem in a little bag,\n\n791\n00:39:15.760 --> 00:39:19.520\ntwists the bag, and so on. And she'll do that for probably 45 minutes. And then\n\n792\n00:39:19.520 --> 00:39:19.920\nshe'll do the\n\n793\n00:39:19.920 --> 00:39:22.510\nsame thing with brisket, which she'll measure it and bag it. And then she'll do\n\n794\n00:39:22.510 --> 00:39:23.040\nthe same with the\n\n795\n00:39:23.040 --> 00:39:26.490\nproduct. It's called portioning. And pretty much every concept at some point\n\n796\n00:39:26.490 --> 00:39:27.120\nhas done a lot of\n\n797\n00:39:27.120 --> 00:39:31.470\nportioning. We did a bunch of KSC and a pizza hut when I was there at Yum. And\n\n798\n00:39:31.470 --> 00:39:32.160\nthe idea is,\n\n799\n00:39:32.160 --> 00:39:36.100\nwell, you could do this before service and it controls what we call A.V.T. or a\n\n800\n00:39:36.100 --> 00:39:37.440\nmeasure of waste.\n\n801\n00:39:37.440 --> 00:39:40.280\nSo you know that you're always going to get a shrimp because you're counting it\n\n802\n00:39:40.280 --> 00:39:40.480\n, you know,\n\n803\n00:39:40.480 --> 00:39:43.890\nnot in the heat of the moment. And it's very easier and faster service. Well,\n\n804\n00:39:43.890 --> 00:39:45.360\nso when I asked her the\n\n805\n00:39:45.360 --> 00:39:50.120\nquestion, hey, what's the one thing that you would do if you were CEO tomorrow,\n\n806\n00:39:50.120 --> 00:39:50.720\nshe'd say,\n\n807\n00:39:50.720 --> 00:39:54.490\nI stopped counting these darn shrimp. And I said, well, what would you do if\n\n808\n00:39:54.490 --> 00:39:55.280\nyou didn't count the\n\n809\n00:39:55.280 --> 00:39:59.600\nshrimp? And she said, when the customer orders a shrimp taco or a shrimp fajita\n\n810\n00:39:59.600 --> 00:40:00.240\n, I'll count eight\n\n811\n00:40:00.240 --> 00:40:03.650\nshrimp, I'll put them on the grill. You know what? Sometimes I'll count seven,\n\n812\n00:40:03.650 --> 00:40:04.400\nsometimes I'll count\n\n813\n00:40:04.400 --> 00:40:07.840\nnine. But guess what? Most of the time, I'm going to count eight, right? So we\n\n814\n00:40:07.840 --> 00:40:08.960\ntook that idea back\n\n815\n00:40:08.960 --> 00:40:12.640\nto the restaurant support center and they said, hey, we got to test this. We're\n\n816\n00:40:12.640 --> 00:40:12.880\ngoing to have a\n\n817\n00:40:12.880 --> 00:40:16.680\nbunch of shrimp waste. I don't know about this. And I said, well, what's there\n\n818\n00:40:16.680 --> 00:40:17.680\nto test? Like,\n\n819\n00:40:17.680 --> 00:40:20.710\nshe's right. Like once in a while, she'll get it wrong up or down, but we're\n\n820\n00:40:20.710 --> 00:40:21.120\nnot going to have\n\n821\n00:40:21.120 --> 00:40:24.530\nbig waste issue. So we rolled it out and guess what happened to shrimp waste?\n\n822\n00:40:24.530 --> 00:40:26.000\nAbsolutely nothing,\n\n823\n00:40:26.000 --> 00:40:29.600\nright? Literally didn't change. Like we, we measure this stuff literally every\n\n824\n00:40:29.600 --> 00:40:30.000\nday. We get\n\n825\n00:40:30.000 --> 00:40:33.240\nreports every day. It didn't change. And everybody laughs at that story. But\n\n826\n00:40:33.240 --> 00:40:34.800\nyou know what's interesting,\n\n827\n00:40:34.800 --> 00:40:40.130\nif you take one hour prep out of our restaurants every day, that's 47 years of\n\n828\n00:40:40.130 --> 00:40:41.040\nlabor that we pay\n\n829\n00:40:41.040 --> 00:40:45.060\nfor annually. That's over $6 million a labor that say that we can redeploy to\n\n830\n00:40:45.060 --> 00:40:46.160\nthings like that would\n\n831\n00:40:46.160 --> 00:40:49.370\nactually, you know, improve the guest experience or improve the food experience\n\n832\n00:40:49.370 --> 00:40:50.240\n, right? So, you know,\n\n833\n00:40:50.240 --> 00:40:53.210\nthose are things that add up pretty quickly, because when you're in a, you know\n\n834\n00:40:53.210 --> 00:40:54.240\n, a restaurant\n\n835\n00:40:54.240 --> 00:40:57.930\ngroup with a lot of scale, you know, get one hour prep out of the business is\n\n836\n00:40:57.930 --> 00:40:58.960\nhas huge impacts.\n\n837\n00:40:58.960 --> 00:41:02.220\nAnd then most importantly, that team member, she doesn't want to do that. She\n\n838\n00:41:02.220 --> 00:41:03.360\ndoesn't value that\n\n839\n00:41:03.360 --> 00:41:06.480\nto her that thinks it's a waste of time. So that makes her job way more\n\n840\n00:41:06.480 --> 00:41:07.440\nengaging when we're like,\n\n841\n00:41:07.440 --> 00:41:10.600\nhey, we listened to you. We got rid of that and go do something that you're\n\n842\n00:41:10.600 --> 00:41:11.600\nexcited about doing.\n\n843\n00:41:11.600 --> 00:41:15.800\nWhen you take the time to get inside straight from the source, big things can\n\n844\n00:41:15.800 --> 00:41:17.280\nhappen. Kevin's\n\n845\n00:41:17.280 --> 00:41:22.340\nconversation is full of aha moments like this. So give it a listen. It's\n\n846\n00:41:22.340 --> 00:41:24.880\nepisode 183 here on How\n\n847\n00:41:24.880 --> 00:41:29.860\nLeaders Lead. You know, and as you buy these companies and you mentor these\n\n848\n00:41:29.860 --> 00:41:30.960\nCEOs and founders\n\n849\n00:41:30.960 --> 00:41:35.740\nof the companies, I'd have to imagine that AI is on everybody's radar right now\n\n850\n00:41:35.740 --> 00:41:36.080\n.\n\n851\n00:41:36.080 --> 00:41:42.150\nWhat should leaders be doing today to first of all, A, understand it and then B\n\n852\n00:41:42.150 --> 00:41:43.680\n, stay ahead of it,\n\n853\n00:41:43.680 --> 00:41:49.810\nyou know, so that you can actually win in this arena risk versus risk falling\n\n854\n00:41:49.810 --> 00:41:50.480\nbehind.\n\n855\n00:41:50.480 --> 00:41:53.890\nFirst of all, I mean, it's the highest adoption that we've seen on any\n\n856\n00:41:53.890 --> 00:41:54.960\ntechnology, you know,\n\n857\n00:41:54.960 --> 00:42:01.630\nthe ever, you know, when you look at chat GPT and I would go as far as if you\n\n858\n00:42:01.630 --> 00:42:02.880\nare not engaging on\n\n859\n00:42:02.880 --> 00:42:07.830\nthe AI front, you are toast, you will be toast done, you know, so you have to\n\n860\n00:42:07.830 --> 00:42:09.040\nengage. It affects\n\n861\n00:42:09.040 --> 00:42:14.090\neveryone, affects every industry, affects literally every function. So it's not\n\n862\n00:42:14.090 --> 00:42:15.200\nthat complicated to\n\n863\n00:42:15.200 --> 00:42:19.970\nunderstand. I also would say don't you don't have to go for the all-encomp\n\n864\n00:42:19.970 --> 00:42:21.920\nassing solutions, you know,\n\n865\n00:42:21.920 --> 00:42:25.900\nin fact, I would rather not go for the all-encompassing solutions, but I would\n\n866\n00:42:25.900 --> 00:42:26.160\nsay\n\n867\n00:42:26.160 --> 00:42:29.950\nI do something here. I do, for instance, if you are on a software development\n\n868\n00:42:29.950 --> 00:42:30.400\nside,\n\n869\n00:42:30.400 --> 00:42:34.720\nthere's a lot of tools, you know, already that are fantastic to write code,\n\n870\n00:42:34.720 --> 00:42:35.840\nright? If you don't,\n\n871\n00:42:35.840 --> 00:42:40.880\nif you don't apply that, you know, wow, you're falling way behind, you know, if\n\n872\n00:42:40.880 --> 00:42:41.360\nyou're on the\n\n873\n00:42:41.360 --> 00:42:48.680\nmarketing side, you know, to basically structure segment the market, have more\n\n874\n00:42:48.680 --> 00:42:50.080\ndirect interaction\n\n875\n00:42:50.080 --> 00:42:54.800\nwith different market segments, more specific to their needs, you know, and\n\n876\n00:42:54.800 --> 00:42:56.400\nshoot this out,\n\n877\n00:42:56.400 --> 00:43:00.800\nyou know, go do it. If you are on the analytics side and you want to do, for\n\n878\n00:43:00.800 --> 00:43:01.280\ninstance, the full\n\n879\n00:43:01.280 --> 00:43:07.700\nanalytics on your supplier side, I mean, every single thing you can be improved\n\n880\n00:43:07.700 --> 00:43:08.800\nby the use of AI.\n\n881\n00:43:08.800 --> 00:43:16.080\nSo, you know, how would you go about leading in this era of AI in the sense of\n\n882\n00:43:16.080 --> 00:43:16.800\nhow do you take\n\n883\n00:43:16.800 --> 00:43:21.050\nyour organization with you on the importance of building the muscle in this\n\n884\n00:43:21.050 --> 00:43:21.680\nskill?\n\n885\n00:43:21.680 --> 00:43:26.630\nI think you have to, it goes back to who do you have in your first line team,\n\n886\n00:43:26.630 --> 00:43:27.040\nyou know,\n\n887\n00:43:27.040 --> 00:43:30.950\nand everybody on the first line team has to understand in whatever they are\n\n888\n00:43:30.950 --> 00:43:32.160\noverseeing,\n\n889\n00:43:32.160 --> 00:43:39.120\ntheir role is to bring AI in. Their role is to figure out how can I make this\n\n890\n00:43:39.120 --> 00:43:40.400\nbetter with AI.\n\n891\n00:43:40.400 --> 00:43:43.840\nAI is not just going to bring your cost down, it's going to bring your speed up\n\n892\n00:43:43.840 --> 00:43:44.160\n, and it's going\n\n893\n00:43:44.160 --> 00:43:50.580\nto bring your quality up, you know. So, the first thing is you cannot afford to\n\n894\n00:43:50.580 --> 00:43:50.880\nhave\n\n895\n00:43:50.880 --> 00:43:57.360\nanybody on your direct team who doesn't understand that AI needs to be embedded\n\n896\n00:43:57.360 --> 00:43:58.480\nin their structures.\n\n897\n00:43:58.480 --> 00:44:04.550\nYou know, I want to shift gears for a second, and I got to ask you about this\n\n898\n00:44:04.550 --> 00:44:05.120\nneon project,\n\n899\n00:44:05.120 --> 00:44:11.520\nthat you took on in Saudi Arabia. You know, tell us about it, number one, and\n\n900\n00:44:11.520 --> 00:44:12.480\nthen tell us,\n\n901\n00:44:13.200 --> 00:44:16.960\ndid it stretch you as a leader, and would you learn from that whole experience?\n\n902\n00:44:16.960 --> 00:44:23.040\nWell, it was, it's still, I'm still on the board, it's a wonderful, fascinating\n\n903\n00:44:23.040 --> 00:44:23.840\ninitiative. It\n\n904\n00:44:23.840 --> 00:44:28.350\nreminds me, it's, look, I mean, it's a big piece of land, the size of\n\n905\n00:44:28.350 --> 00:44:31.600\nPennsylvania, that is in the\n\n906\n00:44:31.600 --> 00:44:38.120\nnorth, north of Saudi Arabia, it has a long coastline, I think in kilometers,\n\n907\n00:44:38.120 --> 00:44:40.400\n350 kilometers, it's\n\n908\n00:44:40.400 --> 00:44:46.470\nprobably 250 miles or something like this, you know. And about two-thirds of\n\n909\n00:44:46.470 --> 00:44:47.760\nthis is on the Red Sea,\n\n910\n00:44:47.760 --> 00:44:56.640\nand the other part is on the sea to Sinai, you know. So, and the, it is the\n\n911\n00:44:56.640 --> 00:44:57.680\nvision of the crown\n\n912\n00:44:57.680 --> 00:45:01.580\nprince, the crown prince knows the area very, very well, it's almost unpop\n\n913\n00:45:01.580 --> 00:45:03.040\nulated, it has mountains,\n\n914\n00:45:03.040 --> 00:45:10.960\nthe highest mountain, it goes up to 1,500 feet, you know, so 2,500 meters,\n\n915\n00:45:10.960 --> 00:45:12.400\nthere's no one there at\n\n916\n00:45:12.400 --> 00:45:15.520\ntimes in the year, you know, about three months of the year, it has conditions\n\n917\n00:45:15.520 --> 00:45:16.400\nwhere you can ski\n\n918\n00:45:16.400 --> 00:45:22.000\nthere. So, great, and it also has sand, it has sandy beaches, everything, you\n\n919\n00:45:22.000 --> 00:45:23.120\nknow, mid-sized\n\n920\n00:45:23.120 --> 00:45:28.150\nmountains, amazing, absolutely amazing. The weather is nice also, you have a\n\n921\n00:45:28.150 --> 00:45:29.120\nbit of wind there,\n\n922\n00:45:29.760 --> 00:45:37.780\nso, and the crown prince's point was, I want to create a land where, which\n\n923\n00:45:37.780 --> 00:45:38.800\nattracts the best and\n\n924\n00:45:38.800 --> 00:45:44.870\nbrightest and allows people to live the future. I mean, his idea, and it's my\n\n925\n00:45:44.870 --> 00:45:46.240\nwords, not his words,\n\n926\n00:45:46.240 --> 00:45:51.480\nyou know, his ideas, we are already living in the post-industrial world, but we\n\n927\n00:45:51.480 --> 00:45:52.720\nhaven't quite\n\n928\n00:45:52.720 --> 00:45:57.280\nunderstood what all this means, right, and to live with nature, he's a big\n\n929\n00:45:57.280 --> 00:45:58.320\nnature lover,\n\n930\n00:45:58.320 --> 00:46:02.960\na big nature lover, so one of the things was that, make sure that with many of\n\n931\n00:46:02.960 --> 00:46:03.840\nthese projects,\n\n932\n00:46:03.840 --> 00:46:07.740\nyou know, you go into it and nature gets destroyed, I mean, this concept was\n\n933\n00:46:07.740 --> 00:46:08.720\nbuilt like this, that\n\n934\n00:46:08.720 --> 00:46:19.200\nover 85% of the nature will remain untouched, and also on the urban environment\n\n935\n00:46:19.200 --> 00:46:20.000\n, I mean, the\n\n936\n00:46:20.000 --> 00:46:24.480\nchallenge was, it's not going to be about streets and cars and all that stuff,\n\n937\n00:46:24.480 --> 00:46:25.600\nyou know, you have\n\n938\n00:46:25.600 --> 00:46:30.270\nto have a concept that makes it more livable, so basically mixed use, walking,\n\n939\n00:46:30.270 --> 00:46:31.600\nbicycling,\n\n940\n00:46:31.600 --> 00:46:36.170\nthese type of things, how can you do that, how can you allow a life which is\n\n941\n00:46:36.170 --> 00:46:37.920\nmore living with nature\n\n942\n00:46:37.920 --> 00:46:44.340\nat the same time being connected to the world and having the best technology on\n\n943\n00:46:44.340 --> 00:46:45.040\nyour fingertips,\n\n944\n00:46:45.040 --> 00:46:48.770\nso we went through this, we looked at what, I always looked at this as a\n\n945\n00:46:48.770 --> 00:46:50.800\nbusiness, and I thought\n\n946\n00:46:50.800 --> 00:46:55.920\nwe have to build it like you build a new product, you know, it's all about what\n\n947\n00:46:55.920 --> 00:46:56.880\nsustainable competitive\n\n948\n00:46:56.880 --> 00:47:02.020\nadvantage do you have, and I was extremely happy when we saw that there was\n\n949\n00:47:02.020 --> 00:47:03.680\nsome really crazy things\n\n950\n00:47:03.680 --> 00:47:08.020\nlike energy, renewable energy, they have wind, they have solar, you know,\n\n951\n00:47:08.020 --> 00:47:09.360\nbasically at cost that\n\n952\n00:47:09.360 --> 00:47:14.310\nare lower than the cost of gas and oil, even in Saudi Arabia, so that and it's\n\n953\n00:47:14.310 --> 00:47:15.360\nclean, it's clean\n\n954\n00:47:15.360 --> 00:47:19.400\nenergy, you know, so this gives you an enabler that you have at very few places\n\n955\n00:47:19.400 --> 00:47:20.560\n, so one of the first\n\n956\n00:47:20.560 --> 00:47:25.940\nthings that we did is roll that out, and as well as the first at scale green\n\n957\n00:47:25.940 --> 00:47:27.600\nhydrogen plan is\n\n958\n00:47:27.600 --> 00:47:32.080\ncurrently getting built in Neom, and everybody who's in the energy development\n\n959\n00:47:32.080 --> 00:47:33.040\nwants to go there\n\n960\n00:47:33.040 --> 00:47:37.460\nand see it and work with us, so and this goes on and on and on, the question is\n\n961\n00:47:37.460 --> 00:47:38.320\nhow do we have\n\n962\n00:47:38.320 --> 00:47:43.900\nurban living, you know, and what's the concept, what is the concept of\n\n963\n00:47:43.900 --> 00:47:46.080\ntransportation in this,\n\n964\n00:47:46.080 --> 00:47:50.640\nand it was fascinating, I mean, I'm absolutely fascinating and wonderful to see\n\n965\n00:47:50.640 --> 00:47:51.280\n, I honestly\n\n966\n00:47:51.280 --> 00:47:56.860\nthink the last time that I've seen something with that vision, you really need\n\n967\n00:47:56.860 --> 00:47:57.920\nsomebody there\n\n968\n00:47:57.920 --> 00:48:07.360\nwho is there for a long time and stability to develop, last time I've seen this\n\n969\n00:48:07.360 --> 00:48:08.560\nwith St. Petersburg\n\n970\n00:48:08.560 --> 00:48:12.310\nwhen Peter of the Great, you know, basically went out and said I want a seaport\n\n971\n00:48:12.310 --> 00:48:14.240\n, Russia's landlocked,\n\n972\n00:48:14.240 --> 00:48:17.870\nwent into the swans, you know, and basically said this is where I want it and I\n\n973\n00:48:17.870 --> 00:48:18.320\nwant to ship\n\n974\n00:48:18.320 --> 00:48:24.390\nbuilding industry and everything else, and this Neom is where is it at in its\n\n975\n00:48:24.390 --> 00:48:24.960\ndevelopment for\n\n976\n00:48:24.960 --> 00:48:29.190\neverybody to know? Well, there's a lot of, it's not, many people mistake it as\n\n977\n00:48:29.190 --> 00:48:30.560\nsaying it's one city\n\n978\n00:48:30.560 --> 00:48:35.510\nand a lot of focus on the line, but in reality years I'd stop counting, I would\n\n979\n00:48:35.510 --> 00:48:36.560\nsay it's about\n\n980\n00:48:36.560 --> 00:48:41.880\nsix, seven, eight developments that are coming at almost at the same time, the\n\n981\n00:48:41.880 --> 00:48:42.800\none probably that's\n\n982\n00:48:42.800 --> 00:48:48.870\nfurthest along is the mountain city, you know, which is going to be open for\n\n983\n00:48:48.870 --> 00:48:49.680\nthe ancient winter\n\n984\n00:48:49.680 --> 00:48:56.420\nOlympics, and there's a lot of stuff that we built there, then there are some\n\n985\n00:48:56.420 --> 00:48:57.680\nof the some of the\n\n986\n00:48:57.680 --> 00:49:04.480\nislands that are already welcoming, welcoming people. The good thing is that I\n\n987\n00:49:04.480 --> 00:49:06.720\nthink we have seen\n\n988\n00:49:06.720 --> 00:49:13.180\nthat sometimes it's better to do it a little bit more staged than doing it all\n\n989\n00:49:13.180 --> 00:49:14.320\nin parallel,\n\n990\n00:49:14.320 --> 00:49:21.520\nright, because I mean, if you think about, this is a magnitude, think about it,\n\n991\n00:49:21.520 --> 00:49:22.240\nit's the size of\n\n992\n00:49:22.240 --> 00:49:27.380\nPennsylvania, you know, and if you want to build Pennsylvania in five years,\n\n993\n00:49:27.380 --> 00:49:28.960\nthat's going to be\n\n994\n00:49:28.960 --> 00:49:33.360\ndifficult, and you probably, you can do it, you know, but it's probably not\n\n995\n00:49:33.360 --> 00:49:34.640\ngoing to be the best\n\n996\n00:49:34.640 --> 00:49:40.710\nchoice, you know, so what we're seeing here is going to be still very fast\n\n997\n00:49:40.710 --> 00:49:41.760\ncompared to everything\n\n998\n00:49:41.760 --> 00:49:47.000\nthat has happened so far, but it's going to go obviously in phases, and it's\n\n999\n00:49:47.000 --> 00:49:48.080\ngoing to be very\n\n1000\n00:49:48.080 --> 00:49:53.430\nattractive, very attractive. I mean, people ask me, so when can I see the whole\n\n1001\n00:49:53.430 --> 00:49:54.560\nthing, and I think\n\n1002\n00:49:54.560 --> 00:50:00.040\nthat you can see bits of it relatively soon, but you will see it continuously\n\n1003\n00:50:00.040 --> 00:50:00.880\ninvolving,\n\n1004\n00:50:00.880 --> 00:50:05.850\nand it will be a success, I'm 100% convinced that it will be a success. I fell\n\n1005\n00:50:05.850 --> 00:50:07.200\nin love with it,\n\n1006\n00:50:07.200 --> 00:50:13.200\nthe moment I saw the area, the moment I had conversations with the crown prince\n\n1007\n00:50:13.200 --> 00:50:13.920\nto understand\n\n1008\n00:50:13.920 --> 00:50:20.590\nhis his vision, and it's a it's really a wonderful vision of for anybody, you\n\n1009\n00:50:20.590 --> 00:50:21.840\nknow, I'm looking forward\n\n1010\n00:50:21.840 --> 00:50:27.270\nto having a place there and spending some time there, it's great, I mean, where\n\n1011\n00:50:27.270 --> 00:50:28.160\ndo you have that?\n\n1012\n00:50:28.160 --> 00:50:35.280\nMountain snow, you know, great night under the skies in a desert, you know, you\n\n1013\n00:50:35.280 --> 00:50:36.560\ncan go swimming,\n\n1014\n00:50:36.560 --> 00:50:40.650\nthe coral reefs, this are the only in the red sea has the only coral reefs on\n\n1015\n00:50:40.650 --> 00:50:41.360\nthis planet\n\n1016\n00:50:41.360 --> 00:50:46.960\nthat are still fully healthy, the only place, and it's the the under, and many\n\n1017\n00:50:46.960 --> 00:50:47.520\npeople who are\n\n1018\n00:50:47.520 --> 00:50:51.610\ndiving know this, probably the best place to do diving these places in the red\n\n1019\n00:50:51.610 --> 00:50:51.920\nsea,\n\n1020\n00:50:51.920 --> 00:50:56.030\nand you don't need diving equipment, you put a snorkel on, you go, you go and\n\n1021\n00:50:56.030 --> 00:50:56.800\nwatch, and you will\n\n1022\n00:50:56.800 --> 00:51:02.410\nbe like odd, absolutely odd. So the crown prince had this incredible vision,\n\n1023\n00:51:02.410 --> 00:51:04.480\nand CEOs and leaders are\n\n1024\n00:51:04.480 --> 00:51:10.550\nexpected to be big thinkers and visionary, is this a skill that you can\n\n1025\n00:51:10.550 --> 00:51:12.320\nactually develop? I mean,\n\n1026\n00:51:12.320 --> 00:51:15.800\nwhat advice would you give leaders on how to improve the skill of being a\n\n1027\n00:51:15.800 --> 00:51:17.360\nvisionary, or are you\n\n1028\n00:51:17.360 --> 00:51:22.310\nborn with it? No, I don't think, well, I don't know, I'm just always telling,\n\n1029\n00:51:22.310 --> 00:51:23.520\nbut a lot of things can\n\n1030\n00:51:23.520 --> 00:51:35.260\nbe learned also. I think that visionary side is to allow a little bit to be the\n\n1031\n00:51:35.260 --> 00:51:36.400\nchild again, you\n\n1032\n00:51:36.400 --> 00:51:42.470\nknow, we for instance, at NEOM we did an exercise once, where we said you may\n\n1033\n00:51:42.470 --> 00:51:43.520\nremember David at the\n\n1034\n00:51:43.520 --> 00:51:48.470\ntime when compute was very expensive, right, and when I started programming,\n\n1035\n00:51:48.470 --> 00:51:50.080\nyou know, I had to manage\n\n1036\n00:51:50.080 --> 00:51:56.140\nthe amount of CPU capabilities that I had and memory and write the code for\n\n1037\n00:51:56.140 --> 00:51:57.200\nthat, you know,\n\n1038\n00:51:57.200 --> 00:52:03.060\nthe AI algorithms were all there, but it was impossible because the compute was\n\n1039\n00:52:03.060 --> 00:52:03.680\nnot there, it was\n\n1040\n00:52:03.680 --> 00:52:09.750\nunimaginable, you know, so now compute is for free. Now try to do the same\n\n1041\n00:52:09.750 --> 00:52:11.280\nexercise, and we did that\n\n1042\n00:52:11.280 --> 00:52:17.420\nat NEOM, when you think what about energy being for free without any negative\n\n1043\n00:52:17.420 --> 00:52:18.720\nconsequences in\n\n1044\n00:52:18.720 --> 00:52:23.360\nthe production of energy, what would that mean to the world? This was one of\n\n1045\n00:52:23.360 --> 00:52:25.120\nthe most wonderful\n\n1046\n00:52:25.120 --> 00:52:29.710\nexperiments that I've done, but you allow yourself a little bit to be like a\n\n1047\n00:52:29.710 --> 00:52:31.040\nchild and dream,\n\n1048\n00:52:31.040 --> 00:52:35.610\nand then you also have to come from the in-face to the reality test, and I\n\n1049\n00:52:35.610 --> 00:52:36.320\nthink that,\n\n1050\n00:52:36.320 --> 00:52:40.400\nso visionary is one thing, you know, I know you are a great visionary, but you\n\n1051\n00:52:40.400 --> 00:52:42.640\nare also a very good\n\n1052\n00:52:42.640 --> 00:52:47.590\nexecutor, and the thing that, and you have to have both skills, the one skill\n\n1053\n00:52:47.590 --> 00:52:49.040\nalone is dangerous,\n\n1054\n00:52:49.040 --> 00:52:53.040\nI mean, I think that if you are just a visionary, people will find out this\n\n1055\n00:52:53.040 --> 00:52:55.440\nvision is not working,\n\n1056\n00:52:55.440 --> 00:52:59.360\nyou know, and everybody wants to be on a winning team, they want to see success\n\n1057\n00:52:59.360 --> 00:53:00.480\nof it, you know,\n\n1058\n00:53:00.480 --> 00:53:03.650\nand they sit there and say, \"No, we're not going to follow this jerk, sounds\n\n1059\n00:53:03.650 --> 00:53:05.040\ngood,\" but in reality,\n\n1060\n00:53:05.040 --> 00:53:09.530\njust blood, sweat, and tears and nothing happening for me, so that's not going\n\n1061\n00:53:09.530 --> 00:53:10.320\nto fly,\n\n1062\n00:53:10.320 --> 00:53:14.240\nat the same time, if you're just an executor and just a slave driver, people\n\n1063\n00:53:14.240 --> 00:53:14.640\nalso say,\n\n1064\n00:53:14.640 --> 00:53:18.710\n\"What am I doing here? What's the why? Why am I here? What do I do?\" So you\n\n1065\n00:53:18.710 --> 00:53:20.000\nneed to be really\n\n1066\n00:53:20.000 --> 00:53:25.360\neffective as a leader, both skills essential. Absolutely, absolutely, and this\n\n1067\n00:53:25.360 --> 00:53:25.680\nhas been\n\n1068\n00:53:25.680 --> 00:53:28.400\nso much fun, Klaus, so I'm going to have a little bit more fun with you and do\n\n1069\n00:53:28.400 --> 00:53:29.280\nmy lightning round\n\n1070\n00:53:29.280 --> 00:53:34.570\nof questions, so are you ready for this? Can I have me? What three words best\n\n1071\n00:53:34.570 --> 00:53:35.760\ndescribe you?\n\n1072\n00:53:35.760 --> 00:53:46.790\nDriven. Happy optimistic. If you could be one person for a day beside yourself,\n\n1073\n00:53:46.790 --> 00:53:47.280\nwho would it be?\n\n1074\n00:53:47.280 --> 00:53:56.560\nOh my god, I'm pretty happy with being me, being me. I don't think I want to be\n\n1075\n00:53:56.560 --> 00:53:57.520\nsomebody else,\n\n1076\n00:53:57.520 --> 00:54:02.060\nto be honest. No, I'm happy with who I am. All right, what's your biggest pet\n\n1077\n00:54:02.060 --> 00:54:02.560\npeeve?\n\n1078\n00:54:02.560 --> 00:54:07.760\nDark chocolate. Who would play you in a movie?\n\n1079\n00:54:07.760 --> 00:54:13.000\nOh, Robert Redford. If you could play tennis on the center court at any major\n\n1080\n00:54:13.000 --> 00:54:14.320\nvenue, where would it be?\n\n1081\n00:54:14.320 --> 00:54:21.120\nAnd who are you playing with? Wimbledon against Boris Becker. There you go,\n\n1082\n00:54:21.120 --> 00:54:22.640\nsomething you'd only\n\n1083\n00:54:22.640 --> 00:54:29.520\nknow about Germany if you're from there. Green coal on Pinkle. And we're going\n\n1084\n00:54:29.520 --> 00:54:29.920\nto look that\n\n1085\n00:54:29.920 --> 00:54:36.810\nup using AI. We got a test to do everybody. It's a dish. All right, there we go\n\n1086\n00:54:36.810 --> 00:54:38.720\n. What's the\n\n1087\n00:54:38.720 --> 00:54:42.870\none thing you do just for you? Reflection. Besides your family, what's your\n\n1088\n00:54:42.870 --> 00:54:44.400\nmost prized possession?\n\n1089\n00:54:44.400 --> 00:54:50.880\nMusic. If I turned on the radio in your car, what would I hear? Audio book or\n\n1090\n00:54:51.920 --> 00:54:55.840\ngreat music. What's something about you a few people would know?\n\n1091\n00:54:55.840 --> 00:55:02.250\nOh, that I had a business being Santa Claus, as one of my first really super\n\n1092\n00:55:02.250 --> 00:55:03.200\nprofitable\n\n1093\n00:55:03.200 --> 00:55:09.270\nown enterprise. Santa Claus, Santa Claus on December 24th, unbelievably\n\n1094\n00:55:09.270 --> 00:55:10.320\nprofitable.\n\n1095\n00:55:10.320 --> 00:55:17.280\nI love it. What's one of your daily rituals, something that you'd never miss?\n\n1096\n00:55:18.320 --> 00:55:22.560\nWorkout in the morning. There you go. That's why you're in great shape. You're\n\n1097\n00:55:22.560 --> 00:55:22.960\nout of the\n\n1098\n00:55:22.960 --> 00:55:29.680\nlightning rod. You did a great job there, Robert Redford. I got to ask you, how\n\n1099\n00:55:29.680 --> 00:55:30.160\nwas your wife\n\n1100\n00:55:30.160 --> 00:55:37.230\na budget influenced your career? Greatly, greatly. I mean, I met her when I was\n\n1101\n00:55:37.230 --> 00:55:38.160\n10,\n\n1102\n00:55:38.160 --> 00:55:42.640\nactually. We hated it. We went to school in the same class and hated each other\n\n1103\n00:55:42.640 --> 00:55:44.160\n, fought each other\n\n1104\n00:55:44.160 --> 00:55:51.920\nviolently over who was the speaker of the class. Then we were separated in the\n\n1105\n00:55:51.920 --> 00:55:53.120\nupper years. She\n\n1106\n00:55:53.120 --> 00:55:57.320\nwent to a different specialization than I did. We got to see each other in the\n\n1107\n00:55:57.320 --> 00:55:58.560\nafternoon courses\n\n1108\n00:55:58.560 --> 00:56:04.630\nat the school that we went to. Suddenly, she realized and I realized that she\n\n1109\n00:56:04.630 --> 00:56:05.840\nis a very smart\n\n1110\n00:56:05.840 --> 00:56:13.090\nperson. When we were 18, we fell in love. That has led to a wonderful life, a\n\n1111\n00:56:13.090 --> 00:56:15.440\nfulfilled life. She\n\n1112\n00:56:15.440 --> 00:56:21.040\ndefinitely has been a great influence and a great advisor and a great partner.\n\n1113\n00:56:21.040 --> 00:56:25.120\nYou have two grown daughters that are both a business. How did you\n\n1114\n00:56:25.120 --> 00:56:29.200\nlead take your leadership philosophy at home over the years class?\n\n1115\n00:56:29.200 --> 00:56:36.320\nMost difficult. Why is that? Explain?\n\n1116\n00:56:36.320 --> 00:56:40.400\nHow many advice is that you take from your parents?\n\n1117\n00:56:40.400 --> 00:56:44.640\nThat's got to explain. I think about that.\n\n1118\n00:56:44.640 --> 00:56:51.200\nWhat do you see now as your unfinished business?\n\n1119\n00:56:51.200 --> 00:56:57.600\nMan, so many things. The thing that I like is in our family business,\n\n1120\n00:56:58.400 --> 00:57:03.680\nwe are bringing probiotic products to the US with partner with one of the top\n\n1121\n00:57:03.680 --> 00:57:04.400\ncompanies. I\n\n1122\n00:57:04.400 --> 00:57:08.880\nbelieve very strongly in the body being a healing engine and that if you know\n\n1123\n00:57:08.880 --> 00:57:10.800\nhow to keep it alive,\n\n1124\n00:57:10.800 --> 00:57:15.100\nyou know well, then it heals by itself and gut health is a foundation. I\n\n1125\n00:57:15.100 --> 00:57:18.880\nbelieve that for 20\n\n1126\n00:57:18.880 --> 00:57:24.480\nplus years and that is something where I feel the US is behind compared to many\n\n1127\n00:57:24.480 --> 00:57:25.040\n, many other\n\n1128\n00:57:25.040 --> 00:57:30.080\ncountries, partially also because they don't have really good products here and\n\n1129\n00:57:30.080 --> 00:57:30.480\nwe've been\n\n1130\n00:57:30.480 --> 00:57:33.700\nbringing these products for different applications, omnibiotic is the brand\n\n1131\n00:57:33.700 --> 00:57:34.160\nname.\n\n1132\n00:57:34.160 --> 00:57:43.430\nThis is something that I want more people to get this help, get the support\n\n1133\n00:57:43.430 --> 00:57:43.600\nbecause\n\n1134\n00:57:43.600 --> 00:57:50.070\nI know what it has done to me, how it has helped me to stay fit and stay\n\n1135\n00:57:50.070 --> 00:57:51.840\nhealthy, enjoy life,\n\n1136\n00:57:51.840 --> 00:57:58.260\nhave more energy and I think many people can have that and can relieve\n\n1137\n00:57:58.260 --> 00:57:59.280\nthemselves on taking\n\n1138\n00:57:59.280 --> 00:58:04.520\ntons of pills when they have a little bit of this gut support. There's this big\n\n1139\n00:58:04.520 --> 00:58:04.960\nthing about\n\n1140\n00:58:04.960 --> 00:58:10.190\nmicro inflammation which is now understood being the foundation of aging and\n\n1141\n00:58:10.190 --> 00:58:11.600\nmicro inflammation\n\n1142\n00:58:11.600 --> 00:58:17.660\ncomes partially because the gut is slowly aging and lets stuff through and you\n\n1143\n00:58:17.660 --> 00:58:18.400\nwant to stop that.\n\n1144\n00:58:18.960 --> 00:58:25.030\nVery interesting and not surprising that your purpose is to basically to help\n\n1145\n00:58:25.030 --> 00:58:25.760\nthe world which\n\n1146\n00:58:25.760 --> 00:58:31.830\nis great. Last question here, what's one piece of advice you'd give to anyone\n\n1147\n00:58:31.830 --> 00:58:32.560\nwho wants to be a\n\n1148\n00:58:32.560 --> 00:58:40.540\nbetter leader? You get as many voices, mentors as you can and listen to people,\n\n1149\n00:58:40.540 --> 00:58:41.440\nalso learn from\n\n1150\n00:58:41.440 --> 00:58:45.720\npeople what you don't want to do and learn from them what you want to do.\n\n1151\n00:58:45.720 --> 00:58:47.440\nAlways take curious,\n\n1152\n00:58:47.440 --> 00:58:53.510\nalways act with respect but continue to move, continue to move, standing still\n\n1153\n00:58:53.510 --> 00:58:54.640\nis sliding down.\n\n1154\n00:58:54.640 --> 00:58:58.050\nKlaus I want to thank you very much for taking the time to have this\n\n1155\n00:58:58.050 --> 00:58:59.200\nconversation. It's been great\n\n1156\n00:58:59.200 --> 00:59:04.150\nto catch up with you and I'm excited for you because you are so alive in what\n\n1157\n00:59:04.150 --> 00:59:05.520\nyou're doing and so\n\n1158\n00:59:05.520 --> 00:59:09.850\nfocused on making the world a better place and continuing to do so. So thank\n\n1159\n00:59:09.850 --> 00:59:10.800\nyou for that and\n\n1160\n00:59:10.800 --> 00:59:14.210\nthank you for writing your book, it's great. Thank you David and it was\n\n1161\n00:59:14.210 --> 00:59:15.360\nwonderful to see you again\n\n1162\n00:59:15.360 --> 00:59:19.210\nand when you're back here somewhere you know so let me know. Happy to catch up\n\n1163\n00:59:19.210 --> 00:59:19.680\nwith you.\n\n1164\n00:59:19.680 --> 00:59:30.850\nYou know I keep thinking about that powerful story Klaus shared when a former\n\n1165\n00:59:30.850 --> 00:59:31.120\npatient showed\n\n1166\n00:59:31.120 --> 00:59:36.700\nhim how each person's work at Siemens helps save her life. It was a turning\n\n1167\n00:59:36.700 --> 00:59:38.080\npoint for that team\n\n1168\n00:59:38.880 --> 00:59:43.760\nand is such a great illustration of the connection between energy and purpose.\n\n1169\n00:59:43.760 --> 00:59:45.680\nPurpose channels are\n\n1170\n00:59:45.680 --> 00:59:50.230\nenergy. We make smarter decisions when we know what to focus our energy on.\n\n1171\n00:59:50.230 --> 00:59:52.240\nAfter all energy\n\n1172\n00:59:52.240 --> 00:59:57.600\nisn't infinite and if we don't manage it well we run the risk of burning out.\n\n1173\n00:59:57.600 --> 00:59:59.520\nAs a leader you\n\n1174\n00:59:59.520 --> 01:00:05.120\nmanage energy both your own and others and it's your job to channel it towards\n\n1175\n01:00:05.120 --> 01:00:06.560\nwhat matters most.\n\n1176\n01:00:07.280 --> 01:00:12.230\nSo before you dive into your daily to-do list ask yourself what's the real\n\n1177\n01:00:12.230 --> 01:00:12.960\npurpose behind\n\n1178\n01:00:12.960 --> 01:00:17.610\nwhat you're doing today. That moment of clarity might just change how you show\n\n1179\n01:00:17.610 --> 01:00:19.040\nup both for yourself\n\n1180\n01:00:19.040 --> 01:00:23.260\nand for your team. So do you want to know how leaders lead? What we learned\n\n1181\n01:00:23.260 --> 01:00:24.160\ntoday is the great\n\n1182\n01:00:24.160 --> 01:00:28.580\nleaders understand that purpose channels your energy. Coming up next on how\n\n1183\n01:00:28.580 --> 01:00:29.760\nleaders lead we've got\n\n1184\n01:00:29.760 --> 01:00:34.710\nPaul Brown co-founder and CEO of Inspire Brands which owns big restaurant names\n\n1185\n01:00:34.710 --> 01:00:36.080\nlike Arby's Buffalo\n\n1186\n01:00:36.080 --> 01:00:41.160\nWild Wings, Dunkin' Donuts and more. So be sure you subscribe on YouTube or\n\n1187\n01:00:41.160 --> 01:00:42.080\nwherever you get\n\n1188\n01:00:42.080 --> 01:00:46.400\nyour podcasts so that you don't miss it. Thanks again for tuning in to another\n\n1189\n01:00:46.400 --> 01:00:47.360\nepisode of How\n\n1190\n01:00:47.360 --> 01:00:50.720\nLeaders Lead Where every Thursday you get to listen in while I interview some\n\n1191\n01:00:50.720 --> 01:00:51.920\nof the very best leaders\n\n1192\n01:00:51.920 --> 01:00:55.850\nin the world. I make it a point to give you something simple on each episode\n\n1193\n01:00:55.850 --> 01:00:57.120\nthat you can apply to\n\n1194\n01:00:57.120 --> 01:01:00.720\nyour business so that you will become the best leader you can be.\n","pinned_at","featured_at","published_date","2025-09-18","itunes_episode_id",257,"2025-09-18T16:22:42.000000Z",{"_68":248,"_118":252,"_19":250,"_120":-5,"_121":254,"_122":262,"_123":-5,"_124":256,"_125":257,"_126":-5},{"_68":99,"_21":240,"_234":479},[477],{"_68":84,"_118":127,"_19":67,"_120":-5,"_121":-5,"_122":-5,"_123":-5,"_124":-5,"_125":-5,"_126":-5},{"_68":86,"_118":119,"_19":95,"_120":-5,"_121":-5,"_122":-5,"_123":-5,"_124":-5,"_125":-5,"_126":-5},{"_68":99,"_21":240,"_234":478},{"_131":69,"_98":99},{"_131":69,"_98":99},3051,"WEBVTT\n\n1\n00:00:00.000 --> 00:00:06.860\nyou used to treat leadership like running an ultramarathon. Just push harder,\n\n2\n00:00:06.860 --> 00:00:07.440\ngo longer.\n\n3\n00:00:07.440 --> 00:00:10.480\nBut your view changed. Explain.\n\n4\n00:00:10.480 --> 00:00:15.610\nYeah, what happened one day somebody came into my office, a friend of mine who\n\n5\n00:00:15.610 --> 00:00:16.240\nworked with me,\n\n6\n00:00:16.240 --> 00:00:19.760\ncame into my office and said, \"You got it all wrong.\" And I think David, we are\n\n7\n00:00:19.760 --> 00:00:20.640\nsimilar to that.\n\n8\n00:00:20.640 --> 00:00:23.890\nI mean, they know how to push our buttons if somebody comes to you and says, \"\n\n9\n00:00:23.890 --> 00:00:24.800\nYou got your life\n\n10\n00:00:24.800 --> 00:00:29.930\nall wrong.\" And he knew that. He knew that I always would say, \"Life is like a\n\n11\n00:00:29.930 --> 00:00:30.800\nbusiness is like an\n\n12\n00:00:30.800 --> 00:00:34.920\nultramarathon.\" I ran marathons at that time, you know. So he pushed it. And we\n\n13\n00:00:34.920 --> 00:00:35.360\ngot into this\n\n14\n00:00:35.360 --> 00:00:38.830\ndiscussion and he said, \"What is it?\" And he said, \"It's all about energy.\" And\n\n15\n00:00:38.830 --> 00:00:39.840\nI really\n\n16\n00:00:39.840 --> 00:00:44.000\nowe it to him. And that also got me into looking into high performance sports,\n\n17\n00:00:44.000 --> 00:00:45.200\nmy beloved tennis,\n\n18\n00:00:45.200 --> 00:00:50.340\nyou know. And I realized there was something very odd going on. Why already the\n\n19\n00:00:50.340 --> 00:00:51.440\ntenure in business\n\n20\n00:00:51.440 --> 00:00:58.000\nwas going down, more people leaving, having shorter tenures, being younger when\n\n21\n00:00:58.000 --> 00:00:59.280\nthey leave in tennis\n\n22\n00:00:59.280 --> 00:01:03.400\nand in other sports, it was exactly the opposite. They stayed longer. They\n\n23\n00:01:03.400 --> 00:01:04.960\nstayed longer in the game.\n\n24\n00:01:04.960 --> 00:01:09.080\nThe average rate of the top went up. So I said, \"I have to understand what's\n\n25\n00:01:09.080 --> 00:01:09.920\ngoing on there.\" And I\n\n26\n00:01:09.920 --> 00:01:15.050\nlooked into it and I saw that they had learned how to manage energy. They\n\n27\n00:01:15.050 --> 00:01:16.080\nunderstood what energy\n\n28\n00:01:16.080 --> 00:01:21.320\nresources are there, physical, mental, emotional, spiritual. How do I handle it\n\n29\n00:01:21.320 --> 00:01:22.560\n? What's the point of\n\n30\n00:01:22.560 --> 00:01:26.400\npurpose?\n",1844869,1927899,"energy, endurance, longevity, sustainability, performance, resilience, burnout, purpose","s4rN2QOm6rlLLvALHZYqOlVa51V2I7N9Pk5s5I6hZ2k","3D6651dAEMo025hBDPwgMi4ldeqxK00DHKh3FDOqyCuqo","2025-09-18T16:54:17.000000Z","https://www.howleaderslead.com/clips/3051/sustainable-leadership-means-managing-your-energy",{"_68":69,"_70":71,"_72":73,"_74":28,"_75":76,"_77":66,"_78":79,"_80":79,"_81":82,"_83":84,"_85":86,"_87":88,"_89":-5,"_90":-5,"_91":-5,"_92":-5,"_93":67,"_94":95,"_96":97,"_98":99,"_100":492,"_102":-5,"_103":493,"_113":494,"_115":495,"_117":-5},{"_68":175,"_134":158,"_165":166,"_445":461,"_462":463,"_162":464,"_164":-5,"_80":82,"_465":-5,"_78":82,"_466":-5,"_245":246,"_247":248,"_171":-5,"_85":-5,"_467":468,"_469":470,"_243":244,"_131":69,"_87":471,"_90":-5,"_91":-5,"_92":-5,"_249":250,"_251":252,"_253":254,"_255":256,"_188":-5,"_192":-5,"_125":257,"_258":259,"_94":-5,"_102":-5,"_260":491,"_212":-5,"_115":-5,"_117":-5},{"_68":248,"_118":252,"_19":250,"_120":-5,"_121":254,"_122":262,"_123":-5,"_124":256,"_125":257,"_126":-5},{"_68":99,"_21":240,"_234":498},[496],{"_68":84,"_118":127,"_19":67,"_120":-5,"_121":-5,"_122":-5,"_123":-5,"_124":-5,"_125":-5,"_126":-5},{"_68":86,"_118":119,"_19":95,"_120":-5,"_121":-5,"_122":-5,"_123":-5,"_124":-5,"_125":-5,"_126":-5},{"_68":99,"_21":240,"_234":497},{"_131":69,"_98":99},{"_131":69,"_98":99},3050,"WEBVTT\n\n1\n00:00:00.000 --> 00:00:05.280\nand I worked for a choir, I stayed typically, I stayed late in the office and\n\n2\n00:00:05.280 --> 00:00:06.480\nalways the cleaning\n\n3\n00:00:06.480 --> 00:00:13.760\ncrew was there, cleaning the restrooms and the facility and so typically when I\n\n4\n00:00:13.760 --> 00:00:14.160\nwent to the\n\n5\n00:00:14.160 --> 00:00:18.130\nrestroom, you know, I ran into the same individual, you know, I said hello, hey\n\n6\n00:00:18.130 --> 00:00:19.040\n, hey, hey, I knew\n\n7\n00:00:19.040 --> 00:00:24.110\nthat he came from Albania, lived in Queens, you know, with his family, but his\n\n8\n00:00:24.110 --> 00:00:25.280\nparents were still\n\n9\n00:00:25.280 --> 00:00:30.530\nover in Albania and we always had a little chat about things, you know, so and\n\n10\n00:00:30.530 --> 00:00:32.000\none night, you know,\n\n11\n00:00:32.000 --> 00:00:37.780\nI mean, while I want to go out, he stops me in the track, reaches out his hand\n\n12\n00:00:37.780 --> 00:00:39.280\nand says,\n\n13\n00:00:39.280 --> 00:00:44.270\nand I didn't know what he wanted and he said, I want to thank you and and and I\n\n14\n00:00:44.270 --> 00:00:45.680\nsaid, for what?\n\n15\n00:00:45.680 --> 00:00:50.480\nAnd we had talked about the normal things in life, I had my mother living also\n\n16\n00:00:50.480 --> 00:00:51.280\nback in Germany,\n\n17\n00:00:51.280 --> 00:00:55.370\nso I knew how it is when when your parents are not with you and they get old,\n\n18\n00:00:55.370 --> 00:00:56.960\nyou know, and he said,\n\n19\n00:00:56.960 --> 00:01:04.090\nI want to thank you for talking to me, I said, well, I enjoy this, he said, yes\n\n20\n00:01:04.090 --> 00:01:05.360\n, but you have to\n\n21\n00:01:05.360 --> 00:01:12.990\nunderstand, most people just look through me and I thought that was so wow to\n\n22\n00:01:12.990 --> 00:01:14.720\nme, most people just\n\n23\n00:01:14.720 --> 00:01:20.050\nlook through me, you know, and it basically tells you never forget to handle\n\n24\n00:01:20.050 --> 00:01:22.240\nwhoever it is with respect\n\n25\n00:01:22.240 --> 00:01:28.020\nand you can always, and that has been my, I mean, my implicit mantra, you can\n\n26\n00:01:28.020 --> 00:01:29.280\nalways learn something\n\n27\n00:01:29.280 --> 00:01:33.610\nfrom somebody and there's no justification really to not be respectful to an\n\n28\n00:01:33.610 --> 00:01:34.720\nindividual.\n",1739139,1833708,"Respect, dignity, kindness, janitor, empathy","zVZtwLHPf9XusnETWiV5on8hz4Cgfy02BKX8Z02FE5nM8","WdLnRNqiWV8rqMDy7GzgcpUxSJ4trzpSwkSGmVhbaFA","2025-09-19T21:46:08.000000Z","https://www.howleaderslead.com/clips/3050/respect-everyone-you-meet",{"_68":69,"_70":71,"_72":73,"_74":28,"_75":76,"_77":66,"_78":79,"_80":79,"_81":82,"_83":84,"_85":86,"_87":88,"_89":-5,"_90":-5,"_91":-5,"_92":-5,"_93":67,"_94":95,"_96":97,"_98":99,"_100":511,"_102":-5,"_103":512,"_113":513,"_115":514,"_117":-5},{"_68":175,"_134":158,"_165":166,"_445":461,"_462":463,"_162":464,"_164":-5,"_80":82,"_465":-5,"_78":82,"_466":-5,"_245":246,"_247":248,"_171":-5,"_85":-5,"_467":468,"_469":470,"_243":244,"_131":69,"_87":471,"_90":-5,"_91":-5,"_92":-5,"_249":250,"_251":252,"_253":254,"_255":256,"_188":-5,"_192":-5,"_125":257,"_258":259,"_94":-5,"_102":-5,"_260":510,"_212":-5,"_115":-5,"_117":-5},{"_68":248,"_118":252,"_19":250,"_120":-5,"_121":254,"_122":262,"_123":-5,"_124":256,"_125":257,"_126":-5},{"_68":99,"_21":240,"_234":517},[515],{"_68":84,"_118":127,"_19":67,"_120":-5,"_121":-5,"_122":-5,"_123":-5,"_124":-5,"_125":-5,"_126":-5},{"_68":86,"_118":119,"_19":95,"_120":-5,"_121":-5,"_122":-5,"_123":-5,"_124":-5,"_125":-5,"_126":-5},{"_68":99,"_21":240,"_234":516},{"_131":69,"_98":99},{"_131":69,"_98":99},3049,"To make good decisions, gather the facts and listen to your conscience","WEBVTT\n\n1\n00:00:00.000 --> 00:00:05.430\nyou have a process for for making really good decisions. If you had to simplify\n\n2\n00:00:05.430 --> 00:00:06.320\nwhat that process\n\n3\n00:00:06.320 --> 00:00:12.920\nis, what would you tell us? Depends on, first of all, I believe in intellectual\n\n4\n00:00:12.920 --> 00:00:14.000\nrigor. I don't\n\n5\n00:00:14.000 --> 00:00:19.950\nbelieve that I have all the knowledge. So I try to get as many facts as\n\n6\n00:00:19.950 --> 00:00:23.200\npossible. I also try to go\n\n7\n00:00:23.200 --> 00:00:27.510\ndown to the source of where where the information is. So for instance, if I\n\n8\n00:00:27.510 --> 00:00:29.440\ndeal with the situation,\n\n9\n00:00:29.440 --> 00:00:34.910\nwhether customer or field issue, I typically what what not just rely on what my\n\n10\n00:00:34.910 --> 00:00:35.840\nteam would give me,\n\n11\n00:00:35.840 --> 00:00:40.560\nI would call the person down in the pits, you know, or go there, travel there,\n\n12\n00:00:40.560 --> 00:00:42.080\nyou know, and find out\n\n13\n00:00:42.080 --> 00:00:46.480\nwhat is really going on there. And and almost always that I learned an\n\n14\n00:00:46.480 --> 00:00:49.280\nimportant fact that was really\n\n15\n00:00:49.280 --> 00:00:54.560\nimportant for for getting a better quality decision. And in the end, I mean,\n\n16\n00:00:54.560 --> 00:00:55.680\none of my biggest\n\n17\n00:00:56.560 --> 00:01:04.800\nguiding posts was, is how, how, how do I feel about this? If I were to, I\n\n18\n00:01:04.800 --> 00:01:06.080\nalways look, also thought\n\n19\n00:01:06.080 --> 00:01:10.890\nof the people. And and I always thought that even if I had to let go people,\n\n20\n00:01:10.890 --> 00:01:12.480\nhow do I, how can I do\n\n21\n00:01:12.480 --> 00:01:17.230\nthis and the best and the respect for best respectful way? We did when we did\n\n22\n00:01:17.230 --> 00:01:19.040\nthe telecom thing, we did\n\n23\n00:01:19.040 --> 00:01:23.780\na partnership in the end with with the unions to do a requalification of the\n\n24\n00:01:23.780 --> 00:01:25.680\nemployees, which worked\n\n25\n00:01:25.680 --> 00:01:30.000\nmagically well, really, thanks also to the partnership with the labor union\n\n26\n00:01:30.000 --> 00:01:31.360\nvery well and became model for\n\n27\n00:01:31.360 --> 00:01:35.670\nmany others to go to go after this. But in the end, I have to measure it. I\n\n28\n00:01:35.670 --> 00:01:37.440\nmean, how would how would I\n\n29\n00:01:37.440 --> 00:01:43.550\nget judged by not the papers by by the higher authority that will one day judge\n\n30\n00:01:43.550 --> 00:01:44.400\nus all.\n",1512379,1617019,"Decisions, decision making, intellectual rigor, empathy, respect, ethics, union","to-make-good-decisions-gather-the-facts-and-listen-to-your-conscience","PaUId85CxeI5602wXV69ByhpzCk7xLQTiAVJ363gtfww","cR5XllB1bTt6P1Q02ZOSUkOV94vn9shtW7t02lwtDwbmg","2025-09-18T16:51:27.000000Z","https://www.howleaderslead.com/clips/3049/to-make-good-decisions-gather-the-facts-and-listen-to-your-conscience",{"_68":69,"_70":71,"_72":73,"_74":28,"_75":76,"_77":66,"_78":79,"_80":79,"_81":82,"_83":84,"_85":86,"_87":88,"_89":-5,"_90":-5,"_91":-5,"_92":-5,"_93":67,"_94":95,"_96":97,"_98":99,"_100":532,"_102":-5,"_103":533,"_113":534,"_115":535,"_117":-5},{"_68":175,"_134":158,"_165":166,"_445":461,"_462":463,"_162":464,"_164":-5,"_80":82,"_465":-5,"_78":82,"_466":-5,"_245":246,"_247":248,"_171":-5,"_85":-5,"_467":468,"_469":470,"_243":244,"_131":69,"_87":471,"_90":-5,"_91":-5,"_92":-5,"_249":250,"_251":252,"_253":254,"_255":256,"_188":-5,"_192":-5,"_125":257,"_258":259,"_94":-5,"_102":-5,"_260":531,"_212":-5,"_115":-5,"_117":-5},{"_68":248,"_118":252,"_19":250,"_120":-5,"_121":254,"_122":262,"_123":-5,"_124":256,"_125":257,"_126":-5},{"_68":99,"_21":240,"_234":538},[536],{"_68":84,"_118":127,"_19":67,"_120":-5,"_121":-5,"_122":-5,"_123":-5,"_124":-5,"_125":-5,"_126":-5},{"_68":86,"_118":119,"_19":95,"_120":-5,"_121":-5,"_122":-5,"_123":-5,"_124":-5,"_125":-5,"_126":-5},{"_68":99,"_21":240,"_234":537},{"_131":69,"_98":99},{"_131":69,"_98":99},3048,"WEBVTT\n\n1\n00:00:00.000 --> 00:00:06.120\nyou have to literally sit down with yourself and ask yourself on my last day on\n\n2\n00:00:06.120 --> 00:00:07.120\nthis planet.\n\n3\n00:00:07.120 --> 00:00:11.110\nIf I want to look back into a fulfilled life, what is it that would make this a\n\n4\n00:00:11.110 --> 00:00:12.320\nfulfilled life?\n\n5\n00:00:12.320 --> 00:00:17.360\nAnd I think many people get stuck in this. I did two at times when they think\n\n6\n00:00:17.360 --> 00:00:18.080\nit has to be\n\n7\n00:00:18.080 --> 00:00:22.950\none purpose and that is cast in stone and I can never deviate from it. That's\n\n8\n00:00:22.950 --> 00:00:24.160\nnot the way it is.\n\n9\n00:00:24.160 --> 00:00:29.270\nYou actually have multiple roles in your life. You run a business, you have a\n\n10\n00:00:29.270 --> 00:00:32.240\nfamily, you do\n\n11\n00:00:32.240 --> 00:00:39.040\nsomething in your private life, you know, work in a club or so. You can have\n\n12\n00:00:39.040 --> 00:00:40.160\nmultiple purposes,\n\n13\n00:00:40.160 --> 00:00:44.010\nbut the point is, and they can change over time because your life changes over\n\n14\n00:00:44.010 --> 00:00:44.480\ntime.\n\n15\n00:00:44.480 --> 00:00:49.430\nBut sort it out. Sort it out and some things you achieve and then you move on,\n\n16\n00:00:49.430 --> 00:00:50.400\nyou get another one.\n\n17\n00:00:51.120 --> 00:00:55.520\nBut go for something that gives you energy. Purpose does to energy. What a\n\n18\n00:00:55.520 --> 00:00:57.280\nlaser does to light.\n\n19\n00:00:57.280 --> 00:01:02.800\nIt focuses the energy around one point that highly motivates you. My test on my\n\n20\n00:01:02.800 --> 00:01:03.680\ntest on purpose,\n\n21\n00:01:03.680 --> 00:01:07.260\npeople say, \"How do I know that it's good purpose?\" It's really not that\n\n22\n00:01:07.260 --> 00:01:08.480\ndifficult. You know,\n\n23\n00:01:08.480 --> 00:01:13.220\nin the morning, you should wake up being reasonably refreshed. And then when\n\n24\n00:01:13.220 --> 00:01:14.480\nthe alarm clock wakes you\n\n25\n00:01:14.480 --> 00:01:19.200\nup, you know, you say, \"Okay, what's up today? Do I want to get out of bed? Or\n\n26\n00:01:19.200 --> 00:01:20.240\ndo I want to stay in?\"\n\n27\n00:01:20.240 --> 00:01:25.520\nAnd if what the first thought is, \"Oh my God, I have this amazing opportunity\n\n28\n00:01:25.520 --> 00:01:26.400\nto come closer to\n\n29\n00:01:26.400 --> 00:01:31.140\nmy purpose.\" And that's what I want to get done today. You get out of bed, you\n\n30\n00:01:31.140 --> 00:01:32.080\nhave a smile on your\n\n31\n00:01:32.080 --> 00:01:39.680\nface. That's a good purpose test.\n",1192548,1286928,"purpose, motivation, fulfillment, reflection, energy, personal growth","KD835MPt9X8H01MBbG5zpsLaHH02003POmYQ2VVH2Qher4","8SLBHx8W5m7lMLby8abCT9U24ISHwm62lqzbds61xHE","2025-10-13T16:51:57.000000Z","https://www.howleaderslead.com/clips/3048/purpose-channels-your-energy",{"_68":69,"_70":71,"_72":73,"_74":28,"_75":76,"_77":66,"_78":79,"_80":79,"_81":82,"_83":84,"_85":86,"_87":88,"_89":-5,"_90":-5,"_91":-5,"_92":-5,"_93":67,"_94":95,"_96":97,"_98":99,"_100":551,"_102":-5,"_103":552,"_113":553,"_115":554,"_117":-5},{"_68":175,"_134":158,"_165":166,"_445":461,"_462":463,"_162":464,"_164":-5,"_80":82,"_465":-5,"_78":82,"_466":-5,"_245":246,"_247":248,"_171":-5,"_85":-5,"_467":468,"_469":470,"_243":244,"_131":69,"_87":471,"_90":-5,"_91":-5,"_92":-5,"_249":250,"_251":252,"_253":254,"_255":256,"_188":-5,"_192":-5,"_125":257,"_258":259,"_94":-5,"_102":-5,"_260":550,"_212":-5,"_115":-5,"_117":-5},{"_68":248,"_118":252,"_19":250,"_120":-5,"_121":254,"_122":262,"_123":-5,"_124":256,"_125":257,"_126":-5},{"_68":99,"_21":240,"_234":557},[555],{"_68":84,"_118":127,"_19":67,"_120":-5,"_121":-5,"_122":-5,"_123":-5,"_124":-5,"_125":-5,"_126":-5},{"_68":86,"_118":119,"_19":95,"_120":-5,"_121":-5,"_122":-5,"_123":-5,"_124":-5,"_125":-5,"_126":-5},{"_68":99,"_21":240,"_234":556},{"_131":69,"_98":99},{"_131":69,"_98":99},3047,"Boost motivation by connecting people to a bigger purpose","WEBVTT\n\n1\n00:00:00.000 --> 00:00:04.960\nthe biggest problem I had there is how do I bring motivation back and what I\n\n2\n00:00:04.960 --> 00:00:06.560\ndid there is I basically\n\n3\n00:00:06.560 --> 00:00:11.360\nI basically I asked Siemens because I had not worked in the division that I\n\n4\n00:00:11.360 --> 00:00:12.560\nbefore I go in I\n\n5\n00:00:12.560 --> 00:00:16.530\nwant to be at two hospitals one in the US one in Germany where I spent some\n\n6\n00:00:16.530 --> 00:00:17.920\ntime as an undercover\n\n7\n00:00:17.920 --> 00:00:23.060\nboss you know as a doctor so to see how the equipment used was a wise decision\n\n8\n00:00:23.060 --> 00:00:23.840\nwas more a\n\n9\n00:00:23.840 --> 00:00:27.970\ngut decision and I saw that all my equipment is doing a lot of things that\n\n10\n00:00:27.970 --> 00:00:29.760\nother things don't do\n\n11\n00:00:29.760 --> 00:00:34.110\nbut I realized that the people inside of our facilities did not understand that\n\n12\n00:00:34.110 --> 00:00:35.040\nso I invited\n\n13\n00:00:35.040 --> 00:00:38.370\na patient a young patient to come to an all-hands meeting I established an all-\n\n14\n00:00:38.370 --> 00:00:39.200\nhands meeting what\n\n15\n00:00:39.200 --> 00:00:42.890\nyou didn't have before I had an all-hands meeting at the end of it I brought\n\n16\n00:00:42.890 --> 00:00:43.920\nthis young lady on\n\n17\n00:00:43.920 --> 00:00:48.270\nhad her talk about her life she talked about her life how it went south and how\n\n18\n00:00:48.270 --> 00:00:49.040\nit came back\n\n19\n00:00:49.040 --> 00:00:53.820\nthrough diagnostics and and intervention and then people realized oh this was\n\n20\n00:00:53.820 --> 00:00:54.320\nall our\n\n21\n00:00:54.320 --> 00:00:58.410\nequipment the medical industry as you know David I mean you you have to write\n\n22\n00:00:58.410 --> 00:00:59.520\ndown who worked on\n\n23\n00:00:59.520 --> 00:01:03.000\nwhat I gave her a list of all the names of the people she had this list she\n\n24\n00:01:03.000 --> 00:01:04.000\ncalled them to come\n\n25\n00:01:04.000 --> 00:01:08.740\non stage you know this is in the northern part of Bavaria you know so people\n\n26\n00:01:08.740 --> 00:01:10.000\nare not easily moved\n\n27\n00:01:10.000 --> 00:01:13.880\nthey are really tough tough individuals you know but they had tears in their\n\n28\n00:01:13.880 --> 00:01:14.640\neyes because\n\n29\n00:01:14.640 --> 00:01:18.590\nthey realized what good they are doing in this young woman she was in her mid\n\n30\n00:01:18.590 --> 00:01:19.600\n20s you know\n\n31\n00:01:19.600 --> 00:01:24.000\nthe evening it was unionized the evening the union leader came to me and said\n\n32\n00:01:24.000 --> 00:01:25.120\nhey Dr.\n\n33\n00:01:25.120 --> 00:01:28.110\nKleinfeld I want to thank you I said what do you want to thank me for and he\n\n34\n00:01:28.110 --> 00:01:29.520\nsaid you gave us our\n\n35\n00:01:29.520 --> 00:01:35.010\nsoul back you made us understand why we are here and what we are doing and that\n\n36\n00:01:35.010 --> 00:01:36.320\nwas the moment when\n\n37\n00:01:36.320 --> 00:01:40.030\nthe whole organization I didn't I mean we did a lot of other things but this\n\n38\n00:01:40.030 --> 00:01:41.120\nwas the moment when\n\n39\n00:01:41.120 --> 00:01:46.040\nthe switch flipped because suddenly they had a why to go back and then they had\n\n40\n00:01:46.040 --> 00:01:46.960\nforgotten it\n",871279,978309,"motivation, engagement, purpose, storytelling, recognition, emotional connection, culture","boost-motivation-by-connecting-people-to-a-bigger-purpose","WjbOJkHmD2ymAJZ9qy00hGSRF00snNDGgVgNO02zwjxv00c","mijLGSMjTNa3FkZVI8s9F8K6sXyot6goEsN5aHHWkV8","2025-09-18T16:48:59.000000Z","https://www.howleaderslead.com/clips/3047/boost-motivation-by-connecting-people-to-a-bigger-purpose",{"_68":69,"_70":71,"_72":73,"_74":28,"_75":76,"_77":66,"_78":79,"_80":79,"_81":82,"_83":84,"_85":86,"_87":88,"_89":-5,"_90":-5,"_91":-5,"_92":-5,"_93":67,"_94":95,"_96":97,"_98":99,"_100":572,"_102":-5,"_103":573,"_113":574,"_115":575,"_117":-5},{"_68":175,"_134":158,"_165":166,"_445":461,"_462":463,"_162":464,"_164":-5,"_80":82,"_465":-5,"_78":82,"_466":-5,"_245":246,"_247":248,"_171":-5,"_85":-5,"_467":468,"_469":470,"_243":244,"_131":69,"_87":471,"_90":-5,"_91":-5,"_92":-5,"_249":250,"_251":252,"_253":254,"_255":256,"_188":-5,"_192":-5,"_125":257,"_258":259,"_94":-5,"_102":-5,"_260":571,"_212":-5,"_115":-5,"_117":-5},{"_68":248,"_118":252,"_19":250,"_120":-5,"_121":254,"_122":262,"_123":-5,"_124":256,"_125":257,"_126":-5},{"_68":99,"_21":240,"_234":578},[576],{"_68":84,"_118":127,"_19":67,"_120":-5,"_121":-5,"_122":-5,"_123":-5,"_124":-5,"_125":-5,"_126":-5},{"_68":86,"_118":119,"_19":95,"_120":-5,"_121":-5,"_122":-5,"_123":-5,"_124":-5,"_125":-5,"_126":-5},{"_68":99,"_21":240,"_234":577},{"_131":69,"_98":99},{"_131":69,"_98":99},3046,"WEBVTT\n\n1\n00:00:00.000 --> 00:00:04.160\nWhat did you learn as a consultant that leaders need to understand when they\n\n2\n00:00:04.160 --> 00:00:05.040\nhire a consultant?\n\n3\n00:00:05.040 --> 00:00:09.520\nHow do you get the most out of someone like yourself when you're a consultant\n\n4\n00:00:09.520 --> 00:00:10.160\nand the company\n\n5\n00:00:10.160 --> 00:00:14.790\nthat you represent? I think first you have to frame the problem and really say\n\n6\n00:00:14.790 --> 00:00:15.600\nwhat is it that\n\n7\n00:00:15.600 --> 00:00:20.530\nyou want to get out. You still even once you frame that have to be open if the\n\n8\n00:00:20.530 --> 00:00:21.840\nconsultant comes back\n\n9\n00:00:21.840 --> 00:00:25.210\nand say, well, from our experience, you probably have to reframe it. If you\n\n10\n00:00:25.210 --> 00:00:26.320\nreally want to crack\n\n11\n00:00:26.320 --> 00:00:30.640\nwhat you want to do. In most cases, it's performance and there's not that many\n\n12\n00:00:30.640 --> 00:00:31.600\nparameters that people\n\n13\n00:00:31.600 --> 00:00:34.420\nare interested in. It's very, can you get the revenues up? Can you get the cost\n\n14\n00:00:34.420 --> 00:00:34.960\ndown? Can you\n\n15\n00:00:34.960 --> 00:00:41.470\nget the cash? That's it. It's like the choice of a doctor because the variety\n\n16\n00:00:41.470 --> 00:00:42.960\nis huge, absolutely\n\n17\n00:00:42.960 --> 00:00:47.360\nhuge. You have some brands that guarantee that you have intelligent people,\n\n18\n00:00:47.360 --> 00:00:48.160\nthat they only hire\n\n19\n00:00:48.160 --> 00:00:53.660\nintelligent people. In the end, it is all about people. I would look at who do\n\n20\n00:00:53.660 --> 00:00:54.880\nyou have? Who is\n\n21\n00:00:54.880 --> 00:00:59.510\nyour doctor? Who are they sending as the key doctor? Who is the junior doctor?\n\n22\n00:00:59.510 --> 00:01:00.000\nHow do they\n\n23\n00:01:00.000 --> 00:01:06.590\ncompose the team? To not be shy, if you feel that the doctor is super, but\n\n24\n00:01:06.590 --> 00:01:08.240\nalready the next level\n\n25\n00:01:08.240 --> 00:01:15.530\ndown is probably not at par at all. The composition of the whole team really\n\n26\n00:01:15.530 --> 00:01:17.600\nengaged. Have an open mind.\n\n27\n00:01:17.600 --> 00:01:26.160\nI've seen many, many times that the study was very, very good, but the team\n\n28\n00:01:26.160 --> 00:01:27.360\ndidn't do a good job\n\n29\n00:01:27.360 --> 00:01:32.560\nin communicating this well to leaders or leaders were not open to it.\n",495559,586309,"Consulting, consultants, open mind, team, communication","e5LG02AasZXv7S00u02LnUguZ5U1exbu502fhNtwxVNzfGY","2FlSIXY9neUvarKXBQQktnSUv6eA0202p3A2uqsVCAl54","2025-09-18T16:47:44.000000Z","https://www.howleaderslead.com/clips/3046/how-to-get-the-most-out-of-a-consulting-relationship",{"_68":69,"_70":71,"_72":73,"_74":28,"_75":76,"_77":66,"_78":79,"_80":79,"_81":82,"_83":84,"_85":86,"_87":88,"_89":-5,"_90":-5,"_91":-5,"_92":-5,"_93":67,"_94":95,"_96":97,"_98":99,"_100":591,"_102":-5,"_103":592,"_113":593,"_115":594,"_117":-5},{"_68":175,"_134":158,"_165":166,"_445":461,"_462":463,"_162":464,"_164":-5,"_80":82,"_465":-5,"_78":82,"_466":-5,"_245":246,"_247":248,"_171":-5,"_85":-5,"_467":468,"_469":470,"_243":244,"_131":69,"_87":471,"_90":-5,"_91":-5,"_92":-5,"_249":250,"_251":252,"_253":254,"_255":256,"_188":-5,"_192":-5,"_125":257,"_258":259,"_94":-5,"_102":-5,"_260":590,"_212":-5,"_115":-5,"_117":-5},{"_68":248,"_118":252,"_19":250,"_120":-5,"_121":254,"_122":262,"_123":-5,"_124":256,"_125":257,"_126":-5},{"_68":99,"_21":240,"_234":597},[595],{"_68":84,"_118":127,"_19":67,"_120":-5,"_121":-5,"_122":-5,"_123":-5,"_124":-5,"_125":-5,"_126":-5},{"_68":86,"_118":119,"_19":95,"_120":-5,"_121":-5,"_122":-5,"_123":-5,"_124":-5,"_125":-5,"_126":-5},{"_68":99,"_21":240,"_234":596},{"_131":69,"_98":99},{"_131":69,"_98":99},{"_68":175,"_134":158,"_165":166,"_445":461,"_462":463,"_162":464,"_164":-5,"_80":82,"_465":-5,"_78":82,"_466":-5,"_245":246,"_247":248,"_171":-5,"_85":-5,"_467":468,"_469":470,"_243":244,"_131":69,"_87":471,"_90":-5,"_91":-5,"_92":-5,"_249":250,"_251":252,"_253":254,"_255":256,"_188":-5,"_192":-5,"_125":257,"_258":259,"_94":-5,"_102":-5,"_260":599,"_212":-5,"_115":-5,"_117":-5},{"_68":248,"_118":252,"_19":250,"_120":-5,"_121":254,"_122":262,"_123":-5,"_124":256,"_125":257,"_126":-5},{"_68":99,"_21":240,"_234":601},{"_131":69,"_98":99},{"_131":69,"_98":99},"user","token","favorites",[],"collections",[],"env",{"_612":613,"_614":615,"_616":617,"_618":619,"_620":621,"_622":623},"authEvent","GOOGLE_CLIENT_ID","644017954836-qpllhu38r0tsrtfq85ukntcvsb0akbht.apps.googleusercontent.com","APPLE_CLIENT_ID","com.howleaderslead.webapp","APPLE_REDIRECT_URI","https://www.howleaderslead.com/auth/apple-callback","APP_URL","https://howleaderslead.com","GTM_ID","GTM-5D4FT62G","RECAPTCHA_SITE_KEY","6LfZRwUuAAAAALseI_q42NMpmBSlMDqCpN1IO9rO"]

Klaus Kleinfeld

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