How Leaders Lead
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Jesse Cole

Savannah Bananas, Owner
EPISODE 32

What Makes You Stand Out?

More from Jesse Cole

Get ideas from everywhere
Always have your antenna up, as you never know what could inspire the next great idea for your business. And guess what — it might even come from outside your industry.
Be willing to be misunderstood
If you put a big idea out there, not everyone’s going to understand it. That’s okay! Be patient. It takes time for people to come around to new ideas.
“Plus” your business
Little tweaks can make a big difference in your business, but only if you take the time to consider where those opportunities are.

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Short (but powerful) leadership advice from entrepreneurs and CEOs of top companies like JPMorgan Chase, Target, Starbucks and more.

Clips

  • Know what business you're really in
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Stay inspired by the world's best
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Choose a brand name that garners attention
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • It's good to have a chip on your shoulder
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Whatever is normal – do the exact opposite
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Love your customers more than you love your product
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Be an undercover customer for a day
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Think like a reporter to uncover great marketing ideas
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Hold your people accountable to living out your core values
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Be impatient in how much you give to others
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Give yourself permission to be your true self
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Define what makes your brand "the only"
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • 3 keys to hiring the right person
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Think bigger
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Attention beats marketing 1000% of the time
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Borrow ideas from other industries
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Swing hard, just in case you hit it
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • You either have a success or a story
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Go all in
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Don’t be better; be the only
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Be willing to be misunderstood
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Celebrate everything
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Stop chasing customers; start creating fans
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • “Plus” your business
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Avoid Shiny Object Syndrome
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner

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