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Fred Ridley

Augusta National Golf Club, Chairman
EPISODE 35

Part 2: Preserve Tradition and Drive Innovation

Here is part two of my conversation with Fred Ridley, Chairman of the Augusta National Golf Club.

If you haven’t had a chance to listen to part one yet, stop and do that first.

It’s not easy to preserve the incredible tradition of a place like Augusta National while also making sure you’re moving into the future with new ideas.

That tension between tradition and new ideas is something we can probably all relate to.

But Fred is surrounded by an incredible team that he genuinely loves being around and learning from. And that’s at the heart of how he leads: he puts people before processes. 

His team members come first, because they’re the ones who are going to make the experience for patrons and players and guests the legendary experience Augusta is known for. They also have the ideas that are going to pave the way forward. Fred shares a lot of strategies for how we, too, can put people before processes.

You’ll also learn:

  • The key mentality you need to preserve an organization’s tradition while also blazing new trails
  • Practical tips to speak to the press (or anyone who asks you tough questions)
  • A surprising way to develop your organization’s core values – and why it’s so much more effective than the traditional method 
  • One small thing you can do at the start of every meeting that will boost team morale

Take your learning further. Get proven leadership advice from these (free!) resources:

The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go 

Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day

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More from Fred Ridley

When you add value to others, it comes back to you
Add value to others without expecting anything in return. Over time, you'll see that goodwill finds its way back to you in surprising ways.
Make excellence a part of your DNA
Excellence isn’t about perfection. It’s about continuous improvement. Make that a part of how your team thinks and works, and you’ll always find another level of results.

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Short (but powerful) leadership advice from entrepreneurs and CEOs of top companies like JPMorgan Chase, Target, Starbucks and more.

Clips

  • Focus on community efforts that align with your core values
    Fred Ridley
    Fred Ridley
    Augusta National Golf Club, Chairman
  • See new opportunities through the lens of your longstanding values
    Fred Ridley
    Fred Ridley
    Augusta National Golf Club, Chairman
  • Embrace collaboration when you codify your core values
    Fred Ridley
    Fred Ridley
    Augusta National Golf Club, Chairman
  • Make excellence a part of your DNA
    Fred Ridley
    Fred Ridley
    Augusta National Golf Club, Chairman
  • Energize yourself and your team by spending time with every department
    Fred Ridley
    Fred Ridley
    Augusta National Golf Club, Chairman
  • Set a tone of confidence and resilience in tough times
    Fred Ridley
    Fred Ridley
    Augusta National Golf Club, Chairman
  • When you add value to others, it comes back to you
    Fred Ridley
    Fred Ridley
    Augusta National Golf Club, Chairman

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