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Seth Waugh

PGA of America, Former CEO
EPISODE 5

Spend Time with All Levels of Your Organization

Today’s guest is Seth Waugh, CEO of the PGA of America.

Seth Waugh’s background is actually in finance – most recently, as the CEO of Deutsche Bank. That’s obviously impressive, but what really sets him apart is his unique ability to relate to people at every level of an organization. 

And that’s exactly what he did when took over as CEO of the PGA of America. He listened, he learned, and he gave his team members a chance to show their character. 

Along the way, he uncovered some tough issues. But he also was able to see for himself how to address them. Now he and his team are really digging into their big mission, which is to grow the game of golf and make it more inclusive and accessible. 

Great leaders “get their uniform dirty,” as Seth says, by spending time with all levels of their organization. Seth is a master at this, and you’re gonna be so inspired by this conversation.

You’ll also learn:

  • Specific things you need to do in the first six months of any new leadership role
  • What you can do to rebuild trust and communication in an organization 
  • How Seth sees the game of golf evolving for the future 
  • The tough-but-fair policy that Seth uses to hire and develop team members
  • A key caution leaders need to be mindful of as work becomes increasingly virtual

Take your learning further. Get proven leadership advice from these (free!) resources:

The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go 

Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day

Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

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Clips

  • Three characteristics of enduring brands
    Seth Waugh
    Seth Waugh
    PGA of America, Former CEO
  • Spend time with your frontline staff
    Seth Waugh
    Seth Waugh
    PGA of America, Former CEO
  • When communication falls away, so does trust
    Seth Waugh
    Seth Waugh
    PGA of America, Former CEO
  • Everything you say has an afterlife
    Seth Waugh
    Seth Waugh
    PGA of America, Former CEO
  • Be part of disruption, or get run over by it
    Seth Waugh
    Seth Waugh
    PGA of America, Former CEO
  • The only way to gauge your culture is to be in the middle of it
    Seth Waugh
    Seth Waugh
    PGA of America, Former CEO
  • Color blindness will not move the equity needle
    Seth Waugh
    Seth Waugh
    PGA of America, Former CEO
  • Stay humble when you win
    Seth Waugh
    Seth Waugh
    PGA of America, Former CEO
  • The person right in front of you is your first priority
    Seth Waugh
    Seth Waugh
    PGA of America, Former CEO
  • Business is a team sport
    Seth Waugh
    Seth Waugh
    PGA of America, Former CEO

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