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Dawn Hudson

Pepsi-Cola North America, Former CEO
EPISODE 127

Evolve your culture

Today’s guest is Dawn Hudson, the former President and CEO of Pepsi-Cola North America and former CMO of the NFL. 

Now, you don’t work for Pepsi unless you love competition. And Dawn absolutely has that competitive drive to keep pushing for better ideas and bigger impact.

But she’s also passionate about helping leaders build cultures that allow EVERYONE to win. 

We may not even realize the ways we’ve allowed assumptions and biases to shape our team’s culture. But they’re real. If we aren’t intentional about eliminating them, they can hamper the growth of our people – and the growth of our organizations, too. 

Like every great leader, Dawn understands the power of a strong, diverse culture where everyone can win – and this conversation is full of practical ways YOU can build one.

You’ll also learn:

• Small ways our language can create gender bias in the workplace

• Why you have to pay closer attention to your work culture, especially right now

• What “office housework” is and what every leader needs to know about it 

• Key insights into generational shifts in consumers

• What every woman needs to hear before her next performance review

Take your learning further. Get proven leadership advice from these (free!) resources:

The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go 

Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day

Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

More from Dawn Hudson

Lean into problems
Don’t run from tough moments. Lean into them! What seems like a problem may actually be a great opportunity to find a creative solution with your team.
Focus on a few big innovations to drive growth
A lot of people think innovation means making small tweaks to a lot of things. Instead, do just a few things really well and make sure your entire organization is completely aligned.
Be mindful of how you assign "office housework"
Almost every organization has extracurricular activities—projects, parties, special councils, etc. Distribute the responsibility for them evenly, so everyone can share the load.
Integrate your personal and professional priorities
There’s just not a tidy separation between work and the rest of life. Look at your life as a whole so you can balance the right priorities at the right time.
Don't try to plan out your whole career
As you think about your career, don’t look too far down the road. Focus on the impact you can make today, and the right opportunities will open up.
Everyone in the room can make a culture more equitable
To build a culture of respect, empower your whole team to support each other's ideas—and acknowledge when someone’s contribution has been overlooked.

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Clips

  • Small language tweaks can boost gender equality
    Dawn Hudson
    Dawn Hudson
    Pepsi-Cola North America, Former CEO
  • Be mindful of how you assign "office housework"
    Dawn Hudson
    Dawn Hudson
    Pepsi-Cola North America, Former CEO
  • Everyone in the room can make a culture more equitable
    Dawn Hudson
    Dawn Hudson
    Pepsi-Cola North America, Former CEO
  • Study generational differences for better marketing
    Dawn Hudson
    Dawn Hudson
    Pepsi-Cola North America, Former CEO
  • Success comes from leveraging your strengths
    Dawn Hudson
    Dawn Hudson
    Pepsi-Cola North America, Former CEO
  • Advocate for yourself in performance reviews
    Dawn Hudson
    Dawn Hudson
    Pepsi-Cola North America, Former CEO
  • Focus on a few big innovations to drive growth
    Dawn Hudson
    Dawn Hudson
    Pepsi-Cola North America, Former CEO
  • Integrate your personal and professional priorities
    Dawn Hudson
    Dawn Hudson
    Pepsi-Cola North America, Former CEO
  • Don't try to plan out your whole career
    Dawn Hudson
    Dawn Hudson
    Pepsi-Cola North America, Former CEO

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