How Leaders Lead
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Irina Novoselsky

Hootsuite, CEO
EPISODE 191

Make bold connections

Has social media ever felt a little mystifying to you?

If so, you’ll love today’s episode with Irina Novoselsky, the CEO of the social media management platform Hootsuite.

Get practical tips to improve your social media strategy, including tips for boosting ROI. 

Plus, discover the career-transforming power of making bold connections—something that Irina excels at. 

You’ll also learn:

  • Three ways leaders can maximize their use of social media
  • How to open up new career opportunities
  • What you might be getting wrong in your job postings
  • A new way to develop mentor relationships

Take your learning further. Get proven leadership advice from these (free!) resources:

The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go 

Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day

Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

More from Irina Novoselsky

Stand near closed doors and knock
Fortune favors the bold. So seek out opportunities, even if they feel like a long shot. After all, one “yes” from the right person can change your life.
Take risks on your people
When someone shows you they’re ready for more responsibility, give it to them. Bet on people to rise to the occasion, even when it feels risky. It’s one of the best investments you can make.
Making tough decisions and being kind aren't mutually exclusive
Do you struggle to make tough calls for fear of not being liked? Reframe those hard decisions as a way of supporting and honoring your team, and it’ll get a lot easier.
Define what success looks like in a job before you post it
Hiring? Avoid costly mistakes by clarifying exactly what the role needs to be and who the right kind of person is to fill it.
In social media, try to give value to customers 90% of the time
Most brands talk too much about themselves. To build trust with customers, aim to share nine helpful insights for every one moment of promotion.
Relationships are central to business AND life
The world is powered by relationships. You’ll find more satisfaction in your work (and life!) when you prioritize and invest in the people around you.

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Short (but powerful) leadership advice from entrepreneurs and CEOs of top companies like JPMorgan Chase, Target, Starbucks and more.

Clips

  • In social media, try to give value to customers 90% of the time
    Irina Novoselsky
    Irina Novoselsky
    Hootsuite, CEO
  • Three ways to drive ROI through social media
    Irina Novoselsky
    Irina Novoselsky
    Hootsuite, CEO
  • Vulnerable leaders build high performing teams
    Irina Novoselsky
    Irina Novoselsky
    Hootsuite, CEO
  • How leaders can use social media well
    Irina Novoselsky
    Irina Novoselsky
    Hootsuite, CEO
  • Take risks on your people
    Irina Novoselsky
    Irina Novoselsky
    Hootsuite, CEO
  • Make big hiring changes quickly
    Irina Novoselsky
    Irina Novoselsky
    Hootsuite, CEO
  • Making tough decisions and being kind aren't mutually exclusive
    Irina Novoselsky
    Irina Novoselsky
    Hootsuite, CEO
  • Stand near closed doors and knock
    Irina Novoselsky
    Irina Novoselsky
    Hootsuite, CEO
  • Let mentor relationships develop organically
    Irina Novoselsky
    Irina Novoselsky
    Hootsuite, CEO
  • Hire people who are different from and smarter than you
    Irina Novoselsky
    Irina Novoselsky
    Hootsuite, CEO
  • Define what success looks like in a job before you post it
    Irina Novoselsky
    Irina Novoselsky
    Hootsuite, CEO
  • Relationships are central to business AND life
    Irina Novoselsky
    Irina Novoselsky
    Hootsuite, CEO

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