When you solve a problem for your customer, you set yourself apart in the market. That differentiation is crucial if you want your brand to go the distance.

Building a business? Avoid hiring people who only want to do what they’re trained to do. Instead, bring on self-starters who find ways to add value anywhere.

It’s easy to boost revenue with a sale. And you may need to, depending on what competitors are doing. Just don't forget how those discounts impact your overall brand.