How Leaders Lead
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Fawn Weaver

Uncle Nearest Premium Whiskey, Founder and CEO
EPISODE 210

Keep moving forward

If you need some inspiration to keep moving forward on a big mission, this is it.


Today’s guest is Fawn Weaver, the Founder and CEO of Uncle Nearest Premium Whiskey, which has been the most awarded whiskey in the world for six years running.


It’s named for a former enslaved man named Nearest Green, who taught Jack Daniel everything he knew about distilling whiskey. Fawn uncovered his story and brought it to life, all while building a brand that’s valued at over $1 billion.


Hit play now to learn how she did it and get inspired by her relentless ability to learn from the past while always moving forward. You’ll also learn:


  • What an “intrepreneur” is–and why you might need to hire them
  • PR strategies that help your brand get the attention it deserves
  • How to learn from your past without living in it
  • Why you don’t need to follow every new leadership trend


***CONTENT NOTE*** In this episode Fawn talks briefly about how she flirted with suicide at age 20. She shares what she learned from it and how she used it as fuel to live a fulfilling life. Please take care while listening and feel free to skip ahead during that part if you need to.



More from Fawn Weaver

Learn from your past, but don’t live in it
Everyone faces difficulties, but you can’t dwell on them. Instead, find the lessons in those tough experiences, and then move forward with what you’ve learned.
The power of hiring "intrepreneurs"
Not every creative self-starter wants to assume the risk of running a business. Hire that kind of “intrepreneur” talent, and then get out of their way!
Lead authentically instead of following the trends
Leadership fads come and go. Instead of chasing every new trend, lean into your natural gifts to find a style that suits who you are.
An authentic brand story is key to longevity
How do you build a brand that stands the test of time? Root it in a genuine story. You’ll create a connection that people can come back to again and again.

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Short (but powerful) leadership advice from entrepreneurs and CEOs of top companies like JPMorgan Chase, Target, Starbucks and more.

Clips

  • Learn from your past, but don’t live in it
    Fawn Weaver
    Fawn Weaver
    Uncle Nearest Premium Whiskey, Founder and CEO
  • An authentic brand story is key to longevity
    Fawn Weaver
    Fawn Weaver
    Uncle Nearest Premium Whiskey, Founder and CEO
  • The power of hiring "intrepreneurs"
    Fawn Weaver
    Fawn Weaver
    Uncle Nearest Premium Whiskey, Founder and CEO
  • Lead authentically instead of following the trends
    Fawn Weaver
    Fawn Weaver
    Uncle Nearest Premium Whiskey, Founder and CEO

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