Bob Jordan
CEO, Southwest Airlines
EPISODE 245
Be both an optimist and a realist
If you’re leading through a tough season, you know how easy it can be to either sugarcoat the truth or get overwhelmed by it.
Southwest Airlines CEO Bob Jordan has faced a lot of challenges since he took over in 2022—from operational setbacks to major policy shifts. In this episode, he shares how important it is to be honest about the reality you’re facing while also staying optimistic about what’s next.
Listen to this episode and you’ll have a powerful framework for leading through whatever challenges you’re up against right now.
You’ll also learn:
- The #1 thing to do if you want to develop more leaders
- A better mindset for handling pressure without burning out
- Advice for changing your stance on an issue
- What most leaders get wrong in crisis communication
More from Bob Jordan
Fixing a mistake starts with telling the truth
If you’ve messed up, don’t try to spin it. People already know! Instead, own the mistake, then show you’re serious about fixing it and doing better.
Get daily insights delivered straight to your inbox every morning
Short (but powerful) leadership advice from entrepreneurs and CEOs of top companies like JPMorgan Chase, Target, Starbucks and more.
Clips
-
Empower your team, but stay close to the details
Bob JordanCEO, Southwest Airlines -
Customer service is a market differentiator
Bob JordanCEO, Southwest Airlines
-
People grow when they’re trusted with big opportunities
Bob JordanCEO, Southwest Airlines
-
Don't assume you know what customers are thinking
Bob JordanCEO, Southwest Airlines
Explore more topical advice from the world’s top leaders in the How Leaders Lead App
The #1 app to help you become a better boss, coach, or leader
