What’s the real purpose of business growth?

According to Jimmy Kirchdorfer, CEO of ISCO Industries, it’s not just revenue or market share. It’s about creating opportunity—for your team, your customers, and your culture.

In this episode, he shares how a golf irrigation supplier grew into a global pipe distributor. It’s a powerful blueprint that shows you how reinvesting in growth (and people) can power your success and scale your business.

You’ll also learn: 

• Why “do what you love” might be terrible career advice
• What psychological safety looks like in a team (and how to preserve it)
• The one sales skill leaders often overlook
• Jimmy’s first-hand story of bailing Scottie Scheffler out of jail at the 2024 PGA Championship at Valhalla