The real product isn’t always what’s on the shelf. It’s the story—and the feeling—that comes with it.

Sharon Price John, CEO of Build‑A‑Bear, reinvented a mall staple by returning the company from a $49 million loss to sustained profits while expanding into digital, adult, and licensing channels. 

And here’s the insight that anchored her: Build‑A‑Bear isn’t selling teddy bears. It’s selling meaning. If you want to expand and grow your brand (without losing its heart), hit play on this episode!

You’ll also learn:

• A turnaround formula so simple, it fits in four letters
• An analogy to honor your company’s past—without getting stuck in it
• The math (and magic) behind a viral “Pay Your Age” campaign
• What decisive leaders understand that hesitant ones miss