Every leader faces the unknown. The best ones lean into it.

When Peter Cuneo became CEO of Marvel, the company had just emerged from bankruptcy. But under his leadership, it became one of the most valuable entertainment brands in the world. By the time it was sold to Disney, Marvel’s stock had risen from just 96 cents to over $50 a share.

In this episode, Peter shares the bold, practical leadership moves behind that remarkable turnaround—and how embracing the unfamiliar helped him spark innovation, make big bets, and unlock his team’s full potential.

You’ll also learn:

• Why your “outsider” status is a secret weapon
• What to protect at all costs if you want a creative culture
• The strategic thinking behind hiring Robert Downey, Jr. as Ironman
• The two culture shifts every turnaround needs