How do you make your brand stand out? 

Ask Michael Meldman. He’s the founder of Discovery Land Company, a global portfolio of high-end private golf communities known for doing things differently. By tossing out the traditional country club rulebook and building around comfort and community, he’s created a truly distinctive brand.

He’s also a co-founder of Casamigos Tequila, the billion-dollar brand he built with George Clooney.

In this episode, he shares how he builds brands that deliver exactly what the market wants and needs. If you want to create something unique or stand out in your category, don’t miss this one. 

You’ll also learn:

• What most leaders get wrong about brand experience
• The key to attracting great talent
• How to sell your product’s emotional benefits (not just its features)