Allison Ellsworth
poppi, Founder and Lead Creative
EPISODE 270
Build your brand
Go behind the scenes of one of today’s hottest brands with Allison Ellsworth, founder and Lead Creative at poppi.
After a memorable Shark Tank appearance, poppi exploded into the cultural zeitgeist – going viral on TikTok, getting shout-outs from celebrities, and scaling from startup to $500 million in just four years.
In this episode, Allison shares how to build a brand that moves fast, disrupts in all the right ways, and knows exactly how to stay culturally relevant.
You’ll also learn:
- What a “black ops budget” is – and why you need one!
- The importance of building a brand, not just selling a product
- What it’s really like to pitch on Shark Tank
- Channel-by-channel social media tips (one might make you squirm)
More from Allison Ellsworth
Sell people on your brand, not product features
A great product is table stakes. What really pulls customers in is how your brand makes them feel. Lead with story and emotion, and let the features support it.
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Short (but powerful) leadership advice from entrepreneurs and CEOs of top companies like JPMorgan Chase, Target, Starbucks and more.
Clips
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There's value in long-term brand building
Allison Ellsworthpoppi, Founder and Lead Creative -
Sell people on your brand, not product features
Allison Ellsworthpoppi, Founder and Lead Creative
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Adapt your social strategy to each channel
Allison Ellsworthpoppi, Founder and Lead Creative
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Build your brand story, then scale
Allison Ellsworthpoppi, Founder and Lead Creative
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Social media works best when you loosen the reins
Allison Ellsworthpoppi, Founder and Lead Creative
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How to keep your pulse on culture and trends
Allison Ellsworthpoppi, Founder and Lead Creative
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Know what your strengths are (and aren’t)
Allison Ellsworthpoppi, Founder and Lead Creative
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Great leaders learn to embrace change
Allison Ellsworthpoppi, Founder and Lead Creative
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You don't need a massive marketing budget to make an impact
Allison Ellsworthpoppi, Founder and Lead Creative
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