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Blake Mycoskie

TOMS Shoes, Founder
EPISODE 280

Stay connected to your why

Content Warning: This episode includes a candid conversation about depression and suicide. 

If you or someone you know is struggling, you can call or text 988 to reach the Suicide & Crisis Lifeline. It’s free, confidential, and available 24/7. You’re not alone.

Blake Mycoskie built TOMS into a $700 million business with a simple idea: sell a pair of shoes, give a pair away to a child in need.

But that success didn’t protect him from a seven-year battle with depression. And after selling TOMS, he lost his sense of purpose – and nearly lost himself.

Today, Blake is back with a new mission: tackling the mental health crisis through his brand ENOUGH. And for him, staying connected to your “why” is important in business. But in life, it’s essential. 

In this episode, Blake shares how to stay connected to a sense of purpose and galvanize a team around it, too. You’ll also learn:

  • The marketing strategy that propelled TOMS faster than any traditional approach
  • Why starting a business with zero experience might be your biggest advantage
  • How to recognize the warning signs of depression (even if you “shouldn’t” be struggling)
  • The daily mantra that’s guiding everything Blake does now

More from Blake Mycoskie

Stay connected to your why
As your company grows, it’s easy to drift from the mission. Create tangible ways for your team to experience the impact of the work you do.

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Short (but powerful) leadership advice from entrepreneurs and CEOs of top companies like JPMorgan Chase, Target, Starbucks and more.

Clips

  • Use your outsider status to your advantage
    Blake Mycoskie
    Blake Mycoskie
    TOMS Shoes, Founder
  • You don’t have to know people to have them as mentors
    Blake Mycoskie
    Blake Mycoskie
    TOMS Shoes, Founder
  • When you feel overwhelmed, pinpoint what's most important
    Blake Mycoskie
    Blake Mycoskie
    TOMS Shoes, Founder
  • Keep your team connected to the “why”
    Blake Mycoskie
    Blake Mycoskie
    TOMS Shoes, Founder
  • Depression doesn’t check your resume
    Blake Mycoskie
    Blake Mycoskie
    TOMS Shoes, Founder
  • Actually, business is personal
    Blake Mycoskie
    Blake Mycoskie
    TOMS Shoes, Founder

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