It’s statistically harder to get a job at OLIPOP than it is to go pro in the NBA.

And after this conversation with CEO and Cofounder Ben Goodwin, you’ll see why.

OLIPOP is a prebiotic soda Ben formulated and built from the ground up. So how did he go from creating tasty soda products to building a culture that everyone wants to be a part of? 

It all comes down to emotional intelligence. 

You can have the best product in the world. But if you lack the emotional intelligence to connect with people and create a mission they want to be a part of, your bottom line will suffer. 

This episode is for you if:

• You’re an entrepreneur (or thinking about becoming one)
• You want to attract better talent
• You do any kind of product development work
• You want a few fun facts about soda to drop at parties