Today’s guest hardly needs an introduction because joining me is legendary quarterback Peyton Manning.

After his extraordinary career in the NFL, Peyton is now succeeding in the business world – leading his own production house, bourbon brand, charitable foundation … I mean, is there anything this guy can’t do!? But here’s what I really love about Peyton: no matter what he does, he leads with authenticity.

He doesn’t feel like he has to know all the answers in these new ventures. He’s comfortable asking questions and getting his team on board to figure out solutions. That authenticity also helps him know when to say yes to an opportunity – and when to pass when it doesn’t work for him and his family. In fact, he decided against a traditional broadcast career for that very reason.

Instead, he and his brother Eli host the “Manningcast,” which is an alternate live broadcast of Monday Night Football with famous guests and lots of candid conversations. It’s creating a TON of buzz and even took home a Sports Emmy. People are drawn to the authenticity in the Manningcast and in Peyton’s leadership style. That’s why it’s so darn important for us to learn from leaders who aren’t afraid to be themselves.

So here is my conversation with my good friend…and soon to be yours…Peyton Manning.

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","WEBVTT\n\n1\n00:00:00.000 --> 00:00:07.660\nWelcome to Howl Leaders Lead where every week you get to listen in while I\n\n2\n00:00:07.660 --> 00:00:08.440\ninterview some\n\n3\n00:00:08.440 --> 00:00:10.740\nof the very best leaders in the world.\n\n4\n00:00:10.740 --> 00:00:14.050\nI break down the key learning so that by the end of the episode, you'll have\n\n5\n00:00:14.050 --> 00:00:14.640\nsomething\n\n6\n00:00:14.640 --> 00:00:18.380\nsimple you can apply as you develop into a better leader.\n\n7\n00:00:18.380 --> 00:00:20.640\nThat's what this podcast is all about.\n\n8\n00:00:20.640 --> 00:00:23.720\nToday's guest hardly needs an introduction.\n\n9\n00:00:23.720 --> 00:00:28.280\nJoining me today is legendary quarterback, Peyton Manning.\n\n10\n00:00:28.280 --> 00:00:31.000\nHere's what I really love about Peyton.\n\n11\n00:00:31.000 --> 00:00:48.600\nNo matter what he does, he leads with authenticity.\n\n12\n00:00:48.600 --> 00:00:52.600\nHe doesn't feel like he has to know all the answers in these new ventures.\n\n13\n00:00:52.600 --> 00:00:57.010\nHe's comfortable in his own skin, asking questions and getting his team on\n\n14\n00:00:57.010 --> 00:00:57.520\nboard to\n\n15\n00:00:57.520 --> 00:00:59.320\nfigure out solutions.\n\n16\n00:00:59.320 --> 00:01:03.800\nThat authenticity also helps him know when to say yes to an opportunity and\n\n17\n00:01:03.800 --> 00:01:04.520\nwhen to pass\n\n18\n00:01:04.520 --> 00:01:07.080\nwhen it doesn't work for him and his family.\n\n19\n00:01:07.080 --> 00:01:12.560\nIn fact, he decided against a traditional broadcast career for that very reason\n\n20\n00:01:12.560 --> 00:01:12.560\n.\n\n21\n00:01:12.560 --> 00:01:17.490\nInstead, he and his brother Eli hosts The Manningcast, which is an alternate\n\n22\n00:01:17.490 --> 00:01:18.520\nlive broadcast\n\n23\n00:01:18.520 --> 00:01:23.960\nof Monday Night Football with famous guests and lots of candid conversations.\n\n24\n00:01:23.960 --> 00:01:28.120\nHe's creating a ton of buzz and even took home a sports Emmy.\n\n25\n00:01:28.120 --> 00:01:31.760\nPeople are drawn to the authenticity in The Manningcast and in Peyton's\n\n26\n00:01:31.760 --> 00:01:33.440\nleadership style.\n\n27\n00:01:33.440 --> 00:01:37.240\nThat's why it's so darn important for us to learn from leaders who aren't\n\n28\n00:01:37.240 --> 00:01:37.800\nafraid to\n\n29\n00:01:37.800 --> 00:01:39.360\nbe themselves.\n\n30\n00:01:39.360 --> 00:01:48.370\nSo here's my conversation with my good friend and soon to be yours, Peyton\n\n31\n00:01:48.370 --> 00:01:49.920\nManning.\n\n32\n00:01:49.920 --> 00:01:53.470\nYou know, I'm sure I'm the last to know this, but in doing my research for our\n\n33\n00:01:53.470 --> 00:01:54.240\nconversation,\n\n34\n00:01:54.240 --> 00:01:57.320\nI learned that your nickname is The Sheriff.\n\n35\n00:01:57.320 --> 00:02:00.840\nWhere's that come from and what's that say about your leadership style?\n\n36\n00:02:00.840 --> 00:02:04.680\nWell, I've never referred to myself as The Sheriff.\n\n37\n00:02:04.680 --> 00:02:08.400\nI want to be on the record by saying that, but some fans do call me that if I'm\n\n38\n00:02:08.400 --> 00:02:08.920\nwalking\n\n39\n00:02:08.920 --> 00:02:11.720\nthrough an airport or at a golf course.\n\n40\n00:02:11.720 --> 00:02:13.160\nSometimes I'll get a sheriff call.\n\n41\n00:02:13.160 --> 00:02:17.990\nIt was an ESPN game and the broadcasters basically said, \"Pate Manning is The\n\n42\n00:02:17.990 --> 00:02:18.880\nSheriff.\"\n\n43\n00:02:18.880 --> 00:02:24.760\nWhen he comes into town, he lays down the law and he always gets his man.\n\n44\n00:02:24.760 --> 00:02:28.920\nSo it was a football theme that I was going to find the guy.\n\n45\n00:02:28.920 --> 00:02:31.600\nI was going to throw a deep crowd on him, go after him.\n\n46\n00:02:31.600 --> 00:02:36.410\nSo as far as transferring to my leadership style, I'm probably actually the\n\n47\n00:02:36.410 --> 00:02:37.080\nopposite,\n\n48\n00:02:37.080 --> 00:02:38.080\nDavid.\n\n49\n00:02:38.080 --> 00:02:40.480\nTo me, a sheriff is kind of a one man show.\n\n50\n00:02:40.480 --> 00:02:44.770\nI'm more of a team guy trying to have good people around me that are smarter to\n\n51\n00:02:44.770 --> 00:02:45.200\nme, that\n\n52\n00:02:45.200 --> 00:02:49.040\nto help me, so I think it's more of a football nickname.\n\n53\n00:02:49.040 --> 00:02:54.640\nI don't think I've ever seen a sports superstar become a business superstar as\n\n54\n00:02:54.640 --> 00:02:55.760\nquickly as you\n\n55\n00:02:55.760 --> 00:02:56.760\nhave.\n\n56\n00:02:56.760 --> 00:02:58.880\nYou've been a restaurant franchisee.\n\n57\n00:02:58.880 --> 00:03:00.320\nYou're a celebrity endorser.\n\n58\n00:03:00.320 --> 00:03:01.560\nYou own a golf course.\n\n59\n00:03:01.560 --> 00:03:03.360\nYou've got your own whiskey.\n\n60\n00:03:03.360 --> 00:03:07.980\nYou've got Omaha productions and you've got the Payback Foundation, which is\n\n61\n00:03:07.980 --> 00:03:08.840\nfantastic.\n\n62\n00:03:08.840 --> 00:03:12.000\nI just want to start out by congratulating you on all this.\n\n63\n00:03:12.000 --> 00:03:15.830\nAnd I have to ask you this question with all you've accomplished on the\n\n64\n00:03:15.830 --> 00:03:16.760\nbusiness front\n\n65\n00:03:16.760 --> 00:03:17.760\nalready.\n\n66\n00:03:17.760 --> 00:03:19.480\nDo you even miss football at all?\n\n67\n00:03:19.480 --> 00:03:21.600\nWell, I don't miss getting hit anymore.\n\n68\n00:03:21.600 --> 00:03:26.780\nI'll say that it's not fun when you have 300 pounders coming after you and\n\n69\n00:03:26.780 --> 00:03:27.360\ndriving you\n\n70\n00:03:27.360 --> 00:03:30.560\ninto the ground and telling you they'll be back in a couple of minutes.\n\n71\n00:03:30.560 --> 00:03:34.320\nYou little punk, you know, there's some really friendly D linemen out there.\n\n72\n00:03:34.320 --> 00:03:35.320\nI don't miss that.\n\n73\n00:03:35.320 --> 00:03:40.660\nWhen I do miss David about playing football is being a part of that team, right\n\n74\n00:03:40.660 --> 00:03:40.800\n?\n\n75\n00:03:40.800 --> 00:03:44.320\nFootball, I will say it is the ultimate team game.\n\n76\n00:03:44.320 --> 00:03:51.010\nThe bonding, the camaraderie and the sacrifice with 53 guys, practices, playing\n\n77\n00:03:51.010 --> 00:03:51.800\nrides.\n\n78\n00:03:51.800 --> 00:03:57.050\nI miss the camaraderie of being on that team, but I found myself in this second\n\n79\n00:03:57.050 --> 00:03:57.680\nchapter\n\n80\n00:03:57.680 --> 00:04:02.680\nkind of being a part of a number of different teams, the Omaha team, right?\n\n81\n00:04:02.680 --> 00:04:07.680\nThe Sweetens Cove team may not be as big, may not be 100 people on a playing\n\n82\n00:04:07.680 --> 00:04:08.480\nride going\n\n83\n00:04:08.480 --> 00:04:12.130\nto a Broncos or Colts game, but it's smaller little teams and the same\n\n84\n00:04:12.130 --> 00:04:13.120\nprinciples that\n\n85\n00:04:13.120 --> 00:04:18.160\nI learned in football, I feel like I'm applying to this second chapter, right?\n\n86\n00:04:18.160 --> 00:04:23.440\nCommunication, teamwork, being unselfish and asking questions.\n\n87\n00:04:23.440 --> 00:04:27.590\nDavid, the one thing I think most of the coaches that coach me would tell you\n\n88\n00:04:27.590 --> 00:04:28.200\nthat I asked\n\n89\n00:04:28.200 --> 00:04:29.360\na lot of questions.\n\n90\n00:04:29.360 --> 00:04:32.950\nAnd to me, I was the first to admit if I don't know something, tell me what's\n\n91\n00:04:32.950 --> 00:04:33.800\nhappened here.\n\n92\n00:04:33.800 --> 00:04:36.040\nI'm not sure what this defense is.\n\n93\n00:04:36.040 --> 00:04:39.560\nThe quarterback doesn't ask questions, I think he's going to be in trouble.\n\n94\n00:04:39.560 --> 00:04:43.330\nAnd I've asked more questions in this second chapter about all these different\n\n95\n00:04:43.330 --> 00:04:43.800\nventures\n\n96\n00:04:43.800 --> 00:04:45.600\nbecause I'm not an expert.\n\n97\n00:04:45.600 --> 00:04:47.080\nI don't know the answers.\n\n98\n00:04:47.080 --> 00:04:50.900\nLet me be around somebody that knows more than me and pick their brain and try\n\n99\n00:04:50.900 --> 00:04:51.200\nto get\n\n100\n00:04:51.200 --> 00:04:53.240\nsmarter in these ventures.\n\n101\n00:04:53.240 --> 00:04:56.490\nDo you think having that kind of vulnerability and opening yourself up and\n\n102\n00:04:56.490 --> 00:04:57.240\nletting people\n\n103\n00:04:57.240 --> 00:04:59.320\nknow that you don't have all the answers?\n\n104\n00:04:59.320 --> 00:05:01.240\nDo you think that is one of the keys?\n\n105\n00:05:01.240 --> 00:05:02.840\nDo you get in the best out of people?\n\n106\n00:05:02.840 --> 00:05:07.240\nI certainly hope so because I felt like it worked in football for me.\n\n107\n00:05:07.240 --> 00:05:10.120\nI felt like I was the hardest on myself.\n\n108\n00:05:10.120 --> 00:05:11.720\nYou know, football is an interesting game, David.\n\n109\n00:05:11.720 --> 00:05:16.270\nYou film every game, you watch the film of the game the next day, you also film\n\n110\n00:05:16.270 --> 00:05:16.640\nevery\n\n111\n00:05:16.640 --> 00:05:20.120\npractice and you watch the film of that practice the next day.\n\n112\n00:05:20.120 --> 00:05:23.640\nSo every day you are being graded and evaluated.\n\n113\n00:05:23.640 --> 00:05:27.390\nAnd if you make a mistake, you have to answer for it because the camera is\n\n114\n00:05:27.390 --> 00:05:28.200\nwatching and\n\n115\n00:05:28.200 --> 00:05:31.740\nI always felt like if I made a mistake, I was the first to go, \"Hey, this is a\n\n116\n00:05:31.740 --> 00:05:32.240\nhorrible\n\n117\n00:05:32.240 --> 00:05:33.240\ndecision.\n\n118\n00:05:33.240 --> 00:05:34.240\nIt's greedy.\n\n119\n00:05:34.240 --> 00:05:35.240\nIt's undisciplined.\n\n120\n00:05:35.240 --> 00:05:36.240\nHey, why receiver?\n\n121\n00:05:36.240 --> 00:05:37.240\nYou're wide open.\n\n122\n00:05:37.240 --> 00:05:38.400\nI should have gotten you the ball.\"\n\n123\n00:05:38.400 --> 00:05:42.600\nI felt like my teammates at least respected that, that I was hard on myself.\n\n124\n00:05:42.600 --> 00:05:43.960\nI was trying to do better.\n\n125\n00:05:43.960 --> 00:05:47.190\nAnd I think if you admit that you don't know everything and that you are going\n\n126\n00:05:47.190 --> 00:05:47.600\nto make\n\n127\n00:05:47.600 --> 00:05:50.720\nmistakes, I do think people will play harder for you.\n\n128\n00:05:50.720 --> 00:05:53.710\nI felt like my receivers played hard for me because they knew I was doing\n\n129\n00:05:53.710 --> 00:05:54.320\neverything\n\n130\n00:05:54.320 --> 00:05:56.000\nI could to get ready.\n\n131\n00:05:56.000 --> 00:06:00.170\nAnd so I've tried to take that same approach in the second chapter of asking\n\n132\n00:06:00.170 --> 00:06:01.040\nquestions,\n\n133\n00:06:01.040 --> 00:06:03.640\ntrying to understand, trying to be a good listener.\n\n134\n00:06:03.640 --> 00:06:06.760\nDavid, there's an old saying, words have power.\n\n135\n00:06:06.760 --> 00:06:08.560\nI think silence does too.\n\n136\n00:06:08.560 --> 00:06:11.960\nBeing a good listener, going back to the football thing, I was always taking\n\n137\n00:06:11.960 --> 00:06:13.560\ninput from my teammates.\n\n138\n00:06:13.560 --> 00:06:16.000\nHey, Peyton, I can get open on this route.\n\n139\n00:06:16.000 --> 00:06:18.560\nI can go a deep out and up on this guy all day.\n\n140\n00:06:18.560 --> 00:06:19.640\nBoom, very next play.\n\n141\n00:06:19.640 --> 00:06:21.880\nI'd audible to an out and up.\n\n142\n00:06:21.880 --> 00:06:26.070\nAnd that receiver felt like he was empowered because I took his input and\n\n143\n00:06:26.070 --> 00:06:26.960\nimplemented into\n\n144\n00:06:26.960 --> 00:06:28.120\nthe game plan.\n\n145\n00:06:28.120 --> 00:06:30.640\nSame thing on these different business ventures.\n\n146\n00:06:30.640 --> 00:06:34.680\nIf you have a good idea, bring it up, let's get it into the game plan.\n\n147\n00:06:34.680 --> 00:06:36.520\nIt's not all coming from me.\n\n148\n00:06:36.520 --> 00:06:39.520\nYou know, it's interesting because one law of leadership you have is no\n\n149\n00:06:39.520 --> 00:06:40.200\ninvolvement,\n\n150\n00:06:40.200 --> 00:06:41.200\nno commitment.\n\n151\n00:06:41.200 --> 00:06:43.480\nSo you're obviously getting commitment that way.\n\n152\n00:06:43.480 --> 00:06:48.800\nYou know, given the overwhelming amount of what you could do on the business\n\n153\n00:06:48.800 --> 00:06:49.520\nfront, what\n\n154\n00:06:49.520 --> 00:06:53.680\nkind of filter do you run opportunities through to keep you focused?\n\n155\n00:06:53.680 --> 00:06:56.360\nI mean, I try to do things that kind of fit.\n\n156\n00:06:56.360 --> 00:07:00.490\nI feel like I say no to a lot of potential opportunities, David, if they're\n\n157\n00:07:00.490 --> 00:07:01.040\njust not\n\n158\n00:07:01.040 --> 00:07:05.360\na fit, you know, I'm not trying just to do everything.\n\n159\n00:07:05.360 --> 00:07:07.680\nAlthough a lot of people would probably call BS on that.\n\n160\n00:07:07.680 --> 00:07:10.400\nThey probably say, Peyton has never turned out a commercial.\n\n161\n00:07:10.400 --> 00:07:12.000\nIt actually is true.\n\n162\n00:07:12.000 --> 00:07:15.360\nI have turned some down, but look, I enjoy doing it.\n\n163\n00:07:15.360 --> 00:07:17.760\nI enjoy kind of joining these teams.\n\n164\n00:07:17.760 --> 00:07:21.950\nI enjoy the commercials because I get to laugh at myself and show people I don\n\n165\n00:07:21.950 --> 00:07:22.400\n't take\n\n166\n00:07:22.400 --> 00:07:24.480\nmyself too seriously.\n\n167\n00:07:24.480 --> 00:07:26.720\nI do think you have to say no to certain things.\n\n168\n00:07:26.720 --> 00:07:31.200\nIf you just say yes to everything and you kind of spread yourself a little too\n\n169\n00:07:31.200 --> 00:07:31.360\nthin,\n\n170\n00:07:31.360 --> 00:07:34.680\nyou're not going to be as good at the things that you are involved with.\n\n171\n00:07:34.680 --> 00:07:38.740\nAnd so much of what I learned in football applies to this that like when I\n\n172\n00:07:38.740 --> 00:07:39.400\nplayed for\n\n173\n00:07:39.400 --> 00:07:45.350\nthe Colts, David, we ran very few plays, but we were very good at those few\n\n174\n00:07:45.350 --> 00:07:46.080\ncore plays,\n\n175\n00:07:46.080 --> 00:07:47.080\nright?\n\n176\n00:07:47.080 --> 00:07:48.080\nThey were our staples.\n\n177\n00:07:48.080 --> 00:07:49.680\nWe had an identity of who we were.\n\n178\n00:07:49.680 --> 00:07:53.760\nWe weren't running a thousand plays and doing each of them just okay.\n\n179\n00:07:53.760 --> 00:07:57.000\nWe were running 25 plays and being great at them.\n\n180\n00:07:57.000 --> 00:08:00.620\nAnd I've tried to take that same approach that sign up for certain things and\n\n181\n00:08:00.620 --> 00:08:01.280\ngive everything\n\n182\n00:08:01.280 --> 00:08:04.240\nyou can to those specific teams.\n\n183\n00:08:04.240 --> 00:08:07.640\nDo you have a purpose that gives you joy in what you choose to do?\n\n184\n00:08:07.640 --> 00:08:10.080\nI mean, when you're thinking about those opportunities?\n\n185\n00:08:10.080 --> 00:08:15.560\nI mean, just the teamwork and the working together to form something and to see\n\n186\n00:08:15.560 --> 00:08:16.160\nit kind\n\n187\n00:08:16.160 --> 00:08:20.440\nof grow and have some success, to me, that's what it's all about.\n\n188\n00:08:20.440 --> 00:08:25.340\nWhen I joined the Colts, we were 3 and 13, my first year, David, I threw 28\n\n189\n00:08:25.340 --> 00:08:26.560\ninterceptions.\n\n190\n00:08:26.560 --> 00:08:28.840\nThat's still a rookie record that I hold today.\n\n191\n00:08:28.840 --> 00:08:31.520\nI would like to get that off my resume.\n\n192\n00:08:31.520 --> 00:08:34.480\nIt's a lot of interceptions, but we went 3 and 13.\n\n193\n00:08:34.480 --> 00:08:35.480\nWe learned a lot.\n\n194\n00:08:35.480 --> 00:08:36.480\nI kind of hung in there.\n\n195\n00:08:36.480 --> 00:08:39.160\nThe next year, we went 13 and 3.\n\n196\n00:08:39.160 --> 00:08:43.430\nAnd so it's fun to be a part of something on the ground up when things are not\n\n197\n00:08:43.430 --> 00:08:43.800\ngreat\n\n198\n00:08:43.800 --> 00:08:47.080\nand you got to work together and dig yourself out of this hole.\n\n199\n00:08:47.080 --> 00:08:52.230\nAnd so starting Omaha from the ground up during COVID and kind of seeing where\n\n200\n00:08:52.230 --> 00:08:52.760\nit is today\n\n201\n00:08:52.760 --> 00:08:57.260\nand the different projects we have going, Sweetens Cove, we started during the\n\n202\n00:08:57.260 --> 00:08:57.960\npandemic.\n\n203\n00:08:57.960 --> 00:09:00.960\nTwo years later, we're in 12 states selling this bourbon.\n\n204\n00:09:00.960 --> 00:09:02.960\nThe golf course is extremely popular.\n\n205\n00:09:02.960 --> 00:09:07.660\nSo to me, coming in when something is already up and running and successful is\n\n206\n00:09:07.660 --> 00:09:08.600\nnot as attracted\n\n207\n00:09:08.600 --> 00:09:11.840\nto me as kind of being in there from the ground up.\n\n208\n00:09:11.840 --> 00:09:15.790\nI remember how you took that team out of the ditch and took it to the Super\n\n209\n00:09:15.790 --> 00:09:16.360\nBowl.\n\n210\n00:09:16.360 --> 00:09:21.370\nI lived in Louisville, Kentucky and Indianapolis was my team and you were my\n\n211\n00:09:21.370 --> 00:09:21.840\nman.\n\n212\n00:09:21.840 --> 00:09:26.430\nI've heard you talk about how important an NFL center is to the success of a\n\n213\n00:09:26.430 --> 00:09:27.600\nquarterback.\n\n214\n00:09:27.600 --> 00:09:32.220\nAnd you and Indianapolis Colts Center, Jeff Saturday, you had a very special\n\n215\n00:09:32.220 --> 00:09:33.280\nrelationship.\n\n216\n00:09:33.280 --> 00:09:37.520\nWho is your Jeff Saturday these days and what makes that partnership work?\n\n217\n00:09:37.520 --> 00:09:40.960\nYeah, I feel like I have a couple of them to tell you the truth.\n\n218\n00:09:40.960 --> 00:09:43.720\nJust being on these different teams, I agree.\n\n219\n00:09:43.720 --> 00:09:46.320\nJeff was integral to all the things that we did.\n\n220\n00:09:46.320 --> 00:09:49.160\nI mean, our lockers were right next to each other.\n\n221\n00:09:49.160 --> 00:09:51.640\nWe sat by each other on the plane rides.\n\n222\n00:09:51.640 --> 00:09:55.600\nHe and I are very comfortable and close proximity to each other as you would\n\n223\n00:09:55.600 --> 00:09:56.680\nimagine a quarterback\n\n224\n00:09:56.680 --> 00:09:57.960\nand center should be.\n\n225\n00:09:57.960 --> 00:10:00.320\nSo I mean, there's only one Jeff Saturday.\n\n226\n00:10:00.320 --> 00:10:02.360\nThere's only one real center for a quarterback.\n\n227\n00:10:02.360 --> 00:10:06.700\nBut for me, on each of the teams, on the Payback Foundation, we have an\n\n228\n00:10:06.700 --> 00:10:07.960\nexecutive director\n\n229\n00:10:07.960 --> 00:10:13.090\nthat I work closely with trying to find different agencies and groups that need\n\n230\n00:10:13.090 --> 00:10:13.680\nhelp that we\n\n231\n00:10:13.680 --> 00:10:18.920\nreally can make an impact on the different partnerships that I have nationwide.\n\n232\n00:10:18.920 --> 00:10:22.490\nFor example, I feel like I have a Jeff Saturday there that's kind of telling me\n\n233\n00:10:22.490 --> 00:10:23.480\n, \"Hey, Peyton,\n\n234\n00:10:23.480 --> 00:10:24.720\nhere's what we're trying to do.\n\n235\n00:10:24.720 --> 00:10:26.160\nOkay, here's the concept.\"\n\n236\n00:10:26.160 --> 00:10:29.610\nAnd so it's important to have that, but it goes back to those same principles,\n\n237\n00:10:29.610 --> 00:10:30.160\nright?\n\n238\n00:10:30.160 --> 00:10:33.760\nCommunication, talking it out, trying to be on the same page.\n\n239\n00:10:33.760 --> 00:10:37.790\nYou know, I was talking to one of your friends and they said that there's fame\n\n240\n00:10:37.790 --> 00:10:38.480\nand there's\n\n241\n00:10:38.480 --> 00:10:42.680\nPeyton Manning fame, which is at a totally different level.\n\n242\n00:10:42.680 --> 00:10:48.060\nI mean, when you walk in a room, you're a huge guy, you know, a big personality\n\n243\n00:10:48.060 --> 00:10:48.160\n.\n\n244\n00:10:48.160 --> 00:10:51.780\nBut here's the thing, they said that you're really good at handling that fame\n\n245\n00:10:51.780 --> 00:10:52.240\nand not\n\n246\n00:10:52.240 --> 00:10:53.880\neverybody is.\n\n247\n00:10:53.880 --> 00:10:58.880\nHow do you think about fame and notoriety and how do you navigate it so well?\n\n248\n00:10:58.880 --> 00:11:02.920\nI mean, I think what you're looking for is just trying to create normalcy.\n\n249\n00:11:02.920 --> 00:11:06.680\nAnd I felt like my parents did that for me and my brothers growing up.\n\n250\n00:11:06.680 --> 00:11:11.680\nObviously, it's changed with social media and the cell phone camera.\n\n251\n00:11:11.680 --> 00:11:15.120\nYou're sort of always on, if you will, when you're out in public.\n\n252\n00:11:15.120 --> 00:11:18.560\nBut I watched my dad for many years.\n\n253\n00:11:18.560 --> 00:11:22.840\nIf we were at a restaurant, somebody would come up and ask him for an autograph\n\n254\n00:11:22.840 --> 00:11:22.840\n.\n\n255\n00:11:22.840 --> 00:11:26.660\nI remember him saying it takes the same amount of time to be nice as it does to\n\n256\n00:11:26.660 --> 00:11:27.480\nbe a jerk,\n\n257\n00:11:27.480 --> 00:11:28.480\nright?\n\n258\n00:11:28.480 --> 00:11:32.260\nAnd so he always took the time and I felt like people always respected my dad,\n\n259\n00:11:32.260 --> 00:11:32.440\nmaybe\n\n260\n00:11:32.440 --> 00:11:37.160\nnot because of this incredible success that he had in the NFL, but because how\n\n261\n00:11:37.160 --> 00:11:37.920\nhe treated\n\n262\n00:11:37.920 --> 00:11:39.480\npeople and he took the time.\n\n263\n00:11:39.480 --> 00:11:43.380\nAnd so look, sometimes when you're in an airport and you're running to catch a\n\n264\n00:11:43.380 --> 00:11:44.320\nflight, sometimes\n\n265\n00:11:44.320 --> 00:11:46.800\nyou have to say, hey, I can't take a picture.\n\n266\n00:11:46.800 --> 00:11:48.400\nI got to make that flight, right?\n\n267\n00:11:48.400 --> 00:11:51.420\nAnd if that person thinks you're a jerk, well, you know, I was trying to make\n\n268\n00:11:51.420 --> 00:11:51.880\nthe flight\n\n269\n00:11:51.880 --> 00:11:52.880\nto get home.\n\n270\n00:11:52.880 --> 00:11:58.050\nSo I can't say I've been perfect in that category, but the people are what make\n\n271\n00:11:58.050 --> 00:11:58.840\nfootball great,\n\n272\n00:11:58.840 --> 00:11:59.840\nthe fans, right?\n\n273\n00:11:59.840 --> 00:12:01.840\nAnd you got to have a connection with them.\n\n274\n00:12:01.840 --> 00:12:06.170\nAnd so I enjoy those interactions with those people, with those fans, talking\n\n275\n00:12:06.170 --> 00:12:06.920\nabout something\n\n276\n00:12:06.920 --> 00:12:09.720\nthat I've been a part of or some kind of connection.\n\n277\n00:12:09.720 --> 00:12:10.720\nI love that, right?\n\n278\n00:12:10.720 --> 00:12:12.920\nHey, Peyton, you know, my brother went to Tennessee.\n\n279\n00:12:12.920 --> 00:12:14.360\nI used to see you play in college.\n\n280\n00:12:14.360 --> 00:12:16.680\nI mean, I feel there's a connection right away.\n\n281\n00:12:16.680 --> 00:12:20.540\nSo you know, obviously with our kids too, we try to create a normal environment\n\n282\n00:12:20.540 --> 00:12:21.280\n, right?\n\n283\n00:12:21.280 --> 00:12:24.080\nWe don't have our kids on social media, right?\n\n284\n00:12:24.080 --> 00:12:26.720\nWe want them to be, you know, normal kids growing up.\n\n285\n00:12:26.720 --> 00:12:30.990\nAnd I think when you go to the same places a lot, right, the same sporting\n\n286\n00:12:30.990 --> 00:12:31.760\nevents with\n\n287\n00:12:31.760 --> 00:12:32.760\nyour kids, right?\n\n288\n00:12:32.760 --> 00:12:34.320\nI'm coaching youth sports.\n\n289\n00:12:34.320 --> 00:12:37.570\nYou get used to being around those parents, that kind of makes things a little\n\n290\n00:12:37.570 --> 00:12:39.240\nmore normal.\n\n291\n00:12:39.240 --> 00:12:42.500\nYou know, the one thing I will say, having the opportunity to be around you is\n\n292\n00:12:42.500 --> 00:12:43.240\nthat everybody\n\n293\n00:12:43.240 --> 00:12:46.200\nthat knows you says that you're the absolute real deal.\n\n294\n00:12:46.200 --> 00:12:49.000\nI mean, you don't try to be anybody other than yourself.\n\n295\n00:12:49.000 --> 00:12:53.480\nAnd I think people really appreciate that.\n\n296\n00:12:53.480 --> 00:12:58.820\nNow, I'm sure you'd agree, you can't get better as the leader without a plan to\n\n297\n00:12:58.820 --> 00:12:59.280\nhelp\n\n298\n00:12:59.280 --> 00:13:00.520\nyou develop.\n\n299\n00:13:00.520 --> 00:13:03.680\nIt's why I send out a weekly leadership plan.\n\n300\n00:13:03.680 --> 00:13:07.580\nThis weekly plan gives you practical steps you can take to develop leadership\n\n301\n00:13:07.580 --> 00:13:07.960\nskills\n\n302\n00:13:07.960 --> 00:13:09.840\nthat will help you grow.\n\n303\n00:13:09.840 --> 00:13:15.620\nEach week focuses on a different leadership topic, topics like culture, control\n\n304\n00:13:15.620 --> 00:13:16.760\n, innovation,\n\n305\n00:13:16.760 --> 00:13:18.560\nand handling conflict.\n\n306\n00:13:18.560 --> 00:13:22.570\nNow you might know a lot about these things, but how often are you taking time\n\n307\n00:13:22.570 --> 00:13:23.280\nto actually\n\n308\n00:13:23.280 --> 00:13:24.640\nget better at them?\n\n309\n00:13:24.640 --> 00:13:28.000\nThis free weekly leadership plan will help you do just that.\n\n310\n00:13:28.000 --> 00:13:32.460\nIt will improve your leadership skills and give you simple ways to navigate any\n\n311\n00:13:32.460 --> 00:13:33.160\nleadership\n\n312\n00:13:33.160 --> 00:13:35.080\nthat challenge you'll face.\n\n313\n00:13:35.080 --> 00:13:44.200\nSign up for the plan today at howleaderslead.com/plan.\n\n314\n00:13:44.200 --> 00:13:48.810\nYou know, I want to dive into some of your businesses and get into how you lead\n\n315\n00:13:48.810 --> 00:13:48.920\n.\n\n316\n00:13:48.920 --> 00:13:51.640\nAnd you've kind of talked about some of your basic tenets already.\n\n317\n00:13:51.640 --> 00:13:54.440\nBut let's start with Omaha Productions.\n\n318\n00:13:54.440 --> 00:13:58.080\nTell us about how that came to be and the scope of your work these days.\n\n319\n00:13:58.080 --> 00:14:01.840\nWell, Omaha, like I said, we started it during the pandemic.\n\n320\n00:14:01.840 --> 00:14:06.560\nAnd basically, like everybody was home more during the pandemic, not able to\n\n321\n00:14:06.560 --> 00:14:07.280\ntravel.\n\n322\n00:14:07.280 --> 00:14:13.640\nAnd I really kind of enjoyed that being home, doing things virtually.\n\n323\n00:14:13.640 --> 00:14:17.760\nAnd I kind of was looking at a little self-analysis of, okay, what can I do\n\n324\n00:14:17.760 --> 00:14:18.840\nthat I don't have\n\n325\n00:14:18.840 --> 00:14:20.720\nto physically be there?\n\n326\n00:14:20.720 --> 00:14:23.280\nEverything that I was doing, David, I had to be in, right?\n\n327\n00:14:23.280 --> 00:14:28.100\nI had to fly and be in the commercial or give this speech and be a part of this\n\n328\n00:14:28.100 --> 00:14:28.400\n.\n\n329\n00:14:28.400 --> 00:14:33.530\nAnd so, you know, what can I do, what can I create or build or own that I'm a\n\n330\n00:14:33.530 --> 00:14:34.880\npart of?\n\n331\n00:14:34.880 --> 00:14:38.080\nAnd I'm putting my stamp on it, but I don't physically have to be in it.\n\n332\n00:14:38.080 --> 00:14:40.240\nSo that's kind of how Omaha started.\n\n333\n00:14:40.240 --> 00:14:43.930\nAnd, you know, kind of one of our first projects, you know, David was a show\n\n334\n00:14:43.930 --> 00:14:45.120\ncalled \"Paton's\n\n335\n00:14:45.120 --> 00:14:46.120\nPlaces.\"\n\n336\n00:14:46.120 --> 00:14:49.120\nIt's a documentary on the history of the NFL.\n\n337\n00:14:49.120 --> 00:14:51.800\nWe're telling it in an entertaining way, right?\n\n338\n00:14:51.800 --> 00:14:55.860\nThe stories, the people that have made the NFL, what it is today over the past\n\n339\n00:14:55.860 --> 00:14:56.400\nhundred\n\n340\n00:14:56.400 --> 00:14:57.400\nyears.\n\n341\n00:14:57.400 --> 00:15:00.000\nAnd the most of it, Omaha is a part of that.\n\n342\n00:15:00.000 --> 00:15:05.640\nESPN reaches out and says, \"Hey, we'd like to have places in some other sports.\n\n343\n00:15:05.640 --> 00:15:07.600\nLike to have it in college football.\n\n344\n00:15:07.600 --> 00:15:09.680\nWe love to have it in college basketball.\n\n345\n00:15:09.680 --> 00:15:11.520\nWe love to have it in tennis.\"\n\n346\n00:15:11.520 --> 00:15:13.160\nWould you kind of help us do that?\n\n347\n00:15:13.160 --> 00:15:18.820\nAnd so, Omaha kind of created the Places franchise, if you will, where I'm\n\n348\n00:15:18.820 --> 00:15:19.400\nwatching\n\n349\n00:15:19.400 --> 00:15:20.880\nthe shows, I'm a part of it.\n\n350\n00:15:20.880 --> 00:15:24.480\nI'm helping with guests and ideas, but I'm not the host of it, right?\n\n351\n00:15:24.480 --> 00:15:27.760\nJohn McEnroe hosts John's Places, right?\n\n352\n00:15:27.760 --> 00:15:28.760\nAbout tennis.\n\n353\n00:15:28.760 --> 00:15:31.200\nSue Bird is going to host college basketball.\n\n354\n00:15:31.200 --> 00:15:33.960\nVince Carter does pro basketball.\n\n355\n00:15:33.960 --> 00:15:39.080\nAnd I'm as proud of those shows, David, as the ones that I'm physically in,\n\n356\n00:15:39.080 --> 00:15:39.760\nbecause I\n\n357\n00:15:39.760 --> 00:15:41.440\nfeel like I've been a part of it.\n\n358\n00:15:41.440 --> 00:15:42.440\nIt's been a team thing.\n\n359\n00:15:42.440 --> 00:15:45.360\nAnd to watch Vince Carter do it, Vince is awesome.\n\n360\n00:15:45.360 --> 00:15:47.280\nSo I really enjoy being part of that.\n\n361\n00:15:47.280 --> 00:15:49.360\nSo that's kind of how it started.\n\n362\n00:15:49.360 --> 00:15:54.210\nAnd now we're realizing that maybe there's some places outside of sports, and\n\n363\n00:15:54.210 --> 00:15:54.960\nwe're about\n\n364\n00:15:54.960 --> 00:15:58.560\nto start Luke Bryan's \"It's All Country Places.\"\n\n365\n00:15:58.560 --> 00:16:02.480\nLuke Bryan is going to host the version of country music places, and we're\n\n366\n00:16:02.480 --> 00:16:03.240\ntalking to\n\n367\n00:16:03.240 --> 00:16:07.080\nsomebody else about hip hop, and there's maybe a military aspect.\n\n368\n00:16:07.080 --> 00:16:09.440\nSo it's something that has a chance to grow.\n\n369\n00:16:09.440 --> 00:16:11.720\nSo that was kind of how it got started.\n\n370\n00:16:11.720 --> 00:16:16.650\nAnd then obviously, starting last year, we kind of started the Manning cast\n\n371\n00:16:16.650 --> 00:16:17.160\nthat Eli\n\n372\n00:16:17.160 --> 00:16:21.200\nand I host this Monday night football show from our hometowns.\n\n373\n00:16:21.200 --> 00:16:23.520\nI do it from my neighbor's garage.\n\n374\n00:16:23.520 --> 00:16:27.800\nEli does it from his back house, right, on his golf simulator.\n\n375\n00:16:27.800 --> 00:16:32.120\nAnd we get to watch football together from our house with our friends.\n\n376\n00:16:32.120 --> 00:16:33.560\nAnd Eli thought they were joking.\n\n377\n00:16:33.560 --> 00:16:34.560\nHe's like, \"Wait a minute.\"\n\n378\n00:16:34.560 --> 00:16:38.880\nHe says, \"You want to pay me to watch football with my brother from my house?\"\n\n379\n00:16:38.880 --> 00:16:41.200\nI mean, I know I went to Ole Miss.\n\n380\n00:16:41.200 --> 00:16:44.160\nThat sounds like a pretty good idea, even for an Ole Miss grad.\n\n381\n00:16:44.160 --> 00:16:46.480\nSo anyway, we have a lot of fun doing it.\n\n382\n00:16:46.480 --> 00:16:48.200\nOmaha produces that.\n\n383\n00:16:48.200 --> 00:16:52.710\nAnd once again, in return for being a part of that ESPN and Omaha have teamed\n\n384\n00:16:52.710 --> 00:16:53.280\nup for a\n\n385\n00:16:53.280 --> 00:16:55.320\nmega cast in golf.\n\n386\n00:16:55.320 --> 00:16:58.320\nWe're doing one in ultimate fighting, and we're going to do six college\n\n387\n00:16:58.320 --> 00:17:00.160\nfootball shows.\n\n388\n00:17:00.160 --> 00:17:04.800\nShows that I'm not physically in, but we're a part of, and I'm equally as proud\n\n389\n00:17:04.800 --> 00:17:05.560\nof that.\n\n390\n00:17:05.560 --> 00:17:06.560\nThat's fantastic.\n\n391\n00:17:06.560 --> 00:17:10.480\nYou know, by the way, I saw Eli the other day at the golf event.\n\n392\n00:17:10.480 --> 00:17:11.960\nHe's as nice as you.\n\n393\n00:17:11.960 --> 00:17:13.360\nHe's one of a great guy.\n\n394\n00:17:13.360 --> 00:17:14.600\nI'm not going to tell him you said that.\n\n395\n00:17:14.600 --> 00:17:16.680\nI won't tell him you said that.\n\n396\n00:17:16.680 --> 00:17:20.270\nI'll tell you what really makes your Monday night football show so unique,\n\n397\n00:17:20.270 --> 00:17:20.960\nobviously,\n\n398\n00:17:20.960 --> 00:17:24.240\nis the expertise and the insight that you both bring to the party.\n\n399\n00:17:24.240 --> 00:17:27.910\nAnd you get sort of like you're in the huddle, in the locker room, the behind\n\n400\n00:17:27.910 --> 00:17:28.440\nthe scenes,\n\n401\n00:17:28.440 --> 00:17:29.840\nall that's great.\n\n402\n00:17:29.840 --> 00:17:33.570\nYou know, how do you see innovating on this terrific foundation that you\n\n403\n00:17:33.570 --> 00:17:34.240\nestablished in\n\n404\n00:17:34.240 --> 00:17:35.240\nyour first season?\n\n405\n00:17:35.240 --> 00:17:38.320\nBecause you just talked about a lot of innovation that you're having with your\n\n406\n00:17:38.320 --> 00:17:39.240\nother properties.\n\n407\n00:17:39.240 --> 00:17:41.040\nWhat's going to happen with Monday night football?\n\n408\n00:17:41.040 --> 00:17:44.200\nWell, it's just fun to be a part of something different, right?\n\n409\n00:17:44.200 --> 00:17:46.320\nAnd that's kind of what ESPN was looking for.\n\n410\n00:17:46.320 --> 00:17:49.080\nIt's an alternate viewing option, right?\n\n411\n00:17:49.080 --> 00:17:50.640\nIt's an alternate broadcast.\n\n412\n00:17:50.640 --> 00:17:53.760\nIt's called a mega cast and they want something different.\n\n413\n00:17:53.760 --> 00:17:58.500\nThey don't want just he and I talking about the third and two coming up or the\n\n414\n00:17:58.500 --> 00:17:59.280\ntwo minute\n\n415\n00:17:59.280 --> 00:18:00.280\ndrill.\n\n416\n00:18:00.280 --> 00:18:04.120\nThey want us talking about that when the game is really important and the game\n\n417\n00:18:04.120 --> 00:18:05.160\n's on the line.\n\n418\n00:18:05.160 --> 00:18:10.100\nBut in between on that second in one running play that nobody cares about, we\n\n419\n00:18:10.100 --> 00:18:10.800\nhave guests\n\n420\n00:18:10.800 --> 00:18:16.300\non like Conda Lisa Rice, who loves football, Snoop Dogg, who's been a youth\n\n421\n00:18:16.300 --> 00:18:17.520\nfootball coach\n\n422\n00:18:17.520 --> 00:18:20.600\nfor years in California that loves football.\n\n423\n00:18:20.600 --> 00:18:22.960\nEli and I are sitting on the couch.\n\n424\n00:18:22.960 --> 00:18:26.680\nWe are sitting at a bar with our friends, watching the game and the viewers\n\n425\n00:18:26.680 --> 00:18:27.680\nsitting there watching\n\n426\n00:18:27.680 --> 00:18:28.680\nwith us.\n\n427\n00:18:28.680 --> 00:18:30.280\nSo we're going to kind of build off that.\n\n428\n00:18:30.280 --> 00:18:32.160\nESPN did some research, David.\n\n429\n00:18:32.160 --> 00:18:35.080\nThey felt like a younger audience was watching that.\n\n430\n00:18:35.080 --> 00:18:38.960\nWe were reaching out to different people who may not be watching football.\n\n431\n00:18:38.960 --> 00:18:39.960\nThat's what they wanted.\n\n432\n00:18:39.960 --> 00:18:41.320\nAnd so we're going to build off that.\n\n433\n00:18:41.320 --> 00:18:45.590\nWe have a lot of guests that we tried to get last year that didn't come on for\n\n434\n00:18:45.590 --> 00:18:46.240\nwhatever\n\n435\n00:18:46.240 --> 00:18:47.240\nreason.\n\n436\n00:18:47.240 --> 00:18:48.240\nThey were busy.\n\n437\n00:18:48.240 --> 00:18:51.920\nWe love to get President Obama, President Bush, both guys that love football.\n\n438\n00:18:51.920 --> 00:18:53.240\nWe love to get Tiger Woods.\n\n439\n00:18:53.240 --> 00:18:55.920\nSo there's some guys that we still want to get.\n\n440\n00:18:55.920 --> 00:18:59.480\nAnd I think that'll make it different and kind of keep it fresh every single\n\n441\n00:18:59.480 --> 00:19:00.000\nweek.\n\n442\n00:19:00.000 --> 00:19:03.650\nYou know, one of the things I noticed about your commentary, it almost seems\n\n443\n00:19:03.650 --> 00:19:04.920\ncountercultural\n\n444\n00:19:04.920 --> 00:19:09.560\nin a world where everyone wants to bash people for making mistakes.\n\n445\n00:19:09.560 --> 00:19:10.920\nYou stay positive.\n\n446\n00:19:10.920 --> 00:19:12.600\nWhy do you take that route?\n\n447\n00:19:12.600 --> 00:19:15.800\nI mean, I really don't consider what we're doing even broadcasting.\n\n448\n00:19:15.800 --> 00:19:18.600\nI really consider it being a fan of the game.\n\n449\n00:19:18.600 --> 00:19:22.440\nBut to be a really good broadcaster, I think Chris Collins worth is probably\n\n450\n00:19:22.440 --> 00:19:23.040\nthe best in\n\n451\n00:19:23.040 --> 00:19:24.280\nthe business.\n\n452\n00:19:24.280 --> 00:19:26.680\nYou have to take a negative stance at times.\n\n453\n00:19:26.680 --> 00:19:29.040\nYou have to say, hey, this is not good enough.\n\n454\n00:19:29.040 --> 00:19:31.120\nAnd this was very disappointing.\n\n455\n00:19:31.120 --> 00:19:34.570\nAnd that's what Johnny Miller did in golf, that's what Collins worth does in\n\n456\n00:19:34.570 --> 00:19:35.240\nfootball.\n\n457\n00:19:35.240 --> 00:19:36.480\nBut Chris does the homework.\n\n458\n00:19:36.480 --> 00:19:37.480\nHe prepares.\n\n459\n00:19:37.480 --> 00:19:38.720\nAnd I have great respect for him.\n\n460\n00:19:38.720 --> 00:19:40.200\nAnd that's why he's so good.\n\n461\n00:19:40.200 --> 00:19:45.160\nI still feel like Eli and I are still fans and maybe still ex players that\n\n462\n00:19:45.160 --> 00:19:46.080\nunderstand\n\n463\n00:19:46.080 --> 00:19:51.360\nhow hard it is to throw this seam route into two man coverage, right?\n\n464\n00:19:51.360 --> 00:19:52.360\nIt is not easy.\n\n465\n00:19:52.360 --> 00:19:55.920\nAnd they're paying these defensive players a lot as well.\n\n466\n00:19:55.920 --> 00:19:59.940\nAnd just knowing how hard it is as opposed to so many people are going to bash\n\n467\n00:19:59.940 --> 00:20:00.920\nthe quarterback\n\n468\n00:20:00.920 --> 00:20:05.160\nfor throwing this interception, I'd rather say, what a great play by this\n\n469\n00:20:05.160 --> 00:20:06.160\nlinebacker.\n\n470\n00:20:06.160 --> 00:20:07.480\nThat's an awesome play.\n\n471\n00:20:07.480 --> 00:20:08.760\nThat's a hard throw to make.\n\n472\n00:20:08.760 --> 00:20:12.320\nBecause I'm pulling for those quarterbacks, David, in the hardest way.\n\n473\n00:20:12.320 --> 00:20:13.320\nI've been there.\n\n474\n00:20:13.320 --> 00:20:17.200\nI threw six interceptions on Monday night football one time.\n\n475\n00:20:17.200 --> 00:20:20.560\nI probably would have thrown seven, but the clock ran out.\n\n476\n00:20:20.560 --> 00:20:21.840\nI know how hard it is.\n\n477\n00:20:21.840 --> 00:20:26.120\nSo for me to get up there on my soapbox and say, that's terrible.\n\n478\n00:20:26.120 --> 00:20:27.120\nHe can't play.\n\n479\n00:20:27.120 --> 00:20:28.760\nI'm just not going to do that.\n\n480\n00:20:28.760 --> 00:20:31.760\nI mean, I'm talking to these quarterbacks before the game.\n\n481\n00:20:31.760 --> 00:20:33.960\nI'm texting a lot of them after the game.\n\n482\n00:20:33.960 --> 00:20:35.560\nHey, hang in there.\n\n483\n00:20:35.560 --> 00:20:36.560\nKeep fighting, right?\n\n484\n00:20:36.560 --> 00:20:37.960\nIt's a unique fraternity.\n\n485\n00:20:37.960 --> 00:20:43.240\nAnd I kind of want to stay in that fraternity and try to be positive, I guess.\n\n486\n00:20:43.240 --> 00:20:44.240\nThat makes a lot of sense.\n\n487\n00:20:44.240 --> 00:20:46.520\nAnd you mentioned broadcasting and the difference.\n\n488\n00:20:46.520 --> 00:20:49.600\nYou've got these great television properties that are taking off.\n\n489\n00:20:49.600 --> 00:20:52.840\nThey're all being renewed and expanded and everything's great.\n\n490\n00:20:52.840 --> 00:20:56.850\nBut I think a lot of people were surprised that you didn't go the broadcasting\n\n491\n00:20:56.850 --> 00:20:57.240\nroute\n\n492\n00:20:57.240 --> 00:21:02.800\nand become a play-by-play announcer and team up with somebody like a Jim Nance,\n\n493\n00:21:02.800 --> 00:21:03.960\net cetera.\n\n494\n00:21:03.960 --> 00:21:05.160\nWhy didn't you go that route?\n\n495\n00:21:05.160 --> 00:21:07.560\nI mean, there's obviously a lot of money in it.\n\n496\n00:21:07.560 --> 00:21:11.620\nI had some opportunities and going back to Chris Collins' worth, I remember him\n\n497\n00:21:11.620 --> 00:21:12.120\ntelling\n\n498\n00:21:12.120 --> 00:21:14.760\nme, \"Payton, I understand you're talking to him.\n\n499\n00:21:14.760 --> 00:21:16.880\nJust know what you're signing up for.\"\n\n500\n00:21:16.880 --> 00:21:18.880\nI mean, it is all encompassing.\n\n501\n00:21:18.880 --> 00:21:23.320\nI mean, Chris Collins' worth, he's watching film all week, probably more so\n\n502\n00:21:23.320 --> 00:21:24.200\nthan a player\n\n503\n00:21:24.200 --> 00:21:27.910\ndoes because he's having to watch the offense, defense, special teams of both\n\n504\n00:21:27.910 --> 00:21:28.440\nteams.\n\n505\n00:21:28.440 --> 00:21:32.000\nHe knows every single player, where they went to college, who the backup is.\n\n506\n00:21:32.000 --> 00:21:35.640\nAnd I remember him saying, \"Hey, Peyton, you got young kids.\n\n507\n00:21:35.640 --> 00:21:39.330\nBe sure you really want to do that because you are going to be away from them\n\n508\n00:21:39.330 --> 00:21:40.600\nevery weekend.\n\n509\n00:21:40.600 --> 00:21:43.120\nAnd even when you're home, you're really not home.\n\n510\n00:21:43.120 --> 00:21:44.120\nI mean, you are working.\"\n\n511\n00:21:44.120 --> 00:21:46.680\nAnd so that really had a big impact on me.\n\n512\n00:21:46.680 --> 00:21:49.360\nAshley and I have 11-year-old twins.\n\n513\n00:21:49.360 --> 00:21:52.040\nFeel like we're very present in their lives.\n\n514\n00:21:52.040 --> 00:21:56.060\nI take my kids to school every morning, helping coach their youth sports,\n\n515\n00:21:56.060 --> 00:21:57.600\ntaking them to practice.\n\n516\n00:21:57.600 --> 00:21:58.600\nI love that.\n\n517\n00:21:58.600 --> 00:22:02.200\nI cherish those car rides to school or to practice.\n\n518\n00:22:02.200 --> 00:22:05.200\nMy dad was at my Little League Baseball games.\n\n519\n00:22:05.200 --> 00:22:06.200\nThat was important to me.\n\n520\n00:22:06.200 --> 00:22:08.840\nHe never necessarily coached me, but he was there.\n\n521\n00:22:08.840 --> 00:22:10.840\nSo I didn't want to miss that opportunity.\n\n522\n00:22:10.840 --> 00:22:14.360\nAnd to be a great broadcaster, John Mann's the one that kind of started it.\n\n523\n00:22:14.360 --> 00:22:16.120\nI mean, you have to go to practice.\n\n524\n00:22:16.120 --> 00:22:18.120\nYou have to interview those players in person.\n\n525\n00:22:18.120 --> 00:22:20.320\nYou have to interview the visiting team coming in.\n\n526\n00:22:20.320 --> 00:22:21.320\nRight?\n\n527\n00:22:21.320 --> 00:22:24.600\nYou sit around and wait until Sunday night or Monday night to do the game.\n\n528\n00:22:24.600 --> 00:22:27.360\nIt's a three or four-day commitment, and there's no home games.\n\n529\n00:22:27.360 --> 00:22:28.640\nYou're going every weekend.\n\n530\n00:22:28.640 --> 00:22:33.190\nI wanted to be home in the fall, and I wanted to go to my son's flag football\n\n531\n00:22:33.190 --> 00:22:33.760\ngame or my\n\n532\n00:22:33.760 --> 00:22:35.240\ndaughter's volleyball game.\n\n533\n00:22:35.240 --> 00:22:40.280\nAnd so I kind of kept passing, and all of a sudden COVID hits, and people are\n\n534\n00:22:40.280 --> 00:22:40.880\ndoing some\n\n535\n00:22:40.880 --> 00:22:45.470\nthings remotely, and ESPN kind of said, \"Hey, would you consider sort of doing\n\n536\n00:22:45.470 --> 00:22:46.240\nsomething\n\n537\n00:22:46.240 --> 00:22:47.240\ndifferent?\"\n\n538\n00:22:47.240 --> 00:22:50.440\nAnd that's kind of how the Manning cast came about.\n\n539\n00:22:50.440 --> 00:22:53.420\nAnd it's kind of fun, like I said, to do things a little differently, to be a\n\n540\n00:22:53.420 --> 00:22:54.000\nlittle bit of\n\n541\n00:22:54.000 --> 00:22:55.480\na disruptor.\n\n542\n00:22:55.480 --> 00:22:57.600\nAnd it's been a lot of fun, and I get to be home.\n\n543\n00:22:57.600 --> 00:23:01.280\nEli gets to be home with his kids, and so it's really worked out well.\n\n544\n00:23:01.280 --> 00:23:04.760\nI think that's exactly a great way to describe what you've done.\n\n545\n00:23:04.760 --> 00:23:08.280\nYou've definitely disrupted the industry with something that people just can't\n\n546\n00:23:08.280 --> 00:23:09.880\nwait to watch.\n\n547\n00:23:09.880 --> 00:23:13.840\nYou know, as a quarterback, you know every single person on the field and what\n\n548\n00:23:13.840 --> 00:23:14.280\nthey're\n\n549\n00:23:14.280 --> 00:23:15.640\nsupposed to be doing.\n\n550\n00:23:15.640 --> 00:23:18.600\nHow does that translate now into how you run your businesses?\n\n551\n00:23:18.600 --> 00:23:22.640\nI mean, certainly I try to study and learn as much as I can.\n\n552\n00:23:22.640 --> 00:23:26.280\nPreparation, David, was where I felt I got my edge in football.\n\n553\n00:23:26.280 --> 00:23:28.560\nI couldn't out throw anybody.\n\n554\n00:23:28.560 --> 00:23:30.720\nI certainly couldn't outrun anybody.\n\n555\n00:23:30.720 --> 00:23:34.750\nIf you ever watched me play, I had a coach tell me once that I couldn't run out\n\n556\n00:23:34.750 --> 00:23:35.280\nof sight\n\n557\n00:23:35.280 --> 00:23:36.280\nin a week.\n\n558\n00:23:36.280 --> 00:23:38.240\nThat was a nice thing to say.\n\n559\n00:23:38.240 --> 00:23:40.960\nBut I thought I could at least out-prepare them.\n\n560\n00:23:40.960 --> 00:23:44.570\nAnd I've tried to kind of take that same approach, you know, in this second\n\n561\n00:23:44.570 --> 00:23:45.160\nchapter,\n\n562\n00:23:45.160 --> 00:23:49.350\nworking, trying to learn, trying to ask questions, but trying to also have an\n\n563\n00:23:49.350 --> 00:23:50.600\nidentity and figure\n\n564\n00:23:50.600 --> 00:23:52.320\nout what my role was, right?\n\n565\n00:23:52.320 --> 00:23:55.920\nAs a quarterback, you know, I was not going to get involved in the defensive\n\n566\n00:23:55.920 --> 00:23:56.960\nschemes, right?\n\n567\n00:23:56.960 --> 00:23:58.400\nThat was for our defensive players.\n\n568\n00:23:58.400 --> 00:24:00.840\nI was going to encourage them to be a good teammate.\n\n569\n00:24:00.840 --> 00:24:03.320\nI was going to kind of stay in my lane with the offense.\n\n570\n00:24:03.320 --> 00:24:07.490\nAnd so I've tried to kind of take that same approach and helping pitch a show\n\n571\n00:24:07.490 --> 00:24:08.520\nto a network,\n\n572\n00:24:08.520 --> 00:24:12.560\ncalling somebody about, \"Hey, would you consider being a host of this show?\n\n573\n00:24:12.560 --> 00:24:14.120\nYou'd be great at it,\" right?\n\n574\n00:24:14.120 --> 00:24:18.840\nTo me, I found David the direct two-way communication going straight to the\n\n575\n00:24:18.840 --> 00:24:20.640\nperson if you can, as\n\n576\n00:24:20.640 --> 00:24:23.160\nopposed to going through a middle person, right?\n\n577\n00:24:23.160 --> 00:24:25.160\nJust go to the person directly.\n\n578\n00:24:25.160 --> 00:24:26.160\nIt's the best way.\n\n579\n00:24:26.160 --> 00:24:29.710\nI remember one time in football, I had a coach that was calling the plays, but\n\n580\n00:24:29.710 --> 00:24:30.480\nhe and I weren't\n\n581\n00:24:30.480 --> 00:24:32.760\nreally meeting together during the week.\n\n582\n00:24:32.760 --> 00:24:36.010\nWe were kind of having to go through an assistant coach and it was telling him,\n\n583\n00:24:36.010 --> 00:24:36.480\n\"Hey, this is\n\n584\n00:24:36.480 --> 00:24:38.400\nhow I want you to do it.\"\n\n585\n00:24:38.400 --> 00:24:39.560\nAnd we weren't playing well.\n\n586\n00:24:39.560 --> 00:24:41.800\nFinally, we got rid of the middle man.\n\n587\n00:24:41.800 --> 00:24:43.600\nI went directly to the play caller.\n\n588\n00:24:43.600 --> 00:24:45.600\nWe started watching film together.\n\n589\n00:24:45.600 --> 00:24:48.880\nWe got on the same page and we started having more success.\n\n590\n00:24:48.880 --> 00:24:53.440\nThat was a great lesson for me that anytime you can eliminate the gray area,\n\n591\n00:24:53.440 --> 00:24:53.920\neliminate\n\n592\n00:24:53.920 --> 00:24:58.190\nthe middle person, go directly to the source with direct two-way communication,\n\n593\n00:24:58.190 --> 00:24:58.640\nI think\n\n594\n00:24:58.640 --> 00:25:00.160\nit's more effective.\n\n595\n00:25:00.160 --> 00:25:01.640\nAnd a lot faster for sure.\n\n596\n00:25:01.640 --> 00:25:03.160\nNo doubt.\n\n597\n00:25:03.160 --> 00:25:06.850\nWhat's the conversation with Peyton Manning like when you have to be direct\n\n598\n00:25:06.850 --> 00:25:07.480\nabout something\n\n599\n00:25:07.480 --> 00:25:10.680\nthat's not going well on the business front?\n\n600\n00:25:10.680 --> 00:25:16.160\nJust being honest and most of the time, I'm kind of starting with me saying, \"\n\n601\n00:25:16.160 --> 00:25:16.760\nHey, I didn't\n\n602\n00:25:16.760 --> 00:25:18.600\ndo my part the right way.\n\n603\n00:25:18.600 --> 00:25:20.080\nThis was a mistake on my end.\n\n604\n00:25:20.080 --> 00:25:21.320\nI have to be better.\"\n\n605\n00:25:21.320 --> 00:25:23.440\nI think you kind of start that way.\n\n606\n00:25:23.440 --> 00:25:27.400\nWhen you come in pointing fingers and blaming saying, \"You guys didn't do your\n\n607\n00:25:27.400 --> 00:25:27.960\npart right,\n\n608\n00:25:27.960 --> 00:25:29.920\nI think you've lost the room right away.\n\n609\n00:25:29.920 --> 00:25:30.920\nIt's we.\"\n\n610\n00:25:30.920 --> 00:25:33.200\nFootball is very much that way.\n\n611\n00:25:33.200 --> 00:25:35.560\nSometimes the media can try to divide a team.\n\n612\n00:25:35.560 --> 00:25:38.800\nYou have the Broncos offense, the Broncos defense.\n\n613\n00:25:38.800 --> 00:25:40.200\nIt's two different teams.\n\n614\n00:25:40.200 --> 00:25:41.200\nNo, no, no.\n\n615\n00:25:41.200 --> 00:25:42.200\nIt's one team, right?\n\n616\n00:25:42.200 --> 00:25:43.200\nWe lost together.\n\n617\n00:25:43.200 --> 00:25:47.960\nSo I've tried to take that same approach as to what can we do better, but also\n\n618\n00:25:47.960 --> 00:25:48.440\nbeing\n\n619\n00:25:48.440 --> 00:25:49.680\nvery honest, right?\n\n620\n00:25:49.680 --> 00:25:52.840\nAnd having a debrief on what we just did.\n\n621\n00:25:52.840 --> 00:25:55.880\nEli and I do that Monday night show on Tuesday.\n\n622\n00:25:55.880 --> 00:25:56.880\nWe have a debrief.\n\n623\n00:25:56.880 --> 00:25:58.400\nHey, this part was great.\n\n624\n00:25:58.400 --> 00:26:00.200\nPeyton, this part wasn't so good, right?\n\n625\n00:26:00.200 --> 00:26:02.000\nYou were talking too much, whatnot.\n\n626\n00:26:02.000 --> 00:26:04.120\nSo hey, hit me straight, right?\n\n627\n00:26:04.120 --> 00:26:08.280\nGive me feedback, right in my notes down, figuring out how we can do it better\n\n628\n00:26:08.280 --> 00:26:08.840\nthe next\n\n629\n00:26:08.840 --> 00:26:09.840\ntime.\n\n630\n00:26:09.840 --> 00:26:15.840\nThat's the only way to go about it, I think.\n\n631\n00:26:15.840 --> 00:26:19.250\nWe'll be back with the rest of my conversation with Peyton Manning in just a\n\n632\n00:26:19.250 --> 00:26:19.840\nmoment.\n\n633\n00:26:19.840 --> 00:26:24.040\nI love what Peyton said about out preparing the other guy.\n\n634\n00:26:24.040 --> 00:26:28.420\nAnd it reminds me of a fantastic conversation I had not too long ago with the\n\n635\n00:26:28.420 --> 00:26:29.120\none and only\n\n636\n00:26:29.120 --> 00:26:30.120\nJim Nance.\n\n637\n00:26:30.120 --> 00:26:35.610\nJim makes it look so easy when he's calling March Madness or the Masters on CBS\n\n638\n00:26:35.610 --> 00:26:35.680\n.\n\n639\n00:26:35.680 --> 00:26:40.300\nBut what you don't see is the incredible amount of hard work he does before\n\n640\n00:26:40.300 --> 00:26:41.160\neach and every\n\n641\n00:26:41.160 --> 00:26:42.160\nbroadcast.\n\n642\n00:26:42.160 --> 00:26:44.720\nNumber one, every show is your most important show.\n\n643\n00:26:44.720 --> 00:26:47.320\nYou never take anything for granted.\n\n644\n00:26:47.320 --> 00:26:51.390\nI feel like out of respect to your audience and respect to the subjects that\n\n645\n00:26:51.390 --> 00:26:52.760\nyou're covering,\n\n646\n00:26:52.760 --> 00:26:56.080\nyou have to do the full detail research.\n\n647\n00:26:56.080 --> 00:26:58.920\nI'm a guy that if I'm not prepared, I don't feel right.\n\n648\n00:26:58.920 --> 00:27:00.120\nI feel off.\n\n649\n00:27:00.120 --> 00:27:01.600\nI feel anxious.\n\n650\n00:27:01.600 --> 00:27:05.970\nIf you want an inside look at how Jim Nance always shows up prepared, don't\n\n651\n00:27:05.970 --> 00:27:07.960\nmiss our conversation.\n\n652\n00:27:07.960 --> 00:27:13.160\nEpisode 76 here on How Leaders Lead.\n\n653\n00:27:13.160 --> 00:27:21.420\nYou know, in March of 2019, you became part owner of Sweden's Cove Golf Club\n\n654\n00:27:21.420 --> 00:27:22.280\nalong with\n\n655\n00:27:22.280 --> 00:27:24.640\nAndy Roddick and a few other people.\n\n656\n00:27:24.640 --> 00:27:25.640\nHow'd that happen?\n\n657\n00:27:25.640 --> 00:27:27.480\nI tell you, it's a funny story.\n\n658\n00:27:27.480 --> 00:27:30.910\nAndy kind of reached out to me and Andy's been involved in different business\n\n659\n00:27:30.910 --> 00:27:31.400\nventures\n\n660\n00:27:31.400 --> 00:27:32.400\nin his second chapter.\n\n661\n00:27:32.400 --> 00:27:35.200\nAnd he said, \"Paton got involved with some real estate guys.\n\n662\n00:27:35.200 --> 00:27:39.320\nWe bought this golf course outside Chattanooga, Tennessee called Sweden's Cove.\n\n663\n00:27:39.320 --> 00:27:42.480\nIt's a nine hole public inexpensive golf course.\n\n664\n00:27:42.480 --> 00:27:46.720\nIt has a shed for the clubhouse, but it has some magic to it.\n\n665\n00:27:46.720 --> 00:27:49.800\nYou got to come play it and consider being a part of it.\n\n666\n00:27:49.800 --> 00:27:53.260\nAnd so I spent a lot of time in the Chattanooga area, but I had not played the\n\n667\n00:27:53.260 --> 00:27:53.840\ncourse.\n\n668\n00:27:53.840 --> 00:27:54.840\nI'd heard of it.\n\n669\n00:27:54.840 --> 00:27:57.680\nI went and played it with Andy and it just hit me.\n\n670\n00:27:57.680 --> 00:27:59.520\nI mean, I got it.\n\n671\n00:27:59.520 --> 00:28:00.520\nPublic.\n\n672\n00:28:00.520 --> 00:28:01.520\nI got it.\n\n673\n00:28:01.520 --> 00:28:06.820\nNo fancy clubhouse in nine holes, two pens on each green in case you want to go\n\n674\n00:28:06.820 --> 00:28:07.280\nfor a\n\n675\n00:28:07.280 --> 00:28:09.880\nsecond loop, you can hit some different pens.\n\n676\n00:28:09.880 --> 00:28:12.360\nBring your own beer, bring your own food, right?\n\n677\n00:28:12.360 --> 00:28:13.760\nJust something different about it.\n\n678\n00:28:13.760 --> 00:28:15.240\nAnd so I said, I'm in.\n\n679\n00:28:15.240 --> 00:28:16.240\nWe bought it.\n\n680\n00:28:16.240 --> 00:28:17.640\nThe golf course was great.\n\n681\n00:28:17.640 --> 00:28:21.950\nAnd all of a sudden we noticed this kind of tradition that was starting David\n\n682\n00:28:21.950 --> 00:28:22.200\nthat people\n\n683\n00:28:22.200 --> 00:28:23.200\nwere coming.\n\n684\n00:28:23.200 --> 00:28:25.480\nThey were bringing a bottle of bourbon or whiskey.\n\n685\n00:28:25.480 --> 00:28:29.820\nThey were taking a shot before they hit their first tee shot on number one at\n\n686\n00:28:29.820 --> 00:28:30.480\nSweden.\n\n687\n00:28:30.480 --> 00:28:35.320\nSweden's Cove and they were leaving the bottle for whoever was behind them.\n\n688\n00:28:35.320 --> 00:28:39.720\nSomebody else from Atlanta, somebody else from Charlotte, the maintenance staff\n\n689\n00:28:39.720 --> 00:28:39.800\n.\n\n690\n00:28:39.800 --> 00:28:43.000\nAnd it became this real organic tradition.\n\n691\n00:28:43.000 --> 00:28:45.560\nAnd so we kind of said, hey, this is kind of real.\n\n692\n00:28:45.560 --> 00:28:46.640\nThis is authentic.\n\n693\n00:28:46.640 --> 00:28:48.720\nMaybe we should start our own bourbon.\n\n694\n00:28:48.720 --> 00:28:52.040\nSo that's how Sweden's Cove bourbon got started, right?\n\n695\n00:28:52.040 --> 00:28:53.840\nThey say two things about bourbon.\n\n696\n00:28:53.840 --> 00:28:55.320\nIt better taste good.\n\n697\n00:28:55.320 --> 00:28:57.400\nIt better have a story with it.\n\n698\n00:28:57.400 --> 00:28:59.360\nWe felt we had a great story.\n\n699\n00:28:59.360 --> 00:29:03.560\nWe hired this superstar master blender named Mary Ann Eaves.\n\n700\n00:29:03.560 --> 00:29:05.200\nShe's an absolute rock star.\n\n701\n00:29:05.200 --> 00:29:06.360\nShe's the quarterback.\n\n702\n00:29:06.360 --> 00:29:08.400\nIt tastes good because of her.\n\n703\n00:29:08.400 --> 00:29:10.720\nSo that's why it's kind of gotten off to a good start.\n\n704\n00:29:10.720 --> 00:29:12.920\nAnd once again, it's a Tennessee thing.\n\n705\n00:29:12.920 --> 00:29:14.960\nI love the state of Tennessee.\n\n706\n00:29:14.960 --> 00:29:15.960\nIt's a golf thing.\n\n707\n00:29:15.960 --> 00:29:16.960\nI love that.\n\n708\n00:29:16.960 --> 00:29:19.480\nAnd it's a team that's been fun to be a part of.\n\n709\n00:29:19.480 --> 00:29:21.400\nAnd it is a very good whiskey.\n\n710\n00:29:21.400 --> 00:29:22.560\nThere's no doubt about it.\n\n711\n00:29:22.560 --> 00:29:23.560\nThank you.\n\n712\n00:29:23.560 --> 00:29:24.560\nCongratulations on that.\n\n713\n00:29:24.560 --> 00:29:28.070\nYou know, it was there anything about the whiskey business that kind of caught\n\n714\n00:29:28.070 --> 00:29:29.240\nyou by surprise?\n\n715\n00:29:29.240 --> 00:29:31.440\nAny big learning that you weren't expecting?\n\n716\n00:29:31.440 --> 00:29:35.400\nYeah, I mean, I was truly an amateur, you know, kind of when it came to that\n\n717\n00:29:35.400 --> 00:29:36.440\nside of it.\n\n718\n00:29:36.440 --> 00:29:37.640\nDidn't know a lot about it.\n\n719\n00:29:37.640 --> 00:29:41.670\nIt wasn't really a whiskey bourbon drinker, you know, but my dad kind of in his\n\n720\n00:29:41.670 --> 00:29:42.080\nlater\n\n721\n00:29:42.080 --> 00:29:44.920\nage has started enjoying an old fashioned.\n\n722\n00:29:44.920 --> 00:29:47.920\nAnd so he and I were together with having old fashioned together.\n\n723\n00:29:47.920 --> 00:29:50.160\nSo that's been a good father something.\n\n724\n00:29:50.160 --> 00:29:53.800\nBut I've been the first to admit, hey, I'm an amateur on this.\n\n725\n00:29:53.800 --> 00:29:54.920\nI need to learn about it.\n\n726\n00:29:54.920 --> 00:29:57.850\nYeah, I don't like when people sign up for something and immediately they\n\n727\n00:29:57.850 --> 00:29:58.880\nbecome an expert,\n\n728\n00:29:58.880 --> 00:29:59.880\nright?\n\n729\n00:29:59.880 --> 00:30:00.880\nThat's just not the case.\n\n730\n00:30:00.880 --> 00:30:04.560\nAnd so tried to form a team with some experts like Mary Ann.\n\n731\n00:30:04.560 --> 00:30:05.800\nIt's competitive.\n\n732\n00:30:05.800 --> 00:30:09.680\nThere's a lot of options when you go to a bar or a restaurant for picking a\n\n733\n00:30:09.680 --> 00:30:10.440\nbourbon.\n\n734\n00:30:10.440 --> 00:30:14.370\nWhat are you going to do to try to be a little different to maybe try to stand\n\n735\n00:30:14.370 --> 00:30:14.840\nout?\n\n736\n00:30:14.840 --> 00:30:19.180\nWe really try to preach the connection to the story of kind of how it got\n\n737\n00:30:19.180 --> 00:30:19.920\nstarted to\n\n738\n00:30:19.920 --> 00:30:22.040\nthis organic tradition.\n\n739\n00:30:22.040 --> 00:30:25.570\nCertainly anywhere in the golf field, we feel like those are good opportunities\n\n740\n00:30:25.570 --> 00:30:25.840\nthat\n\n741\n00:30:25.840 --> 00:30:29.400\npeople that love golf, people that have heard about the golf course.\n\n742\n00:30:29.400 --> 00:30:31.960\nBut like football, it's competitive.\n\n743\n00:30:31.960 --> 00:30:33.560\nYou better not be sitting still.\n\n744\n00:30:33.560 --> 00:30:35.960\nYou better be trying to grow and stay ahead.\n\n745\n00:30:35.960 --> 00:30:39.990\nHey, Peyton, you've said you haven't turned down too many commercials and I'm\n\n746\n00:30:39.990 --> 00:30:40.480\nglad you\n\n747\n00:30:40.480 --> 00:30:42.080\nhave turned down some of them.\n\n748\n00:30:42.080 --> 00:30:46.060\nBut you know, you've done some great commercials with nationwide and you seem\n\n749\n00:30:46.060 --> 00:30:46.800\nto have a real\n\n750\n00:30:46.800 --> 00:30:49.960\nspecial partnership with Brad Paisley.\n\n751\n00:30:49.960 --> 00:30:54.160\nHow do you think about that partnership and what makes it work?\n\n752\n00:30:54.160 --> 00:30:56.120\nI tell you, Brad is a real pro.\n\n753\n00:30:56.120 --> 00:30:59.650\nI mean, putting up with me and all these commercials, I feel like the\n\n754\n00:30:59.650 --> 00:31:01.760\ncommercials work, David, because\n\n755\n00:31:01.760 --> 00:31:06.040\nI think I am genuinely annoying Brad in these commercials.\n\n756\n00:31:06.040 --> 00:31:11.380\nI mean, I really think I am and he has that perfect mix of acting like I'm not\n\n757\n00:31:11.380 --> 00:31:12.280\nbothering\n\n758\n00:31:12.280 --> 00:31:15.520\nhim, but sometimes like, yes, okay, Peyton, you're getting on my nerves.\n\n759\n00:31:15.520 --> 00:31:17.200\nAnd that's why it works, right?\n\n760\n00:31:17.200 --> 00:31:19.000\nHe and I have gotten to be good buddies.\n\n761\n00:31:19.000 --> 00:31:22.920\nHe's played a couple of charity events for me and well, what a pro.\n\n762\n00:31:22.920 --> 00:31:26.330\nThe coolest thing about those commercials is that in between takes, Brad's\n\n763\n00:31:26.330 --> 00:31:26.920\nalways got\n\n764\n00:31:26.920 --> 00:31:29.600\na guitar and he's always strumming something.\n\n765\n00:31:29.600 --> 00:31:34.660\nAnd he is as good a guitar player as anybody in the world, but he has good\n\n766\n00:31:34.660 --> 00:31:35.800\nideas as well.\n\n767\n00:31:35.800 --> 00:31:40.420\nAnd like me, he likes to laugh and the nationwide team has been so good at kind\n\n768\n00:31:40.420 --> 00:31:41.440\nof saying, hey,\n\n769\n00:31:41.440 --> 00:31:44.840\nhere's the idea, but Peyton and Brad, how would you all say that?\n\n770\n00:31:44.840 --> 00:31:47.820\nAnd Brad's like, well, I think I might say it like this and I'm going, yeah, I\n\n771\n00:31:47.820 --> 00:31:48.280\n'll come\n\n772\n00:31:48.280 --> 00:31:50.760\nin and that's why it works, right?\n\n773\n00:31:50.760 --> 00:31:52.240\nCollaborative team effort.\n\n774\n00:31:52.240 --> 00:31:54.200\nI mean, Brad and I aren't actors, right?\n\n775\n00:31:54.200 --> 00:31:55.200\nWe're not.\n\n776\n00:31:55.200 --> 00:31:58.080\nThey're not giving us a script saying, here's how you have to say it.\n\n777\n00:31:58.080 --> 00:31:59.400\nWe're kind of working together.\n\n778\n00:31:59.400 --> 00:32:02.240\nWe laugh a lot, which I think is important.\n\n779\n00:32:02.240 --> 00:32:04.160\nTry to get the message across.\n\n780\n00:32:04.160 --> 00:32:05.840\nBrad doesn't believe we're in a band.\n\n781\n00:32:05.840 --> 00:32:07.680\nI do believe we're in a band.\n\n782\n00:32:07.680 --> 00:32:10.880\nWe're button heads and it's been a lot of fun though.\n\n783\n00:32:10.880 --> 00:32:13.040\nI got a really important question for you.\n\n784\n00:32:13.040 --> 00:32:16.200\nYou know, with everything that you got going on in your business career, how's\n\n785\n00:32:16.200 --> 00:32:16.840\nit affecting\n\n786\n00:32:16.840 --> 00:32:18.760\nyour golf game, Peyton?\n\n787\n00:32:18.760 --> 00:32:21.360\nI tell you, David, I've been really disappointed.\n\n788\n00:32:21.360 --> 00:32:26.600\nI was so convinced that once I stopped playing football, I get to play golf in\n\n789\n00:32:26.600 --> 00:32:27.520\nthe fall.\n\n790\n00:32:27.520 --> 00:32:29.920\nMy handicap is going way down, right?\n\n791\n00:32:29.920 --> 00:32:35.400\nBecause my golf season was always in Indianapolis kind of made to July, right?\n\n792\n00:32:35.400 --> 00:32:38.600\nTraining camp starts, golf clubs get put up, right?\n\n793\n00:32:38.600 --> 00:32:43.770\nBad luck, I think, for a quarterback to be playing golf after he just threw 600\n\n794\n00:32:43.770 --> 00:32:44.600\nreceptions\n\n795\n00:32:44.600 --> 00:32:45.880\non Monday night, right?\n\n796\n00:32:45.880 --> 00:32:48.080\nNot a good luck for the season ticket holders.\n\n797\n00:32:48.080 --> 00:32:52.240\nI just put them up and you kind of start all over again in the off season.\n\n798\n00:32:52.240 --> 00:32:53.680\nAnd so my golf game went like this.\n\n799\n00:32:53.680 --> 00:32:55.840\nI said, \"All right, I get to play year round.\n\n800\n00:32:55.840 --> 00:32:57.160\nI'm going to take it down low.\"\n\n801\n00:32:57.160 --> 00:32:59.080\nAnd it just hasn't happened.\n\n802\n00:32:59.080 --> 00:33:00.640\nIt's been disappointing.\n\n803\n00:33:00.640 --> 00:33:01.840\nI love to play.\n\n804\n00:33:01.840 --> 00:33:04.480\nGot a good group here in Denver to play with.\n\n805\n00:33:04.480 --> 00:33:07.400\nYou know, still love putting together a golf trip.\n\n806\n00:33:07.400 --> 00:33:11.400\nI love organizing that and kind of creating the forsomes and all the\n\n807\n00:33:11.400 --> 00:33:12.520\naccommodations.\n\n808\n00:33:12.520 --> 00:33:16.720\nI still love that, but I wish I was playing a lot better than I am.\n\n809\n00:33:16.720 --> 00:33:18.680\nWell, persevere, my friend.\n\n810\n00:33:18.680 --> 00:33:19.680\nThere you go.\n\n811\n00:33:19.680 --> 00:33:22.590\nThis has been so much fun and I'd like to have a little bit more fun with you\n\n812\n00:33:22.590 --> 00:33:23.080\nwith some\n\n813\n00:33:23.080 --> 00:33:24.400\nrapid fire questions.\n\n814\n00:33:24.400 --> 00:33:25.960\nIt's my lightning round.\n\n815\n00:33:25.960 --> 00:33:27.680\nThink of it as a two minute drill.\n\n816\n00:33:27.680 --> 00:33:28.680\nI like it.\n\n817\n00:33:28.680 --> 00:33:29.680\nYou ready?\n\n818\n00:33:29.680 --> 00:33:30.680\nYes, sir.\n\n819\n00:33:30.680 --> 00:33:33.680\nIf you could be one person for a day beside yourself, who would it be?\n\n820\n00:33:33.680 --> 00:33:38.670\nJim Nance to call the masters, to call the final four, to call a Super Bowl all\n\n821\n00:33:38.670 --> 00:33:38.960\nin the\n\n822\n00:33:38.960 --> 00:33:41.160\nsame couple of months.\n\n823\n00:33:41.160 --> 00:33:42.560\nNobody hit you in the back.\n\n824\n00:33:42.560 --> 00:33:44.120\nJim Nance.\n\n825\n00:33:44.120 --> 00:33:46.160\nWhat's your biggest pet peeve?\n\n826\n00:33:46.160 --> 00:33:50.160\nMe being late because of traffic or something and maybe somebody else being\n\n827\n00:33:50.160 --> 00:33:51.200\nlate to something\n\n828\n00:33:51.200 --> 00:33:54.080\nwe've kind of scheduled football time, right?\n\n829\n00:33:54.080 --> 00:33:56.240\nEight o'clock meeting, me there at 750.\n\n830\n00:33:56.240 --> 00:33:58.360\nYou kind of learned that early.\n\n831\n00:33:58.360 --> 00:34:03.250\nIn which situation of these situations would you be feeling more nerves before\n\n832\n00:34:03.250 --> 00:34:04.000\nthe opening\n\n833\n00:34:04.000 --> 00:34:09.000\ndrive of the Super Bowl or the opening monologue on Saturday Night Live?\n\n834\n00:34:09.000 --> 00:34:14.110\nWithout a doubt, opening monologue of Saturday Night Live because football, at\n\n835\n00:34:14.110 --> 00:34:15.160\nleast I thought\n\n836\n00:34:15.160 --> 00:34:17.120\nI knew I was doing, right?\n\n837\n00:34:17.120 --> 00:34:20.440\nThose six interceptions I feel Monday night, I wasn't nervous.\n\n838\n00:34:20.440 --> 00:34:22.040\nI just stuck up the whole place.\n\n839\n00:34:22.040 --> 00:34:25.320\nSaturday Night Live, I didn't know what I was doing.\n\n840\n00:34:25.320 --> 00:34:27.400\nThat's what I'm nervous.\n\n841\n00:34:27.400 --> 00:34:31.420\nIf I were to get into your car right now, what would be coming out of the\n\n842\n00:34:31.420 --> 00:34:32.280\nspeakers?\n\n843\n00:34:32.280 --> 00:34:36.380\nCountry music, when you go to school in Tennessee and Tennessee is a big part\n\n844\n00:34:36.380 --> 00:34:37.520\nof your life.\n\n845\n00:34:37.520 --> 00:34:39.360\nCountry music is a huge part of it.\n\n846\n00:34:39.360 --> 00:34:41.720\nSo it would be 100% country music.\n\n847\n00:34:41.720 --> 00:34:44.160\nWhat's something about you a few people would know?\n\n848\n00:34:44.160 --> 00:34:46.800\nI like to sing, believe it or not.\n\n849\n00:34:46.800 --> 00:34:48.080\nI'm a bad singer.\n\n850\n00:34:48.080 --> 00:34:50.480\nI cannot hit a chord, but I like to.\n\n851\n00:34:50.480 --> 00:34:52.000\nI sing in the shower.\n\n852\n00:34:52.000 --> 00:34:53.480\nI sing in the car.\n\n853\n00:34:53.480 --> 00:34:57.280\nI've made some bad efforts to sing on stage with some of these singers.\n\n854\n00:34:57.280 --> 00:35:00.200\nIt has not gone well, but the effort is there, right?\n\n855\n00:35:00.200 --> 00:35:03.760\nI hope people can appreciate the effort.\n\n856\n00:35:03.760 --> 00:35:06.560\nWho's your favorite quarterback to watch these days?\n\n857\n00:35:06.560 --> 00:35:08.800\nPatrick Mahomes is fun to watch.\n\n858\n00:35:08.800 --> 00:35:11.400\nI mean, he is having fun out there the way he plays.\n\n859\n00:35:11.400 --> 00:35:15.560\nHe does high energy and he's my favorite player to watch right now.\n\n860\n00:35:15.560 --> 00:35:18.000\nYour longest touchdown run.\n\n861\n00:35:18.000 --> 00:35:22.280\nBelieve it or not, I had a 33 yard touchdown run.\n\n862\n00:35:22.280 --> 00:35:23.760\nIt was against the Buffalo Bills.\n\n863\n00:35:23.760 --> 00:35:25.600\nIt was a running play.\n\n864\n00:35:25.600 --> 00:35:29.800\nI didn't tell anybody, but instead of handing it off, I just kept it.\n\n865\n00:35:29.800 --> 00:35:34.350\nEverybody was blocking the running play so well that the defense said it's got\n\n866\n00:35:34.350 --> 00:35:34.640\nto be\n\n867\n00:35:34.640 --> 00:35:35.640\na running play.\n\n868\n00:35:35.640 --> 00:35:39.420\nThey all ran and tackled the running back and I ran down the left sideline\n\n869\n00:35:39.420 --> 00:35:40.600\nalmost untouched.\n\n870\n00:35:40.600 --> 00:35:44.200\nI know it's hard to believe, but it's actually true.\n\n871\n00:35:44.200 --> 00:35:45.600\nLast one in the lightning round.\n\n872\n00:35:45.600 --> 00:35:46.600\nWhat's your superpower?\n\n873\n00:35:46.600 --> 00:35:49.600\nI'm not sure I have one.\n\n874\n00:35:49.600 --> 00:35:53.480\nI hope being a good listener, I really try to do that, right?\n\n875\n00:35:53.480 --> 00:35:55.040\nTry not to talk too much.\n\n876\n00:35:55.040 --> 00:35:56.040\nTry to be a good listener.\n\n877\n00:35:56.040 --> 00:35:59.070\nI don't know if it's a superpower, but I think it's something that everybody\n\n878\n00:35:59.070 --> 00:35:59.200\nshould\n\n879\n00:35:59.200 --> 00:36:00.800\ntry to do better.\n\n880\n00:36:00.800 --> 00:36:05.760\nYou and your wife Ashley established the Payback Foundation in 1999 to provide\n\n881\n00:36:05.760 --> 00:36:06.520\nleadership and\n\n882\n00:36:06.520 --> 00:36:09.400\ngrowth opportunities for children at risk.\n\n883\n00:36:09.400 --> 00:36:12.750\nWhat's the project you're working on right now on that front that you're really\n\n884\n00:36:12.750 --> 00:36:13.200\nexcited\n\n885\n00:36:13.200 --> 00:36:14.200\nabout?\n\n886\n00:36:14.200 --> 00:36:15.200\nWell, thanks for asking.\n\n887\n00:36:15.200 --> 00:36:19.080\nYeah, Ashley is the one that kind of came up with the name Payback.\n\n888\n00:36:19.080 --> 00:36:23.080\nPaying back to the communities that have been a part of our lives.\n\n889\n00:36:23.080 --> 00:36:27.050\nPaying back for people that don't have the same opportunities that she and I\n\n890\n00:36:27.050 --> 00:36:27.800\nhad growing\n\n891\n00:36:27.800 --> 00:36:28.800\nup.\n\n892\n00:36:28.800 --> 00:36:31.840\nIt's just been a fun team to be a part of.\n\n893\n00:36:31.840 --> 00:36:37.310\nOriginally, the Payback Foundation was just focused on kids who don't have life\n\n894\n00:36:37.310 --> 00:36:39.000\neasy in\n\n895\n00:36:39.000 --> 00:36:44.290\nIndiana, Louisiana, Tennessee, Colorado, kind of the four states that have been\n\n896\n00:36:44.290 --> 00:36:44.680\na part\n\n897\n00:36:44.680 --> 00:36:45.680\nof our lives.\n\n898\n00:36:45.680 --> 00:36:49.990\nIn this second chapter, we're still very much focused on the youth of our\n\n899\n00:36:49.990 --> 00:36:51.560\ncountry, but also\n\n900\n00:36:51.560 --> 00:36:54.640\nbranching out into some other things, into the military, right?\n\n901\n00:36:54.640 --> 00:36:58.840\nHave great respect for the military, helping out some military foundations.\n\n902\n00:36:58.840 --> 00:37:05.530\nWe've started a number of scholarships at some HBCUs in honor of some pioneers\n\n903\n00:37:05.530 --> 00:37:05.840\nat those\n\n904\n00:37:05.840 --> 00:37:06.840\nschools, right?\n\n905\n00:37:06.840 --> 00:37:09.720\nWe wanted Grambling in honor of Doug Williams.\n\n906\n00:37:09.720 --> 00:37:12.520\nStarted one at Southern in honor of Harold Carmichael.\n\n907\n00:37:12.520 --> 00:37:17.150\nI've had two close people to me, David, that we've just lost in the past three\n\n908\n00:37:17.150 --> 00:37:17.840\nyears.\n\n909\n00:37:17.840 --> 00:37:19.640\nWe started scholarships in their names.\n\n910\n00:37:19.640 --> 00:37:24.930\nDemarius Thomas was a receiver with me with the Broncos, passed away last year,\n\n911\n00:37:24.930 --> 00:37:25.240\nstarted\n\n912\n00:37:25.240 --> 00:37:28.920\nthe Demarius Thomas Scholarship at Georgia Tech, which is going to students\n\n913\n00:37:28.920 --> 00:37:29.960\nfrom his home\n\n914\n00:37:29.960 --> 00:37:32.800\ncounty to give them a chance to go to college.\n\n915\n00:37:32.800 --> 00:37:37.840\nThen a lady named Mara Mant was a longtime TV producer in the sports world.\n\n916\n00:37:37.840 --> 00:37:39.120\nWe lost her a couple of years ago.\n\n917\n00:37:39.120 --> 00:37:45.520\nWe started the Mara Mant Scholarship at NYU to go to a film student at NYU.\n\n918\n00:37:45.520 --> 00:37:49.000\nThat's where the Payback Foundation has grown.\n\n919\n00:37:49.000 --> 00:37:52.320\nI'm not sure there's a greater gift than the gift of education.\n\n920\n00:37:52.320 --> 00:37:55.930\nGiven these kids an opportunity to do something they wouldn't normally do, that\n\n921\n00:37:55.930 --> 00:37:56.520\n's been pretty\n\n922\n00:37:56.520 --> 00:37:58.000\ncool to be a part of.\n\n923\n00:37:58.000 --> 00:37:59.600\nThat's fantastic stuff.\n\n924\n00:37:59.600 --> 00:38:03.180\nWhat's one piece of advice you'd give to anyone who wants to improve as a\n\n925\n00:38:03.180 --> 00:38:03.840\nleader?\n\n926\n00:38:03.840 --> 00:38:07.120\nThere's an old saying, \"You either get better or you get worse every day.\n\n927\n00:38:07.120 --> 00:38:08.880\nYou don't stay the same.\"\n\n928\n00:38:08.880 --> 00:38:13.470\nI think going back at meeting what you don't know, working hard to try to get\n\n929\n00:38:13.470 --> 00:38:14.240\nbetter.\n\n930\n00:38:14.240 --> 00:38:15.240\nI'm still a list guy.\n\n931\n00:38:15.240 --> 00:38:16.440\nI'm a know sky.\n\n932\n00:38:16.440 --> 00:38:20.080\nI think writing things down on tough decisions, right?\n\n933\n00:38:20.080 --> 00:38:21.080\nWhat are the pluses?\n\n934\n00:38:21.080 --> 00:38:22.080\nWhat are the minuses?\n\n935\n00:38:22.080 --> 00:38:25.520\nThat's what I always did when I chose where to go to college.\n\n936\n00:38:25.520 --> 00:38:29.980\nI chose whether to stay for my senior year or term pro as a junior when I was\n\n937\n00:38:29.980 --> 00:38:30.600\nchoosing\n\n938\n00:38:30.600 --> 00:38:32.360\nto go to the Broncos, right?\n\n939\n00:38:32.360 --> 00:38:33.360\nWrite things down.\n\n940\n00:38:33.360 --> 00:38:36.040\nSometimes when you're looking at them, it helps you make a decision.\n\n941\n00:38:36.040 --> 00:38:39.480\nI think when you make a decision as a leader, David, everybody wants to judge\n\n942\n00:38:39.480 --> 00:38:40.240\nright away.\n\n943\n00:38:40.240 --> 00:38:41.800\nThis is the right or wrong decision.\n\n944\n00:38:41.800 --> 00:38:43.000\nThey're both wrong.\n\n945\n00:38:43.000 --> 00:38:47.540\nMake a decision and go full speed ahead and don't look back and make it the\n\n946\n00:38:47.540 --> 00:38:49.120\nright decision\n\n947\n00:38:49.120 --> 00:38:50.960\nafter the fact.\n\n948\n00:38:50.960 --> 00:38:51.960\nThat's the key.\n\n949\n00:38:51.960 --> 00:38:52.960\nThis is where I'm going.\n\n950\n00:38:52.960 --> 00:38:54.120\nI'm going all in.\n\n951\n00:38:54.120 --> 00:38:57.360\nI'm not going to two days later say, \"Yeah, maybe I should have done that.\"\n\n952\n00:38:57.360 --> 00:38:58.720\nThat's not the way to do it.\n\n953\n00:38:58.720 --> 00:39:03.200\nThere's an old saying by General Patton, \"Make a decision and do it like hell.\"\n\n954\n00:39:03.200 --> 00:39:06.000\nI think that's the best way to go about it.\n\n955\n00:39:06.000 --> 00:39:09.450\nYou know, Peyton, every successful person I know has had to overcome a major\n\n956\n00:39:09.450 --> 00:39:10.200\nchallenge.\n\n957\n00:39:10.200 --> 00:39:11.720\nI want to wrap this up.\n\n958\n00:39:11.720 --> 00:39:15.810\nAre you talking about the biggest challenge that you've faced and what you've\n\n959\n00:39:15.810 --> 00:39:16.320\nlearned\n\n960\n00:39:16.320 --> 00:39:19.040\nabout yourself as a leader from that experience?\n\n961\n00:39:19.040 --> 00:39:24.350\nYeah, certainly professionally, my injury in 2011 caused me to have several\n\n962\n00:39:24.350 --> 00:39:25.160\nsurgeries,\n\n963\n00:39:25.160 --> 00:39:27.080\nhad to miss the entire season.\n\n964\n00:39:27.080 --> 00:39:30.840\nAnd then obviously things happened and the Colts decided to go a different\n\n965\n00:39:30.840 --> 00:39:31.560\ndirection.\n\n966\n00:39:31.560 --> 00:39:32.560\nAnd I understood it.\n\n967\n00:39:32.560 --> 00:39:35.480\nI was hurt and my future was uncertain.\n\n968\n00:39:35.480 --> 00:39:38.080\nThat entire year was very tough.\n\n969\n00:39:38.080 --> 00:39:42.280\nNot being able to play with my teammates, not being sure if I could play again.\n\n970\n00:39:42.280 --> 00:39:44.760\nI tried to surround myself with a lot of people too encouraging.\n\n971\n00:39:44.760 --> 00:39:46.680\nBut you're going through a tough time.\n\n972\n00:39:46.680 --> 00:39:48.040\nDon't try to go through it alone.\n\n973\n00:39:48.040 --> 00:39:52.920\nI had family doctors, physical therapists, teammates, coaches giving me\n\n974\n00:39:52.920 --> 00:39:53.840\nfeedback.\n\n975\n00:39:53.840 --> 00:39:57.680\nBut I think the best thing I learned about myself, David, was that I could be\n\n976\n00:39:57.680 --> 00:39:58.200\nflexible\n\n977\n00:39:58.200 --> 00:39:59.200\nand adaptive.\n\n978\n00:39:59.200 --> 00:40:01.680\nI couldn't play football the same way.\n\n979\n00:40:01.680 --> 00:40:02.680\nI couldn't throw it as far.\n\n980\n00:40:02.680 --> 00:40:04.320\nI couldn't throw it as hard.\n\n981\n00:40:04.320 --> 00:40:06.080\nBut I could use my experience.\n\n982\n00:40:06.080 --> 00:40:10.880\nI could use my football intellect to still remain an effective quarterback.\n\n983\n00:40:10.880 --> 00:40:12.160\nBut I was flexible.\n\n984\n00:40:12.160 --> 00:40:13.160\nI was adaptive.\n\n985\n00:40:13.160 --> 00:40:15.040\nI couldn't throw the fastball anymore.\n\n986\n00:40:15.040 --> 00:40:17.920\nBut I could work the outside edges of the plate.\n\n987\n00:40:17.920 --> 00:40:20.400\nAnd you can strike somebody out that way.\n\n988\n00:40:20.400 --> 00:40:24.270\nIn many ways, as disappointing as it was to be injured and to have to go find a\n\n989\n00:40:24.270 --> 00:40:24.840\nnew team\n\n990\n00:40:24.840 --> 00:40:27.800\nto play for, I'm almost glad that I kind of went through it.\n\n991\n00:40:27.800 --> 00:40:29.800\nBecause I learned that I could handle it.\n\n992\n00:40:29.800 --> 00:40:31.960\nI had a positive attitude the whole time.\n\n993\n00:40:31.960 --> 00:40:33.440\nI think that's important.\n\n994\n00:40:33.440 --> 00:40:35.320\nAnd I learned to be flexible and adaptive.\n\n995\n00:40:35.320 --> 00:40:37.040\nWell, I will tell you this.\n\n996\n00:40:37.040 --> 00:40:40.320\nThat has to be one of the most popular Super Bowl wins in history.\n\n997\n00:40:40.320 --> 00:40:42.120\nBecause everybody loves you.\n\n998\n00:40:42.120 --> 00:40:45.960\nAnd that love that people have for you continues to grow, Peyton.\n\n999\n00:40:45.960 --> 00:40:50.920\nBecause you're just a wonderful human being who gives so much to this world.\n\n1000\n00:40:50.920 --> 00:40:54.200\nAnd I want to thank you so much for taking the time to be on How Leaders Lead.\n\n1001\n00:40:54.200 --> 00:40:55.200\nHey, David.\n\n1002\n00:40:55.200 --> 00:40:56.200\nThanks for having me.\n\n1003\n00:40:56.200 --> 00:40:57.200\nA real honor and pleasure.\n\n1004\n00:40:57.200 --> 00:40:58.200\nThanks, pal.\n\n1005\n00:40:58.200 --> 00:41:10.770\nWell, I got to say, it's so fun to see a sports all-star become a business all-\n\n1006\n00:41:10.770 --> 00:41:11.920\nstar.\n\n1007\n00:41:11.920 --> 00:41:14.800\nAnd Peyton is a fantastic example.\n\n1008\n00:41:14.800 --> 00:41:19.160\nAnd I love that he's having fun and being himself while he's doing it.\n\n1009\n00:41:19.160 --> 00:41:24.030\nSometimes we feel like we have to project some kind of idealized leadership\n\n1010\n00:41:24.030 --> 00:41:24.880\npersona.\n\n1011\n00:41:24.880 --> 00:41:29.380\nBut Peyton shows us that being authentic actually builds more trust with our\n\n1012\n00:41:29.380 --> 00:41:30.440\npeople and creates\n\n1013\n00:41:30.440 --> 00:41:33.200\nmore opportunities in the market.\n\n1014\n00:41:33.200 --> 00:41:37.320\nPeople are drawn to leaders who aren't afraid to be themselves.\n\n1015\n00:41:37.320 --> 00:41:42.120\nThis week, reflect on what makes you the leader that you are.\n\n1016\n00:41:42.120 --> 00:41:44.600\nWhat would being more authentic look like?\n\n1017\n00:41:44.600 --> 00:41:48.860\nAre there areas where you feel like you need to have all the answers, even if\n\n1018\n00:41:48.860 --> 00:41:49.720\nyou don't?\n\n1019\n00:41:49.720 --> 00:41:53.800\nAre there times you struggle to say no to opportunities, even if they aren't a\n\n1020\n00:41:53.800 --> 00:41:55.400\ngood fit?\n\n1021\n00:41:55.400 --> 00:42:00.440\nLet that authentic use shine because the world needs what you have to offer and\n\n1022\n00:42:00.440 --> 00:42:02.000\nno one else.\n\n1023\n00:42:02.000 --> 00:42:04.400\nSo do you want to know how leaders lead?\n\n1024\n00:42:04.400 --> 00:42:09.040\nWhat we learned today is that great leaders are guided by authenticity.\n\n1025\n00:42:09.040 --> 00:42:14.200\nComing up next on How Leaders Lead is Maritza Montiel, former Deputy CEO and\n\n1026\n00:42:14.200 --> 00:42:15.280\nVice Chairman\n\n1027\n00:42:15.280 --> 00:42:16.520\nof Deloitte.\n\n1028\n00:42:16.520 --> 00:42:21.070\nHave the courage to take risk without risk and without failure, you'll never\n\n1029\n00:42:21.070 --> 00:42:22.040\nlearn anything.\n\n1030\n00:42:22.040 --> 00:42:24.760\nI learned more from my failures and my successes.\n\n1031\n00:42:24.760 --> 00:42:26.880\nAnd the important thing is not that you fail.\n\n1032\n00:42:26.880 --> 00:42:31.060\nThe important thing is how you come back up and how you apply yourself to the\n\n1033\n00:42:31.060 --> 00:42:31.560\nfuture\n\n1034\n00:42:31.560 --> 00:42:33.080\nfrom that failure.\n\n1035\n00:42:33.080 --> 00:42:34.160\nHave the courage to fail.\n\n1036\n00:42:34.160 --> 00:42:35.320\nYou'll learn a lot.\n\n1037\n00:42:35.320 --> 00:42:40.320\nSo be sure to come back again next week to hear our entire conversation.\n\n1038\n00:42:40.320 --> 00:42:44.800\nThanks again for tuning in to another episode of How Leaders Lead, where every\n\n1039\n00:42:44.800 --> 00:42:45.120\nThursday\n\n1040\n00:42:45.120 --> 00:42:49.370\nyou get to listen in while I interview some of the very best leaders in the\n\n1041\n00:42:49.370 --> 00:42:50.040\nworld.\n\n1042\n00:42:50.040 --> 00:42:54.050\nI may get a point to give you something simple on each episode that you can\n\n1043\n00:42:54.050 --> 00:42:54.880\napply to your\n\n1044\n00:42:54.880 --> 00:42:58.520\nbusiness so that you will become the best leader you can be.\n\n1045\n00:42:58.520 --> 00:43:08.520\n[BLANK_AUDIO]\n\n1046\n00:43:08.520 --> 00:43:29.520\n[ Silence ]","

David Novak 0:04

Welcome to How leaders lead where every week you get to listen in while I interview some of the very best leaders in the world, I break down the key learning so that by the end of the episode, you'll have something simple you can apply as you develop into a better leader. That's what this podcast is all about. Today's guest hardly needs an introduction. Joining me today is legendary quarterback Peyton Manning. After his extraordinary career in the NFL, Peyton is now succeeding in the business world, leading his own production house bourbon brand charitable foundation. I mean, is there anything this guy can't do? But here's what I really love about Peyton. No matter what he does, he leads with authenticity. He doesn't feel like he has to know all the answers in these new ventures. He's comfortable in his own skin, asking questions and getting his team on board to figure out solutions. That authenticity also helps him know when to say yes to an opportunity and when to pass when it doesn't work for him and his family. In fact, he decided against a traditional broadcast career for that very reason. Instead, he and his brother Eli host, the Manning cast, which is an alternate live broadcast of Monday Night Football, with famous guests and lots of candy conversations. It's creating a ton of buzz and even took home a sports Emmy, people are drawn to the authenticity in the Manning cast and impedance leadership style. That's why it's so darn important for us to learn from leaders who aren't afraid to be themselves. So here's my conversation with my good friend, and soon to be yours, Peyton Manning.

You know, I'm sure I'm the last to know this. But in doing my research for our conversation, I learned that your nickname is The sheriff. Where's that come from? And what's that say about your leadership style?

Peyton Manning 2:00

Well, I've never referred to myself as the sheriff. I want to be on the record by saying that but some fans do call me that if I'm walking through an airport or at a golf course sometimes I'll get a sheriff call. It was an ESPN game and the broadcaster's basically said, Peyton Manning is the sheriff. When he comes into town, he lays down the law, and he always gets his man. So it was a football theme that you know, I was gonna find the guy. I was gonna throw a deep crowd on him go after him. So, you know, as far as transferring to my leadership style, I'm probably actually the opposite, David. You know, to me, a sheriff is kind of a one man show. I'm more of a team guy trying to have good people around me that are smarter than me. That helped me so I think it's more of a football nickname.

David Novak 2:48

I don't think I've ever seen a sports superstar become a business superstar as quickly as you have. You've been a restaurant franchisee you're a celebrity endorser. You on a golf course, you've got your own whiskey. You've got Omaha productions, and you've got the payback Foundation, which is fantastic. I just want to start out by congratulating you on all this. And I have to ask you this question with all you've accomplished on the business front already. Do you even miss football at all?

Peyton Manning 3:19

Well, I don't miss getting hit anymore. I say that. It's not fun. When you have 300 pounders coming after you and driving you into the ground and telling you they'll be back in a couple of minutes. You little punk. You know, there's some really friendly D lineman out there. I don't miss that. When I do miss David about playing football is being a part of that team. Right football. I will say it is the ultimate team game, the bonding, the camaraderie and the sacrifice with 53 Guys practices, plane rides, I missed the camaraderie of being on that team. But I found myself in this second chapter, kind of being a part of a number of different teams, the Omaha team, right? The sweetens Cove team may not be as big may not be 100 people on a plane ride, go into a Broncos or Colts game, but it's smaller little teams, and the same principles that I learned in football. I feel like I'm applying to this second chapter, right? communication, teamwork, being unselfish. And asking questions. They be the one thing I think most of the coaches that coached me would tell you that I asked a lot of questions and to me, I was the first to admit, if I don't know something, tell me what's happening here. I'm not sure what this defense is. If a quarterback doesn't ask questions, I think he's gonna be in trouble. And I've asked more questions in the second chapter about all these different ventures because I'm not an expert. I don't know the answers. Let me be around somebody that knows more than me and pick their brain and try to get smarter in these ventures.

David Novak 4:53

Do you think having that kind of vulnerability and opening yourself up and letting people know that you don't have all the answers? D Do you think If that is one of the keys to you getting the best out of people,

Peyton Manning 5:02

I certainly hope so because I felt like it worked in football for me. I felt like I was the hardest on myself. You know, football is interesting game, David, you film every game, you watch the film of the game, the next day, you also film every practice, and you watch the film of that practice the next day. So every day you are being graded, and evaluated. And if you make a mistake, you have to answer for it because the camera is watching. And I always felt like if I made a mistake, I was the first to go, Hey, this is a horrible decision. It's greedy. It's undisciplined, hey, wide receiver, you're wide open, I should have gotten you the ball. I felt like my teammates, at least respected that, that I was hard on myself. I was trying to do better. And I think if you admit that you don't know everything, and that you aren't going to make mistakes. I do think people will play harder for you. I felt like my receivers played hard for me, because they knew I was doing everything I could to get ready. And so I've tried to take that same approach. In the second chapter of asking questions, trying to understand, you know, trying to be a good listener. David, there's an old saying, you know, words have power. What I think silence does to being a good listener. Going back to the football thing, I was always taking input from my teammates, hey, Peyton, I can get open on this route, right? I can go a deep out and up on this guy all day, boom, very next play, I'd audible to and out and up. And that receiver felt like he was empowered because I took his input and implemented into the game plan. Same thing on these different business ventures. Right? If you have a good idea, bring it up. Let's get it into the game plan. It's not all coming from me.

David Novak 6:36

You know, it's interesting, because one law of leadership you have is no involvement, no commitment. So you're obviously getting commitment that way, you know, given the overwhelming amount of what you could do on the business front? What kind of filter Do you run opportunities through to keep you focused?

Peyton Manning 6:53

I mean, I try to do things that kind of fit. I feel like I say no to a lot of potential opportunities, David, if they're just not a fit, you know, I'm not trying just to do everything. Although a lot of people would probably call BS on that. They probably say Peyton has never turned down a commercial, it actually is true. I have turned some down. But look, I enjoy doing it. I enjoy kind of joining these teams. I enjoy the commercials because I get to laugh at myself and show people. I don't take myself too seriously. But I do think you have to say no to certain things, if you just say yes to everything, and you kind of spread yourself a little too thin. Or you're not going to be as good at the things that you are involved with. And so much of what I learned in football applies to this that, like when I played for the Colts, David, we ran very few plays. But we were very good at those few core plays, right? They were our staples. We had an identity of who we were, we weren't running 1000 plays and doing each of them just okay, we were running 25 plays and being great Adam. And I've tried to take that same approach that sign up for certain things and give everything you can to those specific teams,

David Novak 8:04

do you have a purpose that gives you joy in what you choose to do? I mean, when you're thinking about those opportunities,

Peyton Manning 8:09

I mean, just the teamwork and the working together to form something, and to see it kind of grow and have some success. To me. That's what it's all about. When I joined the Colts, we were three and 13. My first year David, I threw 28 interceptions. That's still a rookie record that I hold today. I would like to get that off my resume. It's a lot of interceptions. But we went three and 13 We learned a lot. I kind of hung in there. The next year, we went 13 and three. And so it's fun to be a part of something on the ground up when things are not great. And you got to work together and dig yourself out of this hole. And so, you know start in Omaha from the ground up during COVID and kind of seeing where it is today and the different projects we have going. sweetens Cove we started during the pandemic. Two years later, we're in 12 states selling this BB and the golf course is extremely popular. So to me coming in when something is already up and running and successful is not as attracted to me as kind of being in there from the ground up.

David Novak 9:11

I remember how you took that team out of the ditch and take it to the Super Bowl. You know, I lived in Louisville, Kentucky and Indianapolis was my team and you are my man. You know, I've heard you talk about how important an NFL center is to the success of a quarterback and you and the Indianapolis Colts center. Jeff Saturday you had a very special relationship. Who is your Jeff Saturday these days? And and what makes that partnership work?

Peyton Manning 9:38

Yeah, I feel like I have a couple of them to tell you the truth. You know, just being on these different teams. I agree. I mean, Jeff was integral to all the things that we did I mean, our lockers were right next to each other. We sat by each other on the plane rides. You know, he and I are very comfortable in close proximity to each other as you would imagine a quarterback and center should be so I mean, there's only one jet Saturday's like one real center for a quarterback. But for me on each of the teams, you know, on the payback Foundation, we have an executive director that I work closely with trying to find different agencies and groups that need help that we really can make an impact on, you know, the different partnerships that I have like nationwide, for example, I feel like I have a Jeff Saturday there, that's kind of telling me, hey, Peyton, here's what we're trying to do. Okay, here's the concept. And so it's important to have that, but it goes back to those same principles, right communication, talking about trying to be on the same page,

David Novak 10:33

you know, I was talking to one of your friends, and they said that there's fame, and there's Peyton Manning fame, which is at a totally different level. When you walk in a room, you're, you know, a huge guy, you know, big personality. But here's the thing, they said that you're really good at handling that fame, and not everybody is. How do you think about fame? And notoriety? And and how do you navigate it so well,

Peyton Manning 10:59

I mean, I think what you're looking for is just trying to create normalcy. And I felt like my parents did that, for me and my brothers growing up, obviously, it's changed with social media, and the cell phone camera, you're sort of always on, if you will, when you're out in public. But, you know, I watched my dad for many years. If we were at a restaurant, somebody would come up and ask him for an autograph. I remember him saying it takes the same amount of time to be nice, as it does to be a jerk, right. And so he always took the time. And I felt like people always respected my dad, maybe not because of this, you know, incredible success that he had in the NFL, but because how he treated people, and he took the time. And so look, sometimes when you're in an airport and you're running to catch a flight, sometimes you have to say, Hey, I can't take a picture. I got to make that flight, right? And if that person thinks you're a jerk, well, you know, I was trying to make the flight to get home. So I can't say I've been perfect in that category. But the people are what make football great, the fans, right? And you got to have a connection with them. And so I enjoy those interactions with those people with those fans talking about something that I've been a part of, or some kind of connection. I love that right? Hey, Peyton, you know, my brother went to Tennessee, I used to see you play in college. I mean, I feel there's a connection right away. So you know, obviously, with our kids, too, we try to create a normal environment, right? We don't have our kids on social media, right? We want them to be normal kids growing up. And I think when you go to the same places a lot, right? The same sporting events with your kids, right? I'm coaching youth sports, you get used to being around those parents, that kind of makes things a little more normal.

David Novak 12:39

You know, the one thing I will say having the opportunity to be around you is that everybody that knows you says that you're the absolute real deal. I mean, you don't try to be anybody other than yourself. And I think people really appreciate that. Now, I'm sure you'd agree you can't get better as a leader without a plan to help you develop. It's why send out a weekly leadership plan. This weekly plan gives you practical steps you can take to develop leadership skills that will help you grow. Each week focuses on a different leadership topic, topics like culture control, innovation, and handling conflict. Now, you might know a lot about these things. But how often are you taking time to actually get better at them, this free weekly leadership plan will help you do just that. It will improve your leadership skills and give you simple ways to navigate any leadership challenge you'll face. Sign up for the plan today at how leaders lead.com/plan. You know, I want to dive into some of your businesses and get into how you lead. And you've kind of talked about some of your basic tenets already. But let's start with Omaha productions. Tell us about how that came to be and the scope of your work these days.

Peyton Manning 13:58

Well, Omaha, like I said, we started during the pandemic and basically like everybody was home more during the pandemic, not able to travel and I really kind of enjoyed that being home doing, you know, things virtually. And I kind of was looking at a little self analysis of okay, what can I do that I don't have to physically be there everything that I was doing, David, I had to be in, right I had to fly and be in the commercial or give this speech and be a part of this. And so, you know, what can I do? What can I create or build or own that I'm a part of, and I'm putting my stamp on it, but I don't physically have to be in it. So that's kind of how Omaha started. And, you know, kind of one of our first projects, you know, David was a show called Peyton's places. It's a documentary on the history of the NFL, we're telling it in an entertaining way, right. The stories the people that have made the NFL what it is today over the past 100 years. I'm the host of it. Omaha is a part of that. You ESPN reaches out and says, hey, we'd like to have places and some other sports like to have it in college football. We'd love to have it in college basketball, we'd love to have it in tennis. Would you kind of help us do that? And so Omaha kind of created the places franchise, if you will, where I'm watching the shows. I'm a part of it. I'm helping with guests and ideas, but I'm not the host of it. Right. John McEnroe, host John's places write about tennis. Sue bird is going to host college basketball, Vince Carter does pro basketball. And I'm as proud of those shows David as the ones that I'm physically in, because I feel like I've been a part of it. It's been a team thing. And to watch Vince Carter do it. Vince is awesome. So I really enjoy being part of that. So that's kind of how it started. And now we're realizing that maybe there's some places outside of sports and we're about to start Luke Bryan's it's all country places, Luke Bryan is going to host the version of country music places, and we're talking to somebody else about hip hop, and there's maybe a military aspect. So it's something that has a chance to grow. So that was kind of how it got started. And then obviously, starting last year, we kind of started the Manning cast that Eli and I host this Monday Night Football show from our hometowns, I do it from my neighbor's garage. Eli does it from his back house right on his golf simulator. And we get to watch football together from our house with our friends. And Ilan, I thought they were joking. He's like, wait a minute, he says you want to pay me to watch football with my brother from my house. I mean, no one went to Ole Miss. That sounds like a pretty good idea, even for an Ole Miss grad. So anyway, we have a lot of fun doing it, Omaha produces that, and once again, in return for being a part of that ESPN in Omaha have teamed up for a mega cast. In golf, we're doing one and ultimate fighting. And we're gonna do six college football shows, shows that I'm not physically in but we're a part of. And I'm equally as proud of that.

David Novak 17:05

And that's fantastic. You don't, by the way, I saw you live the other day at a golf event. And he's as nice as you are. He's one hell of a great guy.

Peyton Manning 17:13

I'm not going to tell him you said that. I won't tell him.

David Novak 17:16

I tell you what really makes your Monday Night Football show. So unique, obviously, is the expertise and the insight that you both bring to the party and you get sort of like you're in the huddle in the locker room, the behind the scenes all that's great. You know, how do you see innovating on this terrific foundation that you established in your first season, because you just talked about a lot of innovation that you're having with your other properties, what's going to happen with Monday Night Football? Well, it's

Peyton Manning 17:41

just fun to be a part of something different, right. And that's kind of what ESPN was looking for. It's an alternate viewing option, right? It's an alternate broadcast. It's called a mega cast. And they want something different. They don't want just he and I talking about the third and to coming up or the two minute drill that they want us talking about that when the game is really important and the games on the line. But in between on that second one running play that nobody cares about. We have guests on like Condoleezza Rice, who loves football, Snoop Dogg, who's been a youth football coach for years in California that loves football, Eli and I are sitting on the couch, we are sitting at a bar with our friends watching the game and the viewer is sitting there watching with us. So we're going to kind of build off that ESPN did some research, David, they felt like a younger audience was watching that we were reaching out to different people who may not be watching football. That's what they wanted. And so we're going to build off that we have a lot of guests that we tried to get last year that didn't come on, for whatever reason they were busy. We'd love to get President Obama, President Bush, both guys that love football, we'd love to get Tiger Woods, you know. So there's some guys that we still want to get in. I think that'll make it different and kind of keep it fresh every single week.

David Novak 19:00

You know, one of the things I noticed about your commentary, it almost seems countercultural. In a world where everyone wants to bash people for making mistakes, you stay positive. Why do you take that route?

Peyton Manning 19:12

I really don't consider what we're doing even broadcasting I really consider it being a fan of the game. But to be a really good broadcaster. I think Chris Collins worth is probably the best in the business. You have to take a negative stance at times you have to say hey, this is not good enough. And this was very disappointing. And you know, that's what Johnny Miller did in golf. That's what college board does in football. But Chris does the homework he prepares and I have great respect for him and that's why he's so good. I still feel like Eli and I are still fans and maybe still X players that understand how hard it is to throw this seam route into two man coverage. Right? It is not easy and they're paying these defensive players a lot as well. And just knowing how hard it is as opposed to so many people are going to buy Ask the quarterback for throwing this interception. I'd rather say what a great play by this linebacker. That's an awesome play. That's a hard throw to make, you know, because I'm pulling for those quarterbacks David in the hardest way. I've been there. I threw six interceptions on Monday Night Football one time, I probably would have thrown seven. But you know, but the clock ran out. I know how hard it is. So for me to get up there on my soapbox and say, that's terrible. He can't play. You know, I'm just not going to do that. I mean, I'm talking to these quarterbacks before the game. I'm texting a lot of math to the game. Hey, hang in there. Keep fighting, right? It's a unique fraternity. And I kind of want to stay in that fraternity and try to be positive, I guess.

David Novak 20:42

You know, that makes a lot of sense. And you mentioned broadcasting and the difference. You've got these great television properties that are taking off. They're all being renewed and expanded and everything's great. I think a lot of people were surprised that you didn't go the broadcasting route and become a play by play announcer and team up with somebody like Jim Nance, et cetera. Why didn't you go that route? I mean, there's obviously a lot of money in it.

Peyton Manning 21:07

I had some opportunities. And going back to Chris Collins worth, I remember him telling me, Peyton, I understand you're talking to him just know what you're signing up for. I mean, is all encompassing I mean, Chris Collins worth, he's watching film all week, probably more so than a player does. Because he's having to watch the offense defense special teams of both teams. He knows every single player where they went to college, who the backup is. And I remember him saying like a Peyton, you got young kids, be sure you really want to do that, because you are going to be away from them every weekend. And even when you're home, you're really not home. I mean, you are working. And so that really had a big impact on me. Ashley and I have 11 year old twins feel like we're very present in their lives, right? I take my kids to school every morning, helping coach their use sports, taking them to practice. I love that I cherish those car rides to school or to practice. My dad was at my little league baseball games, that was important to me. He never necessarily coached me, but he was there. So I didn't want to miss that opportunity. And to be a great broadcaster, John Madden is the one that kind of started that. I mean, you have to go to practice, you have to interview those players in person, you have to interview the visiting team coming in, right? You have to sit around and wait till Sunday night or Monday night to do the game. It's a three or four day commitment. And there's no home games, you're gone every weekend. I wanted to be home in the fall. And I wanted to go to my son's flag football game or my daughter's volleyball game. And so I kind of kept passing and all of a sudden COVID hits and people are doing some things remotely and ESPN kind of said, Hey, would you consider sort of doing something different. And that's kind of how the main cast came about. And it's kind of fun, like I said, to do things a little differently to be a little bit of a disrupter. And it's been a lot of fun, and I get to be home, Eli gets to be home with his kids. And so it's really worked out well.

David Novak 23:01

I think that's exactly a great way to describe what you've done, you've definitely disrupted the industry with something that people just can't wait to watch. You know, as a quarterback, you know, every single person on the field and what they're supposed to be doing. How does that translate now into how you run your businesses.

Peyton Manning 23:18

I mean, certainly I tried to study and learn as much as I can preparation, David was where I felt I got my edge in football, I couldn't out throw anybody. I certainly couldn't outrun anybody. If you ever watched me play I had a coach told me once that I couldn't run out of sight in a week. Nice thing to say. But I thought I could at least out prepare him. And I've tried to kind of take that same approach, you know, in this second chapter working, trying to learn trying to ask questions, but trying to also have an identity and figure out what my role was right? As a quarterback, you know, I was not going to get involved in the defensive schemes, right? That was for our defensive players, I was going to encourage them to be a good teammate, I was going to kind of stay in my lane with the offense. And so I've tried to kind of take that same approach and help and pitch a show to a network calling somebody about hey, would you consider being a host of this show? You'd be great at it right? To me, I found David, the direct two way communication going straight to the person if you can, as opposed to going through a middle person, right? Just go to the person directly. It's the best way I remember one time in football. I had a coach that was calling the plays. But he and I weren't really meeting together during the week. We were kind of having to go through an assistant coach and it was telling him hey, this is how I want you to do it. And we weren't playing well. Finally, we got rid of the middleman. I went directly to the play caller we started watching film together. We got on the same page. And we started having more success and that was a great lesson for me that anytime you can eliminate the gray area, eliminate the middle person go directly to the source with direct two way communication. I think it's more effective.

David Novak 24:59

You And a lot faster for sure. You know, what's the conversation with Peyton Manning? Like when you have to be direct about something that's not going well on the business front?

Peyton Manning 25:10

You know, just being honest. And look, I mean, most of the time, I'm kind of starting with me saying, Hey, I didn't do my part the right way. This was a mistake on my end, I have to be better. I think he got to start that way. When you come in pointing fingers and blaming, saying you guys didn't do your part, right. I think you've lost the room right away. It's we you know, football is very much that way. Sometimes the media can try to divide a team, right? You have the Broncos offense, the Broncos defense, like it's two different teams. No, no, no, it's one team. Right? We lost together. So I've tried to take that same approach is to what can we do better, but also being very honest, right, and having a debrief on what we just did, right, Eli and I do that Monday night show. On Tuesday, we have a debrief hate this part was great, Peyton, this part one so good, right, you were talking too much whatnot. So hey, hit me straight, right. give me feedback, write my notes down, figuring out how we can do it better than next time. That's the only way to go about it. I think.

David Novak 26:15

We'll be back with the rest of my conversation with Peyton Manning in just a moment. I love what Peyton said about out preparing the other guy. And it reminds me of a fantastic conversation I had not too long ago. With the one and only Jim Nance. Jim makes it look so easy when he's calling March Madness are the masters on CBS. But what you don't see is the incredible amount of hard work he does before each and every broadcast.

Jim Nantz 26:41

Number one, every show is your most important show. You never take anything for granted. I feel like out of respect to your audience in respect to the subject such recovery. You have to do the full detailed research. I'm a guy that if I'm not prepared, I don't feel right. I feel off. I feel anxious.

David Novak 27:01

If you want an inside look at how Jim Nantz always shows up prepared. Don't miss our conversation, Episode 76 here on how leaders lead. You know in March of 2019, you became part owner of sweetens Cove golf club, along with Andy Roddick and a few other people. How'd that happen?

Peyton Manning 27:25

I tell you it's a funny story. Andy kind of reached out to me and Andy has been involved in different business ventures and his second chapter and he said Peyton got involved with some real estate guys. We bought this golf course outside Chattanooga, Tennessee called sweetens Cove. It's a nine hole public inexpensive golf course it has a shed for the clubhouse, but it has some magic to it. You got to come play it and consider being a part of it. And so I spent a lot of time in the Chattanooga area, but I had not played the course I'd heard of it. I went and played it with Andy. And it just hit me. I mean, I got it. Public inexpensive. No fancy clubhouse, and nine holes, two pins on each green. In case you want to go for a second loop, you can hit some different pins, bring your own beer, bring your own food, right, just something different about it. And so I said I'm in, we bought it. The golf course was great. And all of a sudden, we noticed this kind of tradition that was starting David that people were coming. They were bringing a bottle of bourbon or whiskey. They were taking a shot before they hit their first tee shot on number one at sweetens Cove. And they were leaving the bottle for whoever was behind them. Somebody else from Atlanta, somebody else from Charlotte, the maintenance staff. And it became this real organic tradition. And so we kind of said, Hey, this is kind of real, this is authentic. Maybe we should start our own bourbon. So that's how sweetens Cove bourbon got started, right? They say two things about bourbon. It better taste good. It better have a story with it. We felt we had a great story. We hired this superstar master blender and a Maryanne Yves. She's an absolute Rockstar. She's the quarterback. It tastes good because of her. So that's why it's kind of gotten off to a good start. And once again, it's a Tennessee thing. I love the state of Tennessee. It's a golf thing. I love that and it's a team that's been fun to be a part of

David Novak 29:19

in it is a very good whiskey. There's no doubt about it. Thank you gratulations on that, you know it was there anything about the whiskey business that kind of caught you by surprise any big learning that you weren't expecting?

Peyton Manning 29:31

Yeah, I mean, I was truly an amateur, you know, kind of when it came to that side of it didn't know a lot about it wasn't really a whiskey bourbon drinker, you know, but my dad kind of in his later age has started enjoying an old fashion and so he and I were together we'll have an old fashion together. So that's been a good father son thing, but I've been the first to admit, hey, I'm an amateur on this. I need to learn about it. Yeah, I don't like when people sign up for something and immediately they become an expert, right? That's just not the case. And so trying to form a team with some experts like Maryann, it's competitive. There's a lot of options. When you go to a bar or restaurant for picking a bourbon, what are you going to do to try to be a little different to maybe try to stand out, we really try to preach the connection to the story of kind of how it got started to this organic tradition. Certainly, anywhere in the golf field, we feel like those are good opportunities that people that love golf, people that have heard about the golf course, but like football is competitive, you better not be sitting still, you better be trying to grow and stay ahead

David Novak 30:36

and paid. And you've said you haven't turned down too many commercials. I'm glad you have turned down some of the great commercials with nationwide. And you seem to have a real special partnership with Brad Paisley. How do you think about that partnership? And what makes it work?

Peyton Manning 30:53

I tell you, Brad is a real pro. I mean, putting up with me and all these commercials. I feel like the commercials work, David because I think I am genuinely annoying Brad and these commercials. I really think I am and he has that perfect mix of acting like I'm not bothering him. But sometimes like yes, okay, Peyton, you're getting on my nerves. And that's why it works. Right? He and I have gotten to be good buddies. He's played a couple charity events for me. And well, what a pro. The coolest thing about those commercials is that in between takes, Brad's always got a guitar. And he's always strumming something. And he is as good a guitar player as anybody in the world. But he has good ideas as well. And like me, he likes to laugh. And the nationwide team has been so good at kind of saying, Hey, here's the idea. But Peyton and Brad, how would y'all say that? And Brad's like? Well, I think I might say it like this. And I'm going yeah, I'll come in. And that's why it works. Right? collaborative team effort. I mean, Brad and I aren't actors, right? We're not. They're not given us a script saying, here's how you have to say it. We're kind of working together. We laugh a lot, which I think's important. Try to get the message across. Brad doesn't believe we're in a band. I do believe we're in a band. We're butting heads. And it's been a lot of fun, though.

David Novak 32:10

I got a really important question for you, you know, with everything that you got going on in your business career. How's it affecting your golf game, Paden?

Peyton Manning 32:18

I tell you, David, I've been really disappointed. I was so convinced that once I stopped playing football, I get to play golf in the fall. You know, my handicap is going way down, right? Because my golf season was always in Indianapolis kind of May to July right. Training Camp starts golf clubs get put up, right, bad look, I think for a quarterback to be playing golf after he just threw six interceptions on Monday night, right? Not a good look for the season ticket holders. I just put them up. And you kind of start all over again in the offseason. And so my golf game went like this. I said, I I get to play year round. I'm going to take it down low and it just hasn't happened. It's been disappointing. I love to play got a good group here in Denver to play with, you know, still love putting together a golf trip. I love organizing that and kind of creating the foursomes and all the accommodations. I still love that. But I wish I was playing a lot better than I.

David Novak 33:16

Well persevere, my friend. There you go. This has been so much fun. I'd like to have a little bit more fun with you with some rapid fire questions. It's my lightning round. Think of it as a two minute drill. I like you ready? Sir? If you could be one person for a day besides yourself? Who would it be?

Peyton Manning 33:33

Jim Nance to call the masters to call the Final Four to call a Super Bowl all in the same couple of months. Nobody hits you in the back. gymnasts. What's your biggest pet peeve? Me being late because of traffic or something and maybe somebody else being late to something? We've kind of scheduled football time right eight o'clock meeting at 750. You kind of learn that early.

David Novak 33:58

In which situation of these situations would you be feeling more nerves before the opening drive of the Superbowl or the opening monologue on Saturday Night Live

Peyton Manning 34:08

without a doubt opening monologue of Saturday Night Live because football at least I thought I knew I was doing right those six interceptions. I feel Monday night. I wasn't nervous. I just stuck up the whole place. Because I live I didn't know what I was doing. That's what I'm nervous.

David Novak 34:26

If I were to get into your car right now, what would be coming out of the speaker's

Peyton Manning 34:31

country music. You know when you go to school in Tennessee and Tennessee is a big part of your life. Country music is a huge part of it. So it would be 100% country music.

David Novak 34:41

What's something about you a few people would know. I like to

Peyton Manning 34:45

sing Believe it or not. I'm a bad singer. I cannot hit a chord but I like to I sing in the shower. I sing in the car. I've made some bad efforts to sing on stage with some of these singers. It has not gone well. But the effort is there. Right, people can appreciate the effort.

David Novak 35:03

Who's your favorite quarterback to watch these days?

Peyton Manning 35:06

Patrick mahomes is fun to watch. I mean, he is having fun out there, the way he plays it is high energy. And he's my favorite player to watch right now,

David Novak 35:15

your longest touchdown run, believe it or not,

Peyton Manning 35:18

I had a 33 yard touchdown run. It was against the Buffalo Bills, it was a running play. I didn't tell anybody. But instead of handing it off, I just kept it. And everybody was blocking the running plays so well, that the defense said, it's got to be a running play. And they all ran and like tackle the running back and I ran down the left sideline, almost untouched. I know it's hard to believe, but it's actually true.

David Novak 35:43

Last one in the lightning round, what's your superpower?

Peyton Manning 35:47

You know, I'm not sure I have one. I hope being a good listener. I really tried to do that. Right. You know, try not to talk too much try to be a good listener. So I don't know if it's a superpower. But I think it's something that everybody should try to do better.

David Novak 36:00

You and your wife Ashley established the payback foundation in 1999 to provide leadership and growth opportunities for children at risk. What's the project you're working on right now on that front that you're really excited about?

Peyton Manning 36:13

Well, thanks for asking. Yeah, you know, Ashley was the one that kind of came up with the name, pay back, pay him back to the communities that have been a part of our lives, pay him back for people that don't have the same opportunities that she and I had growing up. And so it's just been it's been a fun team to be a part of, originally, the payback Foundation was just focused on kids who don't have life easy in Indiana, Louisiana, Tennessee, Colorado, kind of the four states that have been a part of our lives. In the second chapter. We're still very much focused on the youth of our country, but also, you know, branching out into some other things into the military. Right. I have great respect for the military helping out some military foundations. We've started a number of scholarships at some HBCUs in honor of some pioneers at those schools. Right, we started one at Grambling in honor of Doug Williams started one at Southern and honor of Harold Carmichael. I've had to close people to me, David, that we've just lost in the past three years, we've started scholarships in their names to Marius Thomas was a receiver with me with the Broncos passed away last year started the Mary's Thomas scholarship at Georgia Tech, which is going to students from his home county to give them a chance to go to college. And then a lady named Maura man who is a longtime TV producer in the sports world. We lost her a couple of years ago, we started tomorrow man scholarship at NYU, to go to a film student at NYU. So that's where the payback Foundation has kind of grown. And I'm not sure there's a greater gift and the gift of education. So given these kids an opportunity to do something they wouldn't normally do. That's been pretty cool to be a part of.

David Novak 37:57

That's fantastic stuff. What's one piece of advice you'd give to anyone who wants to improve as a leader?

Peyton Manning 38:04

You know, there's an old saying you either get better or you get worse every day, you don't stay the same? And I think you know, going back at meeting what you don't know, working hard to try to get better. I'm still a list guy. I'm a no sky, I think writing things down on tough decisions, right? What are the pluses? What are the minuses? That's what I always did, when I chose where to go to college, when I chose whether to stay for my senior year, or turn pro as a junior, when I was choosing to go to the Broncos, right? You know, write things down. And sometimes when you're looking at them, it helps you make a decision. And I think when you make a decision as a leader, David, you know, everybody wants to judge right away, this is the right or wrong decision. They're both wrong, make a decision and go full speed ahead and don't look back and make it the right decision. After the fact, right. That's the key. This is where I'm going. I'm going all in I'm not gonna two days later, say I maybe I should have done that. That's not the way to do it. There's an old saying, by General Patton, make a decision and do it like hell, I guess the best way to go about it.

David Novak 39:05

You know, paid in every successful person I know is had to overcome a major challenge. I want to wrap this up by you talking about the biggest challenge that you faced and what you've learned about yourself as a leader from that experience.

Peyton Manning 39:19

Yeah, certainly professionally, my injury in 2011 caused me to have several surgeries had to miss the entire season. And then obviously, things happened and the Colts decided to kind of go a different direction. And I understood it right. I was hurt and my future was uncertain. That entire year was very tough, you know, not being able to play with my teammates, not being sure if I could play again. You know, I tried to surround myself with a lot of people to encourage me when you're going through a tough time. Don't try to go through it alone. I had family, doctors, physical therapists, teammates, coaches giving me feedback. But I think the best thing I learned about myself, David, was that I could be flexible and adaptive. I couldn't play for ball the same way, I couldn't throw it as far I couldn't throw it as hard. But I could use my experience, I could use my football intellect to still remain an effective quarterback. But I was flexible. I was adaptive, I couldn't throw the fastball anymore. But I could work the outside edges of the plate, and you can strike somebody out that way. So, you know, in many ways, as disappointing as it was to be injured and to have to go find a new team to play for. I'm almost glad that I kind of went through it, because I learned that I could handle it. I had a positive attitude the whole time. And that's important. And I learned to be flexible and adaptive.

David Novak 40:35

Well, I will tell you this that has to be one of the most popular Super Bowl wins in history because everybody loves you. And that love that people have for you continues to grow Peyton because you're just a wonderful human being who gives so much to this world. And I want to thank you so much for taking the time to be on how leaders lead. Hey, David,

Peyton Manning 40:54

thanks for having me a real honor pleasure. Thanks, pal

David Novak 41:06

Well, I gotta say it's so fun to see a sports all star become a business all star. And Peyton is a fantastic example. And I love that he's having fun and being himself while he's doing it. Sometimes we feel like we have to project some kind of idealized leadership persona, but Paden shows us that being authentic, actually builds more trust with our people and creates more opportunities in the market. People are drawn to leaders who aren't afraid to be themselves. This week, reflect on what makes you the leader that you are, what would be more authentic look like? Are there areas where you feel like you need to have all the answers even if you don't? Are there times you struggle to say no to opportunities, even if they aren't a good fit? Let that authentic you shine because the world needs what you have to offer and no one else. So do you want to know how leaders lead? What we learned today is the great leaders are guided by authenticity. Coming up next on how leaders lead is Maritza mon to former Deputy CEO and vice chairman of Deloitte

Maritza Montiel 42:16

have the courage to take risks. Without risk and without failure. You'll never learn anything. I learned more from my failures and my successes. And the important thing is not that you fail. The important thing is how you come back up. And what how you apply yourself to the future from that failure. Have the courage to fail, you'll learn a lot,

David Novak 42:35

so be sure to come back again next week to hear our entire conversation. Thanks again for tuning in to another episode of how leaders lead where every Thursday you get to listen in while I interview some of the very best leaders in the world. I make it a point to give you something simple on each episode that you can apply to your business so that you will become the best leader you can be

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