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Marisa Thalberg

JCPenney, Former Chief Brand and Marketing Officer
EPISODE 95

Embrace Big Changes with Curiosity

There’s that old saying that the only constant is change. Isn’t that the truth? And it’s especially true for leaders.

We’ve always got to be scanning the horizon for the next disruption or big idea.

Some leaders see those shifts coming and feel threatened. But great leaders know how to embrace those big changes with curiosity – and they’re the ones who find the new opportunities that big changes always bring. 

This conversation is going to help you become that kind of leader. Our guest is Marisa Thalberg, the Chief Brand and Marketing Officer of Lowe's – and an absolute legend in the marketing world. 

She was out ahead of digital and social at Estee Lauder. Her keen instincts at Taco Bell redefined the brand at a crucial time. And now, she’s at Lowe’s,

looking ahead to how data and loyalty are once again changing the game.

If you want to learn how to leverage big changes for your business, this is the conversation for you. We’re going to see exactly how great leaders embrace big changes with curiosity.

You’ll also learn:

  • The trick to connecting dots that others might miss in order to differentiate a brand
  • How to lead a creative process – and the #1 thing to avoid when you start
  • Practical ways you can maximize sponsorships
  • Three things every business leader should know about working moms

Take your learning further. Get proven leadership advice from these (free!) resources:

The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go 

Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day

Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

More from Marisa Thalberg

Trust that you can learn as you go
When imposter syndrome strikes, don’t focus on whatever you think you’re lacking. Instead, remember what you’ve accomplished and let that fuel your confidence.
Look at yourself honestly, not defensively
It’s tough to get negative feedback about yourself, but learn to embrace it. It'll be the source of your most transformative moments.
Build sales overnight and brand over time
Of course your day-to-day sales numbers matter. But if you get too focused on short-term results, you’ll miss the long-term strategies that matter just as much.

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Short (but powerful) leadership advice from entrepreneurs and CEOs of top companies like JPMorgan Chase, Target, Starbucks and more.

Clips

  • Uncork new opportunities by connecting dots
    Marisa Thalberg
    Marisa Thalberg
    JCPenney, Former Chief Brand and Marketing Officer
  • Trust that you can learn as you go
    Marisa Thalberg
    Marisa Thalberg
    JCPenney, Former Chief Brand and Marketing Officer
  • Hone new skills through curiosity and humility
    Marisa Thalberg
    Marisa Thalberg
    JCPenney, Former Chief Brand and Marketing Officer
  • To be adept, you have to adapt
    Marisa Thalberg
    Marisa Thalberg
    JCPenney, Former Chief Brand and Marketing Officer
  • Your best self is your authentic self
    Marisa Thalberg
    Marisa Thalberg
    JCPenney, Former Chief Brand and Marketing Officer
  • You’re doing so much better than you think you are
    Marisa Thalberg
    Marisa Thalberg
    JCPenney, Former Chief Brand and Marketing Officer
  • Working mothers are disproportionately burdened
    Marisa Thalberg
    Marisa Thalberg
    JCPenney, Former Chief Brand and Marketing Officer
  • Be the kind of leader who deserves great work
    Marisa Thalberg
    Marisa Thalberg
    JCPenney, Former Chief Brand and Marketing Officer
  • Don’t get so locked into a plan that you miss new possibilities
    Marisa Thalberg
    Marisa Thalberg
    JCPenney, Former Chief Brand and Marketing Officer
  • Build sales overnight and brand over time
    Marisa Thalberg
    Marisa Thalberg
    JCPenney, Former Chief Brand and Marketing Officer
  • Look at yourself honestly, not defensively
    Marisa Thalberg
    Marisa Thalberg
    JCPenney, Former Chief Brand and Marketing Officer

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