
Jesse Cole
What Makes You Stand Out?
Today’s guest is Jesse Cole, the Founder of Fans First Entertainment & Owner of Savannah Bananas. He’s the one-of-a-kind innovator behind the incredible (and unlikely) popularity of this small Coastal Plain League baseball team.
That’s because the sell-out crowds at a Savannah Bananas game aren’t really there for the baseball. They’re there for the dancing grandmas and conga lines and – get this – the underwear salute! Now, there’s a phrase you never saw coming on a leadership podcast!
But this is all a part of Jesse’s plan. He knows how to stand out and get attention – and even better, he does it all because he truly loves fans and customers. If you want your business to stand out, this conversation is going to be an absolute game changer for you.
You’ll also learn:
- One simple exercise to help you disrupt a category
- A question you can ask to get more attention for your product or service
- How to get inside the head of your customer so you can serve them better
- Two ways you can bring your core values to life for your staff and customers
Take your learning further. Get proven leadership advice from these (free!) resources:
The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go
Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day
Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.
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Clips
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Know what business you're really inJesse ColeSavannah Bananas, Owner
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Stay inspired by the world's bestJesse ColeSavannah Bananas, Owner
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Choose a brand name that garners attentionJesse ColeSavannah Bananas, Owner
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It's good to have a chip on your shoulderJesse ColeSavannah Bananas, Owner
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Whatever is normal – do the exact oppositeJesse ColeSavannah Bananas, Owner
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Love your customers more than you love your productJesse ColeSavannah Bananas, Owner
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Be an undercover customer for a dayJesse ColeSavannah Bananas, Owner
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Think like a reporter to uncover great marketing ideasJesse ColeSavannah Bananas, Owner
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Hold your people accountable to living out your core valuesJesse ColeSavannah Bananas, Owner
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Be impatient in how much you give to othersJesse ColeSavannah Bananas, Owner
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Give yourself permission to be your true selfJesse ColeSavannah Bananas, Owner
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Define what makes your brand "the only"Jesse ColeSavannah Bananas, Owner
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3 keys to hiring the right personJesse ColeSavannah Bananas, Owner
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Think biggerJesse ColeSavannah Bananas, Owner
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Attention beats marketing 1000% of the timeJesse ColeSavannah Bananas, Owner
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Borrow ideas from other industriesJesse ColeSavannah Bananas, Owner
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Swing hard, just in case you hit itJesse ColeSavannah Bananas, Owner
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You either have a success or a storyJesse ColeSavannah Bananas, Owner
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Go all inJesse ColeSavannah Bananas, Owner
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Don’t be better; be the onlyJesse ColeSavannah Bananas, Owner
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Be willing to be misunderstoodJesse ColeSavannah Bananas, Owner
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Celebrate everythingJesse ColeSavannah Bananas, Owner
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Stop chasing customers; start creating fansJesse ColeSavannah Bananas, Owner
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“Plus” your businessJesse ColeSavannah Bananas, Owner
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Avoid Shiny Object SyndromeJesse ColeSavannah Bananas, Owner