https://dnl.nyc3.cdn.digitaloceanspaces.com/uploads/nvIfRVejkiScvGg9YtN0T8dCT1imjLiKS5EXsQ7J.jpg

Jesse Cole

Savannah Bananas, Owner
EPISODE 32

What Makes You Stand Out?

Today’s guest is Jesse Cole, the Founder of Fans First Entertainment & Owner of Savannah Bananas. He’s the one-of-a-kind innovator behind the incredible (and unlikely) popularity of this small Coastal Plain League baseball team.

That’s because the sell-out crowds at a Savannah Bananas game aren’t really there for the baseball. They’re there for the dancing grandmas and conga lines and – get this – the underwear salute! Now, there’s a phrase you never saw coming on a leadership podcast!  

But this is all a part of Jesse’s plan. He knows how to stand out and get attention – and even better, he does it all because he truly loves fans and customers. If you want your business to stand out, this conversation is going to be an absolute game changer for you. 

You’ll also learn:

  • One simple exercise to help you disrupt a category
  • A question you can ask to get more attention for your product or service
  • How to get inside the head of your customer so you can serve them better
  • Two ways you can bring your core values to life for your staff and customers

Take your learning further. Get proven leadership advice from these (free!) resources:

The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go 

Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day

Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

More from Jesse Cole

Get ideas from everywhere
Always have your antenna up, as you never know what could inspire the next great idea for your business. And guess what — it might even come from outside your industry.
Be willing to be misunderstood
If you put a big idea out there, not everyone’s going to understand it. That’s okay! Be patient. It takes time for people to come around to new ideas.
“Plus” your business
Little tweaks can make a big difference in your business, but only if you take the time to consider where those opportunities are.
Attention beats marketing 1000% of the time
What can you do to get people talking about your product or service? Capturing people’s attention is the best way to get the word out.

Get daily insights delivered straight to your inbox every morning

Short (but powerful) leadership advice from entrepreneurs and CEOs of top companies like JPMorgan Chase, Target, Starbucks and more.

Clips

  • Know what business you're really in
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Stay inspired by the world's best
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Choose a brand name that garners attention
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • It's good to have a chip on your shoulder
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Whatever is normal – do the exact opposite
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Love your customers more than you love your product
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Be an undercover customer for a day
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Think like a reporter to uncover great marketing ideas
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Hold your people accountable to living out your core values
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Be impatient in how much you give to others
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Give yourself permission to be your true self
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Define what makes your brand "the only"
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • 3 keys to hiring the right person
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Think bigger
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Attention beats marketing 1000% of the time
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Borrow ideas from other industries
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Swing hard, just in case you hit it
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • You either have a success or a story
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Go all in
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Don’t be better; be the only
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Be willing to be misunderstood
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Celebrate everything
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Stop chasing customers; start creating fans
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • “Plus” your business
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner
  • Avoid Shiny Object Syndrome
    Jesse Cole
    Jesse Cole
    Savannah Bananas, Owner

Explore more topical advice from the world’s top leaders in the How Leaders Lead App

The #1 app to help you become a better boss, coach, or leader
Apple App Store